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5 Life Lessons I Had to Learn The Hard Way About Blogging

5 Life Lessons I Had to Learn The Hard Way About Blogging

Have you ever dreamt of being an influential blogger earning a 7-figure income and working from wherever you want?

For some people, blogging is just a hobby. But, for others… it’s much more than that. It’s a means to be free and earn an income doing what you love.

In the past year of my blogging career, I have learned a lot of important lessons that could have saved me a ton of time if I knew earlier.

So, whether you’re a new blogger or just thinking about it… here are the 5 lessons I would like share with you today to save a few months of your time…

1. Nothing Happens Overnight

A popular blog typically gets an average of 100,000 visitors per month. Unfortunately, such amounts of traffic don’t come overnight. Okay, maybe you already knew that. But let’s start with 10,000 visitors a month. How do you achieve that?

Google!

If you ever want a chance in succeeding, you need to rank on the first page of Google. Over 50% of most traffic comes from Google for most blogs. A good start for a beginner is to write a skyscraper post. That also means you need to learn white hat SEO. (Please don’t approach black hat SEO or you’ll risk getting penalized).

The next highest source of traffic for most bloggers comes from your email list.

That means you need to work hard to converting your visitors into subscribers. So create a free report or email course and offer it to visitors in exchange for their email. There’s nothing more useless than a blog that get’s traffic but fails to convert them into subscribers.

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I was so afraid of putting opt-in forms on my blog because that would look spammy and annoy visitors. But, guess what? Once I put them, my email list started growing. Complainers will always complain. When it comes to blogging you need to follow the data. And the data says opt-in forms are essential for growing a list.

Another good source of traffic will come from guest posts and backlinks (links to your blog from other articles/websites).

In fact, your first few trickles of traffic will usually start to come from guest posts. So to end this, I recommend beginners to start off with a skyscraper post and heavy guest posting on popular blogs.

2. You Won’t Make Money if You Don’t Help People

If you’re just trying to make a quick buck… it won’t work.

If you’re trying to build your expertise and influence… it won’t work.

If you’re trying to build a popular blog… it won’t work.

Why?

Because frankly nobody cares about your goals. People only care about themselves. Let’s be honest… we’re all somewhat selfish. Everything we do is about us. I mean, you want to build a popular blog… why should anyone else care?

The grocery store down the road wants to sell more groceries… do you think anyone cares? Of course not. People want good groceries, they don’t care about the stores goal.

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But, here’s the good news… You don’t need them to. What a relief right?

So what should you do?

Your job as a blogger is to help people with information. You’re an educator. A teacher. If you can make people smarter, they’ll want more. If you can solve their problems and teach them how to do stuff, they won’t be able to live without you.

So if you want any chance in succeeding as a blogger, then you better start helping people.

3. You Can’t Do It Alone. You Need Influencers.

Networking with Influencers is essential when it comes to growing a blog. It’s not a luxury or nice to have… No, it is required if you ever want to stand a chance against the competition.

That doesn’t mean you can’t grow a blog without influencers… it just means it’ll take much longer than needed. So unless you can wait for another few years, I recommend you start building relationships with some influencers.

It’s not hard or intimidating. Just look for a relatively popular blogger in the same niche as you and start helping them… you know… like you’d do with a friend.

If I did it. You definitely can!

4. No Ideas Are Completely Original

We all learn from one another. Ideas circulate. Every single new idea you see is just a set of old ideas combined together. So don’t be afraid of repeating what others say. But, that doesn’t mean you should be a parrot.

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I’ve taken several courses on writing, copywriting, blogging and a lot of the advice sounds similar.

Yet, just because you and another 1,000 people heard something, doesn’t mean everybody has. There will always be beginners. It’s much easier to target beginners and if you search in Google, you’ll realize a lot of the search terms are for beginners.

Try Googling it.

“[Your Niche] for beginners”

Let me give you a real life example:

“SEO for beginners” according to the Google keyword planner gets 1,300 monthly searches. Which is a pretty good search volume. Typically, if you’re trying to write a skyscraper post you should target a keyword that get’s 1,000-10,000 monthly searches and low competition.

5. Giving Up Is Easy If You’re Not Passionate

Building a blog isn’t an easy job. It takes months of hard work. Blogging isn’t the same it was 10 years ago. Your content needs to be more in-depth and unique.

That means instead of smacking out blog posts every 2 hours, it will usually take over 6 hours to write a post.

Sometimes you’ll spend hours and days on a guest post and then have it rejected by the blog. The amount of frustration you’ll feel after that makes you want to give up.

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Then once you do get your guest post published, you’ll get little email subscribers. Which will make you question if guest posting was even worth your time.

And when you publish a skyscraper post a lot of people will ignore you when you ask for links. You’ll need to send hundreds or even thousands of emails to other bloggers in hopes that they’ll link or atleast share your post.

I’m not saying this to scare you, I’m saying this to let you know what you’re up against.

Growing a blog to 100k visitors a month is a tedious job.

It is for the elite few who will do whatever it takes.

And for you to read this far means you’re one of them.

So, are you ready to take on the storm?

Featured photo credit: claes krantz/Flickr via flickr.com

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Last Updated on March 12, 2019

20 Inspiring Vision Statement Examples (2019 Updated)

20 Inspiring Vision Statement Examples (2019 Updated)

There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

What Is a Vision Statement?

A vision statement is like a photograph of your future business, which gives your business shape and direction.

A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

The Importance of a Vision Statement

Without a vision statement, your business will lack motivation to keep going.

If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

How to Craft an Inspiring Vision Statement

1. Dream big and use clear language

An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

  • Imagine how you want the business to be like in five to ten years.
  • Infuse the business’ values in the statement.
  • Make sure that the statement is implying a clear focus for the business.
  • Write your vision statement in the present tense.
  • Use clear and concise language.
  • Ensure the statement is easily understood.

There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

2. Get inspirations from the successful companies.

Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

Short vision statements made up of a few words only:

1. Disney

To make people happy.

2. Oxfam

A just world without poverty.

3. Ikea

To create a better every day life for the many people.

Quantitative statements are based on numbers, quantities:

4. Microsoft

Empower every person and every organization on the planet to achieve more.

    5. Nike

    Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

      Qualitative statements are based on qualities that you want to have:

      6. Ford

      People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

      7. Avon

      To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

      Competitor based statements – this type is becoming less common, but famous examples are:

      8. Honda – in 1970

      We will destroy Yamaha.

      9. Nike – in 1960s

      Crush Adidas.

        10. Philip Morris – in 1950s

        Knock off RJR as the number one tobacco  company in the world.

        Role Model Vision Statements – using another company as an example:

        11. Stanford University – in the past

        To become the Harvard of the West.

        12. Reach for Success – in the past

        To become the next Tony Robbins in self development.

        Internal Transformations vision statements:

        13. Apple

        To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

        14. Giro Sport Design

        To make sure that riding is the best part of a great life.

        15. Tesla

        To accelerate the world’s transition to sustainable energy.

        16. Sony

        To be a company that inspires and fulfills your curiosity.

        17. Facebook

        To give people the power to share and make the world more open and connected.

          Longer and more detailed vision statement:

          18. Walmart

          To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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          19. Coca Cola

          To achieve sustainable growth, we have established a vision with clear goals:

          Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

          People: Being a great place to work where people are inspired to be the best they can be.

          Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

          Partners: Nurturing a winning network of partners and building mutual loyalty.

          Planet: Being a responsible global citizen that makes a difference.

            20. Heinz

            Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

            The Bottom Line

            Remember, always keep your vision statement up-to-date to direct your company’s actions.

            Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

            Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

            Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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            To your success!

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