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Personal Branding Basics

Personal Branding Basics

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    Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you’re a brand. Like corporate and product brands, you’re able to use the same marketing strategies to build your brand, get recognized and leverage it to either sell products, get a job or become a celebrity in your niche. There are two main reasons why individuals, like you and me, are labeled as brands.

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    Why we have brands

      1. We’re all judged based on impressions. And the first impression usually depicts whether you end up dating a girl or guy or whether you get a job or not. Offline, just about everyone we meet will analyze us and decide whether they want to be friends or not. Sometimes it may be on appearance alone and other times, it could be based on a single conversation. People label us based based on personality, appearance and what we actually do for a living.Online, first impressions work quite differently because our brands are spread out on social networks, blogs and more. The first time someone “meets us” could be after searching for your name on Google or Facebook. Based on the first result for your name on Google, they will make a decision whether they want to talk to you or not. Based on your Facebook picture, you may have another contact or not. In this way, we are attracting and repelling certain types of people, without feeling the pain of rejection (one reason why people like online dating).
      2. We’re all salespeople. People typically don’t purchase product brands that they haven’t heard of. You won’t get opportunities from those who have never heard of your name and in the same respect, you’ll have trouble securing venture capital if you can’t sell your product (and yourself). At work, we have to sell our ideas to our management, in order to take on new projects and prove ourself. Even with our circle of friends, we are forced to influence them to go see a certain movie or grab a bite to eat. We sell everyday, yet most of us don’t look at ourselves in the mirror and say “I’m in sales.”

      What this means for us

      A brand is an opportunity to have meaning in your life and to stand out from everyone else around the world. You, yes you, have unique attributes that no one else has. Some of you have discovered what you’re strengths or talents are, while others have either been afraid to reveal them or are still trying to locate them.

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      The idea of “brand you” (i.e. how we market ourselves to others) is a proven way to position yourself in a niche and become known. The benefits are that people will come to you for your expertise, and the jobs will follow. By investing in your personal brand, you’re able to do more, with less, especially using the power of social media, and succeed beyond your wildest dreams.

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      Questions you need to ask yourself

      Before embarking on your personal branding journey, here are a few questions that will help you learn more about yourself, what you want to do and steer you on the right path to success:

      1. If you could do one thing for the rest of your life what would it be?
      2. What was your favorite class in college?
      3. Who is your rolemodel and what makes him or her so great?
      4. Describe yourself using 5 attributes (ex. intelligent, vocal, brave)?
      5. Name 3 strengths and 3 weaknesses that you have.
      6. How have people labeled me in the past?
      7. Am I passionate about my current job/career path?
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      Last Updated on July 18, 2019

      How to Sharpen Your Transferable Skills For a Swift Career Switch

      How to Sharpen Your Transferable Skills For a Swift Career Switch

      Most people grow up with dreams to go to college and graduate with high-paying job offers waiting for them the week after graduation. Others may favor non-traditional career paths. But the desire is the same: to find a job we love where compensation is commensurate with experience.

      However, plans change. For instance, what started out as a dream to be a surgeon is cut short by a nasty injury and you’re debating how to transition into a new role. Or you might be facing being let go from your current employer and are anxious about “options out there.”

      Whatever the case may be, switching careers can be intentional or unintentional. What matters is that you’re well-prepared, and the only way to do so is to learn new skills — hone in on your transferable skills.

      Why Hone in on Your Transferable Skills?

      There are several reasons you need to develop these skills if you want to go far in life and your career. In a nutshell, honing in your your transferable skills can lead to:

      Better Job Offers

      Continuous assessment and improvement of your skills widens the pool of job offers for you to make selections from. You’re no longer tethered to one industry as you’re able to lead your career by design, not by default.

      People with transferable skills on a resume also open up opportunities for more potential employers.

      Increase in Pay and More Responsibilities

      You’ve heard the saying “with great power come great responsibility.” In your case, transferable skills make you more marketable to employers which could lead to pay raises.

      Although this isn’t an automatic process– you have to be proactive about what you want in the marketplace, there is a chance that these pay raises will come with change in titles and roles.

      A Shot at Entrepreneurship

      Yes, changing career paths also includes the possibility of working for yourself. With these skills and work experience, you could live anywhere in the world and design a life and career you want.

      We’ve talked about why you need to strengthen your transferable skills but what are some these skills, and how can you work on them?

      13 Tips to Sharpen Your Transferable Skills

      1. Update Your Resume

      You might be surprised to know this but yes, updating your resume is a skill. The very first thing you should do while thinking about switching careers is to highlight attributes that make you very desirable candidate to employers.

      Think about your volunteer experiences, freelance projects, and school projects. Although they might seem insignificant, they demonstrate your ability to deliver results that several companies are looking for.

      While you might have held several positions since college, switching careers will require you to have a different type of resume.

      There are three different types of resumes: functional, chronological, and a combination resume. However, if you are looking to switch careers you’ll want to have a functional resume. A functional resume is strengths-based that emphasizes skills that are transferable rather than a collection of dates and job titles.

      2. Brush up on Your Communication Skills

      Every attempt to get ahead in business and in life starts with the need to communicate effectively. Whether it is interpersonal, intercultural, or multi-generational, the ability to be seen and heard while respecting the boundaries of work relationship matters.

      That’s why it’s one of the top skills you need to master. Strong communication skills allows you to effectively tailor your messages to specific audiences, which will make you a stronger asset to any organization.

      To hone this skill:

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      Pay attention to your listening skills. To communicate effectively, you need to first learn how to understand others.

      Your ability to decode overt and implied messages, no matter how nuanced they are, is key to knowing how to foster deep relationships with others.

