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How to Avoid Productivity Guilt (And become more productive in the process)

How to Avoid Productivity Guilt (And become more productive in the process)

“Self Development” sites (mine included) are constantly bombarding the internet with productivity advice. “Productivity” is a cultural trait that is now securely ingrained in our minds, mainly because we all have so much “stuff” to do in our everyday lives.

Within the self development “space”, there are a lot of people who are genuinely interested in accomplishing more in their everyday life. Whether this be coursework, business, blogging, or creating; people want to do more – and by god don’t we hear all about it. Productivity has become the buzzword to kill all buzzwords. There’s a new “hack” every day, a new way to work every week, and a new guru emerging on the subject from every corner of the internet.

Whilst the pursuit of productivity is often healthy and beneficial, something I’ve been experiencing recently has made me seriously re-evaluate the content I’m consuming and creating, and that is: productivity guilt.

Productivity Guilt

Productivity guilt is pretty self-explanatory. It’s a mindset of feeling bad about not creating, achieving, or working hard and it has (probably) been around since forever.

In the early 1900’s, Bluma Zeigarnik termed the Zeigarnik effect. This is the tendency to have “intrusive thoughts” about a task that we once started but didn’t finish. In other words, it is in our human nature to finish off things that we start and we often hate having to leave a project unfinished. In some ways, this explains productivity guilt, suggesting that it could be hardwired in to our psyche.

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Recently, I’ve been having some guilt of my own. I’ve found myself coming home after a 10 hour shift, going to the gym afterwards, but then feeling bad because I don’t feel like opening up the laptop and writing that post or replying to those emails. A big voice inside is telling me to “chill the f*ck out”, but a little voice is telling me to “be productive”, “get sh*t done”. That little voice is guilt.

We often feel guilty because we’ve been pumped with information about filling our day with productive things and “never wasting a second of our precious time”. Whilst there’s definitely merit in living a productive life (I write about it a lot myself), there’s a fine line between beating yourself up about it and realizing when to stop and just… chill.

Naturally, this is very subjective. Some people are very good at maintaining a detachment between their work and their outside life. For others (especially those indoctrinated in ‘life hacks’ and productivity tips), the guilt to be constantly doing something can be a real energy sucker.

Here’s how to beat productivity guilt in your everyday life:

Stop Comparing Yourself to Others

You’ve heard this one before. I hate clichés as much as you do, but hear me out.

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Just because Casey Neistat gets up at 5am and runs 10 miles before growing his start-up and editing his vlog until 1am doesn’t mean that you have to do the same.

There are massive costs to living a “productive” lifestyle. Before comparing yourself to that guy over there, realize what he’s sacrificing. If you’re okay with that, then carry on.

Don’t get me twisted on this one, this is not about living the path of least resistance. You should be actively seeking challenges and pushing yourself in some facet of your life. If you’re not, you’re going to live a very mundane, average life. However, if you’re feeling guilty about your lack of “productivity”, then you’re not going to be truly productive at all. This links to my next point:

Realize the Difference Between Being “Busy” and Being “Productive”

Lots of people are busy. Busy-ness (or business) is a state of doing what you are told to do, having tasks piled on top of you and running around frantically trying to balance them all. Often, when people say “I was so productive today”, they really mean “I had time to do all the things my life required of me today”.

I’ve worked in kitchens, so I understand the state of busy-ness extremely well. Having someone ask you to do 3 things. Then, whilst you’re doing one of those things, someone else asks you to do 2 things, then you get shouted at for not doing the first thing quick enough. It’s a never-ending cycle.

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Productivity; however, is a state of doing what we truly need to do to reach our goals. For me, that is writing a blog or doing some email outreach or guest posting. Whilst there may be some busy-ness involved in this process, cutting down the unnecessary and focusing on the essential is going to be a quick way to boost your real productivity

There is plenty of online literature on this subject and how you can make your tasks more efficient rather than doing more tasks (and this may just be a case of eliminating procrastination). That said, my main point here is to not feel guilty because you’ve not accomplished all the tasks you set out for yourself. Realizing the difference between being busy and being productive is the first step in cutting out some of that unnecessary guilt.

You Can’t Force Creativity

If ideas are an important aspect of your life, then you may need to realize that you cannot force creativity.

Creativity is not something we “do”. It is not a process we can follow or a set of steps which lead to a destination. We can “grind” out a workout, we can “force” ourselves to do some paperwork, but we cannot force ourselves or grind out a completely new creative idea for a blog post or essay.

Productivity guilt has often led to me sitting in my chair, aggressively pursuing an idea and wanting to find it, rather than letting it come to me. This is not the right way to do it.

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Relaxing and doing nothing can actually be a vital part of the creative process. Why do you think artists often go on retreats or isolate themselves from the outside world? Without the busy-ness of everyday life, our minds are free to wonder and create new and exciting things. This is also why people find themselves stuck in a rut when they work a busy and demanding office job. They cannot see past their immediate duties and assigned tasks, so they lack the creativity and mental capacity to break out of their routine and dream big ideas.

