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6 Unusual Ways in Which Color can Affect our Choices in Life

6 Unusual Ways in Which Color can Affect our Choices in Life

Color can affect us in great measures. Starting from our mood, emotions, to actions and words – color can significantly affect them, psychologists say. It is well known that certain colors have certain type of effects and meaning, such as white representing innocence, or that blue makes us calm, or that red makes us aggressive, passionate and alert.

However, not everyone believes this. Or not everyone consciously notices this. The whole topic of psychology of color has been a great trick used by marketing agencies, supermarkets, designers and the rest. It certainly paid off for them. And when you think about it, we have been under the influence of color all along. Just think about the clothes you are wearing, your hair color, your house, car and everything else. Aren’t those things in that specific color because you wanted them like that?

Clearly, color has power, both subconsciously and consciously. And, with that in mind, here are 6 unusual ways in which color can affect us.

1. It can make us more confident and sexually attractive

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Rocking a colorful outfit

    Little black dress? Red lipstick? It’s no wonder these two are the staples of beauty and fashion. Black and red have been voted the most confidence-inspiring colors, according to this survey. Both men and women would prefer wearing black to important dates or interviews. According to them, black is the biggest confidence booster.

    However, when it came specifically to first dates, women said they’d rather wear something red as it inspires passion and makes them feel sexy. When it came to men, whether it was a date or anything else, their color preference seemed to be blue, or black. And these were the two colors women liked most on men.

    2. It can determine our buying habits

    Supermarkets’ use of color has been mentioned in the introduction, and now you will see exactly how color affects our buying habits. First of all, the majority of your buys are based on the visual appearance of the product in question. You wouldn’t choose a damaged package over a brand new one, would you?

    Therefore, the physical appearance plays a big role in the retail industry. Moreover, most of the products are red because red “screams”. A product with a red label or packaging will grab your attention faster than any other product because it invites you to look at it.

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    This color works best on impulsive shoppers. Green, on the other hand, is the opposite. It is used in shops in order to relax the buyers. Green is often related to nature and the environment, hence the relaxing effect. Because of this relation to nature, many environmental organisations have a green logo, like Greenpeace, or the Animal Planet Channel.

    3. It can make us make healthier food choices

      As with everything in life, we choose food based on its look. If something is more colorful and bright, it will stand out in our field of view, and we will put all our attention on it. When it comes to food, colorful means healthy. Just think of fruits and vegetables. Each color has its own benefit. For example, orange foods (oranges, carrots, pumpkin) are rich with antioxidants. White foods (garlic, mushrooms, potatoes) are extremely good for your health because they have anti-inflammatory properties.

      Therefore, making your plate a rainbow of food colors is essential for your health. Try to include a fruit or a vegetable at least once per day. And more importantly, if you are a parent, include them in your child’s diet as soon as possible.

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      4. It can make us eat less

      How? Well, where do you usually eat? Probably your kitchen. What if I told you that the color of the kitchen walls, and plates, can affect your food intake. People who eat from red plates, eat less food. Additionally, white plates seem bigger than they actually are; therefore, no matter how much food you put on a white plate, it will seem like it’s never enough. So, white plates make you eat more. If you want to eat less, try blue plates, as blue can suppress your appetite.

      5. It can make us seem more aggressive and intimidating

      Certain shades can have a bad influence on our mood and state of mind. The colors that dominate here are dark ones. Black, navy blue, shades of grey – all of them look authoritative and intimidating. They create the illusion of seriousness and power. That’s why CEOs and other powerful people like wearing dark toned suits.

      Red, however, provokes aggressiveness. Something in our perception of red makes us go wild. Even though it can be a passionate color, it can also be aggressive and over-confident. For example, people who have red cars love to show off and think they have all the power in the world. Also, they attract a lot of attention, which only adds to this feeling.

      Just think of race cars or those classic supercars like Ferrari. They look best in red. When you see one, don’t you just want to jump in and immediately go 0 to 100? It makes your blood boil, doesn’t it? Making red cars was a great strategic move by Ferrari.

