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6 Unusual Ways in Which Color can Affect our Choices in Life

6 Unusual Ways in Which Color can Affect our Choices in Life

Color can affect us in great measures. Starting from our mood, emotions, to actions and words – color can significantly affect them, psychologists say. It is well known that certain colors have certain type of effects and meaning, such as white representing innocence, or that blue makes us calm, or that red makes us aggressive, passionate and alert.

However, not everyone believes this. Or not everyone consciously notices this. The whole topic of psychology of color has been a great trick used by marketing agencies, supermarkets, designers and the rest. It certainly paid off for them. And when you think about it, we have been under the influence of color all along. Just think about the clothes you are wearing, your hair color, your house, car and everything else. Aren’t those things in that specific color because you wanted them like that?

Clearly, color has power, both subconsciously and consciously. And, with that in mind, here are 6 unusual ways in which color can affect us.

1. It can make us more confident and sexually attractive

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Rocking a colorful outfit

    Little black dress? Red lipstick? It’s no wonder these two are the staples of beauty and fashion. Black and red have been voted the most confidence-inspiring colors, according to this survey. Both men and women would prefer wearing black to important dates or interviews. According to them, black is the biggest confidence booster.

    However, when it came specifically to first dates, women said they’d rather wear something red as it inspires passion and makes them feel sexy. When it came to men, whether it was a date or anything else, their color preference seemed to be blue, or black. And these were the two colors women liked most on men.

    2. It can determine our buying habits

    Supermarkets’ use of color has been mentioned in the introduction, and now you will see exactly how color affects our buying habits. First of all, the majority of your buys are based on the visual appearance of the product in question. You wouldn’t choose a damaged package over a brand new one, would you?

    Therefore, the physical appearance plays a big role in the retail industry. Moreover, most of the products are red because red “screams”. A product with a red label or packaging will grab your attention faster than any other product because it invites you to look at it.

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    This color works best on impulsive shoppers. Green, on the other hand, is the opposite. It is used in shops in order to relax the buyers. Green is often related to nature and the environment, hence the relaxing effect. Because of this relation to nature, many environmental organisations have a green logo, like Greenpeace, or the Animal Planet Channel.

    3. It can make us make healthier food choices

      As with everything in life, we choose food based on its look. If something is more colorful and bright, it will stand out in our field of view, and we will put all our attention on it. When it comes to food, colorful means healthy. Just think of fruits and vegetables. Each color has its own benefit. For example, orange foods (oranges, carrots, pumpkin) are rich with antioxidants. White foods (garlic, mushrooms, potatoes) are extremely good for your health because they have anti-inflammatory properties.

      Therefore, making your plate a rainbow of food colors is essential for your health. Try to include a fruit or a vegetable at least once per day. And more importantly, if you are a parent, include them in your child’s diet as soon as possible.

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      4. It can make us eat less

      How? Well, where do you usually eat? Probably your kitchen. What if I told you that the color of the kitchen walls, and plates, can affect your food intake. People who eat from red plates, eat less food. Additionally, white plates seem bigger than they actually are; therefore, no matter how much food you put on a white plate, it will seem like it’s never enough. So, white plates make you eat more. If you want to eat less, try blue plates, as blue can suppress your appetite.

      5. It can make us seem more aggressive and intimidating

      Certain shades can have a bad influence on our mood and state of mind. The colors that dominate here are dark ones. Black, navy blue, shades of grey – all of them look authoritative and intimidating. They create the illusion of seriousness and power. That’s why CEOs and other powerful people like wearing dark toned suits.

      Red, however, provokes aggressiveness. Something in our perception of red makes us go wild. Even though it can be a passionate color, it can also be aggressive and over-confident. For example, people who have red cars love to show off and think they have all the power in the world. Also, they attract a lot of attention, which only adds to this feeling.

      Just think of race cars or those classic supercars like Ferrari. They look best in red. When you see one, don’t you just want to jump in and immediately go 0 to 100? It makes your blood boil, doesn’t it? Making red cars was a great strategic move by Ferrari.

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      6. It can help soothe our minds and stay calm

      Meditation

        The opposite of aggression is calmness and peacefulness. Unlike the colors in the previous section, there are some that have a soothing effect on us. For example, the color blue. It represents the sky and sea, the elements that make us calm. Most bedrooms are painted blue for that exact reason.

        Moreover, a lot of office spaces are also blue because it’s believed that it awakens productivity. Another color with these properties is green. It symbolizes serenity and makes us feel close to nature. Additionally, yellow is thought to be an optimistic color. It can make us happy and stimulate our minds.

        These are just some of the biggest ways in which color affects our lives without us even realizing it. It’s quite interesting when you think about it, as a lot of animals don’t see the world of color that we have in our heads.

