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Was Your Resume Rejected? Here’s What to Do Next

Was Your Resume Rejected? Here’s What to Do Next

You’re whipping your resume into shape for 2014, and you’ve done everything to make the document more appealing. You’ve even applied all the recruitment tips to the t.

You’re now waiting for the right opportunity to send your shiny resume off to a dream employer who’ll be floored by your awesomeness.

Sadly, there are several hiccups before that can happen. Most employers will spend about 5–7 seconds on your resume, and that too if you’re among the first few applicants received 200 seconds after the job is posted (yes, that’s 200 seconds only!)

If you do manage to hit “Send” in those first few minutes, there’s a huge chance you’ll be looked up online (68% employers will search for you on Facebook), so you want to make sure your after-party video does not make it to YouTube.

One spelling mistake and you’ve lost your only chance.

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But that’s not all—once you do take care of all the possible road blocks, you have a new problem.

How do you stand out from the crowd who have put equal amount of effort and care in their resumes?

The answer is simple. You must do what most of your competition hasn’t thought of yet: Embrace the technology of Interactive Resumes.

Needless to say, an interactive resume (when done right) will get you far in the fiercely competitive race for a job than a plain, boring one.

For starters, interactive resumes let you show your personality to your prospects. You become “more human” and less of a faceless applicant (that said, do not put a photo on your resume ever—research states that 88% of employers will reject you if you have a photo on the document).

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Secondly, with interactive resumes, you get to show your creativity, which could well be the deciding factor between you and the next person.

But before we delve further, let’s first take a look at what it means to build an interactive resume.

Just What Is an Interactive Resume?

This question can be best answered using an example. Check out Robby Leonardi’s Mario-inspired resume here to get an idea.

An interactive resume, unlike the traditional ones, is a website created with the sole purpose to showcase your skills, knowledge and abilities so far. Think of it as your store-front where you put your best wares for sale.

Interactive resumes are also known as multi-media resumes which include audio, text, video, links and graphics that give you a lot of room to play and build credibility.

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But don’t be mistaken—your resume doesn’t have to be over the top and scare off the employer. Some industries may not be ready for a fluorescent-themed animation (is anyone ready for that?) but if subtly done, by mixing creativity and fun, you can build a cool resume that captures your prospect’s attention, such as this one.

More Benefits of Interactive Resumes

1. You always know what happens to your application.

With most text-based resumes, you have no idea if the document was ever opened. If you never heard from the employer, how do you know if they even looked at your application?
Since an interactive resume is basically a website, you can track the number of clicks and the most popular links on your resume using monitoring services such as Click Meter.

2. You can update your resume instantaneously.

With traditional resumes, once you’ve sent it away to the employer, you won’t be able to send them an updated version (unless you’re asked for one).

With an interactive resume however, you can almost instantly make changes and keep your career history updated for head-hunters.

3. You can make informed decisions based on the clicks.

Let’s say you have a link to your YouTube video on your resume. If you notice employers clicking the link and staying on your YouTube page a lot, then you can make the smart decision to keep adding/updating your videos.

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4. You prove you’re comfortable using new technology.

One of the selling points, especially for older job-hunters, is the ability to stay abreast with technology. If you’re a graphics designer looking for a job, an interactive resume can give you an edge over competition.

The Downsides

Like everything in life, interactive resumes come with their own set of flaws. One could be the industry you’re applying in is not yet ready to face such interactivity. For such industries, bring in a moderate level of interactivity with hyperlinks to your blog and website.

Another possible down-side could arise when head-hunters compare different resumes. They could have a hard time comparing your interactive resume with other text-based ones, so much so that they might give up on reading yours.

How to Create Interactive Resumes?

Okay, you’re now convinced and ready to give interactive resumes a go. The question naturally arises “Just how do I create these beautiful resumes? Do I have to learn to code?”

Thankfully, there are services that do the most work for you. So no, you don’t have to learn coding. This tool lets you create interactive resumes for free and you don’t need to download any additional software either.

Your Turn

Have you ever built an interactive resume for a job? How did it go? Share your experiences with us in the comments below!

Want more? How to Make Your Resume Stand Out From the Crowd.

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

Reference

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