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7 Ultimate Strategies To Become Influential In Your Industry

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7 Ultimate Strategies To Become Influential In Your Industry

Do you want to become influential in your industry or career? When people talk to others about the business you’re in, is yours the name that comes up as the expert in the field? Do others seek out your advice and follow your recommendations?

If you want that to be the case, you are going to have to work on a few different things that will skyrocket you to becoming an influencer. Every single leader in business has done these things, and by following the examples of the successful people that you look up to, you can become the person that people want to know and want to learn from. Here are seven things to do to become more influential within your field.

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1. Speak Out

You are never going to get noticed if you don’t speak up. You could have the most important thing in the world to say, but no one will hear it if you don’t make yourself heard above the crowd (both literally and metaphorically). You need to make sure that you find a forum to express yourself. Don’t let social pressure or individual criticism stop you from expressing your uniqueness. The people who stand out above the crowd are going to be the people that others want to follow and be influenced by.

2. Put Your Own Spin On Things

Just because some topic has already been discussed, doesn’t mean that it can’t be freshened up — you just have to do it the right way. Find out what sort of topics in your industry are growing stale and find a brand new way to look at them. Make people see the value in these old ideas and your fresh, innovative take on them as you consistently add value to the conversation.

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3. Learn To Speak in Public

Want someone to be influenced by you? Then get in front of them and teach them something valuable. When you’re a public speaker, even if you aren’t good at it to begin with, people will start to respect and notice you. As time goes on, you’ll get better and more confident when speaking to crowds, and that confidence will begin to bleed through into the rest of your interactions. It’s hard work, but leadership and becoming influential starts with getting noticed, making the circuit, and having your name recognized. It’s hard for haters and progress-interrupters to pull you down when you’ve built yourself a soapbox and established yourself as an expert — so get started!

4. Make Something Amazing And Learn From Kickstarter

You’ve probably heard of the crowd-sourcing website Kickstarter. People go on Kickstarter to raise money for their particular project or goal. You’ll notice that almost every single Kickstarter success actually has had something pretty amazing to show the people before they started, but you’ll also notice that what made these Kickstarters successful was the community they developedLearn from Kickstarter — they’re one of the greatest examples of the power of social proof, but they also demonstrate that quality wins out. These people made something first, and then the support they found on Kickstarter helped them make more. You can do the same thing with whatever industry you are in. Make something amazing, get others talking about it, and people will begin to listen to what you have to say — becoming influential 101.

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5. Give Value to Others Without Regard for Whether You’ll Get it Back

When you start off on your journey to become influential, you’re not going to be receiving much from others. That comes later, after they have seen you in action and have developed some respect and admiration for you. So, in the meantime, give to them as much as you can, especially if you don’t get anything back. You’re building a relationship, and while this tip in particular can feel drudgy and unimportant, the payoff at the end of the road is always worth it.

6. Become Influential By Teaming Up

A true leader’s strength comes from their ability to let go. Don’t be afraid to team up with others. You might want to be a leader and influence others in your field, but you don’t have to do it alone. Let me repeat that — you don’t have to do it alone.

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Often, learning when to delegate can let you become influential faster and more efficiently by letting you focus on doing what you do best, and letting go of the rest. When you work with others, you begin playing off each other’s strengths and compensating for relative weaknesses. Not only does this make your product far better, it encourages others to engage with you productively. When people see that you are willing get to work and get your hands dirty, they’re far more likely to cooperate with and look up to you — it’s just human nature! Working with a team on a project is an awesome opportunity for you to develop your leadership abilities. If you take the lead naturally and your teammates allow you to guide them, you’ll learn a great deal about influencing people and even more about how to deal with crises.

7. Remember Who Helped You On The Way Up

Finally, don’t forget about those people who helped you on the way up. These are the people who believed in you and helped you from day one, when they had no idea what (if anything) you could do for them. They might not expect a thank you, but you should take the time to acknowledge them anyways. Loyalty is a precious commodity in this world, so guard it closely. Becoming known as a person who remembers those who helped out will encourage others to help you in the future. Never pass up an opportunity to to pay it forward when you have an opportunity to do something to help someone.

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Featured photo credit: johnhope14 via imcreator.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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