My articles often come to this conclusion, but it seems that most things in life are all about balance.

Conclusion

You ultimately know when something is important enough to stress you out. You ultimately know when you are being lazy. You ultimately know when you are being productive and when you are just being “busy”.

Step back and evaluate the day-to-day tasks which are the most important to you. If you’re feeling guilty about putting off an unimportant task, then cut that task out or outsource it to someone else. If you’re feeling guilty about putting off a really important task, then maybe you should do that task right now.

Most importantly, don’t let your most important tasks become a chore. My writing has suffered recently because it has been an afterthought rather than a primary importance. From now on I won’t be feeling guilty about not writing because I’ll be putting it first.

Featured photo credit: VFS Digital Design via imcreator.com

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Last Updated on April 23, 2019

How to Set Stretch Goals and Keep Your Team Motivated

How to Set Stretch Goals and Keep Your Team Motivated

Stretch goals are a lot like physical fitness. When you adopt a physical sport such as running, continual practice leads to increased stamina, growth and progress.

While commitment to the sport improves performance, true growth happens when you are stretched beyond your comfort zone. I know this from personal experience.

For years, I was an avid runner. I ran with a variety of running groups in the Washington, D.C., area and in Columbus, Ohio, where I lived prior to moving to the nation’s capital in 2011.

While I was initially fearful about slacking off on my exercise habit when I moved to D.C., running enthusiasts in the area provided continual motivation, inspiring me to lace up my shoes day after day. Much to my surprise, many of the area’s running stores (including Pacers and Potomac River Running) boasted running groups that met in the mornings and evenings. So, it was relatively easy for a newcomer like me to connect with like-minded peers.

I was never a particularly fast runner, but I enjoyed the afterglow of the sport: being completely drained but feeling a sense of accomplishment; setting and reaching goals; buying and wearing out new tennis shoes. The sound of throngs of feet pounding the pavement in semi-unison is still enough to bring tears to my eyes. Yes, I sometimes tear up at the start of races.

Of all the groups I ran with, the Pacers Store group that met on Monday nights in Logan Circle boasted the fastest runners. I met up with the group week after week only to be the slowest runner. It was difficult to muster the courage to get up every week and meet the group knowing what was waiting for me: sweating and watching the backs of fellow runners.

Each time I joined the group, I was stretching myself without even realizing it. Instead of feeling like I was transitioning into a better running, for a long time I felt I was torturing myself.

Then something remarkable happened. I went for a run with a different set of runners and noticed my time had improved. I was running at a faster pace and doing so with ease. What was once uncomfortable for me I now handled with ease.

The reason I was becoming a better runner was because I was taking myself out of my comfort zone and challenging myself physically and mentally. This example illustrates the process of growth.

Fortunately, we can create situations that stretch us in our personal and professional lives.

What Is a Stretch Goal?

A stretch goal – as authors Sim B. Sitkin, C. Chet Miller and Kelly E. See detail an article “The Stretch Goal Paradox” in Harvard Business Review[1] – is something that is extremely difficult and novel. It is something that not everyone does, and it’s sometimes considered impossible.

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In general, you establish stretch goals by doing things that are difficult or temporarily challenging.

For instance, when I was first promoted to a senior communications management role, I knew I needed to beef up my relationships with media personalities. I set a goal to once a month book a day of media interviews in New York City – which is home to many media outlets, including SiriusXM radio, CNN, NBC News, HuffPost, VIBE.

This was a huge goal because it meant not only identifying the right people to meet with but convincing them to meet with me and my team. While I didn’t end up meeting the goal of doing a full day of media interviews in New York City, I met more people than I would have met had I not established the goal and instead stayed in the comfort of my D.C. office.

It is important to note that just because you establish a stretch goal doesn’t mean you’ll achieve the goal each time. However, the process of trying is guaranteed to provide some level of growth.

The Importance of Creating Stretch Goals

The beginning of the year is a perfect time to assess where you are excelling and where there is room for you to grow. I typically start the year by creating a yearlong strategic plan for myself.

I think about the things that are necessary to do and things that would be cool to do. I assess the people I should know and think through how to meet them. Then I ask myself if the goals are realistic and what would need to happen for me to achieve them.

Over time, I have learned that there are five things I can do to set stretch goals:

1. Get Outside of Your Head

If I exist within the confines of my imagination, I imperil my own growth and creativity.

If I examine my accomplishments and celebrate them in isolation of others’ accomplishments, my vantage point is limited.

I want to be comfortable with what I accomplish, but I also want to be motivated by watching others. In some respects, stretching is about expanding your network of friends, associates and mentors. These are the people who will propel or slow your growth and development.

Since two are better than one, I always value being able to share my progress with others, seek feedback and then map a plan for success.

