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Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

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Why Bloggers Fail: 10 Reasons Why Your Blog Sucks

Here’s the cold hard truth: Blogging is not for everybody. In fact, the majority fail at blogging.

Many people are intimidated by the thought of starting their own blog, but it isn’t that hard to set up your blog. With the right dedication and smart planning, you can start a blog that will help you quit your day job and make you significant passive income. Blogging requires no significant risk-taking by your part, but the rewards are truly astonishing, if done right. The profit margin of blogging has no equal and that is why I recommend everyone to start their own blog right now.

But before you are run off to start a new blog and expect to make 10000$ a month, make sure you don’t commit the following blogging mistakes:

1. Having No Objective

Fail At Blogging: Goal Plan Success

    This is probably the most important one, as the whole point of blogging, is to address people with an objective. For example, if your blog is meant to show people how to lose weight, then everything on your blog has to be related to that topic.

    If you post articles of your recent road trip or cute cats, then the reader will leave your site faster than a Bugatti.

    Solution: Before starting a blog, find a niche that you are interested in and have knowledge about. After that, make sure every single article you write is related to that niche. This is really important; don’t build a website that has no specific objective whatsoever.

    2. Believing Blogging is Easy and Requires Little Effort

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    Blogging Mistakes: It Takes Effort

      If your definition of easy and small effort is spending over 30 hours a week on your blog, then you are right; it is easy.

      Blogging requires constant effort on your part from writing quality content to promoting that content. This can be extremely tiring. More importantly, blogging is growing at an astounding rate, so new bloggers have a higher bar to climb. There are a couple of millions of blog posts posted per day, which means that you need to be really unique in order to be successful. It can be hard, but the effort will pay off at the end.

      Solution: Before starting a blog, plan out how much time and effort you are willing to put in your new blog. The more time and hard work you put in, the faster you will reach your goal of creating a secondary income or if you are daring enough, a full-time income.

      3. Choosing a Niche Based on “How much money you can make”

      Blogging Mistakes: Choosing Niche Is Important

        Blogging is tiring and requires a lot of effort, sometimes as much effort as a full time job, so before starting your own blog, make sure the niche (topic) you choose is one that you are passionate about.

        If you are not physically fit and don’t know anything about nutrition or exercise, DON’T jump into the fitness niche because it is profitable.Every niche is profitable, you just have to be more clever. Don’t think you can start a blog on something you don’t like writing about. You will tire out and eventually give up

        Solution: Choose your niche sensibly. If you like fishing, start a fishing blog that teaches people how to fish efficiently; if you like soccer, start a blog about how to increase your speed, shot power…

        4. Not Having Your Own Domain

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        Fail At Blogging: Domain

          This is the easiest mistake to avoid and the one thing you must do if you want to have a successful blog. But every single day people start blogs without owning their domain. If you don’t know what domain is – it is basically the name of your website. If you start a blog on a domain that you don’t own such as:

          1. www.nameofyourwebsite.wordpress.com
          2. www.nameofyourwebsite.blogger.com
          3. On Tumblr…

          You are basically telling your readers that you are not a professional. Of course, there are people who have succeeded in blogging without owning their domain name, but they are one in a million.

          Solution: Make sure you start a blog with your own domain. It is easy and low cost, but the rewards are plentiful.

          5. Writing Quality Content and Just Sitting There Waiting For People To Find It

          Promoting Your Content Is Key: Blogging Mistake

            One reason why most new blogs fail is because they start a blog believing that the only thing they need is quality content. Blogging is 30% content and 70% promotion. If you aren’t promoting your content, how are people going to find your article? Google or any other search engine won’t rank you high when you launch your blog.

            Solution: There are many different ways to promote your blog content. The most basic and important ones are:

            – Guest Blogging (Which basically means writing a guest post for another well established site)

            – Getting Syndicated (Which is relatively hard, but the rewards are amazing)

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            – On Facebook, Pinterest and other major social media sites.

