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How To Instantly Double, Even Triple Response Rates To Your Advertising

How To Instantly Double, Even Triple Response Rates To Your Advertising

If you want to build a grow a successful business then you need to advertise. Some guru’s or whatever you want to call them say that advertising is dead or doesn’t work, which is completely ridiculous.

Advertising is and has always been a proven way to generate leads and sales. It’s a crucial component to marketing and getting more customers if you do it right from the start. It’s like anything you do in life, you need to at least learn what the heck you are doing before you can do it effectively. There are various types of advertising.

As a direct response copywriter I specialize in writing and creating ad campaigns that get people responding. I have seen throughout my career how many businesses fail with their advertising and what they are doing wrong. I have also seen how advertising can make you a massive profit if you do it right.

As I heard from Frank Kern once, “The fastest way to wealth is to turn paid advertising into profit.”

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Here are some methods of advertising that are proven to work:

  • Facebook/Google PPC
  • Direct mail
  • YouTube ads
  • Classified ads

Just to name a few.

If you are advertising and you’ve never gotten the results you want from your advertising campaigns then it’s because something in your strategy is flawed. There are numerous reasons why an ad campaign can end up flopping. Not advertising your offer to the right target audience. Poor ad placement. Poor sales copy.

And one of the biggest reasons why your response rates are poor – a crappy headline. Your headline has the power to massively increase response rates to your advertising.

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In this post I am going to teach you the importance of writing headlines that convert and show you some simple ways to start writing headlines that convert immediately. How your headlines are the key to getting people to respond to your ad, at least initially, and then some tips on how you can write a headline that gets readers responding.

The Biggest Mistake You Are Making With Your Advertising Is A Crappy Headline

One of the biggest mistakes businesses make when advertising their product or service is not making the most of their headline. Quite often you’ll see a headline that is simply advertising the name of the business. No one is going to respond to that.

It’s also important to note that context and the advertising medium plays a role in the kind of headline you write and how effective it is. The headline is your opportunity to make a great first impression to your prospect and is the first chance you have for selling.

Gary Halbert used to say how many prospects will decide whether or not to buy simply from reading the headline. David Ogilvy is famous for quoting, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

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Your headline is your first chance you get at selling so you need to make the most of it. Read on and I’ll show you how you can do that.

The Basic Fundamentals Of A Headline That Converts

A great headline does ONE thing and one thing only – grab the reader’s attention so they start to read the rest of your advertisement. That’s it and that’s the only goal of your headline. So what is it that makes a great headline?

What makes a great headline is essentially a headline that contains the CORE BENEFIT of your offer. The core benefit needs to target a core desire of your target audience. Basically, if a reader has a problem and they read a headline that targets a core human desire they are interested in, it’s going to be extremely hard for them to ignore it. The reason this works so effectively is because it stirs up the emotions of your reader regarding something they have a big problem with and desperately need a solution for.

Eventually, if the rest of your copy is effective they end up associating their desire with your product and then the selling process is almost complete.

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In the book Cashvertising by Drew Eric Whitman he explains how there are 8 core human desires that are impossible to switch off.

  1. Survival, enjoyment of life, life extension
  2. Enjoyment of food and beverages
  3. Freedom from fear, pain and danger
  4. Sexual companionship
  5. Comfortable living conditions
  6. To be superior, winning, keeping up with the Joneses
  7. Care and protection of loved one
  8. Social approval

This is what you should try to target when you write your headline. Now the next question is, how do you write a headline that effectively grabs a reader’s attention and gets them reading the rest of your copy?

Proven Methods For Writing A Headline That Converts

Throughout advertising history there has been proven headline templates that work time and time again. The following templates are perfect especially if you are a newbie to writing headlines.

Headline Templates

How To Headlines:

  • How to write a headline that converts in 30 minutes
  • How to get at least $1,000 on your tax return this year without using a tax accountant
  • How to get a beach body without going to the gym

Who Else Headlines:

  • Who else wants to know how to get 3 more new customers this month
  • Who else wants to know how generate an endless stream of clients within 30 days from now
  • Who else wants to self-publish a bestselling book on Amazon

Get Result Within Specified Time Frame Headlines

  • Get a rippling six pack within 6 weeks starting today!
  • Get 1 new lead on LinkedIn per day starting today
  • Get 5 new customers within 30 days using sales letters

The Truth Revealed Headlines

  • The truth about writing headlines that convert revealed
  • The truth about building sales funnels that generate leads and sales revealed
  • The truth about calorie counting revealed

Numbered Headlines

  • 7 reasons why your diet is helping you to lose weight
  • 3 reasons why you can’t build a rippling six pack and what to do about it
  • 4 ways to eliminate approach anxiety within the next 7 days

Conclusion

So here are a few things I hope you have gotten out of reading this post.

  • That you now also realize how important your headlines are to the overall response rate of any of your advertising, online and offline.
  • Now you know where you are going wrong when you write your headlines and now have a solid blueprint for effectively writing headlines that convert.
  • You now understand the importance of the targeting one of the 8 core human desires in your headlines.

If you want some more proven strategies for writing headlines that convert then check out my guide, Headline Gold.

After reading this you will know how to ‘twist’ your headlines using four simple categories that makes writing headlines that convert effortless.

More by this author

5 Tricks That Will Make Your Headlines Jump Out And Grab Your Reader 6 Simple Things You Can Do Today To Improve Your Marketing And Get More Customers 3 Reasons Why Your Marketing Strategy Sucks How To Instantly Double, Even Triple Response Rates To Your Advertising 10 Mindsets About Wealth All Billionaires Share

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Last Updated on November 19, 2019

Work Smarter, Not Harder: 12 Ways to Work Smart

Work Smarter, Not Harder: 12 Ways to Work Smart

I imagine that like me, you say that you never have enough time and that you just cannot cope with 60 dozen things all at once.

