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Land Your Dream Job in 10 Weeks Using These 5 Free Tools

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Land Your Dream Job in 10 Weeks Using These 5 Free Tools

Do you remember how you got your first job? For many it was as simple as applying online, waiting anxiously for an interview, attending a successful though awkward meeting, and finally landing an offer. This is the ideal scenario for the nearly two million hopeful and hungry students that will graduate in 2016, and the data suggests it *should* be that easy.

These students will, after all, graduate into one the strongest job markets the United States has seen in recent years. Unemployment for college educated workers over 25 is hovering around 2.4% nationally and in a recent study conducted by the Society for Human Resource Management, 37% of employers say they plan to pay 2016’s graduates more than they paid 2015’s graduates.

A survey conducted with the help of Linkedin found that companies hired three times as many job seekers that came from network referrals than those who simply applied. These findings shouldn’t shock anyone since job hunting has been about relationships for decades now. However, it should be a reminder of the importance of networking. Luckily, in the digital age networking is no longer confined to stuffy events and family introductions. Job seekers can, and must, use tools like Linkedin, Twitter, Facebook, and even Meetup Groups to help them expand their networks.

Julia’s success story

Julia Clark, an account executive at a reputable marketing firm in New York City, knows how to play the digital networking game. She had worked hard to find post graduation employment.

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“Everyone, and I mean everyone, wants to hire someone they either know or gets referred to them.” says Julia. “Out of the 100 or so applications I submitted to companies, I imagine about 5 were actually read.”

“Four months ago I didn’t know a single person in New York’s marketing world. Now I have dozens of contacts, one of which helped me land my first gig.” says Julia. She was able to network into a job that seemed untouchable in just 10 weeks. She did so by making use of 5 tools that helped her find, engage, and keep track of networking opportunities that she then leveraged into interviews and multiple job offers. Simply applying and hoping for the best is no longer enough to land a job. You must go out and get the job that you want.

We’re going to show you how Julia was able to use five tools to create a professional network from scratch and go get the job she wanted in just 10 weeks.

The process

Julia had been using job boards for months, but she had simply been applying for jobs and then waiting to hear back. She quickly realized that this tactic wasn’t going to yield her the results that she wanted because her resume simply wasn’t being viewed by hiring managers. So instead of just going to job boards, Julia made a list of the top 100 companies she wanted to work for and decided to go after the job she wanted instead of just waiting for someone to discover her resume and decide to give her a call.

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Julia devised a strategy to apply to, and then cold email the companies that she most wanted to work for. Companies often don’t put up job postings until late in their search if ever. So by reaching out to companies regardless of if they have job postings currently will allow you to jump into an “invisible job board”.

You can also make a list of ideal companies that you’d like to work for. You should ask yourself important questions about what you want out of your job, where you see your career going, and what type of company you see yourself working for. From there find 25 – 100 companies that you most want to work for using Linkedin and other company aggregation sites. Your list should include dream companies that you’d love to work for and “safe” pics that you would still be happy with.

Research your list and find your prospective team members

Once you’ve nailed down your list, you need to settle in and do some research on these companies.

First, figure what companies on your list are hiring. Use websites like newyorkjobs.com to figure out if your target companies are hiring for the position you’d like in New York. As you’ll see in the following steps, you won’t simply be cold applying, but if a company is hiring you will want to pair your application with a email outreach. Often companies that have job listings are the ones most in need of immediate help. You can prioritize companies that you’d like to reach out to according to who has a job currently listed.

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Secondly, you’ll want to figure out who works in the department you would like to work in. Instead of contacting HR, you should contact your prospective team members because at the end of the day, it is the team that decides who gets the job. If the team recommends someone for interview, you can be sure that person is going to get an interview. Your ideal prospects will be people that you have some sort of connection with. Whether that be a mutual friend or a school affiliation, mentioning these types of commonalities can be immensely helpful.

Third, reach out! Depending on whether or not the company is currently hiring, you should reach out and either let them know that you applied, or ask if they are looking for additional help.

The idea behind reaching out after you’ve applied is to give them a reason to check out your resume and have a 15 minute chat. You don’t need to get a job offer right then, you just need a foot in the door.

If you have a connection with someone at the company, reach out to them and request a introduction. If you don’t have a connection with someone at the company, still reach out, but try to find a commonality like the school you went to, the groups you may be apart of, previous companies, or even just being from the same city. Any commonalities will help you distinguish yourself from the wealth of other emails your prospect is likely receiving.

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Fourth, don’t forget to follow up! Your follow up is crucial because more likely than not, your initial email will fall on deaf ears and not get any response. Hiring managers are extremely busy, and forgetful people. Chances are that the you didn’t get a response simply because your prospect has forgotten about your email. So sending them a helpful reminder after a week or so gives them a second chance to look over your email and your resume.

Fifth, track your outreach efforts and job hunting workflow. Staying organized with your job search with a tool like Trello will help you ensure that you’re contacting, and following up with the companies or your radar at the appropriate time.

What was her tool stack?

After just a few weeks using these cold emailing tactics to reach out to companies, Julia was able to secure more than 10 phone conversations with managers in her industry and was able to turn them into interviews, and finally land her dream job. She used a variety of tools to help her reach out to hiring managers.

  1. Linkedin
    If you don’t have a Linkedin account, get up from under that rock you’ve been sleeping and go make an account. Your profile doesn’t need to be over the top, but it should give readers a good idea as to who you are, the things you’ve accomplished, and what you’re looking for. Check out a few good online guides to creating a rock star Linkedin profile.
  2. Email Hunter
    This handy little tool will help you to find the email addresses of people at your target companies. Make the most of this information in your job hunting strategy.
  3. Rapportive
    This is a great tool that will help you find social information of your perspective coworkers and also helps you verify if a email address is accurate.
  4. ReplyUp
    ReplyUp is one of my favorite free tools currently available. This tool let’s you create automated follow up sequences so you can remember to reach back out when people don’t reply to your emails.
  5. Trello
    Trello will help you keep track of your networking and job interview status.

Featured photo credit: Jacob Lund via shutterstock.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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