Advertising
Advertising

Why your Elevator Pitch is important, and how to master it

Why your Elevator Pitch is important, and how to master it

Many people often hear the term Elevator Pitch and see it as a quick sales pitch to try and get your foot in the door. However, there is much more to it than that but first things first, what is an Elevator Pitch?

An Elevator Pitch is a quick, well-crafted (and often memorized) speech designed to sell a product, or yourself, in a very short time frame. It’s name, often credited to Ilene Rosenzweig and Michael Caruso, is derived from the idea of bumping into a senior staff member in an elevator and having to try and win them over by the time they’ve reached their floor. Thus Elevator Pitches tend to last between 30 to 90 seconds, and, when successful, end with an exchange of contact information and a continuation of the discussion. 

“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.” – Seth Godin

Why is it important?

So now you know what an Elevator Pitch is, the question is what makes it so vital to success within the world of work? There are several reasons:

Advertising

It Doesn’t Make Them Yawn

You may think you have the best idea in the world, or you are the best candidate for the job, but don’t overestimate the amount of interest they will have in you or your product. Your elevator pitch acts as a buffer, giving you the in and shows the value of you or your idea in the smallest timeframe possible.

It Organizes Your Thoughts

If you’ve ever been asked to describe something to someone without preparation, you’ll more than often find that you ramble on adding ideas here and there, or referring back to previous points. This makes explanation a tedious and lengthy process, even if they’ve explicitly asked you for the information. By preparing an Elevator Pitch not only do you have a script ready for whenever the opportunity arises, but it allows you to put down in writing why you think you’re the best candidate for the job, or why your company or product is the best of its kind. It organises your thoughts and allows you to critique the key points that you think make it/you a success. 30 seconds isn’t a long time, so making sure you include the points that’ll sweep someone off their feet is crucial.

Not only that, but still considering the personal element: by having an Elevator Pitch prepared it eases the anxiety of having to interact with someone new, and prevents you getting caught off-guard when someone asks “What do you do?” or “So, what’s your company?”

It Helps Identify Your Market

So you’ve decided on your dream job, or the sort of investor you would like, and now you’re on the hunt. Considering an Elevator Pitch allows you to question the language you need to use when talking to those you want to impress, as well as what sort of arguments and ideas will impress them. After all, language is a social construct tailored to every form of group, and in order to join the group you’ve got to speak the lingo.

Advertising

We’re In The Digital Age!

With the growth of social media, the internet, and fast-paced information, it has become more and more difficult to make new professional relationships. By crafting an Elevator Pitch it allows you to have a prepared script for developing new relationships. After all, it’s intention is to continue conversation after the 30-second timeframe, and to allow networking. It’s great to be prepared for the few minutes you might catch someone without headphones in their ears or reading their Kindle.

How to Put Together an Elevator Pitch

Now you know the importance of having a pitch ready, there are a few guidelines to consider when putting together a pitch to make it awesome. Not all of the following points are necessary, but all can be more useful in prompting further conversation:

Show them what you can do

If you’re representing a company, it’s normally best to open with the problem that the company solves as it offers something that might be of potential interest. If you’re representing yourself, it’s often best to open with some of your key qualifications or experiences. An example for a company may be:

Don’t you hate it when your internet keeps cutting out? We’ve offered internet services for 5 years, and have a 97% uptime – the best of all companies within the local area.

Problem, and solution! Or an opening for an individual may go a little like this:

Hey, [INSERT NAME]. I’m a post-doctorate studying the psychology of shopping behaviour.

A short sentence combining your area of expertise with your qualifications.

This isn’t a sales pitch, promise!

Disarm the recipient by making clear that your intentions are to continue the conversation more than to hard-sell them. This can be done by either stating what you can offer without asking if they have need for it, or if you’re selling yourself, by simply saying what your desired position or field of work/study would be. This is normally more easily highlight with an example, and so continuing from our internet provider analogy:

Advertising

Many of our customers seem to be very happy with the consistency and speed of our internet services.

You’re from Derby? Me too!

Drop hints and potential links to organisations, locations, and institutions. This allows for the potential to have something in common with the recipient – you may have studied at the same University, or grown up in the same town – but also allows for potential future networking as it allows them to consider people they may already know from these links.

How about you?

Not forgetting that the role of the Elevator Pitch is to entice future conversations, it is normally best to end asking a question or for the opinion of the recipient. The easiest is often, “What about yourself?” but it could be more specific to what your pitch is related to. If we continue with the Internet provider example, you could end with the question, “Do you ever have problems with your internet?” or “Out of curiosity, which provider are you with? And why did you choose them?” These tend to be less successful than the more open question I mentioned formerly.

And there you have it – you’ve crafted your pitch, rehearsed it in the mirror, and are ready for any opportunity the world may throw at you. Half the success of sales, or gaining investments or work, often lies in seizing opportunities. Master your pitch, and become the person you want to be. Good luck!

