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Why your Elevator Pitch is important, and how to master it

Why your Elevator Pitch is important, and how to master it

Many people often hear the term Elevator Pitch and see it as a quick sales pitch to try and get your foot in the door. However, there is much more to it than that but first things first, what is an Elevator Pitch?

An Elevator Pitch is a quick, well-crafted (and often memorized) speech designed to sell a product, or yourself, in a very short time frame. It’s name, often credited to Ilene Rosenzweig and Michael Caruso, is derived from the idea of bumping into a senior staff member in an elevator and having to try and win them over by the time they’ve reached their floor. Thus Elevator Pitches tend to last between 30 to 90 seconds, and, when successful, end with an exchange of contact information and a continuation of the discussion. 

“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.” – Seth Godin

Why is it important?

So now you know what an Elevator Pitch is, the question is what makes it so vital to success within the world of work? There are several reasons:

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It Doesn’t Make Them Yawn

You may think you have the best idea in the world, or you are the best candidate for the job, but don’t overestimate the amount of interest they will have in you or your product. Your elevator pitch acts as a buffer, giving you the in and shows the value of you or your idea in the smallest timeframe possible.

It Organizes Your Thoughts

If you’ve ever been asked to describe something to someone without preparation, you’ll more than often find that you ramble on adding ideas here and there, or referring back to previous points. This makes explanation a tedious and lengthy process, even if they’ve explicitly asked you for the information. By preparing an Elevator Pitch not only do you have a script ready for whenever the opportunity arises, but it allows you to put down in writing why you think you’re the best candidate for the job, or why your company or product is the best of its kind. It organises your thoughts and allows you to critique the key points that you think make it/you a success. 30 seconds isn’t a long time, so making sure you include the points that’ll sweep someone off their feet is crucial.

Not only that, but still considering the personal element: by having an Elevator Pitch prepared it eases the anxiety of having to interact with someone new, and prevents you getting caught off-guard when someone asks “What do you do?” or “So, what’s your company?”

It Helps Identify Your Market

So you’ve decided on your dream job, or the sort of investor you would like, and now you’re on the hunt. Considering an Elevator Pitch allows you to question the language you need to use when talking to those you want to impress, as well as what sort of arguments and ideas will impress them. After all, language is a social construct tailored to every form of group, and in order to join the group you’ve got to speak the lingo.

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We’re In The Digital Age!

With the growth of social media, the internet, and fast-paced information, it has become more and more difficult to make new professional relationships. By crafting an Elevator Pitch it allows you to have a prepared script for developing new relationships. After all, it’s intention is to continue conversation after the 30-second timeframe, and to allow networking. It’s great to be prepared for the few minutes you might catch someone without headphones in their ears or reading their Kindle.

How to Put Together an Elevator Pitch

Now you know the importance of having a pitch ready, there are a few guidelines to consider when putting together a pitch to make it awesome. Not all of the following points are necessary, but all can be more useful in prompting further conversation:

Show them what you can do

If you’re representing a company, it’s normally best to open with the problem that the company solves as it offers something that might be of potential interest. If you’re representing yourself, it’s often best to open with some of your key qualifications or experiences. An example for a company may be:

Don’t you hate it when your internet keeps cutting out? We’ve offered internet services for 5 years, and have a 97% uptime – the best of all companies within the local area.

Problem, and solution! Or an opening for an individual may go a little like this:

Hey, [INSERT NAME]. I’m a post-doctorate studying the psychology of shopping behaviour.

A short sentence combining your area of expertise with your qualifications.

This isn’t a sales pitch, promise!

Disarm the recipient by making clear that your intentions are to continue the conversation more than to hard-sell them. This can be done by either stating what you can offer without asking if they have need for it, or if you’re selling yourself, by simply saying what your desired position or field of work/study would be. This is normally more easily highlight with an example, and so continuing from our internet provider analogy:

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Many of our customers seem to be very happy with the consistency and speed of our internet services.

You’re from Derby? Me too!

Drop hints and potential links to organisations, locations, and institutions. This allows for the potential to have something in common with the recipient – you may have studied at the same University, or grown up in the same town – but also allows for potential future networking as it allows them to consider people they may already know from these links.

How about you?

Not forgetting that the role of the Elevator Pitch is to entice future conversations, it is normally best to end asking a question or for the opinion of the recipient. The easiest is often, “What about yourself?” but it could be more specific to what your pitch is related to. If we continue with the Internet provider example, you could end with the question, “Do you ever have problems with your internet?” or “Out of curiosity, which provider are you with? And why did you choose them?” These tend to be less successful than the more open question I mentioned formerly.

And there you have it – you’ve crafted your pitch, rehearsed it in the mirror, and are ready for any opportunity the world may throw at you. Half the success of sales, or gaining investments or work, often lies in seizing opportunities. Master your pitch, and become the person you want to be. Good luck!

