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How to Come Up With The Right Name For Your Start-Up

How to Come Up With The Right Name For Your Start-Up

What’s in a name? According to Shakespeare, “a rose by any other name would smell as sweet”, but does that apply to companies?

Not really. Successful companies tend to have memorable, simple and effective names, and for good reasons. Names are the first thing people encounter when they are introduced to a company. They are interpreted as a symbol of the company’s underlying quality. They are also an essential tool to create a lasting impression.

All of this makes it important to find a name that serves your company well. Here are some tips on how to come up with a corporate identity that lasts.

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Come Up With A Name That Communicates Who You Are

Your name has to reflect what drives your business. For customers, names are important. When they purchase goods or services, they want to know that the company they are buying from is serious about what they do. That doesn’t mean picking a bland, boring name. But it does mean foregrounding what makes you special. So think about coming up with a name that reflects your core values, not just a flashy, catchy name that is easy to remember.

Stay Memorable With The Right Company Name

Having said that, it’s important to come up with a memorable name. Sometimes it seems that having a short, snappy name is the only reason start-ups exist. Everywhere you look, there are companies with names like “fuzzle”, “bangle” or “zoopla”. Short, punchy names work well, as does an element of strangeness. Anything that can burrow deep into the minds of site visitors and passers-by on the street will work well, so think about adding a quirky touch to your company name.

Take A Direct Approach for Straight-Forward Communication

For others, a more direct, straight-down-the-line approach could work wonders. If you work in a business like plumbing, home redesign, landscape gardening or pool cleaning, customers probably won’t be impressed by a quirky name. Instead, they might respond better to something concrete, simple and direct. Names like “Outstanding Gardens” may seem too basic, but they do get the message across. With a creative logo, the plainness of the name can actually create an impressive effect.

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Consider the Long-Term to Create a Brand That Lasts

Think about the medium to long-term as well. You want your company to be around for 5, 10, even 20 years, so coming up with a name that reflects where you want to be in the future is a fundamental key to success for your business. Some ways of wording names suit large, successful companies that reach out to richer clients. Others try to retain a homely feel (like Walmart) by stressing a family identity. Either way, pick a name that will sound sensible and catchy when success is in your grasp.

Make Your Company Name As User-Friendly as Possible

Think about how your name will be used by people as well. This is something that companies often forget about, but it’s fundamental. Good company names should roll off the tongue. They should be easy to say, and easy to spell. If people can’t spell your business properly, it can have a huge negative impact on your search ranking. If they can’t say it, they will be less likely to remember it.

Make your name as user-friendly as possible. Little things like that can have big dividends. In a world where voice search is becoming more crucial, making your name easy to pronounce can also be a big plus for search engine optimization.

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Go For a Localized Approach and Create Roots in Your Community

Another strategy is to go hyper-local and come up with a name that connects your company to the local history. If your town witnessed a crucial battle or it was the site of a world-changing invention, you could incorporate that heritage into your name. By anchoring your identity in the long-term history of a community, you can instantly gain credibility and the impression of having deep roots. That can go a long way towards creating trust among local customers, even if you are, in reality, nothing but a start-up.

Names Matter, So Don’t Rush Your Selection

Spend a little time brainstorming potential names. In fact, spend as much time as it takes to come up with something that ticks all the boxes. It should be short, simple, easy to remember and in some way reflect your core values. It might be a little quirky, it might be straight-forward, and it could be linked to the local community.

Time spent coming up with the right identity will be rewarded, and the last thing you need is an expensive rebrand a few years down the line. It might be simple, but there really is something in a name, and it takes some creativity to find the right one.

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Featured photo credit: istockphoto via istockphoto.com

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Last Updated on August 16, 2019

15 Smart Ways to Approach Interpersonal Relationships at Work

15 Smart Ways to Approach Interpersonal Relationships at Work

Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

1. Open Up Cautiously

Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

2. Observe Your Surroundings

There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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3. Listen Actively

It may seem redundant, but it is essential to practice the art of really listening to the other person.

Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

4. Consolidate All Feedback

When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

5. Never Make Sweeping Judgements

As person and a human being with compassion never make any assumptions about anyone.

Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

6. Keep Emotions in Check

Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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7. Give Help to Others

Having compassion and empathy for others is a noble attitude to practice.

Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

It’s best to separate the personal from the professional and lend a hand by using your best judgement.

8. Broaden Your Horizons

Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

9. Be Optimistic

This is probably one you have heard time and time again.

When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

10. Be Sensitive to Cultural Norms

Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

11. Show Professionalism

How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

12. Get Involved with Activities

When you are part of a company, there are often opportunities for organized activities outside of the office space.

Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

13. Get to Know Your Company

With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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14. Learn to Problem Solve

Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

15. Do Some Prospecting

If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

You will know when to put forward your amazing talents, so proceed with caution.

Conclusion

Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

Exert humility, understanding, compassion, and mindfulness and the rewards will come!

Featured photo credit: Brooke Cagle via unsplash.com

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