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7 Key Benefits of Having a Business Website

7 Key Benefits of Having a Business Website

With the rise in use of social media, often times regular websites are overlooked. When a business decides to forgo having a regular website, they are losing great opportunities. There are so many things that can be accomplished with a website, including a number of marketing strategies that will help the business to grow.

1. Around-the-Clock Accessibility

Almost everything on the internet is accessible 24/7, every day of the year. It requires very little effort on the customer’s part to decide on making a purchase via a website. Customers can be located anywhere, and may successfully use the website for their purchase. Many times this is the case for customers that need a very specific product, but do not have the time to search individual storefronts.

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2. It is Cost Effective

When setting up a website, you will know exactly how much it will cost, unlike having a brick and mortar location that comes with variable monthly bills and the threat of theft. Affordable web hosting mixed with a website that is strategically developed will provide huge benefits at minimal cost for upkeep. All costs that are associated with keeping a website are clear cut and chosen by the individual that makes the website.

3. It Provides Credibility

Through building a website, a business is creating an opportunity for customers to trust the business, and then provide testimonials. Often times, consumers will search the internet for credibility of a product or service prior to making a purchase. Some people are still leery of making a purchase online due to the reputation for websites getting hacked or compromised. WordPress is the platform that 26% of all websites are built upon. However, there are ways to make sure that your WordPress website is safe for the customers.

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4. It is Convenient

It is much more convenient to shop from the comfort of your own home than to spend the time driving around town. Keen business owners know this, and build their websites based on exactly that. This allows potential customers to browse and purchase any products that they may be looking for at any given time, and lends to making the process of comparing items much easier. Being able to save items to a shopping cart or bookmarking them, allows for users to conveniently locate the goods or services at a later date.

5. Great Marketing

When choosing to advertise with a website, there are a multitude of marketing opportunities that open up. This presence allows for the maximum amount of exposure, while spending the least amount of money. There are so many marketing options available through websites, that a business is only limited by which option they choose to utilize. Even with very minimal effort put into marketing, simply having an online presence will multiply the potential customers of the business while amplifying the existence of the business.

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6. It Drives Sales

When a business spends more than it sells, failure is imminent. Having a presence online allows for the sale of products and services at any time, day or night, to whomever, wherever they are located. There are very few limitations, of course until you run out of stock. When a business is visible to the whole world, it raises the likelihood of gaining customers. The increase in visitors and customers, will contribute to expansion of business and increased sales.

7. Allows Targeting of a Larger Market

When a business provides goods or services, having a website ensures an arena in which accessing them is not limited by time or location. As a retailer, having a website lends to having a great arena to sell products to a wider market, even making the items available globally.

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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