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10 Eye-Opening Books Steve Jobs Would Have Recommended

10 Eye-Opening Books Steve Jobs Would Have Recommended

It’s been said again and again that Steve Jobs was a visionary, but it wasn’t because he focused only on growing Apple and designing the iPhone. How did he think the way he did? Surely he learned from someone.

He read books that focused on more than just technology and business. As you’ll see below, in addition to those subjects, his reading list included topics like meditation and a vegetarian diet. Most importantly, the books that Steve Jobs read shared one main characteristic: they were about an individual overcoming obstacles to transform the world. This is exactly what he did with Apple.

Here are 10 eye-opening books that influenced Steve Jobs.

1. 1984, George Orwell

1984

    Imagine what life would be like if you had no control over anything in your world. This is a story about one man’s fight against an oppressive, all-controlling state. It makes the reader contemplate aspects of society that are controlling them, and question the control they have over their own thoughts and actions.

    It’s inarguable that Steve Jobs was influenced by this book. The first advertisement which introduced the Apple Macintosh depicted the world as oppressed and dominated by IBM, and Apple was the only alternative able to disrupt the conformist status quo.

    2. The Innovator’s Dilemma by Clayton M. Christensen

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    innovators dilemma

      In The Innovator’s Dilemma, Christensen discusses the that idea that successful companies may fail to adopt new technology or business models that would help their customers’ future needs as a result of focusing too much on their customers’ current needs. As we work to achieve our goals or grow our businesses we have to focus on our short-term goals, but at the same time avoid getting stuck with a short-term outlook. We have to consider what our end goal is and make sure our current goals fit with that vision.

      Apple often looked past it’s current technology and continued to change its own technology. Take the iPhone for example, which has all the features of an iPod and more- making iPods obsolete.

      3. Zen Mind, Beginner’s Mind by Shunryu Suzuki

      zen mind beginners mind

        Meditation has been proven to improve mental health and reduce stress. In today’s fast-paced, hectic world, it’s important to have moments to yourself. If you’re looking to get a start in meditation, this is the go-to book. It’s a compilation of talks given by Suzuki, providing a concise introduction to Zen meditation. It also discusses the topics of selflessness and mindfulness.

        Steve Jobs often used the methods found in this book to center himself during difficult moments in his career. He was such an avid practitioner that he considered going to Japan to continue his practice, but was advised against it.

        4. Autobiography of a Yogi by Paramahansa Yogananda

        autobiography of a yogi

          This book gives us a look into the life of Paramahansa Yogananda. He shares his encounters with spiritual figures of the East and West and his journey from childhood to becoming a monk. Through sharing his experiences, he attempts to explain the spiritual laws of everyday occurrences.

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          If you’re looking to understand life in a little more depth, this book will help you develop an understanding of people from different faiths and creeds, emphasizing the idea of peace through self-realization.

          Jobs read and reread this book while he stayed at a guesthouse in the foothills of the Himalayas in India. He continued to reread it every year afterwards.

          5. Diet for a Small Planet by Frances Moore Lappe

          diet for a small planet

            This was the first book that introduced a significantly different and healthier way of eating to America: being a vegetarian. This book contains simple rules in an easy-to-follow format, and recipes for anyone looking to start on a high-protein vegetarian diet. Healthy eating and dieting is a difficult goal for many of us, but with specific recipes and explanations, Lappe decreases the barriers to healthy eating.

            After reading this book, Jobs swore off meat, became a vegetarian, and began to experiment with other extreme diets.

            6. Moby Dick by Herman Melville

            moby dick

              Moby Dick tells the story of a ship captain and his efforts to get revenge on a white whale that destroyed his ship and severed his leg. The captain demonstrates lessons in persistence that we can learn from- guiding us to hopefully conquer our own white whales. Maybe you’re stuck on a problem, or finding it difficult to achieve a goal. This is a sign you have your own white whale to conquer.

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              Jobs and Apple had a white whale in the 1980s: entering a market that was already dominated by another company, IBM. Through many struggles, Jobs was able to help Apple to achieve its own share of the market. It’s safe to say that Apple has conquered many white whales since then.

