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If You Want To Shine At Work, Do These 5 Things

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If You Want To Shine At Work, Do These 5 Things

Do you want to have a career you love?

The people who have the most successful, happiest careers are the ones who are truly superstars at what they do. They invest in things that matter and focus energy on becoming the best. So how can you be someone who doesn’t just show up and get the work done, but who shines and excels while doing it?

Standing out in the work environment is difficult, especially if you work on a big team or at a company where excellence is the norm. To help you become a career superstar, take a look through a list of our top five lessons to help you shine as a leader and make the most out of your career.

1. Write down your goals

Accomplishing your goals is similar to planning a trip: once you decide where you want to go, you have to plan how you’re going to get there, your time frame, and which steps you need to take along the way to reach your destination if you want to actually arrive there. Having goals is important for staying focused in the long run, since just showing up for the daily grind isn’t enough to help you take big career leaps.

Everyone shows up. You have to plan if you want to do more: you need to know what you want to accomplish and what steps you’ll need to get there. When goal setting, think in terms of three different time frames: what do you want to accomplish in the short-term (6 months – 1 year), the intermediate-term (3 – 5 years), and long-term (12 – 15 years).

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This can be extremely daunting, but short-term goals help build toward long-term goals. Do you want to own your own software company? Well, if you aren’t able to start that company today, figure out what is standing in your way and make a plan to knock down those hurdles before you start your business, or you risk letting the years go by and nothing happening.

“The best way to predict the future is to invent it.” – Alan Kay

Putting your plans on a concrete time frame will help you stay on track so you don’t put your big goals and dreams on the back burner when life, work and other responsibilities get in the way. Prioritize your goals to make them happen.

Schedule time each week to work specifically towards accomplishing your goal and set aside an additional 15 minutes each week to monitor your progress, investigate next steps, and correct the course.

2. Ask for feedback

As the saying goes, we are often hardest on ourselves. At work, superstars tend to push themselves to be better at everything (which is a good thing), but sometimes it’s hard to know exactly what you need to do to improve yourself and truly be amazing at your job. After all, you only have one perspective. That’s where asking for feedback comes in.

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When you invite feedback, you make it possible for yourself to truly become great. By getting outside opinions on your work, you are suddenly able to improve more quickly than if you are relying solely on your own evaluations. Other people have different perspectives, values and insights to share — by inviting as many of them as possible, you provide yourself a wealth of knowledge to make yourself even better.

If you’re just starting out asking for feedback, a great place to start is with your boss, since he or she has the closest understanding of what success in your role looks like. Not only will getting feedback from your boss help you do more of the work that matters more successfully, but increased communication and face-time is valuable for building trust and rapport that helps to make you stand out on your team.

When asking for feedback, there are important factors to keep in mind. Most importantly, don’t get defensive. Even if you disagree with the feedback, rather than arguing, ask for an example of the negative behavior and get more context so you can understand his or her perspective. (Even if you don’t end up using the feedback, this can be valuable for understanding what matters to this person so you can work better with him or her in the future.)

The next important factor to asking for feedback is to try what’s recommended. Feedback can’t help if you don’t do anything with it. You may later decide you don’t like the new method, but trying it shows you are open to critique and doing things a new way if it’s better.

3. Handle bad situations like a leader

Not every day at work is great, and as a leader, sometimes it’s your job to tell everyone when there’s bad news. Whether it’s a negative performance review or announcing a cancelled project, here are important tips for delivering bad news effectively.

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Deliver the news in person to show you care and so you can respond to the employee or team’s reaction in an appropriate and timely manner. If an employee isn’t performing, tell him or her immediately, rather than waiting until the only option left is firing the person. Give him or her the benefit of the doubt, listen to his or her concerns, and be open to emotion — remember you’ve had time to process your feelings, but this bad news is brand new to the other person.

Also, be straightforward and tell people exactly what is going wrong, so they know what they need to do to make changes and how success or failure will be measured.

Lastly, follow up – give your employee or team a reasonable amount of time to make the changes requested and then check in with them again to show you are aware of their progress. Ask questions, and make it clear you’re there to help. You want to always be an ally, even in a tough situation, since positive relationships are much harder to rebuild than a cancelled project or rough quarter.

4. Banish multitasking

Multitask is a misnomer – what we actually do is task-switch, and it’s no good. Humans can only do one cognitive task at a time, so “multitasking” is just about the worst mechanism for being efficient. Studies show task-switching can cost a person as much as 40% of productive time.

Instead of switching back and forth between projects, try following the OHIO principle: Only Handle It Once. This means if you start something, finish it before moving on to your next task. A great way to stick to the OHIO principle is to schedule blocks of time for you to check emails, respond to messages, check voice mails, or any other necessary tasks that pose distractions during the day. This way, instead of stopping everything to respond to an email every time you get a desktop notification (and incurring the extra time to find your place again in your work, try to remember what you were doing, etc.) you only check three times a day.

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If necessary, you can prevent distracting emails, texts, phone calls or websites that tempt you to task-switch. Turn off desktop notifications, put your phone on silent (and in a drawer, so it’s out of sight), and use applications that help you block distracting websites, like the SelfControl App for Mac users, or Cold Turkey if you run Windows.

5. Get to know your team

No matter how much you prefer to work alone, or how much of a genius you are, we all need other people to help us succeed. It’s not practical to do everything yourself, and it is simply true that opportunities come from other people — they don’t appear out of thin air. Authentic relationships are necessary for success, so instead of trying to build a relationship when you need something, start building those relationships now.

All it takes is an hour of your time: every week, take a peer or someone in your department out to coffee. Let them know it’s your treat and all you want to do is get together and chat. Ask them about their background, their goals, their career trajectory… become invested in who they are. When you get to know your work community, you will understand their personalities and work habits, and the better you’ll be able to work together.

On top of that, you’ll be investing in trust and good communication with the people who have the closest and biggest impact on your career success. The stronger your team relationships, the better the overall performance and the more successful you all become.

These five tips are simple, effective and help improve your career success trajectory, so there’s no time to waste – pick a tip to try out this week, get started, and watch yourself transform into a career superstar!

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Featured photo credit: 136:365 – I’s Kaptain Cookiedough!!/Nomadic Lass via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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