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20 Books Written By Successful CEOs No Aspiring Entrepreneur Should Miss

20 Books Written By Successful CEOs No Aspiring Entrepreneur Should Miss

We are a vicarious generation ruled by the internet with the thoughts of the world in our mind but with the immense dormancy to translate that into our lives mainly because of the lack of motivation or “appropriate” ideas.

Though torrents of information scattered in the burrows of the internet provide us some ideas, to develop concrete ideas with which we can work on, we must read books–the accounts of people who have “been there, done that” to have comprehensive knowledge of the subject.

If you are an aspiring entrepreneur and really want to understand the essence of entrepreneurship, here we present you the list of ultimate entrepreneurial books, written by highly successful CEOs in their realm.

1. Smart People Should Build Things (Andrew Yang)

1

    “Personally, I always dreamed about going into the woods and fighting the dragon, not selling the guy a sword.”

    Andrew Yang is the Founder and President of “Venture for America”. He was frustrated by the students studying law or finance or medicine for the sake of money and status. Yang worried their perfunctory work produced no real output.

    In Smart People Should Build Things, a resurrected lawyer and entrepreneur weaves a compelling narrative of success stories (including his own). With thorough limpidness, he describes the flow of talent in the U.S. and explains how the current trends are resulting in a cultural decline in the “Land of Dreams”.

    2. Straight from the Gut (Jack Welch)

    2

      “Control your own destiny or someone else will.”

      John Francis “Jack” Welch, Jr. is a former American business executive, chemical engineer and an author. He served as the CEO and Chairman of General Electric from 1981 to 2001.

      In this NY Times bestseller, Welch narrates his spectacular career with his work ethic, passion and overtness. From his early childhood era to his job at General Electric and his meteoric rise, his business fervor led the way for successes in his extraordinary career.

      3. Nothing to Lose, Everything to Gain (Ryan Blair)

      3

        “Your future takes precedence over your past. Focus on your future, rather than on the past.”

        Ryan Blair is the CEO and co-founder of the multi-level advertising corporation ViSalus Sciences. In his book, Blair rushes our adrenaline by making audacious points with his devil-may-care attitude that reflects in his words.

        He inspires entrepreneurs to take bold decisions and never regret the past. “Has this world been so kind to you that you should leave with regret? There are better things ahead than any we leave behind.” This well-known quote by C.S. Lewis, author of The Great Divorce, perfectly summarizes Blair’s book.

        4. The Promise of a Pencil (Adam Braun)

        4

          “The single most powerful element of youth is our inability to know what’s impossible.”

          With relevant anecdotes and motivational monologues, Adam Braun, CEO of Pencils of Promise, delivers his prophecy in this book. The gist of the book, as he summarized it in his Reddit AMA interview, is “Speak the language of the person you seek to become.”

          Braun advises that you shouldn’t hold your dreams within you, but express them to others and they’ll not only help you move in that direction but you’ll feel responsible to them and yourself in getting there.

          5. The Impact Equation (Chris Brogan and Julien Smith)

          5

            “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.”

            Chris Brogan and Julien Smith are authors, journalists, marketing gurus and social media marketers. As the title suggests, this book is about self-actualization and covers a great range of exercises to evaluate your ideas and communicate them properly.

            Brogan and Smith’s book includes easy to understand mnemonics, insidious tactics and many interesting encounters with the writer duo’s favorite celebrities. The things you’ll learn from this book will be tantamount to the fun you’re going to have.

            6. Who: The A Method of Hiring (Geoff Smart and Randy Street)

            6

              “Do not hire anybody who has been pushed out of 20 percent or more of their jobs.”

              Randy Street and Geoff Smart are entrepreneurs and authors from Atlanta. They arrange motivational seminars and conduct campaigns to motivate aspiring entrepreneurs.

              This book can be an important manual for entrepreneurs to hire the appropriate individuals for the job. The authors have presented a detailed account of personnel management and have simplified the tedious process of employee selection.

              7. Taking People with You (David Novak)

              7

                “Roots can live without branches, although truncated; branches cannot live without roots.”

                David Colin Novak is an American businessman. He currently serves as the executive chairman of YUM! Brands, Inc. In this book, he highlights one of the most vital quality of entrepreneur–social skills.

                An entrepreneur should be more than everything affable and should be able to inspire people. As Michael Jenkins of Shout Agency rightly puts, “Companies who are too reliant on technology and do not have enough of a human presence will lose their edge over the next few years.” And Novak exactly illustrates how in his honest book.

