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6 Unusual Ways in Which Color can Affect our Choices in Life

6 Unusual Ways in Which Color can Affect our Choices in Life

Color can affect us in great measures. Starting from our mood, emotions, to actions and words – color can significantly affect them, psychologists say. It is well known that certain colors have certain type of effects and meaning, such as white representing innocence, or that blue makes us calm, or that red makes us aggressive, passionate and alert.

However, not everyone believes this. Or not everyone consciously notices this. The whole topic of psychology of color has been a great trick used by marketing agencies, supermarkets, designers and the rest. It certainly paid off for them. And when you think about it, we have been under the influence of color all along. Just think about the clothes you are wearing, your hair color, your house, car and everything else. Aren’t those things in that specific color because you wanted them like that?

Clearly, color has power, both subconsciously and consciously. And, with that in mind, here are 6 unusual ways in which color can affect us.

1. It can make us more confident and sexually attractive

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Rocking a colorful outfit

    Little black dress? Red lipstick? It’s no wonder these two are the staples of beauty and fashion. Black and red have been voted the most confidence-inspiring colors, according to this survey. Both men and women would prefer wearing black to important dates or interviews. According to them, black is the biggest confidence booster.

    However, when it came specifically to first dates, women said they’d rather wear something red as it inspires passion and makes them feel sexy. When it came to men, whether it was a date or anything else, their color preference seemed to be blue, or black. And these were the two colors women liked most on men.

    2. It can determine our buying habits

    Supermarkets’ use of color has been mentioned in the introduction, and now you will see exactly how color affects our buying habits. First of all, the majority of your buys are based on the visual appearance of the product in question. You wouldn’t choose a damaged package over a brand new one, would you?

    Therefore, the physical appearance plays a big role in the retail industry. Moreover, most of the products are red because red “screams”. A product with a red label or packaging will grab your attention faster than any other product because it invites you to look at it.

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    This color works best on impulsive shoppers. Green, on the other hand, is the opposite. It is used in shops in order to relax the buyers. Green is often related to nature and the environment, hence the relaxing effect. Because of this relation to nature, many environmental organisations have a green logo, like Greenpeace, or the Animal Planet Channel.

    3. It can make us make healthier food choices

      As with everything in life, we choose food based on its look. If something is more colorful and bright, it will stand out in our field of view, and we will put all our attention on it. When it comes to food, colorful means healthy. Just think of fruits and vegetables. Each color has its own benefit. For example, orange foods (oranges, carrots, pumpkin) are rich with antioxidants. White foods (garlic, mushrooms, potatoes) are extremely good for your health because they have anti-inflammatory properties.

      Therefore, making your plate a rainbow of food colors is essential for your health. Try to include a fruit or a vegetable at least once per day. And more importantly, if you are a parent, include them in your child’s diet as soon as possible.

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      4. It can make us eat less

      How? Well, where do you usually eat? Probably your kitchen. What if I told you that the color of the kitchen walls, and plates, can affect your food intake. People who eat from red plates, eat less food. Additionally, white plates seem bigger than they actually are; therefore, no matter how much food you put on a white plate, it will seem like it’s never enough. So, white plates make you eat more. If you want to eat less, try blue plates, as blue can suppress your appetite.

      5. It can make us seem more aggressive and intimidating

      Certain shades can have a bad influence on our mood and state of mind. The colors that dominate here are dark ones. Black, navy blue, shades of grey – all of them look authoritative and intimidating. They create the illusion of seriousness and power. That’s why CEOs and other powerful people like wearing dark toned suits.

      Red, however, provokes aggressiveness. Something in our perception of red makes us go wild. Even though it can be a passionate color, it can also be aggressive and over-confident. For example, people who have red cars love to show off and think they have all the power in the world. Also, they attract a lot of attention, which only adds to this feeling.

      Just think of race cars or those classic supercars like Ferrari. They look best in red. When you see one, don’t you just want to jump in and immediately go 0 to 100? It makes your blood boil, doesn’t it? Making red cars was a great strategic move by Ferrari.

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      6. It can help soothe our minds and stay calm

      Meditation

        The opposite of aggression is calmness and peacefulness. Unlike the colors in the previous section, there are some that have a soothing effect on us. For example, the color blue. It represents the sky and sea, the elements that make us calm. Most bedrooms are painted blue for that exact reason.

        Moreover, a lot of office spaces are also blue because it’s believed that it awakens productivity. Another color with these properties is green. It symbolizes serenity and makes us feel close to nature. Additionally, yellow is thought to be an optimistic color. It can make us happy and stimulate our minds.

        These are just some of the biggest ways in which color affects our lives without us even realizing it. It’s quite interesting when you think about it, as a lot of animals don’t see the world of color that we have in our heads.

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        Ivan Dimitrijevic

        Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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        Last Updated on May 21, 2019

        How to Communicate Effectively in Any Relationship

        How to Communicate Effectively in Any Relationship

        For all our social media bravado, we live in a society where communication is seen less as an art, and more as a perfunctory exercise. We spend so much time with people, yet we struggle with how to meaningfully communicate.

        If you believe you have mastered effective communication, scan the list below and see whether you can see yourself in any of the examples:

        Example 1

        You are uncomfortable with a person’s actions or comments, and rather than telling the individual immediately, you sidestep the issue and attempt to move on as though the offending behavior or comment never happened.

        You move on with the relationship and develop a pattern of not addressing challenging situations. Before long, the person with whom you are in relationship will say or do something that pushes you over the top and predictably, you explode or withdraw completely from the relationship.

