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Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Here’s the cold hard truth: Blogging is not for everybody. In fact, the majority fail at blogging.

Many people are intimidated by the thought of starting their own blog, but it isn’t that hard to set up your blog. With the right dedication and smart planning, you can start a blog that will help you quit your day job and make you significant passive income. Blogging requires no significant risk-taking by your part, but the rewards are truly astonishing, if done right. The profit margin of blogging has no equal and that is why I recommend everyone to start their own blog right now.

But before you are run off to start a new blog and expect to make 10000$ a month, make sure you don’t commit the following blogging mistakes:

1. Having No Objective

Fail At Blogging: Goal Plan Success

    This is probably the most important one, as the whole point of blogging, is to address people with an objective. For example, if your blog is meant to show people how to lose weight, then everything on your blog has to be related to that topic.

    If you post articles of your recent road trip or cute cats, then the reader will leave your site faster than a Bugatti.

    Solution: Before starting a blog, find a niche that you are interested in and have knowledge about. After that, make sure every single article you write is related to that niche. This is really important; don’t build a website that has no specific objective whatsoever.

    2. Believing Blogging is Easy and Requires Little Effort

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    Blogging Mistakes: It Takes Effort

      If your definition of easy and small effort is spending over 30 hours a week on your blog, then you are right; it is easy.

      Blogging requires constant effort on your part from writing quality content to promoting that content. This can be extremely tiring. More importantly, blogging is growing at an astounding rate, so new bloggers have a higher bar to climb. There are a couple of millions of blog posts posted per day, which means that you need to be really unique in order to be successful. It can be hard, but the effort will pay off at the end.

      Solution: Before starting a blog, plan out how much time and effort you are willing to put in your new blog. The more time and hard work you put in, the faster you will reach your goal of creating a secondary income or if you are daring enough, a full-time income.

      3. Choosing a Niche Based on “How much money you can make”

      Blogging Mistakes: Choosing Niche Is Important

        Blogging is tiring and requires a lot of effort, sometimes as much effort as a full time job, so before starting your own blog, make sure the niche (topic) you choose is one that you are passionate about.

        If you are not physically fit and don’t know anything about nutrition or exercise, DON’T jump into the fitness niche because it is profitable.Every niche is profitable, you just have to be more clever. Don’t think you can start a blog on something you don’t like writing about. You will tire out and eventually give up

        Solution: Choose your niche sensibly. If you like fishing, start a fishing blog that teaches people how to fish efficiently; if you like soccer, start a blog about how to increase your speed, shot power…

        4. Not Having Your Own Domain

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        Fail At Blogging: Domain

          This is the easiest mistake to avoid and the one thing you must do if you want to have a successful blog. But every single day people start blogs without owning their domain. If you don’t know what domain is – it is basically the name of your website. If you start a blog on a domain that you don’t own such as:

          1. www.nameofyourwebsite.wordpress.com
          2. www.nameofyourwebsite.blogger.com
          3. On Tumblr…

          You are basically telling your readers that you are not a professional. Of course, there are people who have succeeded in blogging without owning their domain name, but they are one in a million.

          Solution: Make sure you start a blog with your own domain. It is easy and low cost, but the rewards are plentiful.

          5. Writing Quality Content and Just Sitting There Waiting For People To Find It

          Promoting Your Content Is Key: Blogging Mistake

            One reason why most new blogs fail is because they start a blog believing that the only thing they need is quality content. Blogging is 30% content and 70% promotion. If you aren’t promoting your content, how are people going to find your article? Google or any other search engine won’t rank you high when you launch your blog.

            Solution: There are many different ways to promote your blog content. The most basic and important ones are:

            – Guest Blogging (Which basically means writing a guest post for another well established site)

            – Getting Syndicated (Which is relatively hard, but the rewards are amazing)

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            – On Facebook, Pinterest and other major social media sites.

            6. Believing You Will Be A Millionaire in A Month

              This is a major attitude mistake that will rip your dreams apart, if you don’t control it. Yes, there are blogs that make over 50000$ per month. But you know how long it took them? At least 3 years of constant dedication!

              Your goal might not be that grand, but understand that you need to give it time and real effort.

              Solution: Don’t give up on a blog until you have tried it out for at least 8 months or more. Make sure your dream is attainable and realistic. Don’t you think 50000$ per month salary is worth the massive effort of a couple of years?

              7. Being An Inconsistent Blogger

              Blogging Mistake: Consistency Is Key

                If you want to be a successful blogger, you need to have a clear and regular schedule. You can’t be writing blog posts when you just “feel like it”. It is a job and if you don’t take it seriously, you will fail.

