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Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Here’s the cold hard truth: Blogging is not for everybody. In fact, the majority fail at blogging.

Many people are intimidated by the thought of starting their own blog, but it isn’t that hard to set up your blog. With the right dedication and smart planning, you can start a blog that will help you quit your day job and make you significant passive income. Blogging requires no significant risk-taking by your part, but the rewards are truly astonishing, if done right. The profit margin of blogging has no equal and that is why I recommend everyone to start their own blog right now.

But before you are run off to start a new blog and expect to make 10000$ a month, make sure you don’t commit the following blogging mistakes:

1. Having No Objective

Fail At Blogging: Goal Plan Success

    This is probably the most important one, as the whole point of blogging, is to address people with an objective. For example, if your blog is meant to show people how to lose weight, then everything on your blog has to be related to that topic.

    If you post articles of your recent road trip or cute cats, then the reader will leave your site faster than a Bugatti.

    Solution: Before starting a blog, find a niche that you are interested in and have knowledge about. After that, make sure every single article you write is related to that niche. This is really important; don’t build a website that has no specific objective whatsoever.

    2. Believing Blogging is Easy and Requires Little Effort

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    Blogging Mistakes: It Takes Effort

      If your definition of easy and small effort is spending over 30 hours a week on your blog, then you are right; it is easy.

      Blogging requires constant effort on your part from writing quality content to promoting that content. This can be extremely tiring. More importantly, blogging is growing at an astounding rate, so new bloggers have a higher bar to climb. There are a couple of millions of blog posts posted per day, which means that you need to be really unique in order to be successful. It can be hard, but the effort will pay off at the end.

      Solution: Before starting a blog, plan out how much time and effort you are willing to put in your new blog. The more time and hard work you put in, the faster you will reach your goal of creating a secondary income or if you are daring enough, a full-time income.

      3. Choosing a Niche Based on “How much money you can make”

      Blogging Mistakes: Choosing Niche Is Important

        Blogging is tiring and requires a lot of effort, sometimes as much effort as a full time job, so before starting your own blog, make sure the niche (topic) you choose is one that you are passionate about.

        If you are not physically fit and don’t know anything about nutrition or exercise, DON’T jump into the fitness niche because it is profitable.Every niche is profitable, you just have to be more clever. Don’t think you can start a blog on something you don’t like writing about. You will tire out and eventually give up

        Solution: Choose your niche sensibly. If you like fishing, start a fishing blog that teaches people how to fish efficiently; if you like soccer, start a blog about how to increase your speed, shot power…

        4. Not Having Your Own Domain

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        Fail At Blogging: Domain

          This is the easiest mistake to avoid and the one thing you must do if you want to have a successful blog. But every single day people start blogs without owning their domain. If you don’t know what domain is – it is basically the name of your website. If you start a blog on a domain that you don’t own such as:

          1. www.nameofyourwebsite.wordpress.com
          2. www.nameofyourwebsite.blogger.com
          3. On Tumblr…

          You are basically telling your readers that you are not a professional. Of course, there are people who have succeeded in blogging without owning their domain name, but they are one in a million.

          Solution: Make sure you start a blog with your own domain. It is easy and low cost, but the rewards are plentiful.

          5. Writing Quality Content and Just Sitting There Waiting For People To Find It

          Promoting Your Content Is Key: Blogging Mistake

            One reason why most new blogs fail is because they start a blog believing that the only thing they need is quality content. Blogging is 30% content and 70% promotion. If you aren’t promoting your content, how are people going to find your article? Google or any other search engine won’t rank you high when you launch your blog.

            Solution: There are many different ways to promote your blog content. The most basic and important ones are:

            – Guest Blogging (Which basically means writing a guest post for another well established site)

            – Getting Syndicated (Which is relatively hard, but the rewards are amazing)

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            – On Facebook, Pinterest and other major social media sites.

            6. Believing You Will Be A Millionaire in A Month

              This is a major attitude mistake that will rip your dreams apart, if you don’t control it. Yes, there are blogs that make over 50000$ per month. But you know how long it took them? At least 3 years of constant dedication!

              Your goal might not be that grand, but understand that you need to give it time and real effort.

