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7 Common Mistakes Every Writer Makes

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7 Common Mistakes Every Writer Makes

Feel as though you are the only one in the world who keeps making mistakes with your blog?

Making mistakes is all part of running a blog or website. It happens.

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Here are 7 common mistakes that every blogger makes. You will be surprised to learn that it’s far more common that you think! When you are busy with life and rushing to get blog posts together for submission, you  end up rushing the process of posting.

Photography

The number #1 common mistake: using the wrong photos. Yes, you may have come across this problem once or twice within someone else’s blog, or even your own. Using the right photos in your blog can change the whole look and feel of your article. A lot of bloggers tend to rush the photo portion, and not really ensure that the image is tied to what the article is about. Making sure your photo relates to your article can make all the difference to your readers.

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Spelling and Grammar

So you’re writing an article, and rushing to get it published on time, but you forgot to spellcheck and you hit that “publish” button too quickly. This happens ALL the time; literally everyone does this. Not to say this is good in any sense because it comes off as inexperienced or unprepared, but this mistake does happen. The important thing to know for next time is to slow down, take a minute to review your content, and even sleep on it before you hit publish. Sometimes that extra day or two can really make the difference for your article.

Lacking positivity

Your readers are your community, the lifeline to your blog’s success, without them you wouldn’t really exist as a writer. Lacking positivity often occurs among bloggers, and this can be a huge downfall. There are some writers out there who only post roughly cut articles, with strong opinions and no optimism. These blogs tend to fail because they aren’t touching the hearts of their readers. The readership then sees this article as merely negative, and they tend to move along to the next website. Keep your articles lighthearted, motivational, informative and most importantly: engaging.

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Media Sharing

OK, so this has to be the largest issue for most bloggers: not having social media platforms linked to their blog. Readers visit their website expecting to see a fantastic article, and next they are looking to connect with you on some type of platform, but if you don’t have your platforms linked to your website, how can your readers connect? Make sure you plug in all of your platforms so that your audience can get in touch with you!

Color Scheme

My favorite! Colors play such a key role in any website’s success. Colors that pop and beautiful schemes are all anyone looks for when they run across a website. Some bloggers use the wrong colors, and this can really make your audience cringe. Luckily there is a simple fix for all of this, and that is researching different color schemes. There are plenty of websites out there that provide you with different color schemes that really work for you.

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Time

A large part of our day is spent either working, doing housework, taking care of our families and that leaves us with little time to sit down and write out blog posts. When can the inspiration really flow? At night seems to be the most popular time for writers to get their work done, it is for me, at least. I know that time is of the essence, and that you don’t have much of it, so take the time to read your articles before publishing immediately and then running off to finish your other chores. Great things take time, and you must put in the hours if you want your articles to be worth the read.

Creativity and Uniqueness

Most blogs out there are simply copies of another one. Quite a few people take ideas and transfer them over to their own blog because they want to be the same as everyone else. Trust me when I say, your audience is subscribing and reading your articles for a reason, there really is no need to steal someone else’s unique idea and bring it to your website. You are a creative individual, and you should own that to allow your audience to accept who you are from the start. Trust me, the pressure of being yourself will be lifted as people appreciate uniqueness and creativity. They love different, so try something new.

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I hope this post has inspired you to become a better writer. Don’t feel that you are the only one in the world who is making errors. A hundred percent of writers make errors on a daily basis, that’s how we learn. There is nothing wrong with it. As long as you take the necessary steps to correct them, you are headed down the right path!

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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