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Why Employees Should Be Treated Like a Company’s Best Customers

Why Employees Should Be Treated Like a Company’s Best Customers

We’ve all heard the saying “the customer is always right.” The sentiment behind this is simple. Businesses can only succeed if they continue to retain customers. However, in the process of pleasing customers at any cost, companies often have no problem creating a revolving door of lower level employees who rarely spend more than a year or two working there. If a business wants to truly succeed, it would do well to treat its employees in much the same way it treats its customers, creating a long-lasting, mutually beneficial relationship.

Recruitment

When a person starts shopping at a store, there is usually some incentive as to why he chose that store rather than a competitor. This goes beyond a store selling whatever it is a person’s looking for. What made him go to Target instead of Walmart? Managers have to think of what separates their company from the rest of the pack, and make those characteristics incredibly clear to the consumer. By making people feel like they’re part of something, companies ensure they have a customer for life.

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In much the same way, a company should make it incredibly clear why working for it will be much more enjoyable and rewarding than working for a competitor. The company’s intentions and business model should be completely transparent in order to attract employees who will be a perfect fit within the business. Companies should also create a sense of community and family within their workers, so employees enjoy coming to work and performing to the best of their abilities each and every day. Putting on community-building events and friendly employee contests, as well as  creating an open line of communication between everyone involved in the company can go a long way toward forging a long-lasting bond between employer and employee.

Development

Customer relations begin right as they walk into the store for the very first time. It’s important to cultivate a positive relationship in a variety of ways to ensure they return again and again over time. Businesses do this by offering guidance and assistance to new customers. Employees will often point consumers toward similar or complementary products after noticing purchases. They also make sure the customer found everything they were looking for. By doing so, they ensure the customer got the most out their visit to the store.

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The best way for a boss to ensure that employees stick with a company is to offer professional development opportunities which focus on improving specific skills in specific employees throughout their career. Offering quarterly assessments allows employers to discuss with their workers what they’ve done well over the past few months, and what they can focus on in the future in order to improve. In much the same way that employees will ensure customers got the most out of their visit, bosses can ensure employees get the most out of working for the company. By making it clear to a company’s workers that their professional development is of utmost importance, a boss will create an environment full of successful individuals.

Retention

After a company “hooks” its customers, it also has to retain them in order to make sure they don’t stray and become income for another competitor. To do this, businesses offer incentives from time to time, such a a store credit card, discounts, and special offers. If you’ve ever signed up for a casino membership card, you know this all too well. Companies will also continue to improve their services through solicited customer advice, usually in the form of surveys.

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Businesses can work to retain employees in a similar fashion by offering performance-based bonuses and discounts on certain products. However, the best way for bosses to retain employees is to make it clear that advancement within the company is assured to those who work hard to deserve it. No matter how much an employee enjoys working within a company, if they have no chance for advancement, sooner or later they’ll begin to look elsewhere.

Featured photo credit: Flickrr via farm4.staticflickr.com

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Matt Duczeminski

A passionate writer who shares lifestlye tips on Lifehack

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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