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3 Tips for Building and Maintaining a Strong Online Reputation

3 Tips for Building and Maintaining a Strong Online Reputation

For all of the advantages that social media and the internet offer us, young professionals are finding out that life in the shadows of the internet and viral sharing isn’t always beneficial.

That photo you wish you wouldn’t have taken at a party in college? Prospective employers can find it if they search hard enough. That tweet you sent out while you were upset with your ex? Colleagues will often judge your character based on information you post online.

And while you can’t always wipe your online image totally clean, you can start to build a positive online reputation that’s strong and professional.

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1. Launch a Professional Website

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    Every young professional needs a professional website. This serves as your online home and is something you can totally control. Think of it like your online real estate. Whereas things like social media profiles, images, and guest blogging profiles can theoretically be controlled by third-party networks, nobody can touch your website. It’s your real estate and only you determine the appearance and content.

    Start by buying your own domain name. Keep it short and simple. Try to get a .com domain name with your full name. If that’s already taken, a simple and logical abbreviation may work. Avoid getting too creative, though. If you’re forced to throw in extra words, it’ll look unprofessional.

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    Here’s an example of an effective professional website. Not only is the domain name good — it’s the entrepreneur’s full name — but the design is visually pleasing and functional.

    2. Brand Your Social Profiles

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      Next come your social profiles. This will require one part cleanup and another part brand building. The first part will largely depend on how long you’ve been active on social media and how much discretion you’ve showed in the past.

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      Start by cleaning up your profiles. Look through past photos and weed out ones that don’t paint you in a positive light. Read past statuses and delete ones that could be taken the wrong way. Adjust your settings on sites like Facebook to restrict tagging to approval-only.

      After cleaning up your Facebook, Twitter, and Instagram accounts, it’s a good idea to build a LinkedIn profile (if you don’t already have one). This is how colleagues and employers will find you. If you don’t have a LinkedIn profile, they’ll question your professional image.

      Here’s an example of a great LinkedIn profile page. It’s for a company, but it shows all of the elements you want in a professional profile. It has quality images, comprehensive profile information, and direct links to any other websites and social profiles. Make sure you don’t leave any important fields blank.

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      3. Attach Content to Your Name

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        The third important tip is to begin attaching content to your name. In modern business, online content is currency. It gives your voice a chance to shine through and helps establish connections with other companies and individuals. Begin cultivating relationships as soon as possible. You never know when one connection will help you land another opportunity.

        Conclusion

        The trouble with the internet is that it never forgets. A single misstep can haunt you for years to come — both in your career and your personal life. With this in mind, make sure you practice discipline and patience. Only post information that will benefit you and never do anything that you don’t want displayed for the entire world to see.

        But remember, it’s not all negative. You shouldn’t have to tiptoe around the internet. By taking a proactive approach, you can actually leverage the internet to build a strong brand and make invaluable connections. Think about these tips and begin developing your own approach today!

        photo credit: Pinterest

        Featured photo credit: Tam Tran via flic.kr

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        Anna Johansson

        Anna specializes in entrepreneurship, technology, and social media trends.

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        Last Updated on October 13, 2020

        How to Get Promoted When You Feel Stuck in Your Current Position

        How to Get Promoted When You Feel Stuck in Your Current Position

        Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

        Feeling stuck could be caused by a variety of things:

        • Taking a job for the money
        • Staying with an employer that no longer aligns with your values
        • Realizing that you landed yourself in the wrong career
        • Not feeling valued or feeling underutilized
        • Taking a position without a full understanding of the role

        There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

        One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

        Let’s dive right in to how to get promoted when you feel stuck in your current position.

        1. Be a Mentor

        When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

        “Be careful not to get too good at this, or you’ll never get to do anything else.”

        This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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        This can get you stuck.

        Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

        “Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

        With this in mind, how do you prove to your employer that you can add value by being promoted?

        From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

        Consider leveraging your strengths and skills.

        Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

        Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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        1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
        2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
        3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

        Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

        2. Work on Your Mindset

        Another reason you may feel stuck in a position is explained through this quote:

        “If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

        In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

        Don’t express frustration. Express a desire for more.

        Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

        3. Improve Your Soft Skills

        When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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        Use soft skills when learning how to get promoted.

          According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

          You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

          Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

          Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

          Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

          The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

          4. Develop Your Strategy

          Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

          Sit down and make an old-fashioned pro and con list.

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          Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

          Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

          The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

          Here are some questions to ask yourself:

          • Why do you do what you do?
          • What thrills you about your current job role or career?
          • What does a great day look like?
          • What does success look and feel like beyond the paycheck?
          • How do you want to feel about your impact on the world when you retire?

          Define success to get promoted

            These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

            Final Thoughts

            After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

            Because sometimes the real promotion is finding your life’s purpose.

            More Tips on How to Get Promoted

            Featured photo credit: Razvan Chisu via unsplash.com

            Reference

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