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10 Non-Cliche Books Written By Super-Successful CEO That You Shouldn’t Miss

10 Non-Cliche Books Written By Super-Successful CEO That You Shouldn’t Miss

The business section of any bookshop is rife with clichés about how you can be the best leader you can be. These books tell you that you should take risks and not be afraid to fail. This is all fine. But this kind of advice isn’t worth buying for $19.99. Especially when you can buy a motivational poster that says the same thing.

When you are looking for a book by a successful CEO, you want to look for substance. You want the right content in the right context. Of course, writing a book isn’t easy, even if you are a Fortune 500 CEO. But if you, as a reader, are going to spend not just your money but your time on it, you want to take away more than just a couple of key takeaways.

Here are 10 of the best non-cliché books written by successful CEOS:

The Hard Thing about Hard Things

Ben Horowitz is the co-founder of one of the most sought after venture capital firms in the United States – Andreessen Horowitz. His book offers a humorous and practical insight into dealing with real world problems that business people do not encounter in the classroom.

Horowitz is interested in entrepreneurs who are willing to fight for what they believe in. He believes that struggle is an essential part of entrepreneurship. In his book, he implores his readers to “embrace the struggle.”

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

In this book, Howard Schultz unpacks the way that he changed the world through café culture. As the CEO of Starbucks, Schultz has plenty of advice to offer readers from his experience in creating a global phenomenon.

In his book, Schultz offers valuable advice when he tells readers that “mass advertising can help build brands, but authenticity is what makes them last.”

Rework

Jason Fried and David Heinemeier Hansson are the co-founders of Basecamp. Fried serves as the company’s CEO and Hansson serves as the CTO.

In their book, the pair throw away all of the old rules of business. The book is packed with interesting content that is especially geared towards internet businesses. Some of the best advice this give is regarding product development. The pair write that “the easiest, most straightforward way to create a great product or service is to make something you want to use.”

Winning: The Ultimate Business How-To Book

Jack Welch was the chairman and CEO of General Electric from 1981 until 2001 when he retired. Welch led his company around the globe for decades. He entered multiple markets. He watched as trends came and went. He worked through the dotcom revolution and into the digital age.

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For Welch, the book is all about the real world. His book is aimed at people at every level of organizations from new hires to senior executives. Some of his most applicable advice reminds readers that “reality is as it is, not as it was or as you wish it to be.”

Business @ the Speed of Thought: Succeeding in the Digital Economy

This book was written by Bill Gates in 1999. Bill Gates is a man who needs no introduction. As the co-founder of Microsoft, he knows a thing or two about pioneering in technology.

Business @ the Speed of Thought was a revolutionary book about data analysis before data analysis even really mattered. But despite this, he writes that “the most meaningful way to differentiate your company from your competition … is to do an outstanding job with information.”

#GIRLBOSS

In 2014, Sophia Amoruso took the fashion world and the business world by storm when she published #GIRLBOSS. Amoruso has always been a doer. She is the founder, creative director and CEO of Nasty Gal, an online fashion retailer that pulls in more than $100 million a year.

The book offers readers a chance a personal story that reflects both Amoruso’s life and her personality. Rather than deliver the typical motivational quotes, she lets her readers now that they “are not a special snowflake.”

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Delivering Happiness: A Path to Profits, Passion and Purpose

Deliver Happiness was published by Zappos CEO Tony Hsieh in 2010.

Hsieh had a conventional career in tech before joining Zappos. In fact, he sold one of his earliest companies to Microsoft for a cool $265 million. When he joined Zappos, he transformed the company into one of the best places to work in America. He did it by focusing on developing a healthy corporate culture.

This corporate philosophy stems from his personal philosophy. In the book, Hsieh says, “I made a list of the happiest periods in my life, and I realized that none of them involved money.”

Conscious Capitalism: Liberating the Heroic Spirit of Business

John Mackey is the cofounder of Whole Foods Market, a grocery chain that saw growth not only in America but overseas as well.

In his book, he writes about how a company’s stakeholders are not just investors. A company is responsible for its customers, employees, society and the world environment. He sums his theories up well when he says that “the longest journey that people must take is the eighteen inches between their heads and their hearts.”

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Taking People With You: The Only Way to Make Big Things Happen

As the CEO of Yum! Brands, David Novak had a lot of insight to share about what it means to lead not just a large organization but a great one. Novak skips the business school jargon and instead focuses on teaching readers how to grab the tools they need to succeed whether they work in the restaurant or they run the company.

In the book, Novak says, “Your ability as a leader to attract, develop and retain people is fundamental to your success. When you get your team right, you’re going to get results.”

