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6 Reasons to Have Your Own Website

6 Reasons to Have Your Own Website

If you’re just starting a business, or are trying to branch out and be your own boss, one of the first things you should do is focus some of your energy on developing your own website. Many companies offer the opportunity to build individual websites free of charge, but if you’re ready to take your business to the next level, I’d recommend paying the relatively small fee that will allow you to truly take the reigns and build a unique website from scratch. You might even want to invest in a VPS or dedicated server hosting, which will allow you to have complete control over the network your website runs on. By having complete control over every aspect of your website, you control your business’ destiny.

When your company has its own website, you:

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Have Credibility

If your blog consists of one or two posts from two years ago, you’re not going to impress anybody. On the other hand, if you update your website almost daily, you’ll show your customers that you know what you’re talking about, and you can be trusted. The deeper your website goes, the more likely you are to be taken seriously, and the more likely it is that you’ll gain a large following.

Show Passion

When your website is full of useful information on a specific topic, your passion shines through clearly. Your enthusiasm is what will set you apart from your customers, so it’s important that your website is not just an afterthought. You need to put time and effort into making it presentable. Your website should be a site that you would visit even if you didn’t create it. By creating a genuinely interesting website, your passion will be obvious to anyone who visits it.

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Exhibit Talent

This goes along with the first point, but it goes a little farther than simply having a lot to say. Make sure your website showcases your very best work at all times. It’s not enough to have a lot of content. Your content has to be of the highest quality possible in order to retain an audience. Of course, the more you write, the better you’ll get, so it usually works out that more is better. However, don’t rush posts out just to get them out. If they’re not up to the standard you’ve set for yourself take some time to make revisions.

Spread the Word

I guess this is pretty obvious, right? Creating a website for your business potentially allows you to reach millions of customers throughout the world, even if your business is small and localized. By maintaining a presence on the World Wide Web, you make it possible for your voice to be heard by anyone willing to listen. A quality website can be the difference between a tourist stopping in at your restaurant or going to the pizza shop down the road. It can be the difference between a customer visiting once or becoming a life-long patron. Like I said before, make sure the word you’re spreading is of the highest quality, and provide incentive for your customers to return.

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Grow Continuously

Trends on the Internet are always changing. In fact, many “real-world” trends actually began on the Internet and slowly made their way into mainstream culture. If your company has a large online presence, you’ll continuously be in the know when it comes to the latest news and hottest topics among your audience, and will be able to adjust accordingly.

You’ll also be able to connect with other members of your community and within your niche who may be able to help you along your path to success. While it may be impossible to schedule a face-to-face meeting with some of the most successful people within your industry, your website can serve as a hub of communication for all to utilize.

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Become Innovative

Like I said, the Internet is always changing. Entrepreneurs are always figuring out new ways to accomplish tasks and reach new audiences. By staying up-to-date with these trends, you’ll expose yourself to a variety of new ideas that can help your business flourish. You might read about a new service and realize how, with a few tweaks, it could benefit your business—and in doing so introduce a new business model to the world. With billions of people uploading their ideas on a daily basis, the Internet makes almost anything possible. As a business-minded individual, you definitely want to be a part of that!

Featured photo credit: Internet Open / Blaise Alleyne via farm4.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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