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        Ivan Dimitrijevic

        Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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        Last Updated on June 3, 2020

        19 Definitions Of Success You Should Never Ignore

        19 Definitions Of Success You Should Never Ignore

        What is success?

        Is it wealth? Is it happiness? Is it fame?

        The late Zig Ziglar was one of the most respected modern day experts on success, motivation, and leading a balanced life. In his book Born to Win!, he argues that success cannot be defined in one sentence, but instead it is comprised of many things. One could argue that the definition depends on the individual and that one size does not fit all[1].

        Here are 19 different definitions of success. Not all of these will resonate with you, but chances are at least a few of them will. Use these or find inspiration here to create your own definition of success that can be applied to your unique life.

        1. Success is always doing your best.

        Success can be achieved when you try your best in all aspects of everything you do, even if that doesn’t lead to big results. If you’ve done your best, you should feel proud of your efforts.

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        2. Success is properly setting concrete goals.

        Be realistic and concrete when setting goals. Success does not come from setting abstract goals. If you know where you’re heading, that is a success in itself, even if you don’t ultimately arrive to the planned destination.

        3. Success is having a place to call home.

        Home is where your heart soars. You are always successful when you can call a place home. Home doesn’t have to be a specific structure. It can be a country, a city, or even a person. If you have a place you feel comfortable and safe, you’re already achieving something great.

        4. Success is understanding the difference between need and want.

        If you can meet your monthly obligations and fulfill your basic needs, you are successful. Being able to identify when you absolutely need something and when you can do without it often leads to financial stability and is a great way to succeed.

        5. Success is believing you can.

        If you believe you can, you will succeed. Self-belief doesn’t come naturally to everyone, so if you’re able to tell yourself that you can achieve the goals in your plans, you’re doing great.

        6. Success is remembering to balance work with passion.

        Work without passion creates undue stress and empty achievements. Focus on what excites you. If you’re happy at your job, that’s great. However, even if you aren’t, you can balance your formal job with hobbies or volunteer work you’re passionate about.

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        7. Success is taking care of your needs.

        Remember to put on your own oxygen mask before assisting others. Self-care is essential if you want to have any meaningful impact on the world around you.

        8. Success is learning that you sometimes have to say no.

        Success only comes with a balanced life. Part of balance is learning to say no. Saying no doesn’t mean you are selfish; it simply means you have priorities and know what you need to give your attention to at any given time.

        9. Success is knowing your life is filled with abundance.

        Love, health, friends, family…life is filled with abundance. Recognizing this is an important step to feeling grateful for all life has given you. If you can feel this, you are already experiencing success.

        10. Success is understanding you cannot keep what you don’t give away.

        You will only succeed if you help others succeed. Learning to give instead of always take is part of creating a world we all want to live in. When you help others, you will also create an environment where others want to help you.

        11. Success is overcoming fear.

        Conquering a fear makes you feel invincible. Even if it’s confronting just one small fear each week, that is certainly something to feel proud of. The bigger fears will take more time, but any work you do to overcome fear will lead to success.

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        12. Success is learning something new each day.

        Successful people understand that learning never stops. Take time each day to converse with someone with opposing views, read an interesting article on a topic you know little about, or watch a TED talk on new research. It doesn’t take long to learn, so get started now.

        13. Success is learning that losing a few battles can help you win a war.

        Successful people choose their battles wisely. When you know which battles will ultimately help you achieve your goals, you will be successful.

        14. Success is loving and being loved back.

        Opening your heart to others is difficult and can produce fear. Having the courage to love and accept love from others is a step toward a fulfilling life and great success.

        15. Success is standing your ground when you believe in something.

        Successful people never give up on things they believe with all their heart. You may hold views that many people disagree with, but if you’ve done your research and know that it’s the right belief for you, you shouldn’t let it go without a fight.

        16. Success is not giving up.

        Perseverance creates grit, and grit achieves success. Even if it takes years to achieve a goal, persisting is key if you want success.

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        17. Success is celebrating small victories.

        Anytime a goal is reached or an obstacle is overcome, take time to celebrate, even if it’s something small. All goals require smaller objectives to be achieved first, so each time you complete one, take time to appreciate the work you put into it.

        18. Success is never letting a disability hold you back.

        Disabilities do not define a person’s success. The body and mind will compensate. Just because you can’t do absolutely everything doesn’t mean you can’t do something. Do what your body and mind allow and always push yourself. That is true success.

        19. Success is understanding that you control your destiny.

        Your destiny is controlled by you and you alone. Take responsibility for your actions and their consequences and you’ll find that you naturally become more successful.

        The Bottom Line

        Success can be defined in many ways. If you are experiencing happiness, love, or adventure in this moment, you’ve already found success. Keep it up.

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        Featured photo credit: Dino Reichmuth via unsplash.com

        Reference

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