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6 Reasons Why People Who Let Go Of Being Liked Have Better Careers

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6 Reasons Why People Who Let Go Of Being Liked Have Better Careers

There is a common problem that holds many people back. And that is the desire to please everyone and be liked by all. So often we mistakenly think that to get ahead in our careers we need everyone all around us to like us. But, if you are constantly worrying about everyone liking you, you are wasting a lot of time on trivialities. If you are always going out of your way to make sure this person – and everyone else – likes you, you’re wasting resources and energy, and you won’t be as effective at your job.

Don’t get me wrong: being liked by colleagues isn’t bad. However, you can’t please everyone all the time and you shouldn’t even try. You don’t need to be unnecessarily mean or bossy either to get ahead. That’s often just as counter-productive as trying to be well-liked. What you do need is to let go of the idea that you have to be liked by everyone at work to succeed.

Convinced yet?

Some of the most successful people in business today like Amazon’s Jeff Bezos, Tesla’s Elon Musk, Google’s Larry Page, Facebook’s Mark Zuckerberg and Starbucks’ Howard Schultz all have said that they really don’t care to please everyone, and that has been central to their success.

Admittedly, it can be tough to let go of the desire to please everyone. However, people who let go of being liked by everyone ultimately have better careers than those who don’t let go. Here are six reasons why:

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1. They can say no, and it won’t bother them.

That’s because they are empowered. It doesn’t bother them to say “no” to anything that’s not a priority, which means they are unlikely to fall victim to agreeing to things that don’t align with their values or goals just to keep everyone happy.

In an interview with award-winning journalist Betsy Morris about the secrets to Apple Inc.’s success and the prospects of the company succeeding without him, Steve Jobs said:

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done.”

2. They can give honest and unambiguous feedback.

People who let go of being liked can give honest feedback because they don’t tremble at the thought of upsetting a few people with the truth. Ultimately, honest and unambiguous feedback helps the whole team improve and facilitates workplace advancement.

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Again Steve Jobs was a model for why prioritizing results over likability leads to more success in business and life. He believed that beating around the bush in order to save people’s feelings was a form of selfishness.

As Apple’s lead designer Jony Ive recently recounted in The New Yorker, Jobs helped him to see that a deep desire to be liked can undercut the need to give clear, unambiguous feedback. Being vague to spare someone’s feelings is actually an act of vanity.

3. They can take more risks and go for what they want.

People who let go of being liked don’t let what others think stop them from reaching for their dreams. They take more risks and go for what they want. Their courage in risk taking is often rewarded with the perfect role that gives them all the flexibility, fulfillment and joy that they could ever want.

Unfortunately, most people are risk averse and don’t reach for their dreams. Recruitment consultants have mentioned how the greatest challenge they see among female job candidates securing ideal roles is their tendency to be risk averse, and also to worry unnecessarily about what people will say of their ambitions.

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Bill Gates says it right, “To win big, you sometimes have to take big risks.”

4. They can make tough calls and stick to their guns.

People who let go of being liked are not afraid to make tough or controversial decisions. They can stand their ground without being ruffled by people’s disapproval of them or their decisions. That is because they are self-assured and don’t really care for pleasing everyone. Instead, they are more interested in reviewing the data, suggestions and feedback objectively and getting things done effectively – not on whether or not their decision will be liked by everyone. And that is what makes them great leaders.

Consider all the great leaders you can think of in business and government. What makes them excel at their job? It’s their understanding that sometimes an unpopular decision is just what’s best for business. It’s their ability to make the hard decisions for the greater good of those concerned.

5. They can focus on core goals and pay less attention to sideshows.

People who let go of being liked don’t easily get caught up in what others are saying. This means they are not easily distracted from the goals they’re working toward. When others are busy engaging in petty office gossip or politics, they simply don’t pay much attention to all of that. They remain focused on what matters, which is how their work impacts the bottom line. That ensures they get ahead at work.

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In the end, getting the job done right is what matters for your company’s success and your own career growth and development.

6. They can be themselves always.

People who let go of being liked are free to be their true selves. They can express themselves, their likes, their dislikes, their personality without fear of what others will say. They know the need for approval kills freedom and drowns your own voice. It holds you back from speaking your opinions and forces you to hide your true self in an effort to be someone others will like.

Chinese military strategist and philosopher Sun Tzu says, “Know yourself and you will win all battles.” Even in the battle for a better career, knowing yourself, focusing on your priorities and moving past pleasing others is the key to success. You shine and excel in your career when you let go of being liked and live your life in alignment with what is most important to you.

More by this author

David K. William

David is a publisher and entrepreneur who tries to help professionals grow their business and careers, and gives advice for entrepreneurs.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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