Advertising
Advertising

What Recruiters Pay Attention To For Your LinkedIn And Online Profile

What Recruiters Pay Attention To For Your LinkedIn And Online Profile

For recruiters, both professional and casual social media sites alike are very common sources for potential job candidates. When recruiters seek out the most ideal candidates for an interview or job offer, they use sites like LinkedIn and Facebook to gather information that – in addition to resumes – will contribute significantly to their hiring decision.

Of course, not every aspect of your online profile will be of concern to recruiters. Your number of friends or your relationship status will never more important than job-related areas like recommendations and personality, the latter of which is gathered through your consummate social media presence.

Advertising

1. Personality is Preferred

On LinkedIn, it’s recommended to limit news feed updates or conversations to a more professional standard. To attract the attention of job recruiters, you should join various LinkedIn groups in a field of your interest, while contributing quality interactions by commenting on news items in that group’s news feed. An example of quality interaction is sharing a niche-related infographic or news story. This will show recruiters that you are genuinely interested and knowledgeable in that particular field.

On Facebook, personality is expressed more naturally, via hobbies and conversations with friends. Via your privacy settings, most people have information like wall posts, friends and interactions set to private, so only friends can see. Doing this is fine even when job hunting, as job recruiters use Facebook more to validate personal interests through your liked pages. Some recruiters will browse through your photos to get a better assessment of your lifestyle, as well.

Advertising

2. Profile Completeness is Essential

Job recruiters like to see candidates that fill out every aspect of their profile. On LinkedIn, this is easy due to the site’s pop-up reminders that show your profile completion. Aim for 100% profile completeness, as this will look good to recruiters while also making your profile more searchable, which is another aspect that recruiters look for. If a recruiter sees that a job candidate has no or little online presence, they will very frequently perceive it as a weakness.

3. Recommendations and Endorsements Are Key

LinkedIn recommendations and endorsements are both highly-utilized bits of information by job recruiters, since it is the most accurate representation on social media of how the job candidate is perceived by his/her peers in specific fields. Endorsements are valuable because they elaborately express why the job candidate is qualified and easy to work with, while recommendations show how renowned that candidate is in specific fields and what their various talents are.

Advertising

4. Share Success Stories

Yes, recruiters want to see your job history. But they also want to see what you accomplished while there. Success stories are a great way to show why you are a valued employee. If possible, use numbers to emphasize your success in a particular role, such as “boosted overall sales by 50%” or “was directly responsible for the signing of 30 new clients in a one-month span.” This gives recruiters a way to quantify your success, which is useful when they are comparing potential job candidates.

5. A Professional Picture

Having a casual photo on Facebook is fine and expected. However, it’s recommended to use a professional looking photo on LinkedIn, as it will show recruiters that you take your professional life seriously. It’s not necessary to get a professional head shot done. Instead, look at employees’ LinkedIn accounts within the company you’d like to work at and use their photos as reference for your new head shot.

Advertising

Social media provides job recruiters more options than ever to fill positions, so it’s important to emphasize the points above to stand out from the rest of the pack. Doing so will ensure that your social media profiles are as visible and recruiter-friendly as possible so you can net your potential dream job.

Featured photo credit: Nan Palmero via flickr.com

More by this author

20 Money-Saving Hacks for Parents 20 Things All Mothers Need to Hear 12 Jaw-Dropping Vacation Spots That Will Leave You Awestruck The 20 Most Enjoyable Companies to Work For 40 Creative Ads That Will Inspire You

Trending in Work

1 50 Great People To Follow On LinkedIn, No Matter Your Industry 2 10 Most Successful Entrepreneurs and What We Can Learn from Them 3 How to Switch Careers and Get Closer to Your Dream Job 4 9 Tips for Starting a New Job and Succeeding in Your Career 5 How to Swiftly Make a Midlife Career Change

Read Next

Advertising
Advertising
Advertising

Last Updated on May 22, 2019

50 Great People To Follow On LinkedIn, No Matter Your Industry

50 Great People To Follow On LinkedIn, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

Advertising

Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

Advertising

21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

Advertising

31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

Advertising

43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

More Articles About Successful People

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Read Next