                8. Conscious Capitalism (John Mackey)

                8

                  “It’s competition that forces companies to get out of their complacency.”

                  John Mackey is an American businessman. He is the current co-CEO of Whole Foods Market, which he co-founded in 1980. Named the Ernst & Young Entrepreneur of the Year in 2003, Mackey is a strong supporter of free market economics.

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                  Though modern businesses tend to be filled with fraud, deceit and counterfeits, Mackey still believes business–more than anything–is an art. He believes in living up to the spirit of fair trade and offers his highly persuading views on logical capitalism.

                  9. Rework (Jason Fried)

                  9

                    “What you do is what matters, not what you think or say or plan.”

                    Jason Fried is the CEO and co-founder of Basecamp, Inc. He is a dedicated man and he believes commitment plans are way more important than exit plans.

                    He has presented an almost stepwise guide to establish a successful business. If you are a committed entrepreneur who wants to establish something big and are willing to be patient, you’ll certainly bow to his higher degree of wisdom in entrepreneurship.

                    10. Let My People Go Surfing (Yvon Chouinard)

                    10

                      “The more you know, the less you need.”

                      Yvon Chouinard is a rock climber, environmentalist and outdoor industry businessman. He’s the founder of two successful companies, Black Diamond Equipment and Patagonia. He is also a writer, who first started by writing on climbing issues and ethics, and later on entrepreneurship.

                      What creates a well-functioning machine are its well-functioning components. If machines are analogous to an enterprise, employees are the functional monomers. Chouinard’s book postures that the creative output of the company is cumulative of the individual creative output of employees.

                      11. #Girlboss (Sophia Amoruso)

                      11

                        “The energy you’ll expend focusing on someone else’s life is better spent working on your own. Just be your own idol.”

                        Sophia Amoruso is the founder and owner of Nasty Gal, which trades women’s fashion that includes modern and vintage clothing, shoes, and accessories through the brand’s website.

                        From a school drop out to shoplifter to eBay seller to CEO, her journey has been full of twists and turns. After 200 odd pages, entrepreneurs will be surely inspired to be a #Girlboss themselves.

                        12. Raising the Bar (Gary Erickson)

                        12

                          “I’ve seen what happens to companies that get bought. They lose the values that were set up.”

                          Gary Erickson is the co-owner as well as co-chief visionary officer of Clif Bar, a company in America which produces organic foods and drinks. If you’re an aspiring entrepreneur, this book can be a guide to your corporate integrity.

                          The book is filled with arresting personal anecdotes of Erickson, with refreshing personal stories from his life trekking in the Himalayan Mountains to his bicycle riding over roadless European mountain passes, with a perfect blend of his life philosophy.

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                          13. Pour Your Heart into It (Howard Schultz)

                          13

                            “I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.”

                            Howard D. Schultz is an American businessman, best known as the chairman and CEO of Starbucks. He formerly owned the Seattle SuperSonics and was on the Board of Directors at Square, Inc.

                            Schultz insists on offering customers something they are not accustomed to–something superior. Although it may take some time for customers to be palatable, it helps you instill a sense of discovery in them and create a higher bond of loyalty.

                            14. CEO Tools: The Nuts-N-Bolts for Every Manager’s Success (Kraig Kramers)

                            14

                              “The two most powerful words in any language are: What If.”

                              Kraig Kramers is an experienced and seasoned business executive, author and business speaker who has been CEO of eight companies in diverse industries. Currently, he is president and CEO of Corporate Partners, Inc., which is one of the top consulting firms.

                              CEO Tools, with its worthy subtitle, is truly an encyclopedia of management. As The Effective Executive writer Peter Drucker bemoans, “Most of what we call management consists of making it difficult for people to get their work done.” This book helps you understand the essence of management.

                              15. The HP Way: How Bill Hewlett and I Built Our Company (David Packard)

                              15

                                “Marketing is too important to be left to the marketing department.”

                                David Packard co-founded Hewlett-Packard along with William Hewlett and served as president, CEO, and chairman of the board. He also served as U.S. Deputy Secretary of Defense during the Nixon administration.

                                Packard describes HP’s history with pieces from his life and devotes each chapter to the seven commitments of his company vision: profit, customers, field of interest, growth, employees, organization and citizenship.

                                16. Winning: The Ultimate Business How-To Book (Jack Welch and Suzy Welch)

                                16

                                  “When you were made a leader, you weren’t given a crown, you were given the responsibility to bring out the best in others.”

