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25 Books Digital Marketers Need to Read

25 Books Digital Marketers Need to Read

Have you ever read a book that changed the way you thought about your work?

These 25 must-reads for digital marketers, will get you excited and give you clear direction for how you can get better at implementing strategies for both you, your agency and your clients. These books encompass disciplines from Social Media Marketing, strategic website growth and effective design principles, focusing on how to get and retain customers and the best, most specific strategies for productivity and cultivating effective client relationships.

Selling The Invisible by Harry Beckwith

Since we’ve moved to a less manufacturing centered economy, it’s made it hard for some of us to explain our jobs in a quick way to people. In Selling The Invisible, Harry Beckwith dives into how people make decisions around buying a service, where the end product is effectively invisible. For instance, if you’re a marketing consultant; more people will judge you by the few things they can see; i.e. your appearance, your print materials, and your website. Harry suggests you need to make these things they can see count, and focus on the emotional benefit you’ll be providing with a service and trying to demonstrate that with the things they can see.

Crush It by Gary Vaynerchuk

While some of the information about social media is basic, this book is great for pumping you up if you need some motivation to hustle. Key takeaways include: own your brand on as many social channels as possible, as well as insight into how to leverage storytelling online, and how to turn attention into money.

The Tipping Point by Malcolm Gladwell

If you find that the psychology of crowds, social movements and how trends get started is interesting to you, Malcolm Gladwell’s The Tipping Point has several big interesting insights into how these things happen and the anatomy of social trends. A couple key points is that there are always ‘early adopters’ that spread the fire to a broader range of influencers who spread ideas and trends to the general public; ‘stickiness factors‘ such as association and aesthetics help things gain traction; and that context is key if something is going to catch on – it has to come at the right time and place.

The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line by David Horsager

This book talks about the great cost of losing trust, and how much of a difference it makes when a company can maintain trust with clients and customers by making sure that expectations are matched to what the outcome will be. Honesty is a major advantage in business and marketing because people respect commitment and competency over fluff and over-promising.

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Love is the Killer App: How to Win Business and Influence Friends by Tim Sanders

A huge takeaway in this book is that connectors win. Sanders refers to people that connect people to other people and big ideas, even when it’s of no obvious value to them, as ‘lovecats.’ By doing this, and sharing any and all value that you find you demonstrate your own value, and you’ll receive exceptional feedback and an association with the positive effects they received from the connection or information you shared. An example of this is sharing the big ideas of your favorite books.

Guerilla Marketing by Jay Conrad Levinson

Don’t let your imaginative ideas about how to get the word out about a product or service be limited simply by what everyone else is doing for marketing tactics. Give yourself permission to try out of the box strategies. Examples include; ‘green graffiti’ where brands have pressure washed their message into dirty sidewalks, and Unicef’s (who helps people in third world countries get clean water) idea to sell bottles of ‘dirty water’ from a vending machine. Whether you’re just looking for some examples to get your mind moving, or specific tactics, Guerilla Marketing may help you knock the dust off of your creative thinking hat.

Book Yourself Solid by Michael Port

If you’re an entrepreneur who offers a service, it’s important to keep your pipeline of new clients stocked. Book Yourself Solid challenges you to get out your fears on paper, really identify your ideal types of clients and hone in on what value you really bring to them so that you can be laser-focused in finding the right types of work for you. The more you’re equipped to identify ideal clients, the more it will really click when you find them.

Convert!: Designing Websites For Traffic and Conversions by Ben Hunt

This book is stocked full of tips to create high-converting websites that bring people in from Google and sell people on products and services. A couple keys to increasing traffic and conversions off of your website? Make sure your site is built to have an ever-increasing net of content, and make sure you have a clear next action on every page.

You’re My Favorite Client by Mike Monteiro

Monteiro goes into detail about what a client’s expectations should be around a digital marketing project – specifically web design and development – and how to get the most out of your web design team when you work with one. An in-depth review identifies a key point in this book being that “your personal tastes are not a success metric,” and you should be careful about pushing projects way over budget by becoming very detail-oriented on things that won’t change how effective the website is in the end.

The 4 Hour Workweek by Timothy Ferriss

What do you do when all of your hard work and hustle has built you into a position where you don’t have any time for life? Even though the title is click-bait, The 4 Hour Workweek is incredibly insightful with its intelligent tips for automating, outsourcing, and living cheaply.