Let My People Go Surfing: The Education of a Reluctant Businessman

This book was published by Yvon Chouinard, the founder and current owner of Patagonia. A climber, environmentalist and businessman, Chouinard wrote this book to be part manifesto and part memoir. The book offers insight into the principles underlying Patagonia.

Both the manifesto and the memoir are summed up clearly when Chouinard writes that “how you climb a mountain is more important than reaching the top.”

These books are not a one-size-fits-all solution. It is important to read the book that is most suitable for your life. But if you’re looking for a great book that will not just inspire you but mold you into a more successful business person, any of these 10 books will send you down the right path.

Featured photo credit: Robert Scoble via flickr.com

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Last Updated on October 17, 2018

7 Natural (And Highly Effective) Ways to Improve Memory

7 Natural (And Highly Effective) Ways to Improve Memory

How is your memory? Is your cognitive function as strong as you’d like it to be?

If not, then you’re definitely going to be interested in the memory improvement tips I’ll be sharing with you in this article.

Despite what you might think – or have been told – improving your ability to recall information is certainly possible. You just need to know the right ways to do it. (Don’t worry, as you won’t need to make any significant lifestyle changes.)

So how to improve memory? Let’s dive straight into the first of seven easy ways to improve your memory significantly.

1. Meditate

We live in a world of non-stop, 24/7 information. It’s like a waterfall that’s endlessly pouring news, data, facts and figures into our conscious minds.

Unfortunately, our brains are not designed to absorb this tremendous amount of information. It’s no wonder then, that most people struggle to remember information and recall things.

Even if you believe you have a good memory and are comfortable with multi-tasking, you’ll also be aware that there’s only so much information your brain can process at one time. And research suggests that the more information and distractions, the harder it is for you to transfer information to your long-term memory.[1]

Fortunately, meditation can help you out.

Even if you just meditate for 10 minutes per day, you’ll boost your ability to focus, which in turn, will make it easier for you to remember important facts.

If you need help in shifting into a meditative state, I recommend trying an app like Headspace – which can assist you to achieve this in a convenient and structured way.

And don’t forget, meditation doesn’t just have to be closing your eyes and sitting in a lotus position. Some people prefer to simply take a short walk in nature. This clears and calms their mind, and still provides the all-important boost to their focus.

2. Get plenty of sleep

If you’re sleep deprived or have not been sleeping well, then I’m guessing you’re not remembering well either. This is because sleep and memory are intimately connected.

If you have a busy life and regularly find yourself not getting enough sleep, then this will negatively impact your cognitive abilities – including your memory.

How much sleep should you be getting?

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Well, according to the National Sleep Foundation, you need a minimum of seven to nine hours of sleep per night. If you get this amount of sleep regularly, then within just a few days, you’ll see a tangible improvement to your ability to remember and recall things.

Now, I’ll be honest with you, maintaining a proper sleep cycle is not always easy (especially when the latest Netflix series has just been released!). But if you care about improving your short-term and long-term ability to remember things, then it’s critical that you try to get at least the recommended amount of sleep every night.

Are there ways to hack the sleep cycle?

Yes, there are.

Try these three things:

  • Have a fixed bedtime (preferably before 10pm)
  • Don’t eat too late
  • Make sure your bedroom is as dark as possible

Sleeping is a precious activity. It regenerates your body, clears your mind, and helps with the storing and retrieval of information.

However, don’t sleep just yet, as I want to tell you about another great way to increase memory…

3. Challenge your brain

When was the last time you challenged your brain?

I don’t mean challenged in the sense of overeating or undersleeping. I’m referring to stretching your mental capabilities through things like crossword puzzles, Sudoku and memory games.

To expand your memory bank, and to make your recall razor-sharp, you need to continually challenge your brain.

Feedback from Lifehack readers such as yourself, has suggested that brain training apps are a super-effective way of doing this. Used regularly, these apps can enhance your focus, attention span, problem-thinking ability and memory.

There are hundreds of these apps available (most of them for free), but I recommend starting out with one of the big three:

  • Peak (Android/iOS, free, 10 million+ downloads)
  • Lumosity (Android/iOS, free, 10 million+ downloads)
  • Elevate (Android/iOS, free, 5 million+ downloads)

If you normally spend a chunk of your week playing computer games, then instead of shooting and killing your enemies, why not let some of them live – while you put your attention into boosting your brain power!

Challenging your brain will strengthen your neural pathways and enhance your mental abilities. But don’t just take my word for it, try one of the apps above and see the positive benefits for yourself.

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4. Take more breaks

When I think back to my days as a budding entrepreneur, I distinctively remember working all the hours under the sun – and many under the moon too!

