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15 Sad Truths Only Salespeople Can Understand

15 Sad Truths Only Salespeople Can Understand

Cold calling? Trying to close a deal when the going is tough? Insane customers? If you are a salesperson, you know these scenarios are just a few of those that make up your nightmares. Customers are our bread and butter, but here are 15 things that, maybe, they just do not understand. Time for straight talking.

1. You know a bargain is irresistible but there is no need to riot.

It was an eye opener for me when shopping riots broke out on Black Friday, not in the USA but in London, UK! The rush for those discounts together with some stores opening at midnight led to scuffles. Police were called to quell 15 mini-riots. Now, pity the poor sales assistants as they have to deal with bargain hungry mobs every November.

2. You know the customer is always right, but . . .

You know that most times, the customer is always right. That’s the gospel. The reality is that 97% of people are sane, rational, and courteous. But what happens when a the small number of crazy persons starts displaying insanity to test your patience to its limits?

They also start to treat you as a doormat. This can degenerate into insults, threats of physical abuse and dire consequences if the client does not get immediate satisfaction, money back, apologies and so on.

I once read about a customer who was furious that her query posted on Saturday at midnight on the company’s Facebook page had not been answered. It is really tough being in the front line if you are in retail.

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3. You know all about the effort in putting on a happy face.

Having a happy face and smiling at the customers is expected. Problems arise when you have to start faking. The experts call this “emotional labor.” If a customer treats you badly, then you are going to pay a high price for trying to hide it by just smiling.

A Singapore Management University study showed that the people who had tried to fake it were liable to suffer from insomnia, anxiety and depression. This sort of emotional strain can be just as tiring as physical or mental work. Service with a smile is hard work.

4. You do not control everything.

This is the hardest part of being a salesperson as many people think we have been actively involved in stocking extra large sizes, or creating the returns policy or the length of a guarantee. We do not actually make the products we are selling. Yes, I have been taught to listen and empathize and I will try to help you solve the problems but there are certain limits.

5. You know I cannot offer you a discount.

If a customer tells me that they have seen exactly the same item at Wal-Mart with a lower price, are they really expecting me to start haggling? I am tempted to say that they should have gone there to shop, but I never do that!

6. You are not a babysitter.

If you work in retail, you may dread those family shopping outings where all the kids come along. As they wander down the aisles, the family breaks up. The kids are out of control or have simply vanished. That’s when the salesperson becomes a babysitter and has to then try and locate the parents. There may be tantrums when a parent finds them. Spanking, threatening and yelling all follow.

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7. You have to prepare for business-to-business cold calling.

“Plans are worthless, but planning is everything.”- President Dwight D. Eisenhower

If you have received a cold call from me, you may think I am repeating a script. But, actually, I have read all about your company and know what kind of services you are looking for, and what your problems are. Just listen and give me a chance. Want to know a secret? I have read and studied Art Sobczak’s book called Smart Calling: Eliminate the Fear, Failure and Rejection From Cold Calling.

8. You do not want to be left in limbo.

When salespeople are told “I’ll think about it and get back to you,” over and over again, they know that this is a delaying tactic or an expression of non-interest. If it is the latter, just tell me and save me a lot of time and effort. I’ll get over it!

9. You had to learn the art of selling yourself.

How many customers realize that training in the actual selling process is almost non existent? You either have a natural talent for it or you acquire a few basic selling skills along the way. It is hard slog learning from failures especially when customers think selling skills are pretty obvious. If only they knew!

10. You know that every sale counts.

Most salespeople when selling to companies are relying on closing a sale in order to make their weekly quota of sales so that they get paid a decent, living wage. The next time a salesperson comes across as being insistent, just don’t think that their wages are going to be unaffected because, very often, they are.

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11. You have to face rejection and failure.

“I’m not judged by the number of times I fail but by the number of times I succeed, and the number of times I succeed is in direct proportion to the number of times I can fail and keep trying.”- Tom Hopkins, author of Selling for Dummies.

Losing a sale after a lot of effort, phone calls and research can be a hard blow to a salesperson and yet it happens all the time. The sales manager wants results yet you feel that you should be getting a lot more support from her. The best solution is to see the humorous side, learn the lessons and resolve not be put off and strive for success.

12. You may have to put up with ignorance.

Often, difficult clients will make a sweeping statement about your profession or company. They may offend you by making totally unfounded and offensive remarks. A typical one is that accountants are just expensive calculators. This is just a reflection of his or her ignorance about the rather complex work that accountants do. The best tactic is to stay silent and reflect that they have rather limited experience of how things really work in today’s world.