                                  This is the second book on this list that features Jack Welch, CEO of General Electric. Along with his wife Suzie, Welch gives valuable advice from his perspective to today’s managers and future managers on how to organize and manage a company.

                                  This book provides deep insights on the pros and cons of management. It focuses on important issues, such as creating a company’s mission statement, developing its strategy and building its values. The authors also emphasize the importance work-life balance.

                                  17. The Hard Thing about Hard Things (Ben Horowitz)

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                                  17

                                    “What is the hard thing about hard things? That they don’t have a formula.”

                                    Ben Horowitz, former CEO of Opsware, shares his opinion on opening and running a startup company. While many people write about the power of entrepreneurship and the holy thing about starting a business, very few speak about the difficulties.

                                    This is probably one of the most influential books every aspiring entrepreneur must read if they want honest management advice. A lifelong devotee of rap music, he offers business lessons in style, using his favorite lyrics to strengthen them.

                                    18. Business @ the Speed of Thought (Bill Gates)

                                    18

                                      “How you gather, manage, and use information will determine whether you win or lose.”

                                      Bill Gates, former CEO and co-founder of Microsoft, puts his views on the influence of technology in running a business in a better way in his book. He discusses how technology can be used to run businesses in a more effective manner.

                                      This book is particularly for those who agree that “technology will be the major form of business in near future.” It’s perfect as a manual that offers an outline on the use of information technology in order to improve business.

                                      19. Setting the Table: The Transforming Power of Hospitality in Business (Danny Meyer)

                                      19

                                        “Hospitality is how the delivery of that product makes its recipient feel.”

                                        Danny Meyer, CEO of Union Square Hospitality Group, shares a fascinating tale about the creation of his most beloved restaurants which provide warm hospitality and consistent excellence.

                                        Setting the Table is a best-selling treasure of valuable, innovative thoughts full of exciting examples. It is applicable to all kinds of businesses. The focus of this book is on hospitality and the author views it as the foundation of his business philosophy.

                                        20. My Years with General Motors (Alfred Sloan)

                                        20

                                          “Bedside manners are no substitute for the right diagnosis.”

                                          Alfred Pritchard Sloan, Jr. was an American business executive in the automotive industry. He was a long-time president, CEO and chairman of General Motors Corporation.

                                          The life of Alfred Sloan like every other entrepreneur was cranky, unpredictable and above all difficult. Sloan’s book praises the idea that while entrepreneurs can be good at many things, there are still things they need help with. And it’s okay to ask for help.

                                          Featured photo credit: Business woman and project/Sergey Nivens via thinkstockphotos.com

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                                          Last Updated on February 15, 2019

                                          How to Achieve Goals and Increase Your Chance of Success

                                          How to Achieve Goals and Increase Your Chance of Success

                                          Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

                                          If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

                                          Luckily, you can realize almost any dream when you harness the right goal-setting methods.

                                          In this article, I’ll show you how to achieve goals and get closer you success.

                                          1. Break your dreams down into specific and measurable steps

                                          We couldn’t talk about goal-setting without mentioning SMART goals.

                                          SMART goals are specific, measurable, assignable, realistic, and time-related.

                                          Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

                                          Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

                                          Find out more tips about utilizing SMART goals here:

                                          How to Use SMART Goal to Become Highly Successful in Life

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                                          2. Have at least one clearly defined goal for every interest and role in your life

                                          It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

                                          To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

                                          Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

                                          You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

                                          3. Align your goals with your life’s mission, purpose and passion

                                          Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

                                          Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

                                          Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

                                          Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

                                          4. Create goals that ignite your spirit and inspire you to take action

                                          If you can’t be fired up about your goals from the start, they might not be good goals for you.

                                          The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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                                          You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

                                          If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

                                          5. Write down all your goals in specific, measurable detail

                                          This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

                                          When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

                                          When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

                                          Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

                                          If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

                                          6. Commit to hitting each of your targets without exception

                                          You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

                                          You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

                                          Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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                                          We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

                                          7. Share your goals with others to motivate each other

                                          There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

                                          When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

                                          This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

                                          8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

                                          Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

                                          Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

                                          Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

                                          In addition, celebrating small wins helps you stay motivated. Here’s how:

                                          How To Celebrate Small Wins To Achieve Big Goals

                                          9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

                                          Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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                                          When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

                                          It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

                                          10. Take an action step toward reaching your goals every day

                                          Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

                                          Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

                                          Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

                                          Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

                                          The Bottom Line

                                          Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

                                          It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

                                          More Resources About Setting & Achieving Goals

                                          Featured photo credit: Andrew Neel via unsplash.com

                                          Reference

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