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The E-Myth Revisited by Michael E. Gerber

This book well deserves a place on every digital marketer’s bookshelf as it dives deep into how to better prepare your business to run on it’s own, without your constant intervention. You write down a contract for every position in the company (even if you play them all right now,) and sign your name by each until you can hand them off one by one. The ‘Entrepreneur Myth’ just means that in this country we glorify the sole business owner who can heroically go it alone, but the truth is unless you successfully prepare a team and a process to ensure quality, you’ll forever be doomed to artificially keeping your companies growth ceiling low and taking back control from the people hired to do the work. In this way, your company won’t be able to serve all the customers and clients that would benefit from your process that could if only the company processes were clearly and intelligibly laid out so each employee could implement it at a high level.

Gerber proposes you think of your company as a franchise model. What would you need to do to lay out all of the company’s processes, to allow a reproducible, turn-key result, if another location of the business was started? You may not actually want to franchise, but thinking of it this way can help you clarify what processes you need get clear and simple so that employees and they can do their job effectively without constant oversight or problems with quality.

Jab, Jab, Jab Right Hook by Gary Vaynerchuk

In the context of social media and digital marketing, a ‘jab’ according to Gary is a gift of value to your audience, so creating content on your website or sharing relevant info or entertaining, funny, or heart-warming content is a jab. A ‘right hook’ is ‘the big ask,’ and you have to ask for business, or for the sale directly on social media and your website to fully capitalize on the other hard work you do on there to provide value.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim

Competition is not competition if you add something so different from your competitors that it puts you in a new segment altogether. One example Kim provides in this brilliant book is of movie theaters in Europe that have started offering childcare while parents watch a movie. This entertainment + childcare setup is totally different than the competitors and thus puts the theater chain implementing it in a different realm than other theaters. What can you add to your current offering that will totally change the way you’re perceived in contrast with the competition?

Permission Marketing by Seth Godin

The old world of marketing was dominated by interruption, like ads thrown at you in the middle of your T.V. show. That whole approach is being totally disrupted by the ideal of giving away value and wrapping your product up in the middle of it. Things like content marketing through valuable articles related to your niche, YouTube shows, and podcasts allow your product to be featured at the heart of valuable content. When you don’t interrupt, but are invited into people’s lives through this kind of content the advertising is seen in a different way and can reach the eyes and ears of customers or clients in a much more positive light and more easily be seen as a solution rather than an interruption.

Contagious: Why Things Catch On by Jonah Berger

This book has many similarities to Seth Godin’s books and also is like a deep dive into Malcolm Gladwell’s “stickiness factors.” Two key principles that stick out are that people will share your content if it makes them look good and that if you build your product or service around a ‘trigger,’ you’ll receive a bump in traffic and/or sales every time they encounter that trigger. A terribly effective reminder is Rebecca Black’s song “Friday” which gets a bump in traffic on a certain day of the week, every week years after its initial release.

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Steve Jobs by Walter Isaacson

The larger than life Apple CEO demonstrated more than just ornery brilliance, and extremely quotable career moments. What’s great about this book from a practical perspective is it shares key moments in which Jobs persisted, specific situations where he blew it and his tenacity to get back up again and do something amazing again. You’ve likely heard the story, but Isaacson’s in-depth look shares a ton of insights other shorter biographies and documentaries don’t.

Scientific Advertising by Claude Hopkins

There’s something about reading books that has stood the test of time. In this marketing classic, Hopkins exposes the world to the idea that there are two veins of thought in marketing. The one he espouses and assures us is attainable, is quantifiable return on investment. Since the days of coupons, marketers have been using numbers to figure out whether their campaigns were effective. He shares with us ways to help your audience see the benefits more quickly such as using numbers and research, and making more specific claims over general ones in headlines, amongst other nuggets of advertising insight that stand the test of time.

Show Your Work! by Austin Kleon

Don’t get caught up in making everything perfect before showing it to the world. Your audience likely includes other people in your line of work and even those that aren’t can appreciate the process of your work. Share it with the world, and cultivate a tribe online to leverage what Brian Eno referred to as a “Scenius”; a group of intelligent people who are all more like geniuses because of their involvement in the group.