13. You have to solve problems after the sale.

Let us imagine you are selling a product or service which will involve you in some after sales service or feedback. This will be an important part of the follow-up so you may hear complaints that deadlines are not met or that the product is not working.

14, You are crazy busy.

The sad fact is that you have only about 30% of your time to actually meet prospective customers as the rest of your time is spent in travelling and doing all the administrative work. You may have to make a persuasive presentation to groups of clients and there may be a lot of time spent in preparing it. The great challenge is to avoid getting into too much detail and being too long-winded. You would like to get more coaching but that rarely happens.

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15. You know that educating clients is much more effective.

There is no need to push our products’ benefits and features. The secret is to find out what is happening in the sector and how your new product will meet these needs. Educating your client is much more effective. Your product is different and can solve their problem.

How have you coped with the challenges involved in selling? Let us know in the comments.

Featured photo credit: Car Salesman/Lucy Woods via flickr.com

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Robert Locke

Freelance writer

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Published on September 17, 2018

17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve

17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve

There is one thing standing in the way of you and the job of your dreams: a phone interview. The screening interview is an opportunity for companies to narrow the list of presumably qualified applicants and determine who merits a closer look.

So many candidates exclude themselves from the phone interview by being unprepared or by failing to take this screening session seriously. A phone interview should not block you from living the life you have always imagined.

Here are 17 tips to help you ace your next one:

1. Clear the deck.

If you are reading this blog, you are likely busier than you would prefer or even imagine. Even when you schedule or accept phone interviews, they are likely sandwiched between meetings.

To show up fully present, energized and engaged, I recommend you clear the deck and give yourself at least an hour of uninterrupted time before and 30 minutes following the interview.

You can use the time to mentally prepare, develop a list of questions, rehearse answers to likely questions and ensure you are comfortable and ready for the interview.

2. Look the part.

It is no secret that we perform better when we look and feel the part. If you have a phone interview, dress up for the interview, if dressing up is comfortable and allows you to put your best foot forward.

Even though you will likely do the interview from home or a private location, be sure you are dressed professionally. This will allow you to be fully engaged and present.

In the event, the interviewer asks to connect with you via Zoom, Google Hangout or Skype, you will be prepared.

3. Resend your resume and cover letter prior to the call.

As a courtesy, resend your resume and cover letter prior to your screening interview. You never know if the person interviewing you has had a busy day or if a schedule change forced him or her to work from home rather than the office where the individual has access to their files.

There have been many times in my career where a last-minute change or a mix-up with support staff has left me scrambling at the last minute to find a candidate’s resume. It is quite embarrassing to misplace a resume and ask the interviewee to resubmit it.

You can save the interviewer the trouble and earn extra points by resending both documents in advance of your call. A simple message will suffice, such as “I am looking forward to speaking with you in an hour, and I am resending my resume to ensure it is at the top of your inbox.”

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4. Research the interviewer.

Once your interview is scheduled, be sure to research the person facilitating it.

You will want to Google the person and check their social media accounts. When you research the interviewer, try to get a sense of the individual’s personal and professional interests.

Once you identify those interests, acknowledge them in the interview, but do not dwell on them, because you do not want to make the interviewer uncomfortable. Follow his or her lead. If the interviewer indulges your questions or comments, by all means, continue the conversation.

I am always impressed when someone I am meeting with takes the opportunity to learn something about me ahead of time. This projects interest, which is important in my line of work.

5. Research the company.

In addition to researching the interviewer, be sure to research the company.

Ask people in your network if they know anyone who works or has worked for the organization in question. Conduct a Google search on the company, and be mindful to look beyond the first page of the search query.

If there are yelp reviews on the company, be careful to review those and look for trends as well as how recent the reviews were posted. While more recent reviews are obviously cause for pause, older reviews – depending on their nature – could be problematic as well.

6. Check the staff listing or “About Us” section of the company’s website.

Part of your research into a company is assessing whether you know staff or board members who are connected with the company.

Most organizations list their staff or board members in the “About Us” or “Our Team” section of the website. Prior to a phone interview, check these sections to determine whether you know someone who works for the company. If you do, reach out to that person to request a phone interview to learn more about the company.

7. Remember interviewing is a two-way street.

As much as the company representative wants to learn about you as the interviewee, you will want to learn about the organization.

Try to ferret out information on the company, the job for which you are applying as well as the manager to whom you would report. You will also want to ask questions to assess the interview process.

Additionally, because culture is important and will permit or slow your ability to do your job, ask questions to assess company culture, such as “What do your employees say they like most about working for your organization?” “What do employees say they like least?” “What do you do to create and maintain a healthy workplace culture?”

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8. Develop questions prior to the interview.