How on earth do you get out of that spiral?

Many people never sit down and look at how to work smarter, rather than harder and even longer hours. But not you, you’re smart enough to try to learn effective ways to work.

So how to work smarter not harder? Here are 12 smart ways you should be following:

1. Improve Your Time Management Skills

Easier said than done? Well, no actually, because there are a few simple rules that can really help you to manage time better.

For example, when setting up a top priority task, you need to switch off the phone and ignore your email first. Then you need to abandon any ideas of multitasking as that will slow you down and ruin your focus.

Finally, set a reasonable deadline and do everything in your power to meet it.

“When you’re born, you’re born with 30,000 days. That’s it. The best strategic planning I can give to you is to think about that.” — Sir Ray Avery

2. Speed up Your Typing and Use Shortcuts

These days we’re all keyboard slaves. So why not speed up your typing and try to get rid of the two finger syndrome. In fact, when you save 21 days per year just by typing fast!

This is exactly what I am doing now, so I cannot honestly say I am practicing what I preach!

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But help is at hand. Try some of these apps and games to help you type fast: 8 Most Effective Games and Apps to Learn to Type Fast

Using shortcuts on the keyboard is another time saver and can speed up your work.

For example, press F2 to rename a selected file, while CTRL + I will put selected text in italics.

There are so many of these. If you make the effort to learn them, they really can be helpful.

3. Learn How to Use Productivity Tools

It is well worth downloading all the useful tools and apps that can highly boost your productivity. Take a look at these 18 Best Time Management Apps and Tools and install whatever fits your needs.

Now that is really a great way of working smarter, not harder.

4. Use Your Phone Wisely

Instead of writing emails, sometimes it’s better to pick up the phone and talk to the person responsible. It saves time, especially for important or urgent discussions.

If that colleague works in the same office, it is even better to go and talk to him or her. It gives you a break, you get some exercise and you actually make human contact which is becoming quite rare in this electronic world.

5. Keep a Tab on Your Tabs

If you are like me, you might well find that you have a ton of tabs open at the top of your browser.

In order to find the one you want, you have to search for them as they are off screen. Having all these tabs open slows down your browser too.

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One solution is to use OneTab which can keep a neat list on the screen of all these tabs when you want to quickly get to one of them or you want to remind yourself which ones you have open.

6. Use a “To Don’t” List

We all know about to do lists and I find that they are generally great. They give me a great sense of achievement as I cross off the tasks done.

But often, I find that we are doing non-essential tasks or ones that can easily be postponed. That is why many people recommend the to don’t list.[1]

Some people prefer to savagely prune the to do list while others prefer to have two separate lists, to do and to don’t. You just have to work out what works best for you when you are trying to save precious time to become more productive.

7. Expect Failure and Fight Paranoia

When failure rears its ugly head, some people get a bit paranoid and fear that this may become a trend.

Projects will go wrong and failure should be expected rather than feared. Learning lessons from failure and analyzing what went wrong is the best way forward.

“Do not be embarrassed by your failures, learn from them and start again.” — Richard Branson

And here you can find 10 Great Lessons Highly Successful People Have Learned From Failure.

8. Be Concise

Rambling on at meetings, in emails and even when introducing yourself to new clients can waste a lot of people’s time.

One way is to practice and sharpen your “elevator speech,”[2] which tells people in 30 seconds or less why they need your skills and how they can benefit from doing business with you.

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Just think of the many situations where this could be useful:

  • Making new contacts
  • Talking about yourself at a job interview
  • Meeting people at conferences or parties
  • Phone calls to new clients

9. Ask the Right Questions

“You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions.” — Naguib Mahfouz

How do you get feedback? The secret is to ask the right questions at the right time.

When you do this, you are gathering the information you need to help in decision making. This will save you time and you will be able to cut meetings to a minimum.

Forbes magazine reports on research that they carried out on asking the right questions.[3] When that happens, the positive effects are increased by 400%. There are also other benefits in staff motivation and a positive impact on the company’s bottom line.

Lifehack’s CEO Leon has shared about how to ask for feedback to learn faster: How to Learn Quickly And Master Any Skill You Want

10. Learn as Much as You Can

You should always be on a steep learning curve. Look at your skills profile and determine where you need to fill a gap. Talk to important connections and network in your niche.

Keep up to date on trends and developments. It is a fact-changing world. When an opportunity arises, you will be the best equipped to seize it because you have never stopped learning. Just another way of working smarter.

“Live as if you were to die tomorrow. Learn as if you were to live forever.” — Mahatma Gandhi

11. Look After Your Greatest Resource

No, your greatest resource is not time. It is YOU.

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If you do not get enough sleep, exercise and relaxation, you find that you become less and less productive. You begin to work longer and longer hours, which is the exact opposite of what you want.

What you should be doing is making sure you are in the best shape. It is useful to remember that you need a break of 15 minutes after every one and a half hours of work.[4]

Taking breaks and getting fresh air and exercise is one of the best ways of working smarter, not harder.

12. Don’t Fall into the Trap of Working Smarter and Harder

As a society, we are obsessed with doing everything smarter so we are more efficient and we save time all around.[5]

But the most important thing to remember is to accept when we are ready to switch off that computer and not fill up the time with even more work!

The Bottom Line

The key to greater productivity is to work smarter, not harder. Working smarter saves precious time and energy for the things that really matter — your life goals, your personal growth, your health and your relationships.

Stop working for more hours and start working smarter!

More About Working Smart

Featured photo credit: Unsplash via unsplash.com

Reference

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