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2. Focus on a Couple Areas at a Time

When setting goals, it is important to focus on a couple of areas at a time. Most of us are only able to focus on a few things at a time, and if you feel you are unable to tackle all that is before you, you may simply disengage.

I see this in so many areas of life:

When people get in debt, if they believe the debt is insurmountable, they refuse to look at incoming bills for fear of facing down the debt. Unfortunately, many businesses go awry when setting stretch goals.

In “The Stretch Goal Paradox,” Sitkin, Miller and See note:

“Our research suggests that though the use of stretch goals is quite common, successful use is not. And many executives set far too many stretch goals. In the past five years, for example, Tesla failed to meet more than 20 of founder Elon Musk’s ambitious projections and missed half of them by nearly a year, according to the Wall Street Journal.”

Goal-setting is like a marathon, not a sprint. It doesn’t all need to happen at the same time, and pacing is extremely important if you want to get to the finish line. It is better to focus on a couple goals at a time, master them and then move on to the next thing.

3. Set Aside Time Each Year to Focus on Goal-Setting

When I was a managing director for communications for the Advancement Project, I spent the first part of every year facilitating a communications planning meeting.

The planning meeting began with the team members assessing the goals the team had established in the preceding year, and whether those goals were realistic or not. If we failed to meet certain goals, we broke down why that happened. From there, we brainstormed about possibilities for the current year.

For instance, one year we set a goal of pitching and getting 24 opinion essays published. This was audacious because no one on the eight-person team had the luxury of focusing exclusively on editing and pitching opinion essays to publications around the world. We would need to focus on pitching in between the rest of our work.

We hit this goal within the first eight months of the year. Remarkably, in total, we ended up getting 40 opinion essays published that year, which was an indication that our original goal was too low. We upped the goal to 41 the next year, and amazingly, we hit 42 published opinion essays or guest columns.

From this experience, we not only learned what was feasible, we also learned the power of focus.

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When we focused as a team on getting the commentary on our issues out in the public domain, we were successful. The key in all of this is that there was a ton of discussion around which goal we’d pursue and why.

Equally important, as a manager, I didn’t set the goals alone; the team members and I established the goals collaboratively. This ensured buy-in from each individual.

4. Use the S.M.A.R.T. Goal Model to Set Realistic Goals

S.M.A.R.T.

is a synonym for specific, measurable, attainable, realistic and time-bound. For the sake of this article, the realistic portion of the acronym is most important.

While you want to set audacious goals, you want to ensure that they are realistic as well. No one is served by setting a goal that is impossible to accomplish.

Failing to meet goals can be demoralizing for teams, so it’s important to be sober-eyed about what is possible. Additionally, the purpose of setting goals is to advance and grow, not depress morale.

For instance, my team would have been discouraged had I begun the year asking it to pitch and place 40 opinion essays if we didn’t already have a track record of placing close to two dozen essays.

By using the S.M.A.R.T. formula, we were able to achieve all that we set out to do.

5. Break the Goal up into Small Digestible Parts

I am a recovering perfectionist. As a writer, being a perfectionist can be counterproductive because I can fail to start if I don’t see a clear pathway to victory.

The same is true with goal-setting. That’s why I join Lifehack’s fellow contributor Deb Knobelman, Ph.D., in noting that it is critically important to break goals into bite-sized chunks.

When I had a goal of doing daylong media meetings in New York City, I had to think through all the barriers to achieving that goal and all the steps required to meet the goal.

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One step was identifying which reporters, producers and hosts to engage. Another step was writing a pitch or meeting invitation that would capture their attention. Another step was thinking through the program areas I wanted to highlight and the new angles I could offer to different reporters.

Since reporters want to cover stories that no one else has written, I needed to come up with fresh angles for each of the reporters I was engaging. An additional step was thinking through who from my team I’d take with me to the various meetings.

I was clear that, as a talking head, as public relations reps are sometimes called, I needed the right spokesperson in order to land repeated meetings with different outlets.

A final step was thinking through what I needed to bring to each meeting and which reports, videos and testimonials would buttress our claims and be of interest to media figures.

As I walked through what was needed to bring my goal of doing daylong meetings to reality, I realized that not only was the idea within reach, but I was excited to tackle the challenge.

From that point until now, I have learned to break down goals into smaller parts and tackle the smaller parts on the path to knocking the goal out of the park.

The Bottom Line

These are my recommendations for setting stretch goals, and there are a ton of other resources to support you in the workplace and in your community.

For instance, LinkedIn’s Lynda.com platform has a wonderful suite of leadership development videos, including ones on establishing stretch goals. This is a paid resource but may be worth the investment if you lead a team or want to invest in tools for your own growth and development.

Featured photo credit: Avatar of user Isaac Smith Isaac Smith @isaacmsmith Isaac Smith via unsplash.com

Reference

[1] Harvard Business Review: The Stretch Goal Paradox

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