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7 Key Benefits of Having a Business Website

7 Key Benefits of Having a Business Website

With the rise in use of social media, often times regular websites are overlooked. When a business decides to forgo having a regular website, they are losing great opportunities. There are so many things that can be accomplished with a website, including a number of marketing strategies that will help the business to grow.

1. Around-the-Clock Accessibility

Almost everything on the internet is accessible 24/7, every day of the year. It requires very little effort on the customer’s part to decide on making a purchase via a website. Customers can be located anywhere, and may successfully use the website for their purchase. Many times this is the case for customers that need a very specific product, but do not have the time to search individual storefronts.

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2. It is Cost Effective

When setting up a website, you will know exactly how much it will cost, unlike having a brick and mortar location that comes with variable monthly bills and the threat of theft. Affordable web hosting mixed with a website that is strategically developed will provide huge benefits at minimal cost for upkeep. All costs that are associated with keeping a website are clear cut and chosen by the individual that makes the website.

3. It Provides Credibility

Through building a website, a business is creating an opportunity for customers to trust the business, and then provide testimonials. Often times, consumers will search the internet for credibility of a product or service prior to making a purchase. Some people are still leery of making a purchase online due to the reputation for websites getting hacked or compromised. WordPress is the platform that 26% of all websites are built upon. However, there are ways to make sure that your WordPress website is safe for the customers.

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4. It is Convenient

It is much more convenient to shop from the comfort of your own home than to spend the time driving around town. Keen business owners know this, and build their websites based on exactly that. This allows potential customers to browse and purchase any products that they may be looking for at any given time, and lends to making the process of comparing items much easier. Being able to save items to a shopping cart or bookmarking them, allows for users to conveniently locate the goods or services at a later date.

5. Great Marketing

When choosing to advertise with a website, there are a multitude of marketing opportunities that open up. This presence allows for the maximum amount of exposure, while spending the least amount of money. There are so many marketing options available through websites, that a business is only limited by which option they choose to utilize. Even with very minimal effort put into marketing, simply having an online presence will multiply the potential customers of the business while amplifying the existence of the business.

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6. It Drives Sales

When a business spends more than it sells, failure is imminent. Having a presence online allows for the sale of products and services at any time, day or night, to whomever, wherever they are located. There are very few limitations, of course until you run out of stock. When a business is visible to the whole world, it raises the likelihood of gaining customers. The increase in visitors and customers, will contribute to expansion of business and increased sales.

7. Allows Targeting of a Larger Market

When a business provides goods or services, having a website ensures an arena in which accessing them is not limited by time or location. As a retailer, having a website lends to having a great arena to sell products to a wider market, even making the items available globally.

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Last Updated on December 18, 2020

Can Technology have Biases Like Humans?

Can Technology have Biases Like Humans?

Technology has taken a vantage leap in providing solutions for man. Before now, technology used to appear complex and would require a great deal of expertise to handle solutions available. Today, we have technology applicable in the simplest human activities as smart products with intelligent algorithms powering them as they make error-free judgments and provide intelligent and analytic solutions.

Does technology have all the answers?

This article from Credit Suisse, tells us that technology does not have all the answers because it has been found to exhibit “similar biases,” as humans. No one can discredit the impact of technology, but it is not totally free of human input and this is the reason we experience these biases in many areas we have technology holding foot.

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Creating technological solutions transparently

This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product – male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.

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Technology as the connecting tool

Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.

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“Recognizing the problem is a start…success will depend on inclusive technologies that meet this vast untapped market.” This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.

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