The Lean Startup by Eric Ries

Nothing is exactly right the first time and one assumption digital marketers often make is that they need to get the perfect product, service or process before offering it to the world. This mentality is shifting partly because of Reis’ book and the popularization of the concept of the ‘lean’ startup, derived from ‘lean manufacturing.’ A ‘lean’ startup means you create a minimum viable product for an idea first, and then test with real people once you truly have a small-scale version of the proposed ideal product, service, website etc. This allows you to pivot based on feedback from people and scale up the features that people seem to really appreciate, rather than scale up features that no-one cared about.

Getting Things Done: The Art of Stress-Free Productivity by David Allen

Many books focus on self-help aspects of productivity, but no book I’ve read has given as many clear strategies and tools as this productivity classic. Any digital marketer should read this at least once and try out the system David suggests. The premise is that our minds are much less cluttered and way more effective if we have a real system for getting things out of our mind and into a system, and paper is still ideal for many things as it’s quick and we don’t get bogged down in the features of a digital tool rather than the items to be sorted.

A huge takeaway message is the suggestions to get all of your projects down on a list, write down what a successful completion looks like, and what the exact next step is for each project – even if that next step is “send 5-minute e-mail.” Simplifying down into a very specific next step for each of your main projects is incredibly gratifying and freeing.

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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

The author uses his real-life stories of pitches he’s done as the framework for how to pitch well. Framing the conversation is super important whether in sales or on your website. Frame the conversation in a way that makes you the prize, that shows your value. A deep-dive into this book applies its principles to web marketing, and reveals that explaining everything about your product or service when you have a client or customer’s attention is counter-intuitively less effective than keeping it simple but compelling. By keeping it simple and not using technical jargon, you avoid activating the scrutinizing part of the brain and allow the client or website visitor to relax into the narrative you’re presenting about your product or service and what it will do for them.

Linchpin: Are You Indispensable? by Seth Godin

How do you become indispensable for an organization? By doing the things that no-one else wants to be done and that need to be done. So many people come to the table looking for a company to feed them, but if you come to an organization looking to add value at every turn, you’ll be the one they can’t lose; you’ll be the linchpin of the company.

Mastery by Robert Greene

What do we want in this day and age? Instant gratification. That might be why ‘time, patience, and steady plodding growth towards a goal,’ may seem like a magic ingredient to success. But in ‘Mastery’, Robert Greene gives stories about some of the most brilliant minds of the past 500 years and why their slow trek toward amazing discoveries and creative work was about simply applying the magic of patience and time and not because of some super-heroic effort.

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America’s Master Communicator by George Lois

Created by the guy that inspired Mad Men and its character Don Draper, coined the phrase “If you got it, flaunt it,” and named the brand Lean Cuisine. Although George professes his strong dislike of the way that he’s characterized in Mad Men, his character in real life has a larger than life aspect to it – albeit one with a more moral element as he has fought for social causes like ending racism since the 60’s. George lays it out for new and emerging marketers with short poignant anecdotes that inspire one to take the bull by the horns and do the best possible work for clients. He suggests that you trusts your gut, and not give up on great ideas you believe in; and story after story of successful ad campaigns inspire and suggest in a very acute way that the author knows what he’s talking about.

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

If you were to read one book out of all these I would suggest this one. The author goes deep into how important content marketing is now, and how you can use it to get more customers and clients. Joe suggests we’re all publishers now, explains how he leverages content for high-profile clients, and suggests that one of the best things a company can do right now is to acquire a media company. Overall the take-away here is to write! Write, provide as strategy for your employees and co-workers to write, and to create powerful things of high-value to share the story of your company and provide value around the products and service you offer with intention and a call-to-action to make sure your content does the work for you.

Nothing beats a good book, and when it comes to digital marketing a solid strategy-oriented book can energize, invigorate and possible even help make you your next $10, 000. The collection of expertise, richness of ideas, and effectiveness of the strategies outlined in the books above literally could help you significantly change the trajectory of your business or career.

Do you have the guts to read 5 of them that you haven’t yet read this year? Do you care enough about the people that follow you on social media to share these brief overviews and the insight this article contains? Do it now, and get excited about your growth this year.

Featured photo credit: Startup Stock Photos via startupstockphotos.com

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Published on November 19, 2020

15 Great Macbook Accessories To Improve Productivity

15 Great Macbook Accessories To Improve Productivity

When looking to improve your workflow, you need to have a proper computer. And one of the most appealing computers out there is macbooks. These sleek transportable computers allow you to work anywhere at any time and provide a lot of functionality to their users.

