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The Shift in “Dressing for Success”

The Shift in “Dressing for Success”

To many people, the phrase “dress for success” conjures up the image of a man wearing a suit and tie with combed hair and a clean-shaven face. Business attire has come to represent the epitome of what it means to be successful. To a certain extent, this makes sense. When you picture a meeting room full of C-level businessmen, you almost certainly picture them being meticulously dressed, all wearing similar outfits that conform to the social norm of “business attire.”

However, studies have shown that those who make it a point to always wear a suit and tie are seen by the general public as being less prestigious than those who buck the system, choosing to wear whatever they please.

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Experiments

One study, conducted at Harvard University, had 159 participants read a short story about a professor. The participants were given two descriptors of the professor: one group read that he was well-dressed in suit and tie, cleanly shaven, and neatly groomed. The other group was told he came to class wearing a regular T-shirt, had scraggly hair, and wore a shaggy beard. Other than the description of the professor, the story was the exact same.

When asked about the professor’s probable qualifications, the participants who read that he came to work unkempt and wearing “regular” clothes reported that he must have held more prestige than his colleagues. Their thought process was that, since he was able to dress that way and still keep his job, he must be incredibly good at what he does. The other side of this coin is obvious: the professor who feels the need to dress to impress every day has to give off an air of elitism in order to appear competent.

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A similar study conducted in Italy asked shop assistants to read a story about a woman who came into a store wearing either a variety of different clothing: a dress and fur coat, gym clothes, high heels and an expensive watch, or flip flops and a cheap watch. They were then asked which woman would be most likely to purchase something from the store. Ironically, the shopkeepers reported that the women dressed in gym clothes and flip flops were more likely to buy items from the store. They believed these women to actually be more successful and well-off than those who came in dressed to the nines, as the ones wearing sweatpants didn’t feel the need to get dressed up just to buy something fancy.

Reasoning

There has been a recent paradigm shift in the definition of “dressing for success.” As previously mentioned, it’s those that dress the part that now often appear as if they’re simply playing a role rather than actually being the person they present themselves as. On the other hand, those who dress their own way are often seen as so important that they don’t have to conform to societal norms. Steve Jobs was famous for wearing a simple black turtleneck during Apple’s major press releases. He didn’t have to wear a suit to impress anybody; it was his ideas that made people stare in awe. Mark Zuckerberg can almost always be found wearing a grey T-shirt and jeans; he’s gone on record saying he doesn’t have time to waste trying to look perfect every day of his life. If you saw these people on the street and had no idea who they were, you wouldn’t think they were billionaires. But that’s the point: they want their ideas to define them, not their looks.

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Uniform Dress

So what does dressing for success mean? It all depends on the situation. Doctors can wear white coats, scrubs, or sometimes business-casual dress depending on if they are performing care, surgery, or a simple consultation. Policemen or security guards may or may not be uniformed, depending on if they want to keep the peace by making their presence known or if they want to catch someone committing an illegal act. Athletes, of course, wear their team uniform on the field, but will immediately suit up afterward for the press conference.

The Takeaway

The phrase “dress for success” makes it seem as if all it takes to experience greatness is to put on the right clothes. In truth, it’s the person inside the clothes that define what success looks like.

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Featured photo credit: Clark Kent / Nana B Agyei via farm4.staticflickr.com

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Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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