        In this example, hard-to-speak truths become never- expressed truths that turn into resentment and anger.

        Example 2

        You communicate from the head and without emotion. While what you communicate makes perfect sense to you, it comes across as cold because it lacks emotion.

        People do not understand what motivates you to say what you say, and without sharing your feelings and emotions, others experience you as rude, cold or aggressive.

        You will know this is a problem if people shy away from you, ignore your contributions in meetings or tell you your words hurt. You can also know you struggle in this area if you find yourself constantly apologizing for things you have said.

        Example 3

        You have an issue with one person, but you communicate your problem to an entirely different person.

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        The person in whom you confide lacks the authority to resolve the matter troubling you, and while you have vented and expressed frustration, the underlying challenge is unresolved.

        Example 4

        You grew up in a family with destructive communication habits and those habits play out in your current relationships.

        Because you have never stopped to ask why you communicate the way you do and whether your communication style still works, you may lack understanding of how your words impact others and how to implement positive change.

        If you find yourself in any of the situations described above, this article is for you.

        Communication can build or decimate worlds and it is important we get it right. Regardless of your professional aspirations or personal goals, you can improve your communication skills if you:

        • Understand your own communication style
        • Tailor your style depending on the needs of the audience
        • Communicate with precision and care
        • Be mindful of your delivery, timing and messenger

        1. Understand Your Communication Style

        To communicate effectively, you must understand the communication legacy passed down from our parents, grandparents or caregivers. Each of us grew up with spoken and unspoken rules about communication.

        In some families, direct communication is practiced and honored. In other families, family members are encouraged to shy away from difficult conversations. Some families appreciate open and frank dialogue and others do not. Other families practice silence about substantive matters, that is, they seldom or rarely broach difficult conversations at all.

        Before you can appreciate the nuance required in communication, it helps to know the familial patterns you grew up with.

        2. Learn Others Communication Styles

        Communicating effectively requires you to take a step back, assess the intended recipient of your communication and think through how the individual prefers to be communicated with. Once you know this, you can tailor your message in a way that increases the likelihood of being heard. This also prevents you from assuming the way you communicate with one group is appropriate or right for all groups or people.

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        If you are unsure how to determine the styles of the groups or persons with whom you are interacting, you can always ask them:

        “How do you prefer to receive information?”

        This approach requires listening, both to what the individuals say as well as what is unspoken. Virgin Group CEO Richard Branson noted that the best communicators are also great listeners.

        To communicate effectively from relationship to relationship and situation to situation, you must understand the communication needs of others.

        3. Exercise Precision and Care

        A recent engagement underscored for me the importance of exercising care when communicating.

        On a recent trip to Ohio, I decided to meet up with an old friend to go for a walk. As we strolled through the soccer park, my friend gently announced that he had something to talk about, he was upset with me. His introduction to the problem allowed me to mentally shift gears and prepare for the conversation.

        Shortly after introducing the shift in conversation, my friend asked me why I didn’t invite him to the launch party for my business. He lives in Ohio and I live in the D.C. area.

        I explained that the event snuck up on me, and I only started planning the invite list three weeks before the event. Due to the last-minute nature of the gathering, I opted to invite people in the DMV area versus my friends from outside the area – I didn’t want to be disrespectful by asking them to travel on such short notice.

        I also noted that I didn’t want to be disappointed if he and others declined to come to the event. So I played it safe in terms of inviting people who were local.

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        In the moment, I felt the conversation went very well. I also checked in with my friend a few days after our walk, affirmed my appreciation for his willingness to communicate his upset and our ability to work through it.

        The way this conversation unfolded exemplified effective communication. My friend approached me with grace and vulnerability. He approached me with a level of curiosity that didn’t put me on my heels — I was able to really listen to what he was saying, apologize for how my decision impacted him and vow that going forward, I would always ask rather than making decisions for him and others.

        Our relationship is intact, and I now have information that will help me become a better friend to him and others.

        4. Be Mindful of Delivery, Timing and Messenger

        Communicating effectively also requires thinking through the delivery of the message one intends to communicate as well as the appropriate time for the discussion.

        In an Entrepreneur.com column, VIP Contributor Deep Patel, noted that persons interested in communicating well need to master the art of timing. Patel noted,[1]

        “Great comedians, like all great communicators, are able to feel out their audience to determine when to move on to a new topic or when to reiterate an idea.”

        Communicating effectively also requires thoughtfulness about the messenger. A person prone to dramatic, angry outbursts should never be called upon to deliver constructive feedback, especially to people whom they do not know. The immediate aftermath of a mass shooting is not the ideal time to talk about the importance of the Second Amendment rights.

        Like everyone else, I must work to ensure my communication is layered with precision and care.

        It requires precision because words must be carefully tailored to the person with whom you are speaking.

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        It requires intentionality because before one communicates, one should think about the audience and what the audience needs in order to hear your message the way you intended it to be communicated.

        It requires active listening which is about hearing verbal and nonverbal messages.

        Even though we may be right in what we say, how we say it could derail the impact of the message and the other parties’ ability to hear the message.

        Communicating with care is also about saying things that the people in our life need to hear and doing so with love.

        The Bottom Line

        When I left the meeting with my dear friend, I wondered if I was replicating or modeling this level of openness and transparency in the rest of my relationships.

        I was intrigued and appreciative. He’d clearly thought about what he wanted to say to me, picked the appropriate time to share his feedback and then delivered it with care. He hit the ball out of the park and I’m hopeful we all do the same.

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        Featured photo credit: Kenan Buhic via unsplash.com

        Reference

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