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5 Life Lessons I Had to Learn The Hard Way About Blogging

5 Life Lessons I Had to Learn The Hard Way About Blogging

Have you ever dreamt of being an influential blogger earning a 7-figure income and working from wherever you want?

For some people, blogging is just a hobby. But, for others… it’s much more than that. It’s a means to be free and earn an income doing what you love.

In the past year of my blogging career, I have learned a lot of important lessons that could have saved me a ton of time if I knew earlier.

So, whether you’re a new blogger or just thinking about it… here are the 5 lessons I would like share with you today to save a few months of your time…

1. Nothing Happens Overnight

A popular blog typically gets an average of 100,000 visitors per month. Unfortunately, such amounts of traffic don’t come overnight. Okay, maybe you already knew that. But let’s start with 10,000 visitors a month. How do you achieve that?

Google!

If you ever want a chance in succeeding, you need to rank on the first page of Google. Over 50% of most traffic comes from Google for most blogs. A good start for a beginner is to write a skyscraper post. That also means you need to learn white hat SEO. (Please don’t approach black hat SEO or you’ll risk getting penalized).

The next highest source of traffic for most bloggers comes from your email list.

That means you need to work hard to converting your visitors into subscribers. So create a free report or email course and offer it to visitors in exchange for their email. There’s nothing more useless than a blog that get’s traffic but fails to convert them into subscribers.

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I was so afraid of putting opt-in forms on my blog because that would look spammy and annoy visitors. But, guess what? Once I put them, my email list started growing. Complainers will always complain. When it comes to blogging you need to follow the data. And the data says opt-in forms are essential for growing a list.

Another good source of traffic will come from guest posts and backlinks (links to your blog from other articles/websites).

In fact, your first few trickles of traffic will usually start to come from guest posts. So to end this, I recommend beginners to start off with a skyscraper post and heavy guest posting on popular blogs.

2. You Won’t Make Money if You Don’t Help People

If you’re just trying to make a quick buck… it won’t work.

If you’re trying to build your expertise and influence… it won’t work.

If you’re trying to build a popular blog… it won’t work.

Why?

Because frankly nobody cares about your goals. People only care about themselves. Let’s be honest… we’re all somewhat selfish. Everything we do is about us. I mean, you want to build a popular blog… why should anyone else care?

The grocery store down the road wants to sell more groceries… do you think anyone cares? Of course not. People want good groceries, they don’t care about the stores goal.

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But, here’s the good news… You don’t need them to. What a relief right?

So what should you do?

Your job as a blogger is to help people with information. You’re an educator. A teacher. If you can make people smarter, they’ll want more. If you can solve their problems and teach them how to do stuff, they won’t be able to live without you.

So if you want any chance in succeeding as a blogger, then you better start helping people.

3. You Can’t Do It Alone. You Need Influencers.

Networking with Influencers is essential when it comes to growing a blog. It’s not a luxury or nice to have… No, it is required if you ever want to stand a chance against the competition.

That doesn’t mean you can’t grow a blog without influencers… it just means it’ll take much longer than needed. So unless you can wait for another few years, I recommend you start building relationships with some influencers.

It’s not hard or intimidating. Just look for a relatively popular blogger in the same niche as you and start helping them… you know… like you’d do with a friend.

If I did it. You definitely can!

4. No Ideas Are Completely Original

We all learn from one another. Ideas circulate. Every single new idea you see is just a set of old ideas combined together. So don’t be afraid of repeating what others say. But, that doesn’t mean you should be a parrot.

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I’ve taken several courses on writing, copywriting, blogging and a lot of the advice sounds similar.

Yet, just because you and another 1,000 people heard something, doesn’t mean everybody has. There will always be beginners. It’s much easier to target beginners and if you search in Google, you’ll realize a lot of the search terms are for beginners.

Try Googling it.

“[Your Niche] for beginners”

Let me give you a real life example:

“SEO for beginners” according to the Google keyword planner gets 1,300 monthly searches. Which is a pretty good search volume. Typically, if you’re trying to write a skyscraper post you should target a keyword that get’s 1,000-10,000 monthly searches and low competition.

5. Giving Up Is Easy If You’re Not Passionate

Building a blog isn’t an easy job. It takes months of hard work. Blogging isn’t the same it was 10 years ago. Your content needs to be more in-depth and unique.

That means instead of smacking out blog posts every 2 hours, it will usually take over 6 hours to write a post.

Sometimes you’ll spend hours and days on a guest post and then have it rejected by the blog. The amount of frustration you’ll feel after that makes you want to give up.

