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6 Unusual Ways in Which Color can Affect our Choices in Life

6 Unusual Ways in Which Color can Affect our Choices in Life

Color can affect us in great measures. Starting from our mood, emotions, to actions and words – color can significantly affect them, psychologists say. It is well known that certain colors have certain type of effects and meaning, such as white representing innocence, or that blue makes us calm, or that red makes us aggressive, passionate and alert.

However, not everyone believes this. Or not everyone consciously notices this. The whole topic of psychology of color has been a great trick used by marketing agencies, supermarkets, designers and the rest. It certainly paid off for them. And when you think about it, we have been under the influence of color all along. Just think about the clothes you are wearing, your hair color, your house, car and everything else. Aren’t those things in that specific color because you wanted them like that?

Clearly, color has power, both subconsciously and consciously. And, with that in mind, here are 6 unusual ways in which color can affect us.

1. It can make us more confident and sexually attractive

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Rocking a colorful outfit

    Little black dress? Red lipstick? It’s no wonder these two are the staples of beauty and fashion. Black and red have been voted the most confidence-inspiring colors, according to this survey. Both men and women would prefer wearing black to important dates or interviews. According to them, black is the biggest confidence booster.

    However, when it came specifically to first dates, women said they’d rather wear something red as it inspires passion and makes them feel sexy. When it came to men, whether it was a date or anything else, their color preference seemed to be blue, or black. And these were the two colors women liked most on men.

    2. It can determine our buying habits

    Supermarkets’ use of color has been mentioned in the introduction, and now you will see exactly how color affects our buying habits. First of all, the majority of your buys are based on the visual appearance of the product in question. You wouldn’t choose a damaged package over a brand new one, would you?

    Therefore, the physical appearance plays a big role in the retail industry. Moreover, most of the products are red because red “screams”. A product with a red label or packaging will grab your attention faster than any other product because it invites you to look at it.

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    This color works best on impulsive shoppers. Green, on the other hand, is the opposite. It is used in shops in order to relax the buyers. Green is often related to nature and the environment, hence the relaxing effect. Because of this relation to nature, many environmental organisations have a green logo, like Greenpeace, or the Animal Planet Channel.

    3. It can make us make healthier food choices

      As with everything in life, we choose food based on its look. If something is more colorful and bright, it will stand out in our field of view, and we will put all our attention on it. When it comes to food, colorful means healthy. Just think of fruits and vegetables. Each color has its own benefit. For example, orange foods (oranges, carrots, pumpkin) are rich with antioxidants. White foods (garlic, mushrooms, potatoes) are extremely good for your health because they have anti-inflammatory properties.

      Therefore, making your plate a rainbow of food colors is essential for your health. Try to include a fruit or a vegetable at least once per day. And more importantly, if you are a parent, include them in your child’s diet as soon as possible.

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      4. It can make us eat less

      How? Well, where do you usually eat? Probably your kitchen. What if I told you that the color of the kitchen walls, and plates, can affect your food intake. People who eat from red plates, eat less food. Additionally, white plates seem bigger than they actually are; therefore, no matter how much food you put on a white plate, it will seem like it’s never enough. So, white plates make you eat more. If you want to eat less, try blue plates, as blue can suppress your appetite.

      5. It can make us seem more aggressive and intimidating

      Certain shades can have a bad influence on our mood and state of mind. The colors that dominate here are dark ones. Black, navy blue, shades of grey – all of them look authoritative and intimidating. They create the illusion of seriousness and power. That’s why CEOs and other powerful people like wearing dark toned suits.

      Red, however, provokes aggressiveness. Something in our perception of red makes us go wild. Even though it can be a passionate color, it can also be aggressive and over-confident. For example, people who have red cars love to show off and think they have all the power in the world. Also, they attract a lot of attention, which only adds to this feeling.

      Just think of race cars or those classic supercars like Ferrari. They look best in red. When you see one, don’t you just want to jump in and immediately go 0 to 100? It makes your blood boil, doesn’t it? Making red cars was a great strategic move by Ferrari.