But sometimes, that’s not enough. In so many cases, you’re looking for more.

While you could go for some productivity apps, there are actually a lot of macbook accessories available that will make your life easier in many ways. These extra accessories will allow your macbook to charge faster, hold more data, or keep it safe and protected while you travel around.

Beyond that, there is a wide variety of accessories to pick from as many companies have jumped onto the bandwagon of supply to macbook users. Below we’ve listed off some of the greatest macbook accessories that’ll benefit your computer.

What Makes For Great Macbook Accessories?

Before getting into the list, we wanted to go over the criteria for what makes for great macbook accessories. The items that we’ve picked from this list will have the following criteria:

  • Reasonably priced – Accessories themselves shouldn’t break the bank compared to the large initial investment of a macbook.
  • Usability – All these accessories are practical in various situations, however, they also have extra features that make them useful in a few situations beyond their obvious functions.
  • Compact – Workflow is also about space in most circumstances. As such, anything that’s too bulky doesn’t help much. These accessories are either large on purpose – for storage of other items – or are nice and compact so they won’t get in the way.

A USB Drive To Store Files Quickly Without Accessing The Cloud

    While you can always access the Cloud at any time, sometimes accessibility can be cumbersome or it takes time. Instead of trying to access files that way, getting a USB flash drive can save you plenty of time. Especially if your work entails providing presentations.

    The SanDisk Ultra Dual Drive is great as it offers USB-C and USB-A connectors allowing you to plug into virtually any device and transfer files and more between computers. Also, USB drives boast several hundred gigabytes these days making them solid storage devices.

    Buy SanDisk Ultra Dual Drive here.

    Compact Charger That Does More Than Charge

      Your default charger that comes with your MacBook is a good option for a charger, but these days chargers can offer so much more. This can help you speed up your workflow as you can be charging other devices or using the charger for other uses beyond charging.

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      In the case of the Anker PowerPort charger, it is more compact than the default charger. It also offers another USB-C connector allowing you to rapidly charge another gadget with it.

      Buy Anker PowerPort charger here.

      Port Adapter For Those With Multiple Devices

        One of the hard restrictions with a macbook is that it only has two USB-C ports. This is manageable for people with fewer gadgets but if you’re the kind who has several, it can interrupt your workflow if you need a particular device and you can’t charge it or access it.

        In this situation, a port adapter from Satechi can help. It offers multiple USB-C ports allowing you to use multiple devices. This can also help in organizing cords which we know can disrupt work. If the USB-C ports aren’t enough, it also comes with an SD card reader and ethernet cable port too.

        Buy Satechi Multi-Port Adapter here.

        A USB Cable That Isn’t As Intrusive Or Cumbersome To Use

        The USB-C cable that comes with Macbooks is small and is used to hook to an external monitor. By adding more length to them, you can have better cable management. One option that we found to be ideal was the Nomad Kevlar cable which offers enough length to do what you want while giving you more space to work with.

        Buy Nomad Kevlar USB-C Cable here.

        Screen Cleaning Your Laptop To See What You’re Doing

        Dust, particles and splotches are to be expected on laptop screens after a while. While you can work around these, sometimes they can obscure your vision at times. The same can apply to all devices these days.

        The only problem with many solutions on the market is that they can damage screens. Fortunately, we found a screen cleaning solution that doesn’t harm screens. ScreenDr Professional screen cleaning kit comes with a spray that’s safe for screens and an antimicrobial microfiber cloth to ensure you make the most of the spray.

        Buy ScreenDr Professional Screen Cleaning Kit here.

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        Card Reader That Speeds Up Photo Transfer Time

          If you’re looking for a standalone card reader for your work, getting a device designed for photo transferring and reading is essential. One of the best macbook accessories in this category we found was the Vanja card reader.

          This one is able to read SD and MicroSD cards while also transferring the pictures to a computer with ease thanks to its USB-C and USB 2.0 port options. It’s also small making it easy to carry around and is cheap to buy making it a great choice to pick up if you deal with plenty of pictures.

          Buy Vanja Card Reader here.