            6. Believing You Will Be A Millionaire in A Month

              This is a major attitude mistake that will rip your dreams apart, if you don’t control it. Yes, there are blogs that make over 50000$ per month. But you know how long it took them? At least 3 years of constant dedication!

              Your goal might not be that grand, but understand that you need to give it time and real effort.

              Solution: Don’t give up on a blog until you have tried it out for at least 8 months or more. Make sure your dream is attainable and realistic. Don’t you think 50000$ per month salary is worth the massive effort of a couple of years?

              7. Being An Inconsistent Blogger

              Blogging Mistake: Consistency Is Key

                If you want to be a successful blogger, you need to have a clear and regular schedule. You can’t be writing blog posts when you just “feel like it”. It is a job and if you don’t take it seriously, you will fail.

                Every successful blogger that makes a fortune from his or her blog knows that the key to success is regularly publishing high quality content.

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                Solution: You have two options here. One, you promise to yourself that you will write at least a certain amount of posts per week and ensure that you do it. If you want to take it to the next level, get yourself an online editorial calendar and make sure you commit to your schedule.

                8. Having An Awful Design

                Design Is Important: How To Fail At Blogging

                  You know what hurts more than awful content, awful design!! You know what they say about first impressions; you only have one chance. So if your website looks like it was designed by a 5 year old, then that is how you are going to be treated. When choosing a theme for your brand new blog, I recommend you invest in a paid theme rather than a free one. Free themes are limited and look unprofessional to many reader’s eyes.

                  Solution: Keep the design of your theme to the minimum. You don’t want a website with red background, yellow links and blue text. It just looks spammy. So opt for a slick, but non-complicated design.

                  9. Using Ads On a Brand New Blog

                  Blogging Mistakes: Advertisements are for pros

                    When you are starting a blog and trying to increase your trust and recognition with readers, don’t use ads on your website. You know why? Because ads are spammy! Unless you are an established blog, the reader will associate your blog with spam. Not a good thing! If you want to make money from your new blog, start out with affiliate marketing.

                    Solution: Stay away from ads until you have at least over 50,000 visits per month. That might seem harsh to you. But, remember that for every ad click you get about 5-50 cents only. So unless you have massive traffic, it won’t bring you any significant money.

                    10. Having No Opt in or Subscription Forms

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                      When you start your blog, start building your email list right from the beginning. Email is and always should be your priority. People don’t have time to remember each website they visit, and it is your job to make sure they remember your blog. So make sure they subscribe to your email list.

                      Solution: If you want to learn more on email list building, there are plenty of guides online. Collect email through pop ups, slide ins or sidebar opt-in forms. They might seem intrusive to you, but they work excellently, especially the pop ups.

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                      Last Updated on August 25, 2021

                      Why Personal Branding Is Important to Your Career

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                      Why Personal Branding Is Important to Your Career

                      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

                      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

                      According to Celinne Da Costa:[1]

                      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

                      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

                      What Is Your Personal Brand?

                      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

                      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

                      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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                      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

                      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

                      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

                      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

                      Your Personal Brand Is Essential for Your Career Success

                      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

                      According to Castrillon,[2]

                      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

                      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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                      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

                      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

                      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

                      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

                      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

                      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

                      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

                      5 Key Steps to Creating Your Personal Brand

                      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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                      1. Set Your Personal Goals

                      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

                      2. Create Your Unique Value Proposition

                      Create your unique value proposition by asking yourself these four questions:

                      1. What are your personality features? What benefit do you offer people?
                      2. Who are you and why do people enjoy working with you?
                      3. What do you do and what do people want you to do for them? How do you solve their problems?
                      4. What makes you different from others like you?

                      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

                      3. Write Your Professional Story

                      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

                      4. Determine Which Platforms Will Support Your Personal Brand

                      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

                      5. Become Recognized for Sharing Your Knowledge and Expertise

                      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

                      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

                      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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                      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

                      Other People’s Stories

                      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

                      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

                      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

                      “your story is what you have, what you will always have. It is something to own.”

                      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

                      Featured photo credit: Austin Distel via unsplash.com

                      Reference

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