                Every successful blogger that makes a fortune from his or her blog knows that the key to success is regularly publishing high quality content.

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                Solution: You have two options here. One, you promise to yourself that you will write at least a certain amount of posts per week and ensure that you do it. If you want to take it to the next level, get yourself an online editorial calendar and make sure you commit to your schedule.

                8. Having An Awful Design

                Design Is Important: How To Fail At Blogging

                  You know what hurts more than awful content, awful design!! You know what they say about first impressions; you only have one chance. So if your website looks like it was designed by a 5 year old, then that is how you are going to be treated. When choosing a theme for your brand new blog, I recommend you invest in a paid theme rather than a free one. Free themes are limited and look unprofessional to many reader’s eyes.

                  Solution: Keep the design of your theme to the minimum. You don’t want a website with red background, yellow links and blue text. It just looks spammy. So opt for a slick, but non-complicated design.

                  9. Using Ads On a Brand New Blog

                  Blogging Mistakes: Advertisements are for pros

                    When you are starting a blog and trying to increase your trust and recognition with readers, don’t use ads on your website. You know why? Because ads are spammy! Unless you are an established blog, the reader will associate your blog with spam. Not a good thing! If you want to make money from your new blog, start out with affiliate marketing.

                    Solution: Stay away from ads until you have at least over 50,000 visits per month. That might seem harsh to you. But, remember that for every ad click you get about 5-50 cents only. So unless you have massive traffic, it won’t bring you any significant money.

                    10. Having No Opt in or Subscription Forms

                      When you start your blog, start building your email list right from the beginning. Email is and always should be your priority. People don’t have time to remember each website they visit, and it is your job to make sure they remember your blog. So make sure they subscribe to your email list.

                      Solution: If you want to learn more on email list building, there are plenty of guides online. Collect email through pop ups, slide ins or sidebar opt-in forms. They might seem intrusive to you, but they work excellently, especially the pop ups.

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                      Published on March 20, 2019

                      How to Write a Powerful Mission Statement for Your Business

                      How to Write a Powerful Mission Statement for Your Business

                      Have you ever felt lost in the minutia of your job?

                      As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

                      While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

                      What is a Mission Statement?

                      Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

                      In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

                      “Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

                      In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

                      Mission Statement VS. Vision Statement

                      While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

                      First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

                      While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

                      While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

                      “To become the world’s most loved, most flown, and most profitable airline.”

                      This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

                      What Does a Good Mission Statement Look Like?

                      When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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                      Remember, a mission statement should provide a common framework for everyone in your organization.

                      When writing a mission statement, you should always try to incorporate the following;

                      • What we do?
                      • How we do it?
                      • Whom do we do it for?
                      • What value are we bringing?

                      Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

                      After all, that did check off all the boxes:

                      What we do? Provide widgets.

                      How we do it? Online.

                      Who do we do it for? The consumer.

                      What value we bring? The best widgets.

                      The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

                      Compare that mission statement to this one:

                      “We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

                      What’s the difference?

                      Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

                      Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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                      You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

                      A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

                      Hallmarks of a Good Mission Statement

                      1. Keep It Brief

                      Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

                      You should be able to distill the what, how, who and why questions into a succinct message.

                      2. Have a Purpose

                      A company’s missions statement should include the reason it even exists.

                      Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

                      3. Include a “How”

                      Take this as an opportunity to differentiate your company from its competitors.

                      How do you provide a product or service that’s different or better than how your competitor provides it?

                      4. Talk About the Value You Bring to the Table

                      This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

                      Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

                      5. Make Sure It’s Plausible

                      It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

                      Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

                      6. Make It Unique and Distinctive

                      Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

                      7. Think Long Term

                      A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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                      8. Get Feedback

                      This is very important, especially from managers and employees.

                      Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

                      9. Review Often and Revise as Necessary

                      You should review the missions statement often for two reasons.

                      First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

                      And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

                      For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

                      The Value of Mission Statements: Why Go Through All of These in the First Place?

                      It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

                      First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

                      If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

                      Strategic Planning

                      A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

                      Measuring Performance

                      By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

                      Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

                      Solidifying the Company’s Goals and Values for Employees

                      Part of a well run organization is nurturing happy and productive employees.

                      As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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                      Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

                      To Hold Management Accountable

                      By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

                      So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

                      If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

                      To Serve as an Example

                      This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

                      After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

                      Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

                      Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

                      Final Thoughts

                      Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

                      Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

                      That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

                      By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

                      More Resources About Achieving Business Success

                      Featured photo credit: Fab Lentz via unsplash.com

                      Reference

                      [1] Southwest Airlines: About Page
                      [2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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