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Ready For A Raise? Try These 60-Second Tactics

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Ready For A Raise? Try These 60-Second Tactics

It’s something we’ve all had to stare down at one point or another. Some of us are great at it, but most of us aren’t. It’s an essential piece of business, though, and one that, with sharpened skills, confidence, and simple tactics, can ensure greater job satisfaction and a more comfortable financial future. What am I talking about? Asking for a raise, of course.

Like it or not, at some point you’re going to be in a position where asking for a raise is essential. Perhaps you’ve been at the same company in the same role for years and it’s time to set your sights on something bigger and better. Maybe your circumstances have changed and you need to get a raise here or go elsewhere. Or maybe you’re simply feeling undervalued in your current organization. Your choices? You can make a play for that raise or you can continue on your current path of discontentment. I know what I’d choose.

So the million-dollar question is how do you position your request? What are the essential steps to cutting through the clutter and making the ask? Equally importantly, how do you ensure that when the chips fall, they’re more likely to fall in your favour? There’s walking in confidently and truly believing in what you’re saying and in the validity of your request. There’s ensuring you’ve paved the way to this moment in time by building strong relationships with your superiors, so when you do make your request, it doesn’t feel awkward or aggressive.

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But you know all that, right? So what happens after you’ve made the decision to make the ask? After you’ve walked through your boss’ door with a value-first mindset and the confidence that comes with it? Tap into one or both of these 60-second persuasion tactics. They may feel uncomfortable at first, but you can do anything for a minute, can’t you? Take a breath and find the one that suits you, along with your relationship to your company and your boss, and have at it. Chances are you’ll be pleasantly surprised by what comes next.

Tactic #1: Go big or go home.

Teenagers are masters of this approach. They want to stay out past curfew, so they aim high—2:00 AM, let’s say. They know their parents will never agree, but they do know what likely comes next: a compromise that gets them a late night out without rocking the parental boat.

It’s a genius strategy in business, but it’s also a bit high-risk. Think about the salary or compensation package you feel you deserve, then increase it. Maybe you double the raise in your mind, or add 20-25% to the top. Then, confidently, make your value-centric case and lob this higher number—and wait. If you’ve truly brought something compelling to the table, your boss won’t immediately reject your request. This will likely lead to some level of negotiation or, at least, some feedback on what can or can’t be done, potentially. While you likely won’t get the big number, you’ll probably land somewhere closer to your true goal and your boss will feel that he’s won, too. What could be better?

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A word of caution: if you’re a high-value employee, this is a perfectly appropriate tactic to try. However, if you’re a bit shakier, this could backfire—you could seem misguided or as if you have a false sense of self-worth. Really understand how you’re seen within the organization and in your boss’ eyes before hopping into this “big ask.” It’s a powerful and highly successful technique, but it’s not for everyone.

Tactic #2: Have options—or at least understand your options.

Going into a salary negotiation with another job offer on the table can be extremely powerful, especially if you’d be happy to take that other post. It’s not just having a backup, it’s everything that mentally and emotionally comes with it. Think about how you feel when you get a job offer: You’ve got confidence. You’ve got swagger. You feel like the king of the world, don’t you? Even if it’s not “The Job,” someone has picked you out of a lineup and determined that you are a high-performing, high-value asset that they would love to have at their organization. How can’t that feel good?

And here’s the interesting thing: when you walk into a salary conversation with this option in your back pocket, you can’t help but carry yourself differently. You likely aren’t as anxious about asking for a raise and, at the same time, have real-world proof that your professional worth is higher than what you’re making now. And, chances are, all of this will come across from the moment you walk through the door, even before you make the ask.

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That said, this shouldn’t be a gun-to-their-head moment. This is still a negotiation and, if you’re having this conversation, it’s likely you’d prefer to stay put—with a higher salary, that is—or would at least entertain the thought. Be respectful, tout your value drivers, but be sure to note that there is another option on the table and that it’s forced you to examine your worth within the organization. People innately have a fear of losing something of value, so much so that we’ll do more to avoid pain than we will to potentially gain pleasure. If you’re a positive force within your organization, your boss’ avoidance trigger will immediately spark and they’ll likely attempt to roadblock your move.

But what if you don’t have another offer? It’s ideal, but not always realistic. So, what do you do? Having options doesn’t have to be about having an offer letter in hand—it’s simply knowing what else is out there and benchmarking yourself accordingly. If you know other people in a similar position are earning more elsewhere, consider that an option. You could apply for a position there or at countless other companies that have similar roles and would readily welcome your talent and expertise. Talk about your value in the overarching industry and the options that exist in the marketplace for a professional like you. There’s no direct acknowledgment of an offer but, instead, an acknowledgement that you’ve done your homework and understand what’s out there. Planting that seed can be powerful—again, it’s the avoidance trigger at play.

Tactic #3?

Do nothing, hoping you’ll be noticed, acknowledged, and elevated to the professional and financial level you feel you’re entitled to. It’s definitely a tactic and one that can work—albeit very rarely. The more likely outcome? You remain stagnant, feeling under-appreciated and undervalued. Eventually, those feelings seep into your day-to-day, negatively impacting your work, your social interactions, and your results. Your productivity dips, your discontent grows, and you fail to deliver the same level of value you produced just a few weeks or months ago. And without that tangible worth, if and when you do decide to ask for a raise, chances aren’t in your favor as you’ve lost your “high-value” bargaining chip.

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No matter your industry or role, eventually the raise conversation needs to happen—and rightfully so. Focus on the value you bring to a company, build strong relationships, and understand your worth within the organization and outside of its walls. Go into your negotiation ready to make the ask and confident that you’re worth it. Don’t be afraid to go big or to exercise your options. See where the chips fall. If you leverage these tactics, more often than not they’ll land in your favour.

Featured photo credit: Pixabay 2016 via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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