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Why Working In A Small Company Kicks Ass

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Why Working In A Small Company Kicks Ass

Studies have shown that the happiness of a person in their job starts to decrease dramatically after the firm passes one hundred employees. What is it about small companies that makes us so happy? I can’t tell you the number of entrepreneurs that went to found their own business because life at the big company basically sucked. Opportunities you spent years building up to — gone. Credit for your efforts — nowhere. A feeling of value in the machine — hell no. My personal experience in co-founding Twoodo and knowing many people who made the switch over the years adds substance to the hypothesis.

It used to be that large companies offered security and perks that small companies couldn’t live up to. However, those old stereotypes are disappearing as small companies (past the early stage of development) are stepping up with equal or better contracts.

small-biz-office-culture

    What is a “small company” anyway?

    There’s the micro company (1 – 10 employees) and then the small company (<50 employees) (European Union). In the USA it depends more on the firm turnover. You can take a look at the overview of how every country in the world defines a small company here. Small companies are often lumped in with medium companies and called SMEs (small medium enterprises).

    What are scientists saying about small companies?

    The paper finds that Generations X and Y are seeking equivalent values and satisfaction outcomes from SMEs. It is seeking very caring, environmentally concerned, and sensitive SMEs.Tangible and intangible benefits, empowerment and respect, workplace involvement, concern for employee welfare and supportive management are critical. (City College Thessaloniki, Greece)

    From this study, we can see that there is a shift from “climbing the corporate ladder” to searching for fulfilling and meaningful jobs. This is healthy — there is only so much room at the top in any case. It also means people aiming for jobs that they are happier in, and happier employees mean better quality work and higher proclivity to voluntarily lend a hand in times of crisis or be more flexible. Perhaps lessons handed down from our parents in the 70s, 80s, and 90s have pushed us to find more appropriate jobs, rather than jobs that have a high financial reward.  Or perhaps the expansion of the worldwide middle class has impacted on choosing our careers less out of fear and more out of satisfaction.

    What makes small companies so successful at being great places to work? 

    The secret sauce for a great small company seems to be how it is managed. Logically, it is easier to properly manage a small group of people than a large group. Here’s a table from another study that defined five statements that impacted on employee satisfaction (ref: International Human Resource Management Journal, 2007):

    1) Working here is informal and relaxed.

    2) Working here is like being part of a team/family.

    3) Company success is shared by all employees.

    4) I would leave this company if offered another/similar job.

    5) Employees are treated fairly by management.

    results-study-work-for-small-company

      The conclusions from this show that people generally:

      • don’t want a highly-formalized workplace.
      • have an emotional need to feel like an integral part of the success of the company.
      • need to feel appreciated and close to their work colleagues.
      • react well if they perceive management to treat everyone equally.

      It really boils down to a question you must ask yourself every day: WHY AM I DOING THIS JOB?

      Most of your (fully-functioning) adult life you are going to be at your job. It should be the perfect fit.

      A survey of 200 UK graduates commissioned by Give A Grad A Go found:

      • 91% believed big corporations paid more.
      • 79% felt they provided greater job security.
      • 74% felt they offered better career progression. 

      But they felt that SMEs:

      • encouraged creativity in the workplace (95%).
      • provided greater job satisfaction (82%).
      • encouraged a better work ethic (75%).
      • provide a better work-life balance.

      does-management-notice-me

        Does management notice me?

        Not only will working in a small company give you access to all levels of management, but decisions will be made faster and progression will be more visible. Your part in the operation will be more obvious and therefore more motivating. You won’t be restricted by department or hierarchy. Ideas on the fly can be pitched and discussed without needing to book formal meetings with the boss-man. The inevitable variety of the job will also keep your mind stimulated (and improve your general learning capabilities).

        AND — you get to skip all those corporate networking events :D

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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