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50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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Jonha Revesencio

Jonha Revesencio is a Business Strategist with years of experience developing digital media strategies.

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Last Updated on September 24, 2020

How to Take Advantage of the 80 20 Rule to Succeed in Life

How to Take Advantage of the 80 20 Rule to Succeed in Life

The world of productivity has several hacks or tricks to help you manage your time: to-do lists, the Pomodoro Technique, Parkinson’s Law… All of these strategies are great strategies in their own way, but one strategy stands above all the others: the 80 20 rule.

This particular strategy has been used the most and is regarded as the most helpful in developing time management and other concepts in life.

But what’s so special about this rule? How does it give you success and how do you use it? Let’s explore the specifics.

What Is the 80 20 Rule?

Many people regard this rule as the 80 20 rule, but it has a proper name: the Pareto Principle[1]. The principle was named after its founder,  the Italian economist Vilfredo Pareto, in 1895. Pareto noticed that people in society were divided into two categories:

  • The “vital few,” which consisted of the top 20 percent with respect to money and influence.
  • The “trivial many,” otherwise known as the bottom 80 percent.

As he researched this further, he came to discover that this divide didn’t apply only to money and influence, but other areas, too. Virtually all economic activity was subject to his previous observation.

He observed that 80% of Italy’s wealth at the time was controlled by only 20% of the population.

Since the development of this rule, humankind has used this particular ratio in all kinds of situations. Even if the ratio isn’t always exact, we see this rule applied in many industries and in life. Examples are:

  • 20% of sales reps will generate 80% of your total sales.
  • 20% of customers account for 80% of total profits.
  • 80% of the revenue will stem from 20% of the workers.

Either way, I’m sure you can piece together why people call this rule the 80 20 rule over Pareto’s Principle[2].

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Make Your Life and Your Business More Efficient with the 80-20 Rule - Salesforce Canada Blog

    In terms of how this particular rule will be able to work for you, it’s a matter of applying this rule to how you spend your time. For us to see success, the goal is simple.

    We need to set it up in such a way that 20% of our input is responsible for 80% of our results.

    Another way to think about it is we use 20% of our time on activities that give us 80% of our results in a given area of life.

    How Does the 80 20 Rule Work?

    To best explain this, let’s visualize a bit.

    In an ideal world:

    • Every employee would contribute the same amount of effort to work.
    • Every feature that’s released for an app or product would be equally loved by users.
    • Each business idea you come up with would be a hit.

    In that scenario, planning would be a breeze. There wouldn’t be any need to analyze anything so long as you put in the effort.

    But that’s not reality.

    Yes, the effort is certainly an element, but what the 80 20 principle states is that everything is unequal. Invest in 10 start-up companies, and you’ll find only a few will pass year two and make it big. You’re in a team of five, and there’ll be one person doing more work than others.

    We wish our lives were always one-for-one in terms of input and output, but that’s simply not true. Understanding this is key to understanding how the 80 20 rule really works.

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    So how does it really work?

    It’s a matter of focusing on what’s giving you the most in your life for little of your time.

    Going back to the few examples I’ve presented above, consider this:

    • If two start-ups you invested in are making it big, focus on having a more direct hand, and see if you can help them prosper more.
    • If 20% of sales reps are giving you 80% of your sales, focus on rewarding those and keeping their spirits high and motivated.

    These scenarios can go on and on, but the idea is to place your efforts on the 20% that is actually making the difference in your life. Another term that’s good to know is the diminishing marginal utility[3].

    Pareto didn’t come up with this one, but the law goes as follows: each extra hour of effort or worker will add less “oomph” to your finished results.

    Eventually, you’ll hit a point where you will spend a lot of time on small and unimportant details, similar to perfectionism.

    So before hitting that point, you want to have a laser focus on the most important details, from family and relationships to your work or business. Prioritize the activities that are going to move you forward the most, and be wary of adding extra time, effort, or more hands into those particular tasks moving forward.

    How to Take Advantage of the 80 20 Rule

    So now that you have an understanding of the 80 20 rule and how it works, what is the best way to take advantage of it?

    Depending on where you are applying this rule, this can be used in all kinds of fashions.

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    For example, you can apply this rule to goal setting, as demonstrated by Brian Tracy in this video:

    Or you can apply it in terms of general productivity as explained in this article: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

    The core of this rule is that it forces us to ask ourselves the questions we wouldn’t consider otherwise. It helps us to place our focus in the right places with regards to all things in life.

    In short, the 80 20 rule places us in charge of our lives and helps us set out on our goals and dreams. With this in mind, here are some things you can consider concerning this rule.

    1. Focus on Your Big Tasks First

    While this is the essence of the 80 20 rule, it’s still worth mentioning. Why? Because so many of us feel intimidated by the biggest task. We instinctively avoid it and opt for smaller tasks first.

    We think that if we complete enough small tasks that we will feel motivated to finish that really big one later. But that’s really false hope at work.

    Once we finish off a lot of small tasks, we either feel drained, or we tell ourselves we’ll do this the next day.

    Instead of doing all that, bite the bullet and tackle the largest task first.

    If you need help with prioritization, check out this article.

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    I argue this by challenging you to ask yourself this one question:

    “Is the task I’m about to do the top 20 percent of my activities or the bottom 80 percent?”

    I’m sure you’ve seen time and again you or other workers spending a lot of time on one task for most of the day. In those kinds of grinds, you’re barely getting ahead and have next to nothing to show for it. That’s because they’re putting all their attention on work that’s in the 80 percent.

    It’s normally the big tasks that are part of the 20 percent.

    Another way to think about this is that everything we do starts a habit. If every day we spend our energy on low-value tasks, we will always prioritize those.

    2. Stretch This Into Personal Life

    While I’ve been talking about business and setting goals, remember you can use this in other areas of your life, too.

    Take your personal life and ask yourself some of these questions:

    • How much TV do you watch on a regular basis? What sort of shows are you legitimately into? These questions can help you in recognizing what shows you are watching purely for consumption. By applying the 80 20 rule, you can cut back on Netflix, TV, or YouTube video consumption and prioritize other areas of your life.
    • What does your wardrobe look like in terms of colors? Are there specific colors that you like? Knowing what you wear most times will help you in sorting out your wardrobe significantly. It also saves you time to come up with what to wear every morning.
    • How many newsletters do you actually read? This question can help you in figuring out which newsletters to unsubscribe to and can clear up a lot of space in your inbox. It can also relieve pressure from having to check your emails constantly.
    • How much time do you spend on your phone every day? How much of that time is actually doing something meaningful? These questions can help you in clearing out various apps that aren’t helping you with your goals. In fact, this can curb the need to check your phone constantly.

    Final Thoughts

    The 80 20 rule is the productivity hack that many of us need, and for good reason. As you can tell, it’ll help you to focus and prioritize the more important aspects of your life.

    Not only that, but it’ll maximize those outputs at the same time and ensure you’re not spending too much time working on them. All you need to do is start asking questions and taking action.

    More Techniques to Help You Succeed in Life

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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