Advertising

Featured photo credit: Unsplash via unsplash.imgix.net

More by this author

Kerim Hudson

Unemployed

10 Email Mistakes Everyone Should Avoid How To Steal The Spotlight At An Interview Why your Elevator Pitch is important, and how to master it 10 Tips On How To Craft A Perfect Resume What You’ll Learn From Starting Your Own Business

Trending in Work

1 19 Ways to Improve Creative Thinking Skills in the Workplace 2 How to Quit Your Job That You Hate and Start Doing What You Love 3 Top 10 Online Learning Sites To Advance Communication Skills at Work 4 8 Things to Remember When You Don’t Know What to Do with Your Life 5 How Teamwork in the Workplace Boosts Morale and Delivers Results

Read Next

Advertising
Advertising

Last Updated on October 9, 2018

19 Ways to Improve Creative Thinking Skills in the Workplace

19 Ways to Improve Creative Thinking Skills in the Workplace

Our world is changing at faster pace than ever. In order to keep up, we are continually adapting to new technology and the changing industries.

Employers are looking for employees who can solve problems, think creatively and be a leader in every situation.

These 19 tips will help you find ways to improve creative thinking skills. You can also use these skills to gain credibility as a leader in the workplace:

1. Set limitations

In order to increase your own creative thinking, it helps to set limits for yourself, so you have to think outside the box to come up with solutions.

Set deadlines, budgets or any other type of limitation to increase your creative problem solving. This will build your credibility as a creative problem solver as you come up with innovative solutions.

2. Change things up

If you find yourself falling into a rut and doing the same thing every single day, then you will likely struggle to come up with new ideas. This is why it is important to change things up in your routine and break out of your rut.

Get your creative juices flowing by exercising at a different time, or trying something new for lunch. Move your desk to a different position or change your personal workspace.

Any of these changes will help spark your mind and get the new ideas pumping again.

3. Listen and care about others

When you show that you care about others and listen to their ideas and thoughts, they will trust you more.

“Leaders who listen are able to create trustworthy relationships that are transparent and breed loyalty. You know the leaders who have their employees’ best interests at heart because they truly listen to them.” — Glenn Llopis

Listening to your coworkers allows them to be more open with you and feel that they can take risks and be creative.

Discussing ideas with your coworkers will not only help you improve creative thinking techniques, but also set the environment for a more creative office.

4. Find good mentors/critics

If you want your creative work to improve, then you need to find a good mentor or critic who can give you positive feedback and help you to keep moving forward.

As your work improves over time because of your dedication and your mentor, people will hold you in greater respect.

Every type of creative work takes several drafts before it is ready to go. With your mentors, you can find ways to continually improve your work. Ed Catmull, president of Pixar said:[1]

Advertising

“Early on, all of our movies suck. That’s a blunt assessment, I know, but I… choose that phrasing because saying it in a softer way fails to convey how bad the first versions of our films really are. I’m not trying to be modest or self-effacing by saying this. Pixar films are not good at first, and our job is to make them go… from suck to non-suck. We are true believers in the iterative process – reworking, reworking and reworking again, until a flawed story finds its throughline or a hollow character finds its soul.”

Use your mentor’s knowledge to bring your first drafts to life.

5. Try and fail, a lot

The best way to get better at things is to keep trying and failing until you improve. This enhances your creative thinking and shows your coworkers that you don’t give up easily and are willing to improve.

The ability to take failure and turn it around is one of the best qualities of any leader.

The Harvard Business Review reported:[2]

“Darden Professor Saras Sarasvathy has shown through her research about how expert entrepreneurs make decisions, they must make lots of mistakes to discover new approaches, opportunities, or business models. She frequently references Howard Schultz who, when he started Il Giornale in Seattle, the company that Schultz used to later buy the original Starbucks brand and assets, the store had nonstop opera music playing, menus written in Italian, and no chairs. As Schultz has often said, “We had to make a lot of mistakes” before discovering a model that worked.”

6. Be consistent (no tortured artists here)

When you think of creativity, an image of a broken-hearted artist or alcoholic writer may come to mind. Many people today associate creativity with isolation, despair, alcohol and inconsistency.

Just picture Jay Gatsby.

While that is good for drama, that’s not really how creativity works. Creativity is fostered through consistent effort. Put in the work everyday and you will find your creative muscles and credibility will grow.

As a leader in your workplace, you need to show consistency in everything you do, not just your own work, but throughout the company to build your business’s credibility.

7. Be honest to yourself and others

Acting dishonestly is one of the fastest ways for you to lose your credibility. Always be honest to the people around you and to yourself.

If your coworkers feel that they can trust you, then they rely on you more and work with you better. Honesty is what builds a solid foundation for a successful workplace.[3]

During the creative process, it is important to be honest to yourself. It’s easy to get carried away with fantastic ideas but you will need to learn to be honest with yourself about what is and is not possible.

8. Collaborate

The best work usually comes from teamwork. Katherine W. Phillips said,[4]

“The fact is that if you want to build teams or organizations capable of innovating, you need diversity. Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving.”

Show your coworkers that you value their efforts and perspective. By working together, you can create new ideas and make something better than you ever have before.

Collaborating will not only improve your own creative thinking but will create a bond between you and your team.

9. Use humor

As a leader, you want your coworkers to feel comfortable to be creative and open-minded.

