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3 Tips for Building and Maintaining a Strong Online Reputation

3 Tips for Building and Maintaining a Strong Online Reputation

For all of the advantages that social media and the internet offer us, young professionals are finding out that life in the shadows of the internet and viral sharing isn’t always beneficial.

That photo you wish you wouldn’t have taken at a party in college? Prospective employers can find it if they search hard enough. That tweet you sent out while you were upset with your ex? Colleagues will often judge your character based on information you post online.

And while you can’t always wipe your online image totally clean, you can start to build a positive online reputation that’s strong and professional.

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1. Launch a Professional Website

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    Every young professional needs a professional website. This serves as your online home and is something you can totally control. Think of it like your online real estate. Whereas things like social media profiles, images, and guest blogging profiles can theoretically be controlled by third-party networks, nobody can touch your website. It’s your real estate and only you determine the appearance and content.

    Start by buying your own domain name. Keep it short and simple. Try to get a .com domain name with your full name. If that’s already taken, a simple and logical abbreviation may work. Avoid getting too creative, though. If you’re forced to throw in extra words, it’ll look unprofessional.

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    Here’s an example of an effective professional website. Not only is the domain name good — it’s the entrepreneur’s full name — but the design is visually pleasing and functional.

    2. Brand Your Social Profiles

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      Next come your social profiles. This will require one part cleanup and another part brand building. The first part will largely depend on how long you’ve been active on social media and how much discretion you’ve showed in the past.

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      Start by cleaning up your profiles. Look through past photos and weed out ones that don’t paint you in a positive light. Read past statuses and delete ones that could be taken the wrong way. Adjust your settings on sites like Facebook to restrict tagging to approval-only.

      After cleaning up your Facebook, Twitter, and Instagram accounts, it’s a good idea to build a LinkedIn profile (if you don’t already have one). This is how colleagues and employers will find you. If you don’t have a LinkedIn profile, they’ll question your professional image.

      Here’s an example of a great LinkedIn profile page. It’s for a company, but it shows all of the elements you want in a professional profile. It has quality images, comprehensive profile information, and direct links to any other websites and social profiles. Make sure you don’t leave any important fields blank.

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      3. Attach Content to Your Name

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        The third important tip is to begin attaching content to your name. In modern business, online content is currency. It gives your voice a chance to shine through and helps establish connections with other companies and individuals. Begin cultivating relationships as soon as possible. You never know when one connection will help you land another opportunity.

        Conclusion

        The trouble with the internet is that it never forgets. A single misstep can haunt you for years to come — both in your career and your personal life. With this in mind, make sure you practice discipline and patience. Only post information that will benefit you and never do anything that you don’t want displayed for the entire world to see.

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        But remember, it’s not all negative. You shouldn’t have to tiptoe around the internet. By taking a proactive approach, you can actually leverage the internet to build a strong brand and make invaluable connections. Think about these tips and begin developing your own approach today!

        photo credit: Pinterest

        Featured photo credit: Tam Tran via flic.kr

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        Anna Johansson

        Anna specializes in entrepreneurship, technology, and social media trends.

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        Last Updated on May 23, 2021

        10 Best Free Job Apps You Need For Effective Job Hunting

        10 Best Free Job Apps You Need For Effective Job Hunting

        Seeking for the right job but not sure how to do it in a more effective way?

        Try job search apps!

        To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

        1. jobandtalent

        jobandtalent

          Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

          Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

          Download it for iOS and Android.

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          2. Jobr

          jobr

            This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

            Download it for iOS.

            3. Monster Job Search

            monster job search

              I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

              Download it for iOS and Android.

              4. Jobs and Career Search

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              job and career search

                This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

                Download it for iOS.

                5. Hyper Networking Groups

                hyper networking groups

                  This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

                  Download it for iOS.

                  6. CardDrop

                  CardDrop

                    CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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                    Download it for Android and iOS.

                    7. Job Interview Questions

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                      Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                      Download it for Android.

                      8. 101 Interview Questions and Answers

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                        This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                        Download it for Android.

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                        9. Job Interview Question-Answer

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                          Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                          You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                          Download this app for iOS and Android.

                          10. HireVue

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                            HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                            When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                            Download it for Android and iOS.

                            Featured photo credit: Yura Fresh via unsplash.com

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