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7 Ultimate Strategies To Become Influential In Your Industry

7 Ultimate Strategies To Become Influential In Your Industry

Do you want to become influential in your industry or career? When people talk to others about the business you’re in, is yours the name that comes up as the expert in the field? Do others seek out your advice and follow your recommendations?

If you want that to be the case, you are going to have to work on a few different things that will skyrocket you to becoming an influencer. Every single leader in business has done these things, and by following the examples of the successful people that you look up to, you can become the person that people want to know and want to learn from. Here are seven things to do to become more influential within your field.

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1. Speak Out

You are never going to get noticed if you don’t speak up. You could have the most important thing in the world to say, but no one will hear it if you don’t make yourself heard above the crowd (both literally and metaphorically). You need to make sure that you find a forum to express yourself. Don’t let social pressure or individual criticism stop you from expressing your uniqueness. The people who stand out above the crowd are going to be the people that others want to follow and be influenced by.

2. Put Your Own Spin On Things

Just because some topic has already been discussed, doesn’t mean that it can’t be freshened up — you just have to do it the right way. Find out what sort of topics in your industry are growing stale and find a brand new way to look at them. Make people see the value in these old ideas and your fresh, innovative take on them as you consistently add value to the conversation.

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3. Learn To Speak in Public

Want someone to be influenced by you? Then get in front of them and teach them something valuable. When you’re a public speaker, even if you aren’t good at it to begin with, people will start to respect and notice you. As time goes on, you’ll get better and more confident when speaking to crowds, and that confidence will begin to bleed through into the rest of your interactions. It’s hard work, but leadership and becoming influential starts with getting noticed, making the circuit, and having your name recognized. It’s hard for haters and progress-interrupters to pull you down when you’ve built yourself a soapbox and established yourself as an expert — so get started!

4. Make Something Amazing And Learn From Kickstarter

You’ve probably heard of the crowd-sourcing website Kickstarter. People go on Kickstarter to raise money for their particular project or goal. You’ll notice that almost every single Kickstarter success actually has had something pretty amazing to show the people before they started, but you’ll also notice that what made these Kickstarters successful was the community they developedLearn from Kickstarter — they’re one of the greatest examples of the power of social proof, but they also demonstrate that quality wins out. These people made something first, and then the support they found on Kickstarter helped them make more. You can do the same thing with whatever industry you are in. Make something amazing, get others talking about it, and people will begin to listen to what you have to say — becoming influential 101.

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5. Give Value to Others Without Regard for Whether You’ll Get it Back

When you start off on your journey to become influential, you’re not going to be receiving much from others. That comes later, after they have seen you in action and have developed some respect and admiration for you. So, in the meantime, give to them as much as you can, especially if you don’t get anything back. You’re building a relationship, and while this tip in particular can feel drudgy and unimportant, the payoff at the end of the road is always worth it.

6. Become Influential By Teaming Up

A true leader’s strength comes from their ability to let go. Don’t be afraid to team up with others. You might want to be a leader and influence others in your field, but you don’t have to do it alone. Let me repeat that — you don’t have to do it alone.

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Often, learning when to delegate can let you become influential faster and more efficiently by letting you focus on doing what you do best, and letting go of the rest. When you work with others, you begin playing off each other’s strengths and compensating for relative weaknesses. Not only does this make your product far better, it encourages others to engage with you productively. When people see that you are willing get to work and get your hands dirty, they’re far more likely to cooperate with and look up to you — it’s just human nature! Working with a team on a project is an awesome opportunity for you to develop your leadership abilities. If you take the lead naturally and your teammates allow you to guide them, you’ll learn a great deal about influencing people and even more about how to deal with crises.

7. Remember Who Helped You On The Way Up

Finally, don’t forget about those people who helped you on the way up. These are the people who believed in you and helped you from day one, when they had no idea what (if anything) you could do for them. They might not expect a thank you, but you should take the time to acknowledge them anyways. Loyalty is a precious commodity in this world, so guard it closely. Becoming known as a person who remembers those who helped out will encourage others to help you in the future. Never pass up an opportunity to to pay it forward when you have an opportunity to do something to help someone.

Featured photo credit: johnhope14 via imcreator.com

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Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

More to Motivate Your Team

Featured photo credit: Emma Dau via unsplash.com

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