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Featured photo credit: Unsplash via unsplash.imgix.net

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Last Updated on September 23, 2020

Do What You Love and Love What You Do to Achieve More

Do What You Love and Love What You Do to Achieve More

Are you waking up each day looking for that perfect thing, activity, or job that will make your life work? Or, maybe you are looking for that perfect relationship. Once you “get” this new thing that will allow you to do what you love, you are sure that you will be happy forever.

In reality, life doesn’t work like that, and we would probably get bored if it did. There is likely no one thing, experience, or activity that will keep you feeling passionate and engaged all the time. What’s important is staying connected to what you love and continuing to grow in the process.

Here, we’ll talk about how to get started doing what you love and achieving more in life through the motivation it brings. Doing this doesn’t have to take a long time; it just takes determination and energy.

Most People Already Know Their Passion

So many people walk around in life “looking for” their passion. They look for it as if true passion is some mysterious thing that is difficult to find and runs away once you find it. However, the problem is rarely lack of passion.

Most of us already know what we love to do. We know what excites us, even if we haven’t done it for years. Instead, we focus on what we think we “must” do.

For example, maybe you love building model cars or painting pet portraits. Yet, each day you work a completely unrelated job and make no time for the activity you already know you love. The truth is you probably don’t need to find your passion; you just need to start doing what you already know you’re passionate about[1].

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No Activity Is Exciting All the Time

Even people who are living their dream lifestyle or working their dream job don’t love it all the time. Every job or lifestyle has parts of it that we won’t like.

Let’s say your dream is to become an actress, and you succeed. You may not enjoy the process of auditioning and facing rejection. You may experience moments of boredom when you practice your lines over and over again. But the overall experience is totally worth it.

Most of life is like that. Don’t set yourself up for disappointment by demanding that life be perfect all the time. If things were perfect and easy, you would ultimately stop learning and growing, and life would begin to lack even more meaning in that case.

Be grateful for both the good and bad moments as they are both entirely necessary if you genuinely want to do what you love and love what you do.

Doing What You Love May Not Be Easy

Living a life you love is unlikely to be easy. If it was, you would not grow very much as a person. And, if you think about a great book or movie, the growth of the main character is what matters most.

What if the challenges you meet along your path to living a life you love were designed to make you grow as a person? You may actually start looking forward to challenges instead of dreading them. An easy life hardly ever makes a compelling story.

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If you struggle to overcome challenges, try writing them down each time you encounter one. Then, write down three ways you could tackle it. Try one, and if it doesn’t work, try another. This way, you’ll learn what does and doesn’t work for you.

How to Do What You Love

There are many small steps you can take to ensure you are making time to do the things you love. Start with these, and you’ll likely find that you’re already on the right track.

1. Choose Your Priorities Wisely

Many people claim they want to do something, yet they don’t do it. The truth is they might not really want to do it in the first place[2].

We all end up following through on what matters most to us. We make decisions moment by moment about what we need to focus on. What we choose to do is what we deem most important in our lives.

If there is something you claim you want to do but you don’t do it, try asking yourself how much you really want it or where it’s currently placed on priority list. Are there other things you want more?

Be honest with yourself: what you currently do each day is a reflection of your priorities. Recognize that you can change your priorities at any time.

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Make a list of your priorities. Really take the time to think this through. Then, ask yourself if what you are doing each day reflects them. For example, if you believe your top priority is spending more time with your family, but you consistently take on extra hours at work, you’re not really prioritizing things in the way you think you are.

If this is happening, it’s time to make a change.

2. Do One Small Thing Each Day

As stated above, doing what you love doesn’t have to mean finding that perfect job that makes you want to jump out of bed in the morning. If you want to do what you love, start with one small thing each day.

Maybe you love reading a good book. Take ten minutes before bed to read.

Maybe you love swimming. Get a membership at the local YMCA, and go there for thirty minutes after work each day.

Dedicating even a short amount of time to something that brings you joy each day will improve your life overall. You may find that, over time, a career path related to what you love to do pops up. After doing the thing you love each day, you’ll be more than prepared to take it on when the opportunity arises.

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If you need help making time for your passions, check out this article to get started.

3. Prepare to Make Sacrifices

If you are an exceptionally busy person (aren’t we all?), you may have to make sacrifices in order to make space for the things you are passionate about. Maybe you take on less extra hours at the office or take thirty minutes away from another hobby in order to develop another that you enjoy.

Looking at your priority list will help you decide what can get put on the back burner and what can’t. Remember, do this thinking about what will help you feel good about how you’re spending your time. 

For example, if you love writing but rarely make time for it, consider getting up 30 minutes earlier than normal. Or instead of browsing your phone for 30 minutes before bed, you can write instead. There is always a way to find time for what you love.

Final Thoughts

If you love what you do, each day becomes a joyful adventure. If you don’t love what you are doing, life feels like a chore. The best way to achieve success is to design a life you love and live it every day.

Remember, doing something you love doesn’t have to include big gestures or time-consuming projects. Start small and grow from there.

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Featured photo credit: William Recinos via unsplash.com

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