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      6. It can help soothe our minds and stay calm

      Meditation

        The opposite of aggression is calmness and peacefulness. Unlike the colors in the previous section, there are some that have a soothing effect on us. For example, the color blue. It represents the sky and sea, the elements that make us calm. Most bedrooms are painted blue for that exact reason.

        Moreover, a lot of office spaces are also blue because it’s believed that it awakens productivity. Another color with these properties is green. It symbolizes serenity and makes us feel close to nature. Additionally, yellow is thought to be an optimistic color. It can make us happy and stimulate our minds.

        These are just some of the biggest ways in which color affects our lives without us even realizing it. It’s quite interesting when you think about it, as a lot of animals don’t see the world of color that we have in our heads.

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        Ivan Dimitrijevic

        Ivan is the CEO and founder of a digital marketing company. He has years of experiences in team management, entrepreneurship and productivity.

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        Last Updated on March 25, 2020

        How to Crush Your Lack of Motivation and Always Stay Motivated

        How to Crush Your Lack of Motivation and Always Stay Motivated

        How many times have you not achieved your goals and let yourself down due to your lack of motivation? When you’re not wallowing in sadness and self-pity, you are too busy procrastinating till you can’t anymore and before you know it, you are part of vicious cycle of anxiety and stress.

        Whether it’s losing weight or bringing your business to fruition – motivation is essential for growth and success in every sphere of our lives.

        That said, it is not easy staying motivated. In order to constantly stay motivated, you need to take ownership of your life and consciously make efforts in that direction.

        Well, it’s never too late to take matters in your hands and change the course of your life. Here are 11 effective ways to crush your lack of motivation and always stay motivated:

        1. Write Your Goals

        The power of writing goals down has always been underestimated. Why write when you can remember, right? Wrong.

        Our thoughts are all over the place and the first step to achieve your goals is to organize your thoughts. So, write your goals down, however big or small they might be. Make them as specific as possible and assign deadlines to each of them.

        As you write them down and revisit them regularly, they get further drilled in your head, taking you closer to your goals. Doing this small exercise helps you to remain focused, motivated and lets you track your progress with ease.

        Start today – take to your laptop or a diary and get down to writing what you wish to achieve in life.

        2. Beat Procrastination

        Your lack of motivation and procrastination go hand in hand. Every time you procrastinate, your motivation levels take a greater hit. The only way to bring an end to this loop is to stop procrastinating.

        Next time you find yourself putting off something for ‘later’, stop and assess the reasons behind it. Get to the root of the cause and eliminate it in order to overcome this poor habit of procrastinating which is sabotaging your life and mental health.

        Take a look at this guide and learn how to beat procrastination:

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        What Is Procrastination (And the Complete Guide to Stop Procrastinating)

        When you finally overcome procrastination, you will realize the positive impact it has on your mood and motivation levels.

        3. Celebrate Small Wins

        In the quest to achieve the bigger goals in life, we often forget to celebrate the smaller wins along the way. An achievement is an achievement – be it big or small, it deserves to be acknowledged and celebrated.

        Finished a project on time? Reward yourself. Managed to run on the treadmill for a good one hour? Pat yourself on the back. Found time to meditate? Celebrate it.

        It is these small achievements that reinstate that we are on the right path and take us one step closer to the bigger goals.

        So, get into the habit of recognizing and appreciating small wins. You will be surprised to see how this practice helps you stay motivated.

        4. Practice Gratitude

        It’s easier to whine about what we don’t have rather than counting our blessings. Isn’t it?

        Making gratefulness a part of your life is a very important step to retain high motivational levels. It revitalizes our spirits and renews our enthusiasm for life.

        So, how do you practice gratitude? For starters, keep a gratitude journal to jot down what you are grateful for, express your gratitude to people you love and spread positivity wherever you go. If you need some inspiration to be thankful for, here it is:

        60 Things To Be Thankful For In Life

        By doing so, you begin to focus more on what you have rather than what you don’t and that is a great start to stay motivated.

