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3 Tips for Building and Maintaining a Strong Online Reputation

3 Tips for Building and Maintaining a Strong Online Reputation

For all of the advantages that social media and the internet offer us, young professionals are finding out that life in the shadows of the internet and viral sharing isn’t always beneficial.

That photo you wish you wouldn’t have taken at a party in college? Prospective employers can find it if they search hard enough. That tweet you sent out while you were upset with your ex? Colleagues will often judge your character based on information you post online.

And while you can’t always wipe your online image totally clean, you can start to build a positive online reputation that’s strong and professional.

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1. Launch a Professional Website

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    Every young professional needs a professional website. This serves as your online home and is something you can totally control. Think of it like your online real estate. Whereas things like social media profiles, images, and guest blogging profiles can theoretically be controlled by third-party networks, nobody can touch your website. It’s your real estate and only you determine the appearance and content.

    Start by buying your own domain name. Keep it short and simple. Try to get a .com domain name with your full name. If that’s already taken, a simple and logical abbreviation may work. Avoid getting too creative, though. If you’re forced to throw in extra words, it’ll look unprofessional.

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    Here’s an example of an effective professional website. Not only is the domain name good — it’s the entrepreneur’s full name — but the design is visually pleasing and functional.

    2. Brand Your Social Profiles

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      Next come your social profiles. This will require one part cleanup and another part brand building. The first part will largely depend on how long you’ve been active on social media and how much discretion you’ve showed in the past.

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      Start by cleaning up your profiles. Look through past photos and weed out ones that don’t paint you in a positive light. Read past statuses and delete ones that could be taken the wrong way. Adjust your settings on sites like Facebook to restrict tagging to approval-only.

      After cleaning up your Facebook, Twitter, and Instagram accounts, it’s a good idea to build a LinkedIn profile (if you don’t already have one). This is how colleagues and employers will find you. If you don’t have a LinkedIn profile, they’ll question your professional image.

      Here’s an example of a great LinkedIn profile page. It’s for a company, but it shows all of the elements you want in a professional profile. It has quality images, comprehensive profile information, and direct links to any other websites and social profiles. Make sure you don’t leave any important fields blank.

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      3. Attach Content to Your Name

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        The third important tip is to begin attaching content to your name. In modern business, online content is currency. It gives your voice a chance to shine through and helps establish connections with other companies and individuals. Begin cultivating relationships as soon as possible. You never know when one connection will help you land another opportunity.

        Conclusion

        The trouble with the internet is that it never forgets. A single misstep can haunt you for years to come — both in your career and your personal life. With this in mind, make sure you practice discipline and patience. Only post information that will benefit you and never do anything that you don’t want displayed for the entire world to see.

        But remember, it’s not all negative. You shouldn’t have to tiptoe around the internet. By taking a proactive approach, you can actually leverage the internet to build a strong brand and make invaluable connections. Think about these tips and begin developing your own approach today!

        photo credit: Pinterest

        Featured photo credit: Tam Tran via flic.kr

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        Anna Johansson

        Anna specializes in entrepreneurship, technology, and social media trends.

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        Last Updated on August 10, 2020

        10 Things You Should Do If You’re Unemployed

        10 Things You Should Do If You’re Unemployed

        Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

        Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

        Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

        Here’re 10 things you should do when you’re unemployed:

        1. Keep a Schedule

        It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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        As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

        2. Join a Temp Agency

        One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

        While not a permanent solution, you will be in a better position financially while you search for something permanent.

        3. Work Online

        Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

        Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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        Here’s How to Find and Land a Legit Online Work from Home Job.

        4. Get Organized

        Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

        Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

        5. Exercise

        Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

        6. Volunteer

        Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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        Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

        7. Improve Your Skills

        Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

        You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

        8. Treat Yourself

        Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

        Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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        9. See What You Can Sell

        Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

        10. Take a Course

        Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

        Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

        The Bottom Line

        While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

        Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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        Featured photo credit: neONBRAND via unsplash.com

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