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10 Eye-Opening Books Steve Jobs Would Have Recommended

10 Eye-Opening Books Steve Jobs Would Have Recommended

It’s been said again and again that Steve Jobs was a visionary, but it wasn’t because he focused only on growing Apple and designing the iPhone. How did he think the way he did? Surely he learned from someone.

He read books that focused on more than just technology and business. As you’ll see below, in addition to those subjects, his reading list included topics like meditation and a vegetarian diet. Most importantly, the books that Steve Jobs read shared one main characteristic: they were about an individual overcoming obstacles to transform the world. This is exactly what he did with Apple.

Here are 10 eye-opening books that influenced Steve Jobs.

1. 1984, George Orwell

1984

    Imagine what life would be like if you had no control over anything in your world. This is a story about one man’s fight against an oppressive, all-controlling state. It makes the reader contemplate aspects of society that are controlling them, and question the control they have over their own thoughts and actions.

    It’s inarguable that Steve Jobs was influenced by this book. The first advertisement which introduced the Apple Macintosh depicted the world as oppressed and dominated by IBM, and Apple was the only alternative able to disrupt the conformist status quo.

    2. The Innovator’s Dilemma by Clayton M. Christensen

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    innovators dilemma

      In The Innovator’s Dilemma, Christensen discusses the that idea that successful companies may fail to adopt new technology or business models that would help their customers’ future needs as a result of focusing too much on their customers’ current needs. As we work to achieve our goals or grow our businesses we have to focus on our short-term goals, but at the same time avoid getting stuck with a short-term outlook. We have to consider what our end goal is and make sure our current goals fit with that vision.

      Apple often looked past it’s current technology and continued to change its own technology. Take the iPhone for example, which has all the features of an iPod and more- making iPods obsolete.

      3. Zen Mind, Beginner’s Mind by Shunryu Suzuki

      zen mind beginners mind

        Meditation has been proven to improve mental health and reduce stress. In today’s fast-paced, hectic world, it’s important to have moments to yourself. If you’re looking to get a start in meditation, this is the go-to book. It’s a compilation of talks given by Suzuki, providing a concise introduction to Zen meditation. It also discusses the topics of selflessness and mindfulness.

        Steve Jobs often used the methods found in this book to center himself during difficult moments in his career. He was such an avid practitioner that he considered going to Japan to continue his practice, but was advised against it.

        4. Autobiography of a Yogi by Paramahansa Yogananda

        autobiography of a yogi

          This book gives us a look into the life of Paramahansa Yogananda. He shares his encounters with spiritual figures of the East and West and his journey from childhood to becoming a monk. Through sharing his experiences, he attempts to explain the spiritual laws of everyday occurrences.

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          If you’re looking to understand life in a little more depth, this book will help you develop an understanding of people from different faiths and creeds, emphasizing the idea of peace through self-realization.

          Jobs read and reread this book while he stayed at a guesthouse in the foothills of the Himalayas in India. He continued to reread it every year afterwards.

          5. Diet for a Small Planet by Frances Moore Lappe

          diet for a small planet

            This was the first book that introduced a significantly different and healthier way of eating to America: being a vegetarian. This book contains simple rules in an easy-to-follow format, and recipes for anyone looking to start on a high-protein vegetarian diet. Healthy eating and dieting is a difficult goal for many of us, but with specific recipes and explanations, Lappe decreases the barriers to healthy eating.

            After reading this book, Jobs swore off meat, became a vegetarian, and began to experiment with other extreme diets.

            6. Moby Dick by Herman Melville

            moby dick

              Moby Dick tells the story of a ship captain and his efforts to get revenge on a white whale that destroyed his ship and severed his leg. The captain demonstrates lessons in persistence that we can learn from- guiding us to hopefully conquer our own white whales. Maybe you’re stuck on a problem, or finding it difficult to achieve a goal. This is a sign you have your own white whale to conquer.

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              Jobs and Apple had a white whale in the 1980s: entering a market that was already dominated by another company, IBM. Through many struggles, Jobs was able to help Apple to achieve its own share of the market. It’s safe to say that Apple has conquered many white whales since then.

              7. King Lear by William Shakespeare

              king lear

                In this tragedy, Shakespeare demonstrates how life can suddenly turn for the worse, telling the story of a king who’s betrayed by his daughters and robbed of his kingdom as he descends into madness. We can learn from the mistakes of King Lear, who betrayed those who loved him the most, was fooled by appearances, and ended up leading his country to civil war.

                Jobs told Walter Isaacson, the author of his biography, that he “loved King Lear”, which isn’t surprising.

                “King Lear offers a vivid depiction of what can go wrong if you lose your grip on your empire, a story surely fascinating to any aspiring CEO,” says Daniel Smith, author of How to Think Like Steve Jobs.

