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Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Here’s the cold hard truth: Blogging is not for everybody. In fact, the majority fail at blogging.

Many people are intimidated by the thought of starting their own blog, but it isn’t that hard to set up your blog. With the right dedication and smart planning, you can start a blog that will help you quit your day job and make you significant passive income. Blogging requires no significant risk-taking by your part, but the rewards are truly astonishing, if done right. The profit margin of blogging has no equal and that is why I recommend everyone to start their own blog right now.

But before you are run off to start a new blog and expect to make 10000$ a month, make sure you don’t commit the following blogging mistakes:

1. Having No Objective

Fail At Blogging: Goal Plan Success

    This is probably the most important one, as the whole point of blogging, is to address people with an objective. For example, if your blog is meant to show people how to lose weight, then everything on your blog has to be related to that topic.

    If you post articles of your recent road trip or cute cats, then the reader will leave your site faster than a Bugatti.

    Solution: Before starting a blog, find a niche that you are interested in and have knowledge about. After that, make sure every single article you write is related to that niche. This is really important; don’t build a website that has no specific objective whatsoever.

    2. Believing Blogging is Easy and Requires Little Effort

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    Blogging Mistakes: It Takes Effort

      If your definition of easy and small effort is spending over 30 hours a week on your blog, then you are right; it is easy.

      Blogging requires constant effort on your part from writing quality content to promoting that content. This can be extremely tiring. More importantly, blogging is growing at an astounding rate, so new bloggers have a higher bar to climb. There are a couple of millions of blog posts posted per day, which means that you need to be really unique in order to be successful. It can be hard, but the effort will pay off at the end.

      Solution: Before starting a blog, plan out how much time and effort you are willing to put in your new blog. The more time and hard work you put in, the faster you will reach your goal of creating a secondary income or if you are daring enough, a full-time income.

      3. Choosing a Niche Based on “How much money you can make”

      Blogging Mistakes: Choosing Niche Is Important

        Blogging is tiring and requires a lot of effort, sometimes as much effort as a full time job, so before starting your own blog, make sure the niche (topic) you choose is one that you are passionate about.

        If you are not physically fit and don’t know anything about nutrition or exercise, DON’T jump into the fitness niche because it is profitable.Every niche is profitable, you just have to be more clever. Don’t think you can start a blog on something you don’t like writing about. You will tire out and eventually give up

        Solution: Choose your niche sensibly. If you like fishing, start a fishing blog that teaches people how to fish efficiently; if you like soccer, start a blog about how to increase your speed, shot power…

        4. Not Having Your Own Domain

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        Fail At Blogging: Domain

          This is the easiest mistake to avoid and the one thing you must do if you want to have a successful blog. But every single day people start blogs without owning their domain. If you don’t know what domain is – it is basically the name of your website. If you start a blog on a domain that you don’t own such as:

          1. www.nameofyourwebsite.wordpress.com
          2. www.nameofyourwebsite.blogger.com
          3. On Tumblr…

          You are basically telling your readers that you are not a professional. Of course, there are people who have succeeded in blogging without owning their domain name, but they are one in a million.

          Solution: Make sure you start a blog with your own domain. It is easy and low cost, but the rewards are plentiful.

          5. Writing Quality Content and Just Sitting There Waiting For People To Find It

          Promoting Your Content Is Key: Blogging Mistake

            One reason why most new blogs fail is because they start a blog believing that the only thing they need is quality content. Blogging is 30% content and 70% promotion. If you aren’t promoting your content, how are people going to find your article? Google or any other search engine won’t rank you high when you launch your blog.

            Solution: There are many different ways to promote your blog content. The most basic and important ones are:

            – Guest Blogging (Which basically means writing a guest post for another well established site)

            – Getting Syndicated (Which is relatively hard, but the rewards are amazing)

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            – On Facebook, Pinterest and other major social media sites.

            6. Believing You Will Be A Millionaire in A Month

              This is a major attitude mistake that will rip your dreams apart, if you don’t control it. Yes, there are blogs that make over 50000$ per month. But you know how long it took them? At least 3 years of constant dedication!

              Your goal might not be that grand, but understand that you need to give it time and real effort.

              Solution: Don’t give up on a blog until you have tried it out for at least 8 months or more. Make sure your dream is attainable and realistic. Don’t you think 50000$ per month salary is worth the massive effort of a couple of years?

              7. Being An Inconsistent Blogger

              Blogging Mistake: Consistency Is Key

                If you want to be a successful blogger, you need to have a clear and regular schedule. You can’t be writing blog posts when you just “feel like it”. It is a job and if you don’t take it seriously, you will fail.

                Every successful blogger that makes a fortune from his or her blog knows that the key to success is regularly publishing high quality content.

