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6 Books Necessary To Starting Your Own Business

6 Books Necessary To Starting Your Own Business

Starting your own business is incredibly hard. It is said that, in America, one in four businesses will fail in the coming year. With thousands of businesses failing every year, and fewer succeeding only by a small margin, starting a business is not something you should try to accomplish without preparation. For that reason, we have compiled a list of books that are vital to succeeding in starting your own business.

1. Great by Choice, by Jim Collins

Collins is a University of Colorado professor that has a made a living writing books that examine successful companies. Most of his works, like Great by Choiceare strongly data driven and give valuable insights about what constitutes a good business. His term, “The 20 Mile March” is vital to any young business’s growth. In it, he related the storm of the first team to travel to the South Pole. The team, unlike others, focused not on getting to South Pole and back, a trip equidistant to the distance between Chicago to New York and back, but rather on executing a 20 mile march every day, regardless. The team, taking small bites at a time, made it. Collins’ work is filled with similar metaphors that are valuable to any aspiring entrepreneur.

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2. Turn the Ship Around! by L. David Marquet

Turn the Ship Around! was written by a retired submarine captain. It’s about how he took what was seen as an under-performing nuclear submarine and turned it into a empowerment zone. Instead of relying on his own iron-fisted leadership, Marquet “created leadership at every level,” thereby allowing him to focus on the strategic direction of the ship and not on whether or not all the bolts were properly tightened. This book is valuable because, by employing its wisdom, the new entrepreneur can learn how to take underpaid and undervalued professions and empower them to create value for the business, freeing up the owner’s time in the process.

3. The Power of Habit, by Charles Duhigg

For every new business owner, there are going to be impossibly long days followed by days of doing accounting work to find out whether or not you turned a profit. By reading The Power of Habit, you can learn how to train your brain to respond to such dauntingly difficult situations as opportunities, and you can make accounting the treat at the end your day — not just another torturous task. Duhigg is a writer for the New York Times and a Pulitzer Prize winner, so he knows his stuff.

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4. The Art of the Start, by Guy Kawasaki

Guy Kawasaki is a multi-talented entrepreneur and marketing guru who made his fame by being on the original marketing team for the Macintosh computer at Apple. Guy Kawasaki has many books a young entrepreneur should read, but foremost is The Art of the Start. It is essentially a handbook on how to start your own business, detailing all of the potential pitfalls and successes you will encounter along the way. More importantly, the book decodes what all of these situations mean for your business.

5. The 80/20 Principle, by Richard Koch

Richard Koch, in The 80/20 Principlelays out how the Pareto Principle affects business dealings. And while the Pareto Principle (a.k.a. the Law of the Few) may seem obtuse, it is really commonsense: in business and life, 20% of one instance often accounts for 80% of the issue in question. For example, ever wonder, “How can I get the 20% of your customers that account for 80% of my revenue to give even more?” Koch brilliantly explains how this rule can be used to maximize earnings and other business measurements.

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6. The Balanced Scorecard, by Robert S. Kaplan

In starting your own business, it might seem like cash flow is all that matters. But what about good will of customers? Time spent training employees? Growth of a snot-nosed employee into a positive manager role? The Balanced Scorecard is about how companies can maximize their growth, in both the short and long term, by taking into account all facets of a company, and how, if you mix it properly, growth won’t just be an amazing end strategy, but something that has to occur based on how you’ve positioned yourself.

Featured photo credit: Assan/Ingmar Zahorsky via flickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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