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50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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Jonha Revesencio

Jonha Revesencio is a Business Strategist with years of experience developing digital media strategies.

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Last Updated on November 3, 2020

How to Use the Prioritization Matrix When Every Task is #1

How to Use the Prioritization Matrix When Every Task is #1

It takes being productive to get things done correctly and on time. So how do you know which tasks are essential and which can wait? The answer is in the Prioritization Matrix, also known as the Eisenhower Matrix.

The matrix took its name after Dwight David Eisenhower.

Eisenhower was a general in the US army and the 34th President of the United States from 1953 to 1961. As a five-star general and a Supreme Commander in the US Army, he drafted the strategy for an Allied invasion of Europe.[1]

Eisenhower had to make tough decisions every time about which tasks to prioritize out of many he needed to focus on daily. So, he came up with the famous Eisenhower Matrix, or the Prioritization Matrix.

What Is the Prioritization Matrix?

The Prioritization Matrix is a tool for rating your tasks based on urgency. It helps you know the critical activities and those tasks that you should bypass and can be useful in project management, small businesses, or personal tasks.

Eisenhower famously said of the matrix:

“Most tasks that are urgent are not important, and most tasks that are important are not urgent.”

This quote became the maxim for Eisenhower in managing his time.

There are four quadrants in the Prioritization Matrix, which help in comparing choices of what to do first and last, allowing you to prioritize projects and create strategic plan[2].

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Eisenhower Matrix Template

    The quadrants are:

    • Do
    • Schedule
    • Delegate
    • Eliminate

    Do

    Do is the first quadrant in the Prioritization Matrix, and it incorporates important activities. That is, those tasks you need to carry out urgently — crises, deadlines, and issues that need your urgent attention and are highly relevant to your life mission.

    Hw do you know which task falls into this quadrant?

    Start by analyzing your priorities, and then establish if it falls within the ‘do it now’ criteria. If the task is achievable within a day, or within 24 to 48 hours, it’s urgent.

    Another approach you can adopt in prioritizing tasks in this category is to adopt the “eat the frog” principle by Mark Twain. This principle recommends that you do the most urgent activities as soon as you wake up.

    Here’s a practical example.

    Let’s say you need to draft a content strategy and submit a report to your manager. It’s Saturday, and the deadline for submission is Monday. Can we say the activity is urgent? Definitely!

    Schedule

    The second quadrant of the prioritization matrix is Schedule. The Prioritization Matrix classifies tasks in this category as important but not that urgent.

    They are long-term objectives and tasks with no immediate deadline. Those tasks could include meditation, journaling, studying, family time, and exercising.

    You can plan out activities in this quadrant for some other period. For instance, you should exercise for good health, but you can allocate time to do it.

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    Schedule these activities in such a way that they don’t transfer to the “Do” or “Urgent” quadrant. Ensure you have sufficient time to carry them out.

    Delegate

    The third quadrant of the prioritization matrix is Delegate.

    These tasks are not important to you but are quite urgent for others. This is where teamwork comes into play.

    You can technically perform tasks in this category, but it makes sense to delegate them. Delegating tasks will ensure you have more time to pursue activities in your first two quadrants.

    You should also monitor the tasks you have delegated. It will only amount to a sheer waste of time if you don’t have a tracking system for delegated tasks.

    Eliminate

    The last quadrant highlights your productivity killers. They are tasks that are not important to your goals and not urgent. The only way to boost your productivity is to eliminate them.

    Some examples are constantly checking your phone, watching movies, or playing video games.

    They could also be bad habits that you need to identify and delete from your daily and weekly schedule.

    Successful people have learned how to prioritize and stick to what’s important. They have learned to find a better person for a task or eliminate less significant tasks.

    Let’s consider two inspiring personalities that have designed their prioritization system.

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    Warren Buffet developed a two-list prioritization model to determine which task deserves his best attention. The bottom line is bypassing things that are important and useful but not top of the priorities.

    Mark Ford, a business advisor, marketer, self-made millionaire, and author devised his strategy:

    “Start work on the most crucial priority, take a break, work on the second most important task, take a break, then sort out the less important activities and any tasks he received from other individuals by afternoon.” [3]

    How to Use The Prioritization Matrix

    Using the Prioritization Matrix can be tricky if you’re new at it, but by following a few simple steps, you can learn to utilize it in the best way possible.

    1. List and Rank Your Priorities

    Highlight all the tasks you need to carry out in a day. Then, classify them with weighted criteria based on urgency and importance.

    Identify any activity that requires prompt action. I’m referring to a task that if you don’t complete that day, it could produce a grave consequence. For instance, if you don’t submit your content strategy, other content writers cannot work. It means you need to check for high-priority dependencies.

    2. Define the Value

    The next step is to examine the importance and assess which of them impacts your business or organization the most. As a rule of thumb, you can check which tasks possess higher priority over others. For instance, you need to attend to client’s requirements before you take care of any internal work.

    You can also estimate value by examining how the task impacts the people and customers in the organization. In a nutshell, the more impact a task has on people or the organization, the higher the priority.

    3. Take out the Most Challenging Task

    Procrastination is not a symptom of laziness, but avoidance is. The truth is that you will typically avoid tasks you don’t want to do. The former CEO of Goldman Sachs, Lloyd Blankfein, once said he would take out the most dreaded task first thing when he got to the office.

    Brian Tracy called these tasks the frogs you need to eat. That will remove the nagging dread, which mounts pressure on you when you postpone necessary tasks[4]. This is where the Prioritization Matrix can help; eat the “Do” frogs immediately.

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    If you need help overcoming procrastination, check out this article.

    4. Know What’s Important to You

    As long as you are in this cosmos, you will always encounter different choices that may be contradictory to your goals. For instance, a fantastic promotion that requires excessive travel will isolate you from important relationships. If you are not priority-conscious, you may accept it, even though your family is your priority.

    Therefore, it makes sense to identify what is important to you and to prepare yourself not to compromise those important things for immediate pleasure or gain.

    Yogi Berra captioned it this way:

    “If you do not know your destination, you might end up somewhere else.”

    5. Establish Regular “No Work” Time

    YouTube CEO Susan Wojcicki established a rule not to check her emails between 6 pm and 9 pm. According to a CNN Business report, she was the first woman to request maternity leave when Google just got started. She prioritizes dinner time with her family despite being the CEO of YouTube[5].

    Is it possible to cut out time for our relationships and interests outside of work?

    Of course, and that’s why you need to set out your “no work” time. This approach will enable you to renew your energy levels for the next task. Also, you will be in the best position to introspect as you are not in your usual work zone.

    6. Know When to Stop

    You can achieve everything on your list sometimes. After you have prioritized your workload and assessed your estimates, remove the remaining tasks from your priority list and focus on your most urgent and important tasks.

    Conclusion

    It’s not enough to be successful at work. Ensure you make out time for your family and an important relationship in your life.

    Getting started and finding time may be tricky, but with some practice using the Prioritization Matrix, you’ll find that you are more productive and better able to divide your time between the things that are important to you.

    More Tips on Prioritizing

    Featured photo credit: William Iven via unsplash.com

    Reference

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