              Solution: Don’t give up on a blog until you have tried it out for at least 8 months or more. Make sure your dream is attainable and realistic. Don’t you think 50000$ per month salary is worth the massive effort of a couple of years?

              7. Being An Inconsistent Blogger

              Blogging Mistake: Consistency Is Key

                If you want to be a successful blogger, you need to have a clear and regular schedule. You can’t be writing blog posts when you just “feel like it”. It is a job and if you don’t take it seriously, you will fail.

                Every successful blogger that makes a fortune from his or her blog knows that the key to success is regularly publishing high quality content.

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                Solution: You have two options here. One, you promise to yourself that you will write at least a certain amount of posts per week and ensure that you do it. If you want to take it to the next level, get yourself an online editorial calendar and make sure you commit to your schedule.

                8. Having An Awful Design

                Design Is Important: How To Fail At Blogging

                  You know what hurts more than awful content, awful design!! You know what they say about first impressions; you only have one chance. So if your website looks like it was designed by a 5 year old, then that is how you are going to be treated. When choosing a theme for your brand new blog, I recommend you invest in a paid theme rather than a free one. Free themes are limited and look unprofessional to many reader’s eyes.

                  Solution: Keep the design of your theme to the minimum. You don’t want a website with red background, yellow links and blue text. It just looks spammy. So opt for a slick, but non-complicated design.

                  9. Using Ads On a Brand New Blog

                  Blogging Mistakes: Advertisements are for pros

                    When you are starting a blog and trying to increase your trust and recognition with readers, don’t use ads on your website. You know why? Because ads are spammy! Unless you are an established blog, the reader will associate your blog with spam. Not a good thing! If you want to make money from your new blog, start out with affiliate marketing.

                    Solution: Stay away from ads until you have at least over 50,000 visits per month. That might seem harsh to you. But, remember that for every ad click you get about 5-50 cents only. So unless you have massive traffic, it won’t bring you any significant money.

                    10. Having No Opt in or Subscription Forms

                      When you start your blog, start building your email list right from the beginning. Email is and always should be your priority. People don’t have time to remember each website they visit, and it is your job to make sure they remember your blog. So make sure they subscribe to your email list.

                      Solution: If you want to learn more on email list building, there are plenty of guides online. Collect email through pop ups, slide ins or sidebar opt-in forms. They might seem intrusive to you, but they work excellently, especially the pop ups.

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                      Last Updated on January 14, 2019

                      The Key to Finding Job Satisfaction and Having a Successful Career

                      The Key to Finding Job Satisfaction and Having a Successful Career

                      Regardless of whether you hold an entry-level administration role or regularly travel to the ends of the Earth as a hot-shot senior executive, you can still find yourself harboring an emptiness… a feeling that something is missing. A popular assumption that experiencing job satisfaction and a successful career should be underpinned by a well-rounded suite of tangible benefits, no longer holds true for many of us.

                      We’d never deny health care benefits, appropriate and fair remuneration, bonuses and travel perks in a job package. However, even if served to us on a silver platter, those features can only satiate us to a certain point.

                      You might wonder what governs entrepreneurs and start-up business owners to quit their lucrative jobs, essentially look the gift horse in the mouth and kiss such benefits goodbye! There can be an irresistible pull to mastermind a business with products and/or services that serve the greater good of community wider than that constituting their daily existence.

                      Even with research showing entrepreneurship to pose greater threats to their mental and physical health, this unique breed of individuals choose to go against the grain in chasing their dreams of being their own boss. Why? Why would anyone risk this type of career suicide?

                      Whether you’re an employee, have recently taken the leap to being a business owner or been in business for a while, the commonality is a congenital condition we all share as human beings; to feel a sense of purpose, value and contribution to our community. Despite it being harder to find this for ourselves in today’s world, these approaches will help you achieve ultimate satisfaction through the twists, turns and joyrides that are essential features of shaping a successful career.

                      1. Search for Opportunities That Feed Your Passion, Not Temporary Excitement

                      Even though well-intended, the ‘feel good now’ compass that career coaches and consultants often recommend you use to create career satisfaction can actually do you more harm than good. Excitement is transient. It doesn’t last. Passion is the compass you need.