          Protective Sleeves To Protect Your Laptop From Harm

          For those who are travelling the last thing that you want is your laptop to get damaged for whatever reason. Even though you’re not likely to drop it as frequently as your phone, having a sleeve for a laptop to be in can save you time.

          One sleeve that we found interesting was the Native Union sleeves. They are made of tear-resistant material with genuine leather accents. Its interior is soft as well preventing scratches from your laptop. It also offers a pocket area where you can store cables and other macbook accessories easily.

          Buy Native Union’s laptop sleeve here.

          Car Charger For Charging On The Go

            For the person always driving around, a car charger is always a helpful tool to have when you’re on the go. The one from Anker is particularly helpful in a number of ways. Not only can this charge your macbook, but it also has an additional port for you to charge your phone if needed.

            It’s not the fastest charger out there when compared to the Macbook Pro adapter but it’s the highest in the market with an output power of 30 watts. For comparison, the second-fastest charging connector offers an output of 18 watts. Aside from that the charger has an illuminated LED ring for you to see it and the connectors late at night. It also has a function that ensures devices don’t experience surges or overheating from the charger itself.

            Buy Anker PowerDrive car charger here.

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            USB-C to USB-A Adapter Grants Access To Older Models

            If your older macbook still works but has files you want that you didn’t back up that you want this makes it easier to access them. It also allows you to access devices that have USB-A slots only. This can save you a lot of time if you are moving between older and newer devices.

            Buy Thunderbolt Adapter here.

            A Hardshell Case For Added Protection

            A sleeve is good for travel, but when you’re using it, having an extra layer of protection can be nice. Beyond that this hardshell case can also serve as additional protection from scratches and bumps too.

            Buy Incase Textured Hardshell case here.

            Alternative Sleeve For Those With Tighter Budgets But Want Protection

              If you are looking for an appropriate laptop sleeve but aren’t looking to spend too much, AmazonBasics brands are a good alternative. Their sleeves are elegant and still offer good protection from scratches as well. It also has a few pockets for small essentials too.

              Buy AmazonBasics laptop sleeve here.

              A Hub That Accommodates Several Ports At Once

              We’ve already mentioned a port before being a huge time saver thanks to it having various ports for different devices. This one is a great alternative as while it doesn’t offer as many USB-C ports, it offers more variety. Paired up with the design being the same color as the MacBook Air, it offers two USB-C connectors, two USB 3.0 ports, an HDMI port and SD and microSD card readers.

              Buy Satechi Type C Pro Hub here.

              Earbuds To Deal With Fewer Headphone Cords

                Cords are a common problem when boosting productivity at the desk and one way to mitigate them is to go wireless. If you are thinking about that, one option to consider is the Soundcore earbuds. These are cheaper than the traditional AirPods from Apple which can save you money.

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                Furthermore, they deliver great sound and are connected via Bluetooth. The beauty of these earbuds is they can also cancel sound despite them being so compact. They also offer touch control allowing you to pause, play, skip music and answer calls.

                Buy Soundcore Wireless Earphones here.

                Desktop Stand To Save Desk Space

                  Desk space is another crucial part of productivity as things can get in the way and obstruct your work. In cases where you don’t need your laptop at the moment, having a stand where you can set it aside can be helpful.

                  In those situations, we recommend the Twelve South Book Arc. This neat Macbook accessor can save a tonne of space since it requires you to close your laptop in order to insert it into the stand. It also keeps it elevated from the surface which can protect it from spills

                  Buy Twelve South BookArc desktop stand here.

                  A Comfortable And Easy To Use Mouse For Faster Working Speed

                  The last of the macbook accessories we’ll talk about is a proper mouse. Logitech offers fantastic mouses and their Logitech MX Master 3 is one of the greatest wireless mouses out there. It’s ergonomic design, customizable buttons and insanely precise movement is fantastic. It also comes with a scrolling wheel for precise scrolling.

                  The battery power can last for months between charges and like all Logitech devices, it comes with a USB-C connector for charging.

                  Buy Logitech MX Master 3 Wireless Mouse here.

                  Bottom Line

                  There are many macbook accessories out there to improve your workflow. Taking the time to do research and invest in some of the best ones though will save you plenty of time, money and energy in the long term. At the same time, all of these accessories can help you with specific needs for whatever you are doing.

                  Featured photo credit: Viktor Ritsvall via unsplash.com

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