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Why Employees Should Be Treated Like a Company’s Best Customers

Why Employees Should Be Treated Like a Company’s Best Customers

We’ve all heard the saying “the customer is always right.” The sentiment behind this is simple. Businesses can only succeed if they continue to retain customers. However, in the process of pleasing customers at any cost, companies often have no problem creating a revolving door of lower level employees who rarely spend more than a year or two working there. If a business wants to truly succeed, it would do well to treat its employees in much the same way it treats its customers, creating a long-lasting, mutually beneficial relationship.

Recruitment

When a person starts shopping at a store, there is usually some incentive as to why he chose that store rather than a competitor. This goes beyond a store selling whatever it is a person’s looking for. What made him go to Target instead of Walmart? Managers have to think of what separates their company from the rest of the pack, and make those characteristics incredibly clear to the consumer. By making people feel like they’re part of something, companies ensure they have a customer for life.

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In much the same way, a company should make it incredibly clear why working for it will be much more enjoyable and rewarding than working for a competitor. The company’s intentions and business model should be completely transparent in order to attract employees who will be a perfect fit within the business. Companies should also create a sense of community and family within their workers, so employees enjoy coming to work and performing to the best of their abilities each and every day. Putting on community-building events and friendly employee contests, as well as  creating an open line of communication between everyone involved in the company can go a long way toward forging a long-lasting bond between employer and employee.

Development

Customer relations begin right as they walk into the store for the very first time. It’s important to cultivate a positive relationship in a variety of ways to ensure they return again and again over time. Businesses do this by offering guidance and assistance to new customers. Employees will often point consumers toward similar or complementary products after noticing purchases. They also make sure the customer found everything they were looking for. By doing so, they ensure the customer got the most out their visit to the store.

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The best way for a boss to ensure that employees stick with a company is to offer professional development opportunities which focus on improving specific skills in specific employees throughout their career. Offering quarterly assessments allows employers to discuss with their workers what they’ve done well over the past few months, and what they can focus on in the future in order to improve. In much the same way that employees will ensure customers got the most out of their visit, bosses can ensure employees get the most out of working for the company. By making it clear to a company’s workers that their professional development is of utmost importance, a boss will create an environment full of successful individuals.

Retention

After a company “hooks” its customers, it also has to retain them in order to make sure they don’t stray and become income for another competitor. To do this, businesses offer incentives from time to time, such a a store credit card, discounts, and special offers. If you’ve ever signed up for a casino membership card, you know this all too well. Companies will also continue to improve their services through solicited customer advice, usually in the form of surveys.

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Businesses can work to retain employees in a similar fashion by offering performance-based bonuses and discounts on certain products. However, the best way for bosses to retain employees is to make it clear that advancement within the company is assured to those who work hard to deserve it. No matter how much an employee enjoys working within a company, if they have no chance for advancement, sooner or later they’ll begin to look elsewhere.

Featured photo credit: Flickrr via farm4.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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