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7 Key Benefits of Having a Business Website

7 Key Benefits of Having a Business Website

With the rise in use of social media, often times regular websites are overlooked. When a business decides to forgo having a regular website, they are losing great opportunities. There are so many things that can be accomplished with a website, including a number of marketing strategies that will help the business to grow.

1. Around-the-Clock Accessibility

Almost everything on the internet is accessible 24/7, every day of the year. It requires very little effort on the customer’s part to decide on making a purchase via a website. Customers can be located anywhere, and may successfully use the website for their purchase. Many times this is the case for customers that need a very specific product, but do not have the time to search individual storefronts.

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2. It is Cost Effective

When setting up a website, you will know exactly how much it will cost, unlike having a brick and mortar location that comes with variable monthly bills and the threat of theft. Affordable web hosting mixed with a website that is strategically developed will provide huge benefits at minimal cost for upkeep. All costs that are associated with keeping a website are clear cut and chosen by the individual that makes the website.

3. It Provides Credibility

Through building a website, a business is creating an opportunity for customers to trust the business, and then provide testimonials. Often times, consumers will search the internet for credibility of a product or service prior to making a purchase. Some people are still leery of making a purchase online due to the reputation for websites getting hacked or compromised. WordPress is the platform that 26% of all websites are built upon. However, there are ways to make sure that your WordPress website is safe for the customers.

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4. It is Convenient

It is much more convenient to shop from the comfort of your own home than to spend the time driving around town. Keen business owners know this, and build their websites based on exactly that. This allows potential customers to browse and purchase any products that they may be looking for at any given time, and lends to making the process of comparing items much easier. Being able to save items to a shopping cart or bookmarking them, allows for users to conveniently locate the goods or services at a later date.

5. Great Marketing

When choosing to advertise with a website, there are a multitude of marketing opportunities that open up. This presence allows for the maximum amount of exposure, while spending the least amount of money. There are so many marketing options available through websites, that a business is only limited by which option they choose to utilize. Even with very minimal effort put into marketing, simply having an online presence will multiply the potential customers of the business while amplifying the existence of the business.

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6. It Drives Sales

When a business spends more than it sells, failure is imminent. Having a presence online allows for the sale of products and services at any time, day or night, to whomever, wherever they are located. There are very few limitations, of course until you run out of stock. When a business is visible to the whole world, it raises the likelihood of gaining customers. The increase in visitors and customers, will contribute to expansion of business and increased sales.

7. Allows Targeting of a Larger Market

When a business provides goods or services, having a website ensures an arena in which accessing them is not limited by time or location. As a retailer, having a website lends to having a great arena to sell products to a wider market, even making the items available globally.

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Last Updated on November 19, 2019

10 Smartest Productivity Software to Boost Work Performance

10 Smartest Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

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                      Featured photo credit: Domenico Loia via unsplash.com

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