Color can affect us in great measures. Starting from our mood, emotions, to actions and words – color can significantly affect them, psychologists say. It is well known that certain colors have certain type of effects and meaning, such as white representing innocence, or that blue makes us calm, or that red makes us aggressive, passionate and alert.
However, not everyone believes this. Or not everyone consciously notices this. The whole topic of psychology of color has been a great trick used by marketing agencies, supermarkets, designers and the rest. It certainly paid off for them. And when you think about it, we have been under the influence of color all along. Just think about the clothes you are wearing, your hair color, your house, car and everything else. Aren’t those things in that specific color because you wanted them like that?
Clearly, color has power, both subconsciously and consciously. And, with that in mind, here are 6 unusual ways in which color can affect us.
1. It can make us more confident and sexually attractive
Little black dress? Red lipstick? It’s no wonder these two are the staples of beauty and fashion. Black and red have been voted the most confidence-inspiring colors, according to this survey. Both men and women would prefer wearing black to important dates or interviews. According to them, black is the biggest confidence booster.
However, when it came specifically to first dates, women said they’d rather wear something red as it inspires passion and makes them feel sexy. When it came to men, whether it was a date or anything else, their color preference seemed to be blue, or black. And these were the two colors women liked most on men.
2. It can determine our buying habits
Supermarkets’ use of color has been mentioned in the introduction, and now you will see exactly how color affects our buying habits. First of all, the majority of your buys are based on the visual appearance of the product in question. You wouldn’t choose a damaged package over a brand new one, would you?
Therefore, the physical appearance plays a big role in the retail industry. Moreover, most of the products are red because red “screams”. A product with a red label or packaging will grab your attention faster than any other product because it invites you to look at it.
This color works best on impulsive shoppers. Green, on the other hand, is the opposite. It is used in shops in order to relax the buyers. Green is often related to nature and the environment, hence the relaxing effect. Because of this relation to nature, many environmental organisations have a green logo, like Greenpeace, or the Animal Planet Channel.
3. It can make us make healthier food choices
As with everything in life, we choose food based on its look. If something is more colorful and bright, it will stand out in our field of view, and we will put all our attention on it. When it comes to food, colorful means healthy. Just think of fruits and vegetables. Each color has its own benefit. For example, orange foods (oranges, carrots, pumpkin) are rich with antioxidants. White foods (garlic, mushrooms, potatoes) are extremely good for your health because they have anti-inflammatory properties.
Therefore, making your plate a rainbow of food colors is essential for your health. Try to include a fruit or a vegetable at least once per day. And more importantly, if you are a parent, include them in your child’s diet as soon as possible.
4. It can make us eat less
How? Well, where do you usually eat? Probably your kitchen. What if I told you that the color of the kitchen walls, and plates, can affect your food intake. People who eat from red plates, eat less food. Additionally, white plates seem bigger than they actually are; therefore, no matter how much food you put on a white plate, it will seem like it’s never enough. So, white plates make you eat more. If you want to eat less, try blue plates, as blue can suppress your appetite.
5. It can make us seem more aggressive and intimidating
Certain shades can have a bad influence on our mood and state of mind. The colors that dominate here are dark ones. Black, navy blue, shades of grey – all of them look authoritative and intimidating. They create the illusion of seriousness and power. That’s why CEOs and other powerful people like wearing dark toned suits.
Red, however, provokes aggressiveness. Something in our perception of red makes us go wild. Even though it can be a passionate color, it can also be aggressive and over-confident. For example, people who have red cars love to show off and think they have all the power in the world. Also, they attract a lot of attention, which only adds to this feeling.
Just think of race cars or those classic supercars like Ferrari. They look best in red. When you see one, don’t you just want to jump in and immediately go 0 to 100? It makes your blood boil, doesn’t it? Making red cars was a great strategic move by Ferrari.
6. It can help soothe our minds and stay calm
The opposite of aggression is calmness and peacefulness. Unlike the colors in the previous section, there are some that have a soothing effect on us. For example, the color blue. It represents the sky and sea, the elements that make us calm. Most bedrooms are painted blue for that exact reason.
Moreover, a lot of office spaces are also blue because it’s believed that it awakens productivity. Another color with these properties is green. It symbolizes serenity and makes us feel close to nature. Additionally, yellow is thought to be an optimistic color. It can make us happy and stimulate our minds.
These are just some of the biggest ways in which color affects our lives without us even realizing it. It’s quite interesting when you think about it, as a lot of animals don’t see the world of color that we have in our heads.