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        5. Be Optimistic

        Life is not always hunky dory. There will be bad days when things aren’t going in your favor, when you feel lost and all you want to do is give up.

        At such times, instead of letting negativity take over your life, adopt an optimistic approach to life. Quit overthinking, ask the right questions and focus on finding solutions.

        Yes, there will be hurdles along the way but if you hang on to positive affirmations and hopes, the journey will be a lot smoother. So, with every passing day, sow the seeds of positivity and you are sure to build a positive environment around you.

        6. Don’t Dwell on the Past

        A lot of times, our lack of motivation stems from the habit of dwelling on the past. This gives rise to fear and regrets, preventing us from making progress in the present day.

        Dwelling on the past is nothing but a waste of time. Understand that the past is long gone, and you cannot do anything to change that.

        What you can do is make your present day worthwhile. Instead of looking back and having regrets, learn from your mistakes, forgive yourself and move on.

        So, the next time you find your mind wandering off to the past, be determined to change the way you think and consciously concentrate on living in the present. This guide can help you:

        10 Simple Steps To Let Go Of The Past

        7. Face your Fears

        You can never find motivation where there is fear. Identify the fear that is pulling you back and tackle it.

        If you don’t face your fear head on, you cannot expect to conquer it and renew your motivation.

        Ask yourself: What is stopping you? What are you scared of?

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        Once you accept your fear, you can work on an action plan and think of solutions to overcome it. This article will give you some effective tips on conquering your fears:

        How to Overcome Your Irrational Fears (That Stop You from Succeeding)

        Seek external help if required but don’t choose to turn a blind eye over your fears – it will only aggravate matters.

        8. Visualize your Success

        You must have heard the famous quote, ‘see it to believe it’. That is exactly what visualization is about.

        One of the most effective self-motivation techniques, visualizing the process to your desired outcome helps you move in a positive direction and achieve your goal.

        Close your eyes and focus all your energies on the minutest of details that will take you where you want to reach. Doing this exercise everyday inspires you to keep going and not lose hope. The vision of attaining success will drive you to do better while instilling belief and confidence.

        9. Find Inspiration

        Can’t seem to find inspiration inwards? Don’t panic. There are plenty of external sources to gain inspiration from.

        From motivational books and quotes to speeches, films and apps – it is a good idea to take help from motivational material to rekindle your spirits and regain your motivation.

        Everyone is wired differently. For instance, a self-help book might work for your friend, but it might do nothing to move you. So, find what inspires you and turn to it when you are in desperate need for motivation.

        Finding inspiration externally fills you with hope and sometimes that is all you need.

        10. Enjoy Downtime

        You are clearly exhausted with all the running you’re doing in life. So much, that you don’t even have time to stop and think what’s causing you so much unhappiness. All you know is that you are lacking motivation and everyday seems to have become a struggle.

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        Now, that’s certainly not how you should live the rest of your life.

        You need to schedule downtime for yourself, relax and give your mind and body some rest. Take a vacation, indulge in hobbies, meet some friends, put your hair down and stop with all the overthinking. It is important to do things that make you happy in order to think clearly and stay motivated.

        11. Meditate Regularly

        Meditation lets you take control of your mind. It improves focus and concentration while helping you relax.

        Whenever you have had a tough day or find your thoughts going places, the best way to calm yourself down is by closing your eyes and meditating. It helps you to remove all the unnecessary frills in life and keeps you on the right track.

        Include meditation in your daily schedule and you are sure to see an improvement in your productivity and motivation.

        The Bottom Line

        Practicing these simple exercises isn’t the tough part, what’s tough is religiously doing them every day.

        However, don’t expect to get rid of your lack of motivation overnight. There will still be days when you will be low on energy but by making these conscious efforts to stay motivated, you are sure to see a vast change in your perspective and your response to bad days.

        So, start today and be committed to making a positive change in your life.

        More Tips About Staying Motivated

        Featured photo credit: Sonnie Hiles via unsplash.com

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