At that time, I believed that breaks were for the weak, and to become wealthy and successful, I needed to shed blood, sweat and tears.

However, I was wrong.

Taking regular breaks is the best way to keep yourself productive, creative and alive to opportunities. It’s also the best way to learn new information.

Let me explain.

Typically, when studying lots of new information, most people will spend hours reading it – in an attempt to learn and remember the content as quickly as possible. Unfortunately, they’ve overlooked something.

Namely, extended study sessions are rarely a good thing, as your ability to retain information naturally declines after a certain period of time.

It’s similar to physical exercise. You wouldn’t attempt to train vigorously for four hours in a row. Instead, you’d take regular breaks to give your lungs, heart and muscles adequate time to recover. Failing to do this will result in muscle cramps and overexertion.

It’s the same with your brain. If you overload it with information, you’ll suffer from mental fatigue.

What’s the answer?

Make sure you take regular breaks when learning new information. I recommend at least a 10-minute break every hour. (You may also want to take a look at the Pomodoro Method.)

If you don’t want to be as regimented as that, then take breaks as soon as you find yourself losing the ability to focus on the new material. Your brain will thank you – and your learning aptitude will move up a level.

5. Learn a new skill

I love this quote, as it’s 100% true – but frequently overlooked:

“Learning never exhausts the mind.” – Leonardo da Vinci

From my experience of helping to develop the careers of dozens of Lifehack employees, I can definitively say that participating in meaningful and purposeful activities stimulates the mind. It also reduces stress and enhances health and well-being.

Let me give you an example of this:

Imagine you work for a global financial institution in one of their call centers. You take over 100 calls a day – many of them complaints. When you started the job a few months back, you were excited to be in full-time employment and working for a household name.

Unfortunately, your initial enthusiasm quickly turned into frustration.

The endless complaint calls began to take their toll on you. And the supervisors irritated you too, as they were far too interested in micro-managing you – rather than letting you work in your own way.

Now, in the story above, the ending could be that you put up with a job you didn’t like, and led a dull and frustrated working life for years and years. However, an alternative ending is this: you channeled your dissatisfaction in to learning a new skill (computer coding). It took you a year or two to get up to speed, but it allowed you to successfully upgrade your career – and the ongoing learning made the call centre job much more bearable.

Clearly, learning new skills gives you impetus, focus and something to aim for. Your brain loves to learn, and you should tap into this by always seeking our new information. And when learning becomes a habit, you’ll find your ability to remember and recall things effortlessly, becomes a habit too.

6. Start working out

If you’re not already working out regularly, then here’s another reason to do so:

Exercising for 20-30 minutes three times a week will improve your long-term memory.

Regular exercise increases blood flow in your body and supplies the brain with extra oxygen and nutrients. And a well-nourished brain is a well-functioning brain!

“But I just don’t have the time?,” I hear you say.

Not a problem.

A research has shown that a daily burst of 60 seconds of high-intensity exercise, offered many of the benefits of the longer exercise routines.[2] So, if you’re short on time – now you know what to do.

Interested in getting started?

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Here are five different ways that will help you work out:

  • Join a gym
  • Join a sports team
  • Buy a bike
  • Take up hiking
  • Dance to your favorite music

7. Eat healthier foods

I’m sure you’ve heard the expression: “You are what you eat.”

This applies to your brain too.

The food that you eat helps determine your brain’s capacity to store and recall information. A poor diet (think junk food + soda!) harms not just your physical health, but your mental health too.

Fortunately, there are several foods that are especially good for your brain and your memory. These include: blueberries, celery and dark chocolate. But anything high in antioxidants will have a positive effect on your brain and memory.

Conversely, highly-processed foods and those loaded with sugar will have a negative impact on your memory. This is due to them providing insufficient nutrients for your brain – leading you to easily suffer from mental fatigue.

Want to be mentally healthy? Then eat and drink an abundance of these for brain health:

  • Turmeric – helps new brain cells grown
  • Broccoli – protects the brain against damage
  • Nuts – improves memory
  • Green tea – enhances brain performance, memory and focus[3]
  • Fish oilfish oil supplements can increase your brain power

Here’re more brain food options that improve memory!

Final thoughts

I sincerely hope these seven memory boosting ways that I’ve covered in this article will be of help to you.

You don’t need to implement them all. I suggest just trying the ones that appeal to you.

But, if you’re serious about dramatically improving your memory, then make a start right now on adopting one or more of the ways I’ve suggested. I’m confident you won’t regret it.

Featured photo credit: Eric Ward via unsplash.com

Reference

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