Humor has been proven to help people to relax and feel more willing to try something new and helps foster creativity.[5]

To improve your own credibility and help others gain confidence in their own creative thinking, use an appropriate sense of humor to lighten the mood when needed and to get those creative juices flowing.

10. Be vulnerable

This goes along with being honest with yourself and others. To be a creative thinker, then you have to be willing to fail, admit your failures and be open to receiving critique.

This can be difficult especially in a workplace where you want to show your strengths instead of weaknesses, but by admitting yo ur weaknesses and being open to others, your credibility will grow as your coworkers know that you listen and are adaptable.

Take a look at this article to find out Why Showing Vulnerability Actually Proves Your Strength.

11. Have meaningful conversations

Creative people love to have meaningful conversations. This is the best way to gain a new perspective.

You have had a certain amount of experiences that have shaped the way that you see the world. But everyone around you may have different perspectives. By engaging with these people, you can learn more about their views. Try to walk in their shoes and understand their perspectives, especially if you disagree.

Steer clear of shallow small talk and discuss bigger and more meaningful topics with those around you. Ask about their experiences, their hopes, their opinions and you will gain new perspectives that will assist your creative thinking.

12. Be constantly learning new things

Some of the greatest minds in the world (Bill Gates, Oprah Winfrey and Mark Zuckerburg) have said they dedicate at least five hours every week to learning new things.

They are passionate about growing their minds and learn about everything from nuclear physics to politics. As they learn about different topics, they look for ways to apply what they have learned to their own industry.

Start your own educational journey today by finding some books you would like to read or finding high-quality articles online about each topic.

Keep in mind your own industry and how you can apply what you learn to your job. You never know all the different ways astronomy can help your marketing efforts.

Advertising

13. Experience it all

Steve Jobs once said that creativity comes from experience.[6] The more experiences you have, the better connections you will be able to make to find solutions.

Try to experience as many things as possible. You don’t have to go on some huge trip around the world to have more experience; simply meeting new people and trying new things will give you more experience that will build your creative skills.

14. Give yourself some love

When I was younger, I was given the advice to take the time everyday before I went out for the day to ensure I felt good about myself and fully confident. Sometimes this took the shape of wearing a new pair of shoes or writing in my journal that morning.

I was told if I could take the time to prepare myself for the day, then I could focus all of my energy on the people around me. This is something that great leaders do today.

Take the time to rest and prepare for the next day, so you can throw yourself into your creative work and help those around you.

Self-care can be whatever it is that you need: a hot bath, going to the gym, walking your dog, reading, the list goes on and on. Figure out what energizes you, and do it as often as needed.

15. Take ownership

Accountability fosters your creative thinking because you know that others will see your work and know whether you did it well or not.

Creativity works best under some pressure, so take your projects seriously by taking responsibility for them.

Your coworkers will have greater respect for you as you take ownership for your work projects, even if you are disappointed in the results.

16. Be reflective

Hindsight is 20-20, so by looking back at past successes and failures, you can get new ideas for your work.

Reflecting is a part of the creative process and will help you as you continue to create and work. Learning from the past sets an example for your coworkers and will improve your credibility among your colleagues.[7]

“Creativity requires us to be confident in our areas of practice, whatever they may be. And reflection is an indispensable part of observing, developing, digesting and being in dialogue with our creative ’self’.”

17. Communicate

Communication is key to any good relationship and this includes the relationships between you and your coworkers.

Notice how your coworkers handle critique and find the best way to give them constructive criticism. Notice how your coworkers handle conflict, and find a positive way to help each of them through it.[8]

“Effective communication is one of the key prerequisites for a thriving workplace. It drives fast, clear and precise flow of information between individuals and groups. A lack of proper communication can greatly decrease productivity.”

Communication is a skill that is vastly underestimated and incredibly useful in the workplace. As you develop this skill, you can become an impressive creative leader.

18. Meet deadlines

We have all experienced those coworkers who can’t meet a deadline with their projects. It can be frustrating and throw off everyone else’s work.

To be a credible leader, don’t be that person.

I’ve already mentioned that creativity works best with a little bit of pressure. When you try to meet deadlines, you force yourself to come up with creative ideas.

Use your creative thinking to finish your projects on time, so you can meet your deadlines.

Your coworkers will know that they can count on you to get the job done on time, which will likely lead to you getting more projects.

19. Respect others

No matter how brilliant you are, if you don’t show respect for the people around you, your credibility in your workplace will suffer.

The opposite is true as well, if you show respect to each of your coworkers, your credibility as a leader will grow.

Michigan Ross Professor Jane Dutton who has conducted research on the impact that mutual respect has on creativity said:[9]

“Across our studies, we demonstrate that respectful engagement is more than simply a nice way to interact, but is a catalyst and cultivator of creativity.”

By creating a friendly workplace, not only your creative thinking will improve but also everyone around you. With a work environment of mutual respect, ideas can develop into something incredible.

The bottom line

Creative thinking and leadership abilities are some of the top skills that employers are looking for. Start applying these 19 tips to your work, and you will see great results in your own work and with your coworkers’ work.

Featured photo credit: Pexels via pexels.com

Reference

Read Next