Prior to your interview, develop a list of questions about the company, the position for which you are applying, growth opportunities in the company, the ideal candidate for the position, and so forth. This will save you the trouble of thinking of questions on the spot during the interview.

I have found that once I become nervous, it is a lot harder to come up with questions on the spot, and interviews can be anxiety-producing without preparation.

9. Stand during the interview.

I train leaders and, incidentally, graduate students to become spokespersons.

I recommend that they stand during media interviews. I find that it helps the person speaking to project better, and it reduces the urge to get too comfortable in an interview setting and say something that could be too informal.

Similarly, I recommend interviewees stand for at least a portion of their phone interview.

10. Allow the interviewer to talk.

While it is essential you ask questions during an interview, you should not dominate the conversation.

Most people love talking about themselves and the company they represent, and it is your job as the interviewee to walk a fine line between allowing the interviewer to talk and interspersing questions when and where appropriate.

I am not suggesting you remain silent – you want the interviewer to learn about you; but you should ensure that the interviewer has ample opportunity to do what most people do best: talk about themselves and their work.

11. Refrain from multitasking.

We all live hurried lives, and most of us have to-do lists that are impossible to complete.

When we have multiple due dates and obligations, it is typical to want to avail oneself of every seemingly free moment of time.

When conducting or participating in a phone interview, be as present as possible. This means refraining from multitasking, which could mean responding to emails, text messages or social media messages. It could mean researching the company during the interview.

Whatever multitasking means for you, simply do not do it, especially during a screening interview.

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12. Conduct the phone interview in a place where there is minimal noise.

A common thread throughout this post has been that most of us live busy lives. So, it is natural to be on the go.

If you have the luxury of conducting a phone interview from home or a private office where there is minimal noise, do so. You may also rent a co-working space or ask a friend if you can borrow his or her office.

Whatever you do, select a place where there is minimal noise and distraction. The person interviewing you should not have to strain to hear what you are saying or compete with ambient noises.

When I am interviewing a candidate and competing with background noise, I grow frustrated and my focus can shift from getting to know the person to silencing the noise. Do not force your interviewer to choose.

13. Be punctual.

Do not leave the interviewer waiting. This is both rude and unprofessional, and it may count against you.

If you are able to follow my earlier advice and not schedule meetings within an hour of your phone interview, you should have no time being prompt for your discussion.

If you foresee that you will be late, be sure to give the interviewer a heads-up at least 15-20 minutes prior to the start of the call.

14. Focus on how you can and will help.

Let’s face it: people are naturally self-interested.

When you walk into an interview focused on what you can bring and how you can solve a hiring manager’s problems, you will set yourself and your candidacy apart.

Think about the challenges you could potentially solve and then share how your joining the team will benefit the company, not just you.

15. Take the interview seriously.

Do not assume you will have an opportunity to meet face to face with company representatives. Do not discount the weight that may be placed on phone interviews.

I once applied for a position on the East Coast while living on the West Coast. While my first interview was face to face, my interview with one senior leader was over the phone. I walked into the interview thinking it would be less intense than it was.

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From the moment the leader got on the phone with me, I was on my toes. I had to quickly recalibrate to handle the intensity of the questions lobbed on me.

To this day, more than six years later, that phone interview remains one of the most difficult interviews I have ever had. Fortunately for me, I was offered the job, but the experience still stands out as a learning lesson.

16. Send a thank-you note.

Kindness is underrated. We live in a society where most people are overscheduled and overbooked.

When faced with intense pressure, it can be easy to underestimate the role of kindness. But when someone shares a portion of the day with you by granting you an interview, you owe it to that individual and to yourself to send a thank-you note following the interview.

The note can be via email, a standard letter or a card. So few people do this that those who do stand out.

Become an individual who remembers this gesture of kindness and professional courtesy.

17. Be positive.

Energy really is contagious. If you don’t believe me, consider locking yourself in a room for one hour with people are upset. By the time you leave the room, you will be upset right along with them. It is natural to mirror the other person even if you do not realize you are doing it.

During your next phone interview, mirror positivity, both about the position, the company and most importantly, your skill sets. The interviewer will pick up on your energy and positivity and that will reflect favorably.

I cannot tell you how many times I have interviewed candidates who communicated no excitement or enthusiasm. Getting through the interview was difficult, not to mention, I kept thinking about what it would be like to work with the person daily.

Being positive not only helps you feel better, it helps the person interviewing you as well.

If you have read this list and want to add other tips, please tweet the link to this article and include the point you believe I missed. Use the hashtag #AceIt when you reach out.

Featured photo credit: Unsplash via unsplash.com

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