                8. Inside the Tornado, by Geoffrey A. Moore

                inside the tornado

                  New companies often face the problem of finding early adopters for new products, then determining how to reach the mainstream market. Moore provides a method of navigating inside this tornado, helping you to get your company through the turmoil that is taking a product to mass market successfully. This book is recommended for anyone looking to grow a company.

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                  The release of new products means accepting that it may take a while for the general public to adapt to things that are new. Apple has clearly developed strategies to assist them to survive their own tornadoes and get products past early adopters to the mainstream market.

                  9. Atlas Shrugged, by Ayn Rand

                  atlas shrugged

                    What happens when billionaire CEOs drop their companies in the name of good, but end up harming the economy? Ayn Rand, hailed as one of the most profound philosophers of the 20th century, tells the story of a dystopian United States where successful CEOs abandon their fortunes and cause important industries to collapse. She provides a deep analysis of ideas like morality, egoism, and the potential destruction of altruism.

                    As the CEO of a large and highly influential company, Jobs likely contemplated his motivations and the effects of his decisions on the world.

                    10. The Tao of Programming, by Geoffrey James

                    the tao of programming

                      This book is a spoof of classic Taoist texts and explains various hacker ideals of work and programming. Through a series of short anecdotes, Geofrrey James outlines lessons about software management and design. A must-read for new project managers or project leads, Steve Jobs personally told Geoffrey James that he enjoyed this book.

                      So why not choose one of these books to kick off your summer reading- you might just change your perspective on life and business at the same time.

                      Featured photo credit: Albumarium via albumarium.com

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                      Last Updated on January 18, 2019

                      7 Ways To Deal With Negative People

                      7 Ways To Deal With Negative People

                      Some people will have a rain cloud hanging over them, no matter what the weather is outside. Their negative attitude is toxic to your own moods, and you probably feel like there is little you can do about it.

                      But that couldn’t be farther from the truth.

                      If you want to effectively deal with negative people and be a champion of positivity, then your best route is to take definite action through some of the steps below.

                      1. Limit the time you spend with them.

                      First, let’s get this out of the way. You can be more positive than a cartoon sponge, but even your enthusiasm has a chance of being afflicted by the constant negativity of a friend.

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                      In fact, negativity has been proven to damage your health physically, making you vulnerable to high levels of stress and even cardiac disease. There’s no reason to get hurt because of someone else’s bad mood.

                      Though this may be a little tricky depending on your situation, working to spend slightly less time around negative people will keep your own spirits from slipping as well.

                      2. Speak up for yourself.

                      Don’t just absorb the comments that you are being bombarded with, especially if they are about you. It’s wise to be quick to listen and slow to speak, but being too quiet can give the person the impression that you are accepting what’s being said.

                      3. Don’t pretend that their behavior is “OK.”

                      This is an easy trap to fall into. Point out to the person that their constant negativity isn’t a good thing. We don’t want to do this because it’s far easier to let someone sit in their woes, and we’d rather just stay out of it.

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                      But if you want the best for this person, avoid giving the false impression that their negativity is normal.

                      4. Don’t make their problems your problems.

                      Though I consider empathy a gift, it can be a dangerous thing. When we hear the complaints of a friend or family member, we typically start to take on their burdens with them.

                      This is a bad habit to get into, especially if this is a person who is almost exclusively negative. These types of people are prone to embellishing and altering a story in order to gain sympathy.

                      Why else would they be sharing this with you?

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                      5. Change the subject.

                      When you suspect that a conversation is starting to take a turn for the negative, be a champion of positivity by changing the subject. Of course, you have to do this without ignoring what the other person said.

                      Acknowledge their comment, but move the conversation forward before the euphoric pleasure gained from complaining takes hold of either of you.

                      6. Talk about solutions, not problems.

                      Sometimes, changing the subject isn’t an option if you want to deal with negative people, but that doesn’t mean you can’t still be positive.

                      I know that when someone begins dumping complaints on me, I have a hard time knowing exactly what to say. The key is to measure your responses as solution-based.

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                      You can do this by asking questions like, “Well, how could this be resolved?” or, “How do you think they feel about it?”

                      Use discernment to find an appropriate response that will help your friend manage their perspectives.

                      7. Leave them behind.

                      Sadly, there are times when we have to move on without these friends, especially if you have exhausted your best efforts toward building a positive relationship.

                      If this person is a family member, you can still have a functioning relationship with them, of course, but you may still have to limit the influence they have over your wellbeing.

                      That being said, what are some steps you’ve taken to deal with negative people? Let us know in the comments.

                      You may also want to read: How to Stop the Negative Spin of Thoughts, Emotions and Actions.

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