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Then once you do get your guest post published, you’ll get little email subscribers. Which will make you question if guest posting was even worth your time.

And when you publish a skyscraper post a lot of people will ignore you when you ask for links. You’ll need to send hundreds or even thousands of emails to other bloggers in hopes that they’ll link or atleast share your post.

I’m not saying this to scare you, I’m saying this to let you know what you’re up against.

Growing a blog to 100k visitors a month is a tedious job.

It is for the elite few who will do whatever it takes.

And for you to read this far means you’re one of them.

So, are you ready to take on the storm?

Featured photo credit: claes krantz/Flickr via flickr.com

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Last Updated on December 4, 2020

13 Critical Things to Consider Before Switching Careers

13 Critical Things to Consider Before Switching Careers

Do you have a path not taken? Maybe you had big career dreams when you were younger, but somehow they didn’t materialize.

Maybe you took your first job, thinking it would be a stepping stone to a better job. It seemed like a good idea at the time, you recall, except the better job never came along. Or perhaps, saddled with student loans, you took a job that helped you pay them off. You paid them all right, but now you feel stuck in a career you don’t really like.

The average person spends 90,000 hours in their lifetime at work[1]. That’s too much time to be doing anything you don’t love!

Is it time to think about switching careers? Here are 13 things to do when making the big leap.

Diagnose Your Current Work Situation

Before switching careers, it’s important to figure out why you’re currently unhappy so you don’t step into another situation that isn’t right for you. Start with these considerations before making any big decisions.

1. What Are You Passionate About?

It’s somewhat shocking, but research shows 87 percent of workers have no passion for their jobs[2]. Passion can be measured many ways, and one person’s passion is another’s poison. Still, if you believe in your company’s core mission, it really helps.

How can you find your passion? You may have to switch careers. Try to arrange informational interviews with as many people as you can who work in the field of your dreams to be certain that making the switch will make you feel more engaged with your work.

Your aim: To be as happy walking into the office on Monday morning as you are leaving the premises on Friday afternoon. When you love your job, no day feels too daunting. When you love your job, it doesn’t feel like work.

Need a little help finding your passion? This article can help: How to Find Your Passion and Live a Fulfilling Life

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2. Can You Keep up With Technology?

Are you keeping up with it? And is your current company supporting your efforts? The speed of technology is so fast that many companies today can’t keep up. This may result in anxiety among the company’s leadership. The sense of anxiety can filter down and impact the workers. Morale is low, and everyone fears for their job.

When switching careers, try to find a company that will allow you to learn as you grow. It also helps to consider yourself a lifelong learner. These days, we all have to be.

Invest the Time to Dream Big

If you’re now sure of why you want to make a move, it’s time to dig into your dreams to find exactly which direction to go.

3. What Does Your Vision Look Like?

Athletes visualize their signature moves. Politicians fantasize about winning. Your task is to visualize your dream. Where do want to be working five years from now? Ten years from now? Fifteen years from now? Figure out what your titles will be at each point along your new trajectory. Will you be living in your current geographical area or will you have moved?

Ask yourself the hard questions as well. Can you afford to switch careers right now? Will you be making more money or less than you currently do? How will you support those who depend on you?

Once you have your vision clearly committed to paper, run your vision by a few of the people who know you best. Do your friends encourage you to pursue your vision? (If they don’t, consider finding more supportive friends.)

4. Do You Know What to Expect?

It’s harder to switch careers than to find a new job in your current field. You may have to accomplish the move in several discreet steps. Will making a lateral move at your current company take you one step closer to your ultimate goal?

In addition to researching your dream field online, try to surround yourself with some friends who have recently switched careers. After you have formed a rough idea of the steps you will need to take to get from where you are now to your new career, consider committing it to an action plan. The more concrete you can make your Plan, the better.

Should you be attending more networking events? Do you need to burnish your online profile? Commit to action steps, and then put those steps into your daily calendar. You’re going to do this!

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If, for instance, you’ve decided to move from marriage counseling to financial planning — you’ve seen enough divorces resulting from money matters to know there’s a better way to help people — your listening skills and discretion will be an asset. Your research will reveal whether you need specialized training or licensing to qualify. If so, go online and add your name to every list you can find to learn more information. Start calculating how to pay for your courses. A bonus you’ll get with continuing ed courses: you’ll gain access to a strong peer network.

Take Action

Time to make the move. Start considering how you will approach these steps to get where you want to go.

5. Who Will Support You?

What if, early in your career, you made a job switch that you regret? Now is the time to call your ex-boss and try to get together for lunch or a cup of coffee. Let them know you are thinking of making a U-turn back to your former field.