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                Solution: You have two options here. One, you promise to yourself that you will write at least a certain amount of posts per week and ensure that you do it. If you want to take it to the next level, get yourself an online editorial calendar and make sure you commit to your schedule.

                8. Having An Awful Design

                Design Is Important: How To Fail At Blogging

                  You know what hurts more than awful content, awful design!! You know what they say about first impressions; you only have one chance. So if your website looks like it was designed by a 5 year old, then that is how you are going to be treated. When choosing a theme for your brand new blog, I recommend you invest in a paid theme rather than a free one. Free themes are limited and look unprofessional to many reader’s eyes.

                  Solution: Keep the design of your theme to the minimum. You don’t want a website with red background, yellow links and blue text. It just looks spammy. So opt for a slick, but non-complicated design.

                  9. Using Ads On a Brand New Blog

                  Blogging Mistakes: Advertisements are for pros

                    When you are starting a blog and trying to increase your trust and recognition with readers, don’t use ads on your website. You know why? Because ads are spammy! Unless you are an established blog, the reader will associate your blog with spam. Not a good thing! If you want to make money from your new blog, start out with affiliate marketing.

                    Solution: Stay away from ads until you have at least over 50,000 visits per month. That might seem harsh to you. But, remember that for every ad click you get about 5-50 cents only. So unless you have massive traffic, it won’t bring you any significant money.

                    10. Having No Opt in or Subscription Forms

                      When you start your blog, start building your email list right from the beginning. Email is and always should be your priority. People don’t have time to remember each website they visit, and it is your job to make sure they remember your blog. So make sure they subscribe to your email list.

                      Solution: If you want to learn more on email list building, there are plenty of guides online. Collect email through pop ups, slide ins or sidebar opt-in forms. They might seem intrusive to you, but they work excellently, especially the pop ups.

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                      Published on September 18, 2018

                      17 Proven Tactics for Motivating Employees and Building a Stronger Team

                      17 Proven Tactics for Motivating Employees and Building a Stronger Team

                      Have there been instances when you noted a drop in your team’s productivity or observed a behavioral change in someone who used to be an excellent performer?

                      Before you blame the team for not being motivated enough or worse still, choose to ignore these warning signs, look inwards and ask yourself if YOU are doing enough to keep your team motivated in the first place.

                      Motivating employees is extremely crucial. As the leader of the pack, it is your responsibility to ensure each and every member of your team feels valued, driven and motivated.

                      After all, you cannot expect a bunch of disengaged and demotivated people to deliver results and grow your business, can you?

                      Here are 17 surefire tactics for motivating your employees and building a productive team:

                      1. Show your appreciation

                      In the whole race to achieve external business goals, leaders often forget to value their most important assets — their employees.

                      The least you can do to boost performance and morale is to appreciate your employees, recognize their efforts and give them credit when it is due.

                      Whether it’s sending a personalized note, recognizing achievements publicly during team huddles or even rewarding top performers at the end of every month, you will be surprised to see how these small acts of appreciation can go a long way.

                      2. Communicate effectively

                      Effective communication can do wonders in motivating employees. Who is a strong communicator? Someone who knows what they are talking about and are able to convey their message accurately.

                      Communication is a lot more than just language and talking. Factors such as eye contact, active listening, hand gestures and postures also say a lot about a person’s communication skills.

                      3. Be open to dialogue

                      Gone are the days when leading through fear and putting on the tough, distant leader act would work.

                      New age leadership is all about instilling trust by being accessible and encouraging discussions. Your team needs to feel comfortable speaking to you and you need to set the tone for such a camaraderie.

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                      In spite of having a busy schedule, you can still show you care through simple, effective acts.

                      For instance, having an open door policy, showing genuine interest while interacting with your employees or even greeting your team members helps breaking barriers and projects you as an accessible leader.

                      4. Provide constructive criticism

                      Giving negative feedback is always tricky — you don’t want to hurt feelings nor do you want the feedback to be taken lightly.

                      So, what do you do? The idea is to offer criticism such that it inspires change and delivers results.

                      Firstly, take criticism behind closed doors because nothing breaks self esteem the way calling out employees in public does.

                      Have a one-on-one discussion with the concerned person and make your feedback very specific. Be clear about your expectations and offer guidance on how they can improve.

                      Most importantly, give them the chance to explain their side of the story too instead of jumping to conclusions.

                      5. Conduct one-on-ones

                      Yes, you conduct weekly meetings with the team but how well do you know them on a personal level?

                      While you may think this isn’t an important practice to follow, it is one of the best ways to engage with your employees and identify what drives them.

                      Conduct a one-one-one session every month and use it to understand how your employees are doing and if they are facing any roadblocks.

                      More than reviewing performances, consider this as a relationship building tool to ensure you are aligned with your team and are working towards a shared, common goal.