              7. King Lear by William Shakespeare

              king lear

                In this tragedy, Shakespeare demonstrates how life can suddenly turn for the worse, telling the story of a king who’s betrayed by his daughters and robbed of his kingdom as he descends into madness. We can learn from the mistakes of King Lear, who betrayed those who loved him the most, was fooled by appearances, and ended up leading his country to civil war.

                Jobs told Walter Isaacson, the author of his biography, that he “loved King Lear”, which isn’t surprising.

                “King Lear offers a vivid depiction of what can go wrong if you lose your grip on your empire, a story surely fascinating to any aspiring CEO,” says Daniel Smith, author of How to Think Like Steve Jobs.

                8. Inside the Tornado, by Geoffrey A. Moore

                inside the tornado

                  New companies often face the problem of finding early adopters for new products, then determining how to reach the mainstream market. Moore provides a method of navigating inside this tornado, helping you to get your company through the turmoil that is taking a product to mass market successfully. This book is recommended for anyone looking to grow a company.

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                  The release of new products means accepting that it may take a while for the general public to adapt to things that are new. Apple has clearly developed strategies to assist them to survive their own tornadoes and get products past early adopters to the mainstream market.

                  9. Atlas Shrugged, by Ayn Rand

                  atlas shrugged

                    What happens when billionaire CEOs drop their companies in the name of good, but end up harming the economy? Ayn Rand, hailed as one of the most profound philosophers of the 20th century, tells the story of a dystopian United States where successful CEOs abandon their fortunes and cause important industries to collapse. She provides a deep analysis of ideas like morality, egoism, and the potential destruction of altruism.

                    As the CEO of a large and highly influential company, Jobs likely contemplated his motivations and the effects of his decisions on the world.

                    10. The Tao of Programming, by Geoffrey James

                    the tao of programming

                      This book is a spoof of classic Taoist texts and explains various hacker ideals of work and programming. Through a series of short anecdotes, Geofrrey James outlines lessons about software management and design. A must-read for new project managers or project leads, Steve Jobs personally told Geoffrey James that he enjoyed this book.

                      So why not choose one of these books to kick off your summer reading- you might just change your perspective on life and business at the same time.

                      Featured photo credit: Albumarium via albumarium.com

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                      Last Updated on October 13, 2020

                      12 Things High Self-Esteem People Don’t Do

                      12 Things High Self-Esteem People Don’t Do

                      Having high self-esteem is important if you are aiming for personal or professional success. Interestingly, most people will high levels of self-esteem act in similar ways. That’s why it’s often easy to pick them out in a crowd. There’s something about the way they hold themselves and speak, isn’t there?

                      We all have different hopes, dreams, experiences, and paths, but confidence has its own universal language. This list will present some of the things you won’t find yourself doing if you have high self-esteem.

                      1. Compare Yourself to Others

                      People with low self-esteem are constantly comparing their situation to others. On the other hand, people with higher self-esteem show empathy and compassion while also protecting their own sanity. They know how much they can handle and when they can offer a helping hand.

                      In the age of social media, however, social comparisons are nearly ubiquitous. One study found that “participants who used Facebook most often had poorer trait self-esteem, and this was mediated by greater exposure to upward social comparisons on social media”[1]. Basically, you will feel worse about yourself if you are constantly getting glimpses into lives that you consider to be better than yours.

                      Try to limit your time on social media. Also, when you do start scrolling, keep in mind that each profile is carefully crafted to create the appearance of a perfect life. Check yourself when you find yourself wishing for greener grass.

                      2. Be Mean-Spirited

                      People with low self-esteem bully others. They take pleasure in putting other people down. People with positive self-esteem see no need to down other people, choosing instead to encourage and celebrate successes.

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                      If you find that you feel the need to put others down, analyze where that’s coming from. If they’ve had success in life, help them feel good about that achievement. They may do the same for you one day.

                      3. Let Imperfection Ruin Your Day

                      Perfectionism isn’t necessarily a bad thing, but obsessing over making everything perfect is a sign that you have low self-esteem and can lead to never-ending negative thoughts. This can turn into an inability to solve problems creatively, which will only make self-esteem issues worse. 

                      Those with high self-esteem disconnect from the results and do their best without expecting perfection.

                      People with that kind of confidence understand that messing up is a part of life and that each time they aim and miss success, they’ll at least learn something along the way.

                      If you miss the mark, or if your plan doesn’t work out exactly as you would have liked, take a deep breath and see if you can pivot in order to do better next time.

