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6 Ways Fearless and Ambitious Entrepreneurs Gain Rapid Business Growth

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6 Ways Fearless and Ambitious Entrepreneurs Gain Rapid Business Growth

As an entrepreneur, you’ve probably started your business dreaming of a continuous flow of money and the freedom to set your own hours and find success on your own terms. While these dreams aren’t impossible, they definitely are hard to realize, especially if you’re just starting out on your journey. However, the rewards you end up reaping will end up being completely worth it in the long run.

As a budding entrepreneur, you need to:

1. Join the competition

Don’t be afraid to dive right in. Make yourself known in your industry, even if on a small scale. This is not to say you want to start out thinking you can put other companies out of business — or even that that’s what you should aim to do at all. Rather, you should use your competitors’ successes as motivation to grow your own company from the ground up.

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You should also look to the established professionals within your industry and see them as the mentors they are. Many of them will be more than willing to help you get started on the right path.

2. Hire the right people

You’re not going to be able to run your company by yourself. You want to hire competent and forward-thinking individuals who are willing to work toward a common goal. While you don’t want to make exorbitant promises from the get-go, you want to make it clear that their efforts today will pay off in dividends tomorrow.

You want people who are motivated by more than just the almighty dollar working for you. You want the ones who understand your vision and will stop at nothing to see it come to life.

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3. Reduce your risks

Starting a business is a huge risk in the first place. And, believe it or not, getting started too quickly can end up coming back to bite you immediately.

As your business starts to grow, be careful not to take on too much. You don’t want your customers and clientele to get the impression that you’re unreliable. While you should never turn away a customer willing to pay for your services, if you’re unable to cater to their needs right away make sure they understand this, and that the only reason there may be a slight hold up is that you want to provide them with the best product or service possible.

4. Be adaptable

If you haven’t noticed by now, trends change on an almost daily basis. Because of this, your business needs to be able to constantly adapt to the needs of your customers. While you don’t want to sacrifice your integrity just to make a quick sale, you do want to listen to your customers’ advice and criticisms.

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You’re almost certainly going to make mistakes along the way to success. But if you don’t learn from them, you’ll never reach the goals you’ve set for yourself.

5. Focus on your customers

Like I just said, your business only exists because your customers do. But your company isn’t unique (at least not yet). Your audience can easily find someone else offering the same service or product as you. What keeps them loyal to your company is the personal touch you put into your business. Don’t settle for knowing what your customers want. Reach out to them as human beings. Create a community of like-minded individuals who share their ideas freely.

Not only will this give you an idea of how to move forward with your business, but it will show your customers that you truly care about them and want to provide them with exceptional service.

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6. Think ahead

This goes along with being adaptable. Like I said, you always want to be changing with the demands of your customers. But you shouldn’t be reactive in this prospect.

You need to proactively grow as a company, and never settle where you currently are. Imagine if Bill Gates or Mark Zuckerberg had just stopped working once they made their first million. Not only would they not have nearly as much as they do now, but Microsoft and Facebook would never have grown to the omnipresent entities they currently are.

Once you’ve reached one goal within your company, you should immediately start looking ahead to the next milestone on your path.

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Featured photo credit: Child Entrepreneur Lemonade Stand 50 Cents Each Qiqi Lourdie June 24, 20111 / Steven Depolo via farm7.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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