Advertising
Advertising

7 Key Benefits of Having a Business Website

7 Key Benefits of Having a Business Website

With the rise in use of social media, often times regular websites are overlooked. When a business decides to forgo having a regular website, they are losing great opportunities. There are so many things that can be accomplished with a website, including a number of marketing strategies that will help the business to grow.

1. Around-the-Clock Accessibility

Almost everything on the internet is accessible 24/7, every day of the year. It requires very little effort on the customer’s part to decide on making a purchase via a website. Customers can be located anywhere, and may successfully use the website for their purchase. Many times this is the case for customers that need a very specific product, but do not have the time to search individual storefronts.

Advertising

2. It is Cost Effective

When setting up a website, you will know exactly how much it will cost, unlike having a brick and mortar location that comes with variable monthly bills and the threat of theft. Affordable web hosting mixed with a website that is strategically developed will provide huge benefits at minimal cost for upkeep. All costs that are associated with keeping a website are clear cut and chosen by the individual that makes the website.

3. It Provides Credibility

Through building a website, a business is creating an opportunity for customers to trust the business, and then provide testimonials. Often times, consumers will search the internet for credibility of a product or service prior to making a purchase. Some people are still leery of making a purchase online due to the reputation for websites getting hacked or compromised. WordPress is the platform that 26% of all websites are built upon. However, there are ways to make sure that your WordPress website is safe for the customers.

Advertising

4. It is Convenient

It is much more convenient to shop from the comfort of your own home than to spend the time driving around town. Keen business owners know this, and build their websites based on exactly that. This allows potential customers to browse and purchase any products that they may be looking for at any given time, and lends to making the process of comparing items much easier. Being able to save items to a shopping cart or bookmarking them, allows for users to conveniently locate the goods or services at a later date.

5. Great Marketing

When choosing to advertise with a website, there are a multitude of marketing opportunities that open up. This presence allows for the maximum amount of exposure, while spending the least amount of money. There are so many marketing options available through websites, that a business is only limited by which option they choose to utilize. Even with very minimal effort put into marketing, simply having an online presence will multiply the potential customers of the business while amplifying the existence of the business.

Advertising

6. It Drives Sales

When a business spends more than it sells, failure is imminent. Having a presence online allows for the sale of products and services at any time, day or night, to whomever, wherever they are located. There are very few limitations, of course until you run out of stock. When a business is visible to the whole world, it raises the likelihood of gaining customers. The increase in visitors and customers, will contribute to expansion of business and increased sales.

7. Allows Targeting of a Larger Market

When a business provides goods or services, having a website ensures an arena in which accessing them is not limited by time or location. As a retailer, having a website lends to having a great arena to sell products to a wider market, even making the items available globally.

Advertising

More by this author

Sasha Brown

Seasoned Blogger

11 Obvious Signs He Wants to Marry You 11 Signs He Wants to Marry You (Even You Are at the Early Stages) 11 Must-Follow Natural Health Blogs for 2017 11 Must-Follow Natural Health Blogs for 2017 11 Tools to Help You Keep Track of Your Remote Employees 11 Tools to Help You Keep Track of Your Remote Employees 7 Ways to Effectively Cope With Emotional Stress Seven Ways to Effectively Cope with Emotional Stress 10 amazon review sites that will get you really good deals 10 Amazon Review Sites That Will Get You Really Good Deals

Trending in Technology

1 7 Tools to Help Keep Track of Goals and Habits Effectively 2 7 Clever Goal Tracker Apps to Make the Most of Your Business in 2019 3 10 Smartest Productivity Software to Improve Your Work Performance 4 18 Best Time Management Apps and Tools (2019 Updated) 5 16 Less Known Gmail Hacks That Will Super Boost Your Productivity

Read Next

Advertising
Advertising
Advertising

Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

Advertising

     

    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

      Advertising

      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

        Advertising

          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

            Advertising

            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

            Read Next