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Fast Growth Is Overrated — Here’s Why

Fast Growth Is Overrated — Here’s Why

We live in a world obsessed with what we do.

  • What did you earn from your job last year?
  • What place did your team finish in the standings?
  • What trophy did you win? What award did you get? What measure of social status did you receive?

In moderation, this focus on what is fine. I like getting results just as much as the next person. I like performing well. I like being on top of my game. Achievement can be a good thing.

However, our obsessive focus on what we’re winning can also blind us from understanding how people become winners. If you focus too much on the finish line, you miss the strategy going on during the race.

As I continue to study top performers from all areas of life — athletes, artists, entrepreneurs, and more — I’ve begun to see similar patterns emerge among these people. Today, we’re going to venture into the world of weightlifting to uncover one of these patterns.

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The Incredible Success of Yuri Vardanyan

Yuri Vardanyan is widely considered one of the greatest Olympic weightlifters of all time. Throughout the 1970s and 1980s, Vardanyan routinely set world records in the sport, and his run of success from 1977 to 1985 is stunning. (1)

Here are Vardanyan’s results at the World Weightlifting Championships and the Olympic Games during that time span:

  • 1977 World Championships – Gold
  • 1978 World Championships – Gold
  • 1979 World Championships – Gold
  • 1980 Olympics – Gold
  • 1981 World Championships – Gold
  • 1982 World Championships – Silver
  • 1983 World Championship – Gold
  • 1985 World Championship – Gold

Now for the important question:

What methods did Vardanyan use to achieve such an incredible run of success? Are there any lessons we can learn from him and apply to our own lives?

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yurik-vardanian
    Yuri Vardanian receiving the gold medal at the 1980 Olympics in Moscow. (Image Source: RIA Novosti Archive.)

    Volume Before Intensity

    In 1992, after his own weightlifting career had finished, Yuri moved his family to the United States. His son, Norik Vardanian, began to make a name for himself in weightlifting a few years later.

    Today, Norik is the number one ranked weightlifter in the United States and is hoping to qualify for his second Olympic Games in 2016. Recently, Norik posted a training video (here) of a successful attempt to set a new personal record on the front squat as his dad watched on, coaching him.

    Here’s what he said:

    “200 kg (440 lbs) PR front squat for 5 reps. These are the only types of PR’s my dad allows me to attempt… reps. He is not a big fan of 1RM in training. He had told me years ago that his best front squat workout was when he did 200 kg for 5 reps.”

    Pause for a moment and consider how this training approach differs from that of most people in the gym (and in many other areas of life as well).

    If the best training method for an Olympian is to focus on doing a volume of work and mastering repetition after repetition, why would it make sense for you or I to train by lifting the maximum amount of weight possible? And yet, this is often a trap we fall into.

    The problem with the “Go Big or Go Home” philosophy is that when you don’t have the underlying foundation of strength to handle the intensity of the effort, you’re just setting yourself up for failure.

    This is why I believe you should focus on volume before intensity.

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    Fast Growth Is Overrated

    So many of the problems I have run into as an entrepreneur, as a writer, and as an athlete have been because I have tried to grow too fast. I was focused on getting a particular result so much so that I ignored the fundamental habits that would have made my growth sustainable.

    Fast growth forces you into a higher cost environment, and if you don’t have the systems and ability to handle those costs, you’ll end up paying for it.

    • When I tried to push myself to lift bigger weights in record time, my body got run down and injured.
    • When I tried to force my business to the “next level” without knowing what I was getting into, I got stressed out and stepped on people’s toes without meaning to.
    • When I tried to push down the accelerator and double revenues, I fell flat on my face with a product launch and didn’t have a system that could service customers properly.

    Intense growth and intense effort are great — if you have the foundation to handle the intensity. This is why Yuri Vardanyan focuses on five-rep maxes. He’s building the foundation.

    Put in your reps and build the capacity to do the work. There will be time for maxing out later. First, build the foundation.

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    This article was originally published on JamesClear.com.

    FOOTNOTES
    1. Despite being the gold medal favorite, Yuri Vardanyan did not compete at the 1984 Summer Olympics in Los Angeles because the Soviet Union boycotted the Olympics along with 14 other countries.

    Featured photo credit: Yasunobu Hiraoka via flickr.com

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    Last Updated on March 21, 2019

    11 Important Things to Remember When Changing Habits

    11 Important Things to Remember When Changing Habits

    Most gurus talk about habits in a way that doesn’t help you:

    You need to push yourself more. You can’t be lazy. You need to wake up at 5 am. You need more motivation. You can never fail…blah blah “insert more gibberish here.”

    But let me share with you the unconventional truths I found out:

    To build and change habits, you don’t need motivation or wake up at 5 am. Heck, you can fail multiple times, be lazy, have no motivation and still pull it off with ease.

    It’s quite simple and easy to do, especially with the following list I’m going to show to you. But remember, Jim Rohn used to say,

    “What is simple and easy to do is also simple and easy not to do.”

    The important things to remember when changing your habits are both simple and easy, just don’t think that they don’t make any difference because they do.

    In fact, they are the only things that make a difference.

    Let’s see what those small things are, shall we?

    1. Start Small

    The biggest mistake I see people doing with habits is by going big. You don’t go big…ever. You start small with your habits.

    Want to grow a book reading habit? Don’t start reading a book a day. Start with 10 pages a day.

    Want to become a writer? Don’t start writing 10,000 words a day. Start with 300 words.

    Want to lose weight? Don’t stop eating ice cream. Eat one less ball of it.

    Whatever it is, you need to start small. Starting big always leads to failure. It has to, because it’s not sustainable.

    Start small. How small? The amount needs to be in your comfort zone. So if you think that reading 20 pages of a book is a bit too much, start with 10 or 5.

    It needs to appear easy and be easy to do.

    Do less today to do more in a year.

    2. Stay Small

    There is a notion of Kaizen which means continuous improvement. They use this notion in habits where they tell you to start with reading 1 page of a book a day and then gradually increase the amount you do over time.

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    But the problem with this approach is the end line — where the “improvement” stops.

    If I go from reading 1 page of a book a day and gradually reach 75 and 100, when do I stop? When I reach 1 book a day? That is just absurd.

    When you start a habit, stay at it in the intensity you have decided. Don’t push yourself for more.

    I started reading 20 pages of a book a day. It’s been more than 2 years now and I’ve read 101 books in that period. There is no way I will increase the number in the future.

    Why?

    Because reading 40 to 50 books a year is enough.

    The same thing applies to every other habit out there.

    Pick a (small) number and stay at it.

    3. Bad Days Are 100 Percent Occurrence

    No matter how great you are, you will have bad days where you won’t do your habit. Period.

    There is no way of going around this. So it’s better to prepare yourself for when that happens instead of thinking that it won’t ever happen.

    What I do when I miss a day of my habit(s) is that I try to bounce back the next day while trying to do habits for both of those days.

    Example for that is if I read 20 pages of a book a day and I miss a day, the next day I will have to read 40 pages of a book. If I miss writing 500 words, the next day I need to write 1000.

    This is a really important point we will discuss later on rewards and punishments.

    This is how I prepare for the bad days when I skip my habit(s) and it’s a model you should take as well.

    4. Those Who Track It, Hack It

    When you track an activity, you can objectively tell what you did in the past days, weeks, months, and years. If you don’t track, you will for sure forget everything you did.

    There are many different ways you can track your activities today, from Habitica to a simple Excel sheet that I use, to even a Whatsapp Tracker.

    Peter Drucker said,

    “What you track is what you do.”

    So track it to do it — it really helps.

    But tracking is accompanied by one more easy activity — measuring.

    5. Measure Once, Do Twice

    Peter Drucker also said,

    “What you measure is what you improve.”

    So alongside my tracker, I have numbers with which I measure doses of daily activities:

    For reading, it’s 20 pages.
    For writing, it’s 500 words.
    For the gym, it’s 1 (I went) or 0 (didn’t go).
    For budgeting, it’s writing down the incomes and expenses.

    Tracking and measuring go hand in hand, they take less than 20 seconds a day but they create so much momentum that it’s unbelievable.

    6. All Days Make a Difference

    Will one day in the gym make you fit? It won’t.

    Will two? They won’t.

    Will three? They won’t.

    Which means that a single gym session won’t make you fit. But after 100 gym sessions, you will look and feel fit.

    What happened? Which one made you fit?

    The answer to this (Sorites paradox)[1] is that no single gym session made you fit, they all did.

    No single day makes a difference, but when combined, they all do. So trust the process and keep on going (small).

    7. They Are Never Fully Automated

    Gurus tell you that habits become automatic. And yes, some of them do, like showering a certain way of brushing your teeth.

    But some habits don’t become automatic, they become a lifestyle.

    What I mean by that is that you won’t automatically “wake up” in the gym and wonder how you got there.

    It will just become a part of your lifestyle.

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    The difference is that you do the first one automatically, without conscious thought, while the other is a part of how you live your life.

    It’s not automatic, but it’s a decision you don’t ponder on or think about — you simply do it.

    It will become easy at a certain point, but they will never become fully automated.

    8. What Got You Here Won’t Get You There

    Marshall Goldsmith has a great book with the same title to it. The phrase means that sometimes, you will need to ditch certain habits to make room for other ones which will bring you to the next step.

    Don’t be afraid to evolve your habits when you sense that they don’t bring you where you want to go.

    When I started reading, it was about reading business and tactic books. But two years into it, I switched to philosophy books which don’t teach me anything “applicable,” but instead teach me how to think.

    The most important ability of the 21st century is the ability to learn, unlearn, and relearn. The strongest tree is the willow tree – not because it has the strongest root or biggest trunk, but because it is flexible enough to endure and sustain anything.

    Be like a willow, adapting to the new ways of doing things.

    9. Set a Goal and Then Forget It

    The most successful of us know what they want to achieve, but they don’t focus on it.

    Sounds paradoxical? You’re right, it does. But here is the logic behind it.

    You need to have a goal of doing something – “I want to become a healthy individual” – and then, you need to reverse engineer how to get there with your habits- “I will go to the gym four times a week.”

    But once you have your goal, you need to “forget” about it and only focus on the process. Because you are working on the process of becoming healthy and it’s always in the making. You will only be as healthy as you take care of your body.

    So you have a goal which isn’t static but keeps on moving.

    If you went to the gym 150 times year and you hit your goal, what would you do then? You would stop going to the gym.

    This is why goal-oriented people experience yo-yo effect[2] and why process-oriented people don’t.

    The difference between process-oriented and goal-oriented people is that the first focus on daily actions while others only focus on the reward at the finish line.

    Set a goal but then forget about it and reap massive awards.

    10. Punish Yourself

    Last two sections are pure Pavlovian – you need to punish bad behavior and reward good behavior. You are the only person who decides what is good and what is bad for you, but when you do, you need to rigorously follow that.

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    I’ve told you in point #3 about bad days and how after one occurs, I do double the work on the next day. That is one of my forms of punishments.

    It’s the need to tell your brain that certain behaviors are unacceptable and that they lead to bad outcomes. That’s what punishments are for.

    You want to tell your brain that there are real consequences to missing your daily habits.[3]

    No favorite food to eat or favorite show to watch or going to the cinema for a new Marvel movie- none, zero, zilch.

    The brain will remember these bad feelings and will try to avoid the behaviors that led to them as much as possible.

    But don’t forget the other side of the same coin.

    11. Reward Yourself

    When you follow and execute on your plan, reward yourself. It’s how the brain knows that you did something good.

    Whenever I finish one of my habits for the day, I open my tracker (who am I kidding, I always keep it open on my desktop) and fill it with a number. As soon as I finish reading 20 pages of a book a day (or a bit more), I open the tracker and write the number down.

    The cell becomes green and gives me an instant boost of endorphin – a great success for the day. Then, it becomes all about not breaking the chain and having as many green fields as possible.

    After 100 days, I crunch some numbers and see how I did.

    If I have less than 10 cheat days, I reward myself with a great meal in a restaurant. You can create your own rewards and they can be daily, weekly, monthly or any arbitrary time table that you create.

    Primoz Bozic, a productivity coach, has gold, silver, and bronze medals as his reward system.[4]

    If you’re having problems creating a system which works for you, contact me via email and we can discuss specifics.

    In the End, It Matters

    What you do matters not only to you but to the people around you.

    When you increase the quality of your life, you indirectly increase the quality of life of people around you. And sometimes, that is all the “motivation” we need to start.

    And that’s the best quote for the end of this article:

    “Motivation gets you started, but habits keep you going.”

    Keep going.

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    More Resources to Help You Build Habits

    Featured photo credit: Anete Lūsiņa via unsplash.com

    Reference

    [1] Stanford Encyclopedia of Philosophy: Sorites paradox
    [2] Muscle Zone: What causes yo-yo effect and how to avoid it?
    [3] Growth Habits: 5 Missteps That Cause You To Quit Building A Habit
    [4] Primoz Bozic: The Lean Review: How to Plan Your 2019 in 20 Minutes

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