      This article can also give you effective ways to enhance your communication skills:

      How to Master Effective Communication Skills at Work and Home

      3. Learn Technical (or Business) Writing

      Another form of communication, writing, is a skill that can take you anywhere.

      Companies communicate a lot through written memos, emails, newsletters, and other audio-visual means. But at the crux of this all is someone or some people who are tasked with translating the organization’s vision into statements anyone can understand.

      To hone this skill:

      Consider taking some free or paid classes online. You can accomplish this through several community colleges or online platforms like Lynda, Udemy or edX .

      4. Practice Public Speaking and Presentation Skills

      No matter how intelligent you are, no one will take you seriously if you’re unable to pull off a decent level of persuasion through presentation skills.

      Most presentation can be done through either electronic devices or require your physical presence. Your chosen career may require you to be in front of several hundreds of people or you could be charged with developing materials for presentation.

      To hone this skill:

      Volunteer to lead projects that give you some responsibility for putting together presentations.

      Also, try taking courses that will improve your public speaking skills if you feel lacking.

      These tips on public speaking would be helpful too:

      The Ultimate Public Speaking Tips to Hook and Impress Any Audience

      5. Get Comfortable with Identifying Problems and Solutions

      Every organization has got its problems no matter how greener the grass is on the other side.

      How to hone this skill:

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      Practice being resourceful.

      Do you know where to find every company policy on the intranet in less than five minutes?

      Think about a time you noticed some inefficiency at work and proposed a solution. Think about instances where you lent your voice to a cause which resulted in improved processes for your department.

      No matter how small or inadequate you might feel, you’ve got some problem-solving skills that some organizations want.

      If you look for more ways to improve your problem solving skills, take a look at this article:

      6 Effective Ways to Enhance Your Problem Solving Skills

      6. Recognize Your Team-Building Ability

      Your ability to smoothly switch careers also depends on how well you can energize your team, especially if you’re aiming for a leadership role. Unfortunately, team-building usually isn’t something you learn on the job in most careers unless you hold a managerial position.

      The good thing is that you possibly know one or two things about team-building. Think back to moments in college when you had group projects with colleagues and had to work with 3 to 4 other strangers for months. Were you able to get past your differences and disagreements to focus on the uniqueness of everyone at the table?

      Making a career switch might require that you work with multidisciplinary teams whether you have a deep knowledge of what the other team does or not. I can easily think of doctors, nurses, physical therapists, and social workers working closely to achieve the goals in a patient’s care plan.

      How to hone this skill:

      Look for collaborative projects and team building activities that excite you and challenge yourself with new possibilities.

      Try some of these tactics to keep your team motivated as well:

      17 Proven Tactics for Motivating Employees and Building a Stronger Team

      7. Lean into Your Leadership Skills

      Although similar to the previous point, leadership skills extend far beyond building teams, managing time sheets and correcting behavior.

      What I’m referring to here is your ability to develop a vision, believe in it, and inspire buy-in from everyone involved. This isn’t about knowing how to run a particular machine; it’s about how to lead a team of people with various backgrounds, experiences, and ideas of how things should be done.

      How to hone this skill:

      Although more complex than the rest, it all starts with an introspective look into your strengths and weaknesses. Then get a mentor or a coach who can bring out your leadership qualities so you can operate from a place of strength.

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      Learn more about the effective leadership types here:

      5 Types of Leadership that Help You Build a High Performance Team

      8. Improve Your Analytical Skills

      Are you good at taking large amount of data and interpreting them? Your skills could come in handy.

      Organizations are looking for people to make sense of the data around them, explain how it affects profitability, and make projections based on it. Best of all? You don’t need to be an accountant to be analytical.

      How to hone this skill:

      Try taking data interpretation classes online or at a community college. Learning Microsoft Excel or Access is also a plus. If you’re ambitious enough, you could consider getting additional certifications to up the ante.

      Take a look at these ways to help sharpen your analytical skills:

      What Are Analytical Skills and How to Strengthen Them For Success

      9. Don’t Discount Your Time Management and Prioritization Skills

      How good are you when it comes to deciding how important tasks are, organizing schedules, and coordinating plans?

      Should you be willing, there is a market waiting for you out there. Organizations and busy executives are always looking for talented individuals to outsource these tasks to.

      How to hone this skill:

      Although not everyone possesses secretarial superpowers, you can improve this skill by focusing on taking huge tasks and breaking them into smaller goals or steps in order to achieve a bigger goal.

      Here, you can learn to prioritize to achieve more:

      The Ultimate Guide to Prioritizing Your Work And Life

      10. Embrace Your Creative and Critical Thinking Side

      Although it’s often believed that creativity is for the arts and right-brained people, I believe everyone is capable of being creative. In fact, most organizations recognize creativity as a vehicle that will drive successful inventions in the future.

      How to hone this skill:

      Try doing something fun. As simple as this sounds, you’d be surprised to learn how much. In fact, behavioral and learning scientist, Marily Oppezzo, says taking a walk might be all you need to get your creative juices flowing.[1]

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      Anyone can be creative, you just need the right way to train your brain:

      What Is Creativity? We All Have It, and Need It

      11. Don’t Stop Learning Tech Knowledge and Skills

      Being tech-savvy is a huge plus. If you have an affinity with computers, software applications and are abreast of technological improvements, it is a transferable skill that is worth highlighting.

      You don’t have to be a young college graduate with silicon valley dreams to work

      How to hone this skill:

      All you need is the determination and the readiness to learn. This article will give you some ideas on the types of skills to learn:

      How to Improve Your Computer Skills to Get Ahead in Your Career

      12. Build Networks and