What if your sister disapproves of every idea you have? Either resolve to avoid her for the next 12 months or call her right now — and tell her you’re switching careers and you don’t care whether she approves! Keep all naysayers at a distance during this transition time.

6. What Can You Do Each Day to Accomplish Your Dream?

Switching careers can be quite time-consuming, but if you break down the task into small chunks, tracking your progress as you go, you’ll have a better chance of success. Whether you spend a few hours today googling your dream career, or refurbish your LinkedIn profile to emphasize the skills you have that will help you land this new job — just keep at it.

Career-switcher’s hint: Working on your new dream for one hour each day is more productive than spending 12 hours working at it on a Sunday. The more committed you are to achieving your goal, the faster it will happen.

7. Does Your Resume Highlight the Correct Skills?

First, research the qualifications of the position you hope to land. Then, look for ways to mesh them with your own skills. While some careers require specific degrees and credentials, there are many positions you can transition into that require no additional education. Sometimes, what you bring from your own background is perfect.

Take inventory of all the hard and soft job skills you possess. For the skills you don’t have, put a plan in place to acquire them!

Highlight your qualifications in a way that makes a well-argued case for your compatibility with the organization and the position you’re after. Keep in mind that all employers look for candidates with skills that show leadership and the ability to solve problems, persevere through challenges, and get results.

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Refine the skills on your resume to incorporate these resume “musts.” Make sure, though, to only claim skills you truly possess. Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

Switching Careers Shortcuts

When switching careers, there are ways to make it easier. Look into these questions to see what can work for you in your search.

8. Do You Have Any Contacts in Your Desired Career?

People are remarkably forthcoming on their LinkedIn profiles. This helps when you search out employees in your dream field or a targeted company. But before you take full advantage of online networking, first make sure that your profile content is fresh.

Curate all social media accounts to reflect your new direction. Social media can increase your networking opportunities exponentially. Comment on the posts of your targeted contacts and pose pertinent questions to get on their radar.

9. Are You Networking Enough?

While it may be considered old-school to tap your organically grown (offline) network, it still comes with the best odds of success. Reach out to your friends and acquaintances with industry connections who can help you make a connection.

Make a point of meeting face-to-face with anyone who can offer you a lead or provide a reference. You never know what kind of opportunity will unfold from these offline connections.

Learn more about networking here: How to Network So You’ll Get Way Ahead in Your Professional Life

10. How Can You Become an Expert in Your New Field?

Start building the skills you’ll need to make your career switch. LinkedIn and many other providers offer online courses in everything from accounting software to mastering Excel. For extra credit, see if you can find classes that award online badges for completing each course. Don’t be shy about adding these certificates to your online profile.

Read trade magazines and study up on industry trends. Write and post articles on timely topics. Develop an online presence in the field of your dreams.

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11. Are You Willing to Put Yourself out There?

Nonprofit organizations often look for volunteers to help them with their outreach, social media, fundraising, and more. Once you’ve mastered the needed skills, be sure to have the head of the organization or a board member write a glowing recommendation for you.

Depending on your desired career, it may be possible to take on a contract assignment at a company where you learn on the job. A freelance gig allows you to polish your skills, make connections, and prove you’re serious about this career change.

For example, if your dream is to transform your knack for attracting followers through pithy postings into a career as a social media manager, don’t be afraid to pitch your services. Most companies need someone to manage their online presence and may welcome your fresh new strategy.

Switching Careers Results

Now that you’ve taken the steps to switch careers, bask in the success you’ve found in doing so.

12. How Can You Reward Yourself?

Set whatever benchmarks you need to achieve as you embark on switching careers, and think of them as cause for mini-celebrations. Find frugal ways to reward yourself.

However, hold out for the big, pop-the-champagne celebration until you land your dream job.

13. Has the Risk Paid Off?

People who prefer to play it safe throughout their careers often fall short of their potential. Research shows the primary reason executives derail is an inability to change[3]. It takes a large measure of courage to pursue a new path. And when you succeed, it fuels your confidence.

You have an air of self-assurance about you and a can-do spirit that stands out. And best of all, you’ll have moved from a dead-end or lackluster job to one into which you can pour your passion and realize the feeling of self-fulfillment.

The Bottom Line

Don’t be afraid to switch your career path once you’ve outgrown the one you’re in. Set out to intentionally pursue career satisfaction and you’ll reap great rewards by realizing the joys of job satisfaction.

More Tips on Switching Careers

Featured photo credit: Kevin Bhagat via unsplash.com

Reference

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