Remember the days when you’d sit down and write out all your thank you letters? Picking out the nicest writing paper and carving out the perfect response? Maybe you even had a pen pal you wrote to on the other side of the world.
The art of handwritten notes has fallen short in today’s quick-and-easy methods of communication. Text messaging and social media messaging has numbed the excitement and personalisation of conveying that special response — it’s all too easy and sterile with no real sense of character and thoughtfulness.
To show how handwritten notes are so effective, a U.S. company called HEX decided their customer loyalty could go one step further. Gone were the automated thank you emails to each customer and in came 13,000 handwritten thank you notes from the employees themselves.
How does this make a difference? Well, handwritten notes can actually make us more influential at work, in business, and in our own personal lives. It evokes positive communication and has great influence on those both sending and receiving a handwritten note.
How Handwritten Notes Can Make Us More Influential
Rarity Creates Value
Handwritten notes are pretty rare these days. Can you remember the last time you sat down with a pen and paper and really thought about what to write? This is why handwritten notes are so influential — the rarity of writing and receiving a letter adds to its value. It means someone has put thought and effort into something that could easily be written in a 30-second text message.
Genuine And Edit-Free
When we send a text message, the ease at which we can deliberate and edit the message creates the sense of a lack of authenticity and genuine intent. When we handwrite a letter, editing is less occurrent, so the notes are deemed a better reflection of our genuine feelings.
A physical note can be cherished and kept, making them more memorable for the receiver, unlike text messages that just become another number in our inbox. How many of us have those letters from friends and relatives in a shoebox stuffed at the back of a drawer? How nice is it to look back and reread them? Memories come flooding back and smiles appear across our faces. A text message years from now will be long gone to the invisible messaging graveyard.
Evoke An Impression On The Receiver
Research has found up to 100 instant messages can be sent by one person alone each day, with corporate email accounts receiving and sending 100 emails a day. We are so used to receiving this daily wash of words that, as stated earlier, we devalue the meanings. Receiving a quick email thanking you may initially rise a sense of warmth but it’s quickly lost and forgotten in the sea of emails and messages.
A handwritten note shows deeper investment as paper, stamps, drafting, and visiting the mailbox indicates costliness in both time and effort — the appreciation is perceived as greater and leaves a lasting impression. It can show a person is not forgotten, follow up on previous conversations, or even include a gift; all of which show care and thoughtfulness.
Positive psychology research shows the importance of gratitude on our wellbeing and happiness and it shouldn’t be underestimated how little shows of appreciation can have a massive effect on someone. Creating this in handwritten form is a powerful influencer, upping the wellbeing of both you and the receiver. Leaving a stronger emotional impression on the receiver gives us the power to be more influential.
How To Make Use Of Daily Handwritten Notes
So, how can we bring back the art of handwriting our notes instead of sending off a quick text? Writing has always been seen as expressing our personality, so it’s a perfect way to get creative.
Making your note unique and personal will always be a winner. Whether you leave a note for your other half when you leave in the morning or say thank you to a friend or neighbour, don’t be afraid to put your stamp on it. Go back to your childhood when you’d draw doodles and smiley faces (the original and best emoji!). Make it personalised for them.
Make It Longer Than A Standard Text Message
Short notes are great, but to really influence and make an impact, particularly at work, make sure the note is longer than what you would write in a standard text message. This shows you’ve really put effort and thought into it — especially if it’s involving your customers.
When we write text messages, the fast nature of writing and sending them detracts from emotional sentiment. To make a handwritten note that’s much more special, take the time to express how you feel through gratitude, thanks, warmth, and a sense of connection. These are things we tend to leave out when we know it will end up in someone’s trash inbox almost straight away. Take the opportunity to really get those feelings across.
Unfortunately, as humans we adapt to things very quickly, which is why we tend to devalue something the more we have it and the same can be applied to receiving handwritten notes. Make sure you don’t send them too frequently to one person or there could be a danger of adaptability. Make it a special one-off every now and then and catch people by surprise.
So, why not make that special impact on someone — be different from the rest and stand out. Let’s bring back the art of handwritten notes and rise against soulless text messages and keyboards!
Featured photo credit: Aaron Burden via stocksnap.io