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How to Come Up With The Right Name For Your Start-Up

How to Come Up With The Right Name For Your Start-Up

What’s in a name? According to Shakespeare, “a rose by any other name would smell as sweet”, but does that apply to companies?

Not really. Successful companies tend to have memorable, simple and effective names, and for good reasons. Names are the first thing people encounter when they are introduced to a company. They are interpreted as a symbol of the company’s underlying quality. They are also an essential tool to create a lasting impression.

All of this makes it important to find a name that serves your company well. Here are some tips on how to come up with a corporate identity that lasts.

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Come Up With A Name That Communicates Who You Are

Your name has to reflect what drives your business. For customers, names are important. When they purchase goods or services, they want to know that the company they are buying from is serious about what they do. That doesn’t mean picking a bland, boring name. But it does mean foregrounding what makes you special. So think about coming up with a name that reflects your core values, not just a flashy, catchy name that is easy to remember.

Stay Memorable With The Right Company Name

Having said that, it’s important to come up with a memorable name. Sometimes it seems that having a short, snappy name is the only reason start-ups exist. Everywhere you look, there are companies with names like “fuzzle”, “bangle” or “zoopla”. Short, punchy names work well, as does an element of strangeness. Anything that can burrow deep into the minds of site visitors and passers-by on the street will work well, so think about adding a quirky touch to your company name.

Take A Direct Approach for Straight-Forward Communication

For others, a more direct, straight-down-the-line approach could work wonders. If you work in a business like plumbing, home redesign, landscape gardening or pool cleaning, customers probably won’t be impressed by a quirky name. Instead, they might respond better to something concrete, simple and direct. Names like “Outstanding Gardens” may seem too basic, but they do get the message across. With a creative logo, the plainness of the name can actually create an impressive effect.

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Consider the Long-Term to Create a Brand That Lasts

Think about the medium to long-term as well. You want your company to be around for 5, 10, even 20 years, so coming up with a name that reflects where you want to be in the future is a fundamental key to success for your business. Some ways of wording names suit large, successful companies that reach out to richer clients. Others try to retain a homely feel (like Walmart) by stressing a family identity. Either way, pick a name that will sound sensible and catchy when success is in your grasp.

Make Your Company Name As User-Friendly as Possible

Think about how your name will be used by people as well. This is something that companies often forget about, but it’s fundamental. Good company names should roll off the tongue. They should be easy to say, and easy to spell. If people can’t spell your business properly, it can have a huge negative impact on your search ranking. If they can’t say it, they will be less likely to remember it.

Make your name as user-friendly as possible. Little things like that can have big dividends. In a world where voice search is becoming more crucial, making your name easy to pronounce can also be a big plus for search engine optimization.

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Go For a Localized Approach and Create Roots in Your Community

Another strategy is to go hyper-local and come up with a name that connects your company to the local history. If your town witnessed a crucial battle or it was the site of a world-changing invention, you could incorporate that heritage into your name. By anchoring your identity in the long-term history of a community, you can instantly gain credibility and the impression of having deep roots. That can go a long way towards creating trust among local customers, even if you are, in reality, nothing but a start-up.

Names Matter, So Don’t Rush Your Selection

Spend a little time brainstorming potential names. In fact, spend as much time as it takes to come up with something that ticks all the boxes. It should be short, simple, easy to remember and in some way reflect your core values. It might be a little quirky, it might be straight-forward, and it could be linked to the local community.

Time spent coming up with the right identity will be rewarded, and the last thing you need is an expensive rebrand a few years down the line. It might be simple, but there really is something in a name, and it takes some creativity to find the right one.

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Featured photo credit: istockphoto via istockphoto.com

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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