                      6. Build training programs

                      In this ever-changing business landscape, it is important to ensure your employees are updated with the latest, relevant skills that can help boost productivity and performance.

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                      From imparting technical and soft skills to offering mentoring programs – investing in training and development significantly helps in motivating employees and keeps the learning going.

                      While conducting training programs, remember to keep them engaging and interactive. They need to ultimately drive value and reinforce learnings.

                      7. Offer growth opportunities

                      Every employee envisions a different career path for themselves and demotivation strikes the day they feel they have reached stagnation. As a leader, you need to first be aligned with their goals and offer ample growth opportunities that constantly keeps them engaged and motivated.

                      Growth opportunities go beyond just financial growth. While money is a huge driving factor, what makes most people tick is making progress in the company and going up the career ladder.

                      Being faced with new challenges and responsibilities lets them push the envelope and broaden their knowledge and skills.

                      8. Reward them

                      Go beyond verbal recognition and reward employees for their notable work. You can start an incentive program and reward top performers. This ensures increased productivity and brings out the best in them.

                      If you don’t have enough budgets for that, you can also reward top performers with movie tickets, a paid vacation or something as simple as giving them the option to work from home.

                      Rewarding employees promotes healthy competition and motivates them while meeting business goals.

                      9. Encourage team outings

                      Employee motivation also stems from how connected the team is. Invest time in team building because a team that works collaboratively is likely to deliver better results.

                      From bowling nights to hosting team dinners – team outings are a great way to get to know each other and bond. Assign someone from your team to be in charge of organizing these monthly outings and make sure you join them too!

                      10. Involve them

                      Involve your employees in decision making because when they are involved, they feel more valued and part of a larger cause.

                      Seek your team’s opinion and encourage healthy debates within the team. This boosts employee morale and challenges them to work harder as they know they are in a position to make an impact and will be taken seriously.

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                      11. Set meaningful goals

                      In the beginning of the financial year, make sure you sit down with each employee to set meaningful and realistic goals. The goal-setting conversation is an extremely crucial one and needs to be a two-way street.

                      Whether your employee feels burdened or doesn’t feel inspired enough by the assigned goals – this is the time to come to a consensus and assign goals derived from business objectives that foster individual development while keeping in mind their strengths and weaknesses.

                      12. Empower them

                      You cannot expect employees to be motivated for long if you micro manage the team and do all the talking.

                      Trust your employees and empower them to take decisions. Mistakes will happen but that is the only way they will learn.

                      Be open to discussions, delegate effectively, set your expectations and give your team the freedom to do it their way.

                      13. Deal with conflict

                      A conducive work environment is one wherein there is open communication and trust, but every once in a while, you do encounter people in the team who indulge in office politics and spread negativity.

                      How much ever fulfilled an employee feels with their work, gossiping co-workers are bound to ruin it for them. Workplace gossip if not tackled hampers productivity and soils working relations.

                      As a responsible leader, you need to maintain a conducive work environment and act as a mediator in such cases. Don’t be the leader who is locked up in his/her cabin and is unaware of what is brewing within the team.

                      14. Implement a flexible work culture

                      Flexible work cultures are a growing trend and are here to stay.

                      Whether it is offering flexible working hours or allowing employees to work from home once in a month – a flexible work culture promotes work-life balance and aids in employee satisfaction.

                      It shows that the management is sensitive to employees’ schedules and is thereby highly appreciated.

                      15. Host engaging activities

                      All work and no play makes Jack a dull boy and we cannot agree more! So, why not devote one day of the week to employee engagement activities?

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                      From hosting baking competitions to introducing wellness programs in the office – let your team have some fun beyond work. This keeps the environment engaging, light-hearted and interesting, giving them all the more reason to look forward to coming to work.

                      16. Maintain a positive work space

                      Your employees spend more than half their day at work and in order to keep them energized and motivated, it is important to maintain a positive and inspiring work space.

                      Have a recreation center where employees can unwind after a hard day’s work, offer free snacks and beverages and invest in an open office design that promotes socializing and conversations.

                      These are simple yet effective ways to create a space your employees will love coming to.

                      17. Avoid discrimination

                      Any kind of discrimination, be it due to age, gender, religion or race hugely impacts employee motivation and performance.

                      In order to avoid such cases, you must lay down rules against discrimination and take strict action against accused employees. Lead by example and make sure no one in the team is a victim of bias and discrimination.

                      The bottom line

                      Don’t underestimate the power of motivating employees. Understand that the more engaged and motivated they are, the better their performance will be.

                      It is also a good idea to send out a survey and get feedback from your employees on the company culture, work environment and their motivation levels.

                      This will help you be more aligned with their expectations and further improve your efforts in building a stronger, engaged team.

                      Featured photo credit: Unsplash via unsplash.com

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