                      Passion and excitement are two different things. The resounding career legacy that still draws you to turn up on the job regardless of the sunshine or storm that awaits you…that’s passion. It’s like a mental and/or emotional itch you can’t shrug off. Staying attuned to that calling will breed success for you sooner or later. Patience is key.

                      You’re also likely to have more than one key passion. Beware of getting caught in the notion you have to find your one true purpose. In fact, run immediately from any coach who tells you there is only one. There isn’t.

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                      Your passion is a journey that can take multiple forms so forget thinking there is the single dream job out there that will give you satisfaction in every way you can imagine. It simply doesn’t exist.

                      Consider embracing different roles and projects to help you fuel your passion or fuel your pursuits in finding it. Job satisfaction and your career success will be all the more sweeter from a wider range of enriching experiences.

                      2. Don’t Position Job and Career Satisfaction Assessments as Pivotal Guides to Your Success

                      Despite their popular use for vocational guidance, assessment tools such as Gallup’s Clifton Strengths and the Myers Briggs Type Indicator have come under fire[1] as being limited to the amount of true value and direction they can offer partakers.[2] These and many other guidance assessment tools (e.g. VIA Character Strengths , DISC ) are self-report questionnaires that don’t have normative population data against which to compare your results.

                      Simply remember these tools help you develop a stronger sense of what you identify as strengths and weaknesses within yourself, not in comparison with other people. They will still add insight around what sorts of career opportunities, tasks and projects are going to light your fire, what ones are going to extinguish it and what will prod and keep the coals steadily smoldering.

                      3. Be Clear on Your Personal Values, Ethics and Principles and Choose Relationships That Support You Honoring Them

                      Teamwork, collaboration, open communication and trust are commonplace for any flourishing work environment. However, whether or not your personal values can be honored in your work can make or break your job satisfaction.

                      How committed do you want to be to an organization that expects an average of 10 unpaid overtime hours every week under the guise of ‘reasonable overtime’? Are you willing to accept their construing this expectation as ‘strong commitment’ at the expense of your partner and children waiting at home for you? What are your boundaries concerning when you clock on to their time and when you clock off to yours?

                      Being very in tune with what your personal values, principles and ethics are will bid you well in the job satisfaction stakes. Spending time to reflect on experiences and working relationships you’ve had – the good, the bad and the ugly – will help you make well-informed searches and grounded decisions that will propel your career success.

                      Finding and nurturing relationships with associates and colleagues who share similar values doesn’t just make your day-to-day pursuits more enjoyable. You become fortunate to work with like-minded people who will support, understand and appreciate you like a second family.

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                      Being able to honor your personal values in your work means you will still be able to sleep at night when you have to tread where others fear to, and make extremely difficult decisions others would never ever dream of having to make as you forge success in your career.

                      4. Be Clear on Your Own Definition of What Having a Successful Career Means for You

                      It’s tempting to get caught up in the ideals and projections of success expressed by those we love, admire and respect. Underneath, we all want on some level to belong to a successful club of some sort.

                      With research reporting how much money we feel we need to be truly happy,[3] many of us try to subscribe to the notion that having the car of our dreams or taking a European holiday annually will not bring us happiness. The truth, however, for many of us is these tangible rewards are congratulatory reminders of our persistent efforts to chase our career pursuits.

                      If those are things you aspire to, don’t let anyone steal your desire and want to feel deserving of these things, that those are some parameters by which you define your career success.

                      Despite consistently being the top revenue earner for two years running, you may not wish to become the sales manager. You may not wish to step out into running your own business even though you consistently excel as an employee, delighting clients and repeatedly receiving glowing testimonials.

                      Your definition of career success might be enjoying the predictability of a regular workplace routine. You get to leave – without feeling guilty – at the same time each day, love the people you work with and get to spend a good, uninterrupted amount of work-stress free quality time with your family. That picture is also blissful job satisfaction and complete career success.

                      5. Identify the Sorts of Challenges and Problems You Want to Learn to Overcome

                      Standard advice you might receive from a career coach might be to look for opportunities where you get to capitalize on exercising your strengths and career-related activities you enjoy.

                      However, to become a success at anything involves improvement. To excel at anything often involves stepping outside boundaries and comfort zones where others wouldn’t. This means dedicating focus and attention to things you’re not so good at and things you don’t like.

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                      Here’s where working with a coach can be particularly helpful. Map out the experiences that were unsavory in your working history. Were there challenges you opted out of, projects you failed at or toxic relationships that blasted your sense of purpose and self-worth into oblivion? It’s within these experiences that you might just find the most valuable lessons and guiding lights for your trajectory to achieve greater job satisfaction.

                      If your natural leadership style is to be a collaborator, finding opportunities that require you to apply a more dictatorial style might be needed. Discussing a secondment or short-term project where you get to develop and test your skills can be a step further in earning contention to lead a larger project down the track.

                      With several of the company’s boldest personality types penciled to roll out the operation, you’ll not only develop skills that earn your right to throw your hat in the ring; those key players have an opportunity to see your competence. You can then work on building relationships with those stakeholders before you need to hit the ground running should you win the lead.

                      Greater job satisfaction comes with planning and choosing the lessons and opportunities you want to learn, not desperately flailing, floundering and hoping for the best.

                      6. Keep Reviewing Your Goal Posts and Be Amenable to Change

                      The word ‘career’ is indicative of a longer-term pathway of change, growth and development. The journey is dynamic.

                      You will accumulate new skills and let those you no longer need, become rusty. Your intrigue will be stimulated by new experiences, knowledge and people you meet. Your thinking will continue to expand, not shrink. As a result, your goalposts are likely to change.

                      A major part of enjoying a successful career is not just setting goals effectively, but regularly reviewing and readjusting them where necessary. However, moving the posts or the target still needs to take place by applying the same processes by which you originally created them. The strength of your emotional connection to those revised goals needs to be the same, if not stronger.

                      By asking yourself the following questions, you can assure your developmental and growth trajectory is still on course:

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                      • Would working toward these goals still allow me to honor my personal values, principles and ethics at the same capacity if not greater?
                      • Do the activities I need to undertake to meet these goals honor my highest priorities?
                      • Does this feel right for me and those who are nearest and dearest to me?
                      • Is this aligned with my passion?
                      • Is chasing this goal a right step for me to take now or is this a detour or distraction which could delay my greater plan?

                      Each of your career goals should have different review periods. Whatever you do, stick to the review schedule you set. It will not only keep you focused but help you see your progress (or lack thereof) and allow you to timely re-chart your course before you get too far down the track. You don’t want to waste time haphazardly heading in the wrong direction.

                      7. Be Prepared to Let Go

                      It can be unfathomable to us as to why others risk leaping into the unknown when everything truly appears fine and dandy in the career realm. The company provided stability, recognition, financial success, interesting projects and the promise of a promotion…what was wrong? Why now jump sideways to run a café or train in another field altogether?

                      Nothing may have been wrong at all. It was all going right. It was just the end of a chapter. Perhaps the yearning for the next step is actually taking a different trajectory entirely. You may want to simply experience a different rhythm. Perhaps it’s time to pursue a different passion.

                      If you have leaped from employee-land to freelancing or have made the reverse-jump (or you know someone who has), you will have quickly grown a different appreciation for pros and cons each work lifestyle brings. Working for yourself can bring the greater realization of your creativity, whether or not it can be monetized to earn you a living.

                      When your customers are buying you or a product you designed and fashioned, there is a direct level of appreciation and gratitude that can elevate your confidence in the way you have never experienced as an employee, regardless of your rank.

                      Similarly, there are times where we need to recognize our business ventures were adventures, not long-term life-changing empires. There are times we need to recognize that time is what provides the clearest limitation of how long we persist for in such pursuits.

                      We have to recognize the absence of enough financial, mental, emotional and physical breadcrumbs that tells us we’re no longer meant to push in that direction. At least, not for the present time.

                      The Bottom Line

                      Above all, keep the momentum. As long as you remain committed to pursuing work opportunities that allow you to honor your highest priorities, the truth of who you are and what you stand for, achieving ultimate job satisfaction and a successful career will never be too far away.

                      More Resources to Help Advance Your Career

                      Featured photo credit: Csaba Balazs via unsplash.com

                      Reference

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