                      4. Dwell on Failure

                      It’s common to hear people dwelling on all the ways things will go wrong. They are positive that their every failure signals an impossible task or an innate inability to do something. People with healthy self-esteem discover why they failed and try again.

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                      People with higher levels of confidence also tend to adopt a growth mindset[2]. This type of thinking supports the idea that most of your abilities can be improved and altered, as opposed to being fixed.

                      For example, instead of saying, “I’m just not good at math; that’s why I did bad on the test,” someone with a growth mindset would say, “Math is difficult for me, so I’ll have to put in some more practice to improve next time.”

                      Next time you experience a failure, check out this video to help you believe in yourself again:

                      5. Devalue Your Self-Esteem

                      People with high self-esteem value their own perception of themselves – they understand that they come first and don’t feel guilty about taking care of themselves. They believe charity starts within, and if they don’t believe that, they’ll never have a healthy self-image.

                      Self-care is often top of the priority list for people with self-esteem. For some ways to practice self-care, check out this article.

                      6. Try to Please Others

                      They can’t please all the people all the time, so confident people first focus on doing what will make them feel fulfilled and happy. While they will politely listen to others’ thoughts and advice, they know that their goals and dreams have to be completed on their own terms.

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                      7. Close Yourself off

                      Confident people have the ability to be vulnerable. It’s those with poor self-esteem that hide all the best parts of themselves behind an emotional wall. Instead of keeping the real you a secret, be open and honest in all your dealings.

                      As Brené Brown, author of Daring Greatly, points out, “Vulnerability is about showing up and being seen”[3]. When you embrace each facet of who you are and allow others to see them as well, it will create deeper, more meaningful connections in your life. When that happens, you’ll realize that perfection doesn’t lead to people liking you more.

                      You can learn more about the power of vulnerability in this TED talk with Brené Brown:

                      8. Follow and Avoiding Leading

                      People with low self-esteem don’t believe they can lead, so they end up following others, sometimes into unhealthy situations. Rather than seeking a sense of belonging, people with high self-esteem walk their own paths and create social circles that build them up.

                      9. Fish for Compliments

                      If you’re constantly seeking compliments, you’re not confident. People with high self-esteem always do their best (and go out of their way to do good deeds) because it’s what they want to do, not because they’re seeking recognition. If you need to hear compliments, say them to yourself in the mirror.

                      You can even try some positive affirmations if you need a confidence boost. Check out these affirmations to get started.

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                      10. Be Lazy

                      People work harder when they have high self-esteem because they’re not bogged down by doubts and complaints. Those with low self-esteem end up procrastinating and wasting their energy thinking about all the work they have to do rather than rolling up their sleeves and just getting it done.

                      This may also bounce off perfectionism. Perfectionists often feel intimidated by certain projects if they fear that they won’t be able to complete them perfectly. Tap into your confidence and simply do your best without worrying about a perfect outcome.

                      11. Shy Away from Risks

                      When you trust yourself, you’ll be willing to participate more in life. People with low self-esteem are always on the sidelines, waiting for the perfect moment to jump in. Instead of letting life pass you by, have confidence in your success and take the risks necessary to succeed.

                      12. Gossip

                      People with low self-esteem are always in other peoples’ business – they’re more interested in what everyone else is doing than themselves. People with high self-esteem are more interested in their own life and stay out of others’ affairs.

                      Instead of participating in idle gossip, talk about some positive news you heard recently, or that fascinating book you just finished. There’s plenty to talk about beyond what this or that person did wrong in their life.

                      The Bottom Line

                      Self-esteem is to success in life. People who maintain a healthy level of self-esteem believe in themselves and push themselves to succeed, while those with low confidence feel a sense of entitlement.

                      If you need a boost in your self-image and mental health, avoid negative self-talk and the other mistakes of people with low self-esteem. You’ll be amazed at the difference it makes.

                      More Tips on Building Confidence

                      Featured photo credit: Christina @ wocintechchat.com via unsplash.com

                      Reference

                      [1] Psychology of Popular Media Culture: Social comparison, social media, and self-esteem
                      [2] Brain Pickings: Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives
                      [3] Forbes: Brene Brown: How Vulnerability Can Make Our Lives Better

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