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      6. It can help soothe our minds and stay calm

      Meditation

        The opposite of aggression is calmness and peacefulness. Unlike the colors in the previous section, there are some that have a soothing effect on us. For example, the color blue. It represents the sky and sea, the elements that make us calm. Most bedrooms are painted blue for that exact reason.

        Moreover, a lot of office spaces are also blue because it’s believed that it awakens productivity. Another color with these properties is green. It symbolizes serenity and makes us feel close to nature. Additionally, yellow is thought to be an optimistic color. It can make us happy and stimulate our minds.

        These are just some of the biggest ways in which color affects our lives without us even realizing it. It’s quite interesting when you think about it, as a lot of animals don’t see the world of color that we have in our heads.

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        Ivan Dimitrijevic

        SEO Consultant

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        Last Updated on September 20, 2018

        7 Powerful Questions To Find Out What You Want To Do With Your Life

        7 Powerful Questions To Find Out What You Want To Do With Your Life

        What do I want to do with my life? It’s a question all of us think about at one point or another.

        For some, the answer comes easily. For others, it takes a lifetime to figure out.

        It’s easy to just go through the motions and continue to do what’s comfortable and familiar. But for those of you who seek fulfillment, who want to do more, these questions will help you paint a clearer picture of what you want to do with your life.

        1. What are the things I’m most passionate about?

        The first step to living a more fulfilling life is to think about the things that you’re passionate about.

        What do you love? What fulfills you? What “work” do you do that doesn’t feel like work? Maybe you enjoy writing, maybe you love working with animals or maybe you have a knack for photography.

        The point is, figure out what you love doing, then do more of it.

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        2. What are my greatest accomplishments in life so far?

        Think about your past experiences and the things in your life you’re most proud of.

        How did those accomplishments make you feel? Pretty darn good, right? So why not try and emulate those experiences and feelings?

        If you ran a marathon once and loved the feeling you had afterwards, start training for another one. If your child grew up to be a star athlete or musician because of your teachings, then be a coach or mentor for other kids.

        Continue to do the things that have been most fulfilling for you.

        3. If my life had absolutely no limits, what would I choose to have and what would I choose to do?

        Here’s a cool exercise: Think about what you would do if you had no limits.

        If you had all the money and time in the world, where would you go? What would you do? Who would you spend time with?

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        These answers can help you figure out what you want to do with your life. It doesn’t mean you need millions of dollars to be happy though.

        What it does mean is answering these questions will help you set goals to reach certain milestones and create a path toward happiness and fulfillment. Which leads to our next question …

        4. What are my goals in life?

        Goals are a necessary component to set you up for a happy future. So answer these questions:

        Once you figure out the answers to each of these, you’ll have a much better idea of what you should do with your life.

        5. Whom do I admire most in the world?

        Following the path of successful people can set you up for success.

        Think about the people you respect and admire most. What are their best qualities? Why do you respect them? What can you learn from them?

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        You’re the average of the 5 people you spend the most time with.[1] So don’t waste your time with people who hold you back from achieving your dreams.

        Spend more time with happy, successful, optimistic people and you’ll become one of them.

        6. What do I not like to do?

        An important part of figuring out what you want to do with your life is honestly assessing what you don’t want to do.

        What are the things you despise? What bugs you the most about your current job?

        Maybe you hate meetings even though you sit through 6 hours of them every day. If that’s the case, find a job where you can work more independently.

        The point is, if you want something to change in your life, you need to take action. Which leads to our final question …

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        7. How hard am I willing to work to get what I want?

        Great accomplishments never come easy. If you want to do great things with your life, you’re going to have to make a great effort. That will probably mean putting in more hours the average person, getting outside your comfort zone and learning as much as you can to achieve as much as you can.

        But here’s the cool part: it’s often the journey that is the most fulfilling part. It’s during these seemingly small, insignificant moments that you’ll often find that “aha” moments that helps you answer the question,

        “What do I want to do with my life?”

        So take the first step toward improving your life. You won’t regret it.

        Featured photo credit: Andrew Ly via unsplash.com

        Reference

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