Advertising

5 Life Lessons I Had to Learn The Hard Way About Blogging

5 Life Lessons I Had to Learn The Hard Way About Blogging
Advertising

Have you ever dreamt of being an influential blogger earning a 7-figure income and working from wherever you want?

For some people, blogging is just a hobby. But, for others… it’s much more than that. It’s a means to be free and earn an income doing what you love.

In the past year of my blogging career, I have learned a lot of important lessons that could have saved me a ton of time if I knew earlier.

So, whether you’re a new blogger or just thinking about it… here are the 5 lessons I would like share with you today to save a few months of your time…

1. Nothing Happens Overnight

A popular blog typically gets an average of 100,000 visitors per month. Unfortunately, such amounts of traffic don’t come overnight. Okay, maybe you already knew that. But let’s start with 10,000 visitors a month. How do you achieve that?

Google!

If you ever want a chance in succeeding, you need to rank on the first page of Google. Over 50% of most traffic comes from Google for most blogs. A good start for a beginner is to write a skyscraper post. That also means you need to learn white hat SEO. (Please don’t approach black hat SEO or you’ll risk getting penalized).

The next highest source of traffic for most bloggers comes from your email list.

That means you need to work hard to converting your visitors into subscribers. So create a free report or email course and offer it to visitors in exchange for their email. There’s nothing more useless than a blog that get’s traffic but fails to convert them into subscribers.

Advertising

I was so afraid of putting opt-in forms on my blog because that would look spammy and annoy visitors. But, guess what? Once I put them, my email list started growing. Complainers will always complain. When it comes to blogging you need to follow the data. And the data says opt-in forms are essential for growing a list.

Another good source of traffic will come from guest posts and backlinks (links to your blog from other articles/websites).

In fact, your first few trickles of traffic will usually start to come from guest posts. So to end this, I recommend beginners to start off with a skyscraper post and heavy guest posting on popular blogs.

2. You Won’t Make Money if You Don’t Help People

If you’re just trying to make a quick buck… it won’t work.

If you’re trying to build your expertise and influence… it won’t work.

If you’re trying to build a popular blog… it won’t work.

Why?

Because frankly nobody cares about your goals. People only care about themselves. Let’s be honest… we’re all somewhat selfish. Everything we do is about us. I mean, you want to build a popular blog… why should anyone else care?

The grocery store down the road wants to sell more groceries… do you think anyone cares? Of course not. People want good groceries, they don’t care about the stores goal.

Advertising

But, here’s the good news… You don’t need them to. What a relief right?

So what should you do?

Your job as a blogger is to help people with information. You’re an educator. A teacher. If you can make people smarter, they’ll want more. If you can solve their problems and teach them how to do stuff, they won’t be able to live without you.

So if you want any chance in succeeding as a blogger, then you better start helping people.

3. You Can’t Do It Alone. You Need Influencers.

Networking with Influencers is essential when it comes to growing a blog. It’s not a luxury or nice to have… No, it is required if you ever want to stand a chance against the competition.

That doesn’t mean you can’t grow a blog without influencers… it just means it’ll take much longer than needed. So unless you can wait for another few years, I recommend you start building relationships with some influencers.

It’s not hard or intimidating. Just look for a relatively popular blogger in the same niche as you and start helping them… you know… like you’d do with a friend.

If I did it. You definitely can!

4. No Ideas Are Completely Original

We all learn from one another. Ideas circulate. Every single new idea you see is just a set of old ideas combined together. So don’t be afraid of repeating what others say. But, that doesn’t mean you should be a parrot.

Advertising

I’ve taken several courses on writing, copywriting, blogging and a lot of the advice sounds similar.

Yet, just because you and another 1,000 people heard something, doesn’t mean everybody has. There will always be beginners. It’s much easier to target beginners and if you search in Google, you’ll realize a lot of the search terms are for beginners.

Try Googling it.

“[Your Niche] for beginners”

Let me give you a real life example:

“SEO for beginners” according to the Google keyword planner gets 1,300 monthly searches. Which is a pretty good search volume. Typically, if you’re trying to write a skyscraper post you should target a keyword that get’s 1,000-10,000 monthly searches and low competition.

5. Giving Up Is Easy If You’re Not Passionate

Building a blog isn’t an easy job. It takes months of hard work. Blogging isn’t the same it was 10 years ago. Your content needs to be more in-depth and unique.

That means instead of smacking out blog posts every 2 hours, it will usually take over 6 hours to write a post.

Sometimes you’ll spend hours and days on a guest post and then have it rejected by the blog. The amount of frustration you’ll feel after that makes you want to give up.

Advertising

Then once you do get your guest post published, you’ll get little email subscribers. Which will make you question if guest posting was even worth your time.

And when you publish a skyscraper post a lot of people will ignore you when you ask for links. You’ll need to send hundreds or even thousands of emails to other bloggers in hopes that they’ll link or atleast share your post.

I’m not saying this to scare you, I’m saying this to let you know what you’re up against.

Growing a blog to 100k visitors a month is a tedious job.

It is for the elite few who will do whatever it takes.

And for you to read this far means you’re one of them.

So, are you ready to take on the storm?

Featured photo credit: claes krantz/Flickr via flickr.com

More by this author

Zak Mustapha

Blogger & Marketer

4 Ways To Protect The Intellectual Property Of Your Software 4 Simple Hacks for Web Design Beginners 5 Effective Ways to Communicate with Millennials 5 Disastrous Problems Android Spying You Can Solve The Top 4 Programming Languages for Beginners

Trending in Self-Employed

1 5 Books You Must Read if You Want to Be a Millionaire in Your 20’s 2 8 Life-Changing Skills You Can Learn in Less Than 6 Months 3 Surprising, Reputable Ways To Make Money At Home Online 4 How To Make Money With CPA: Content Locking 5 Writing a Great Value Statement Can Bring In Tons of Money for Your Business

Read Next

Advertising
Advertising

Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
Advertising

During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

Advertising

Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

Advertising

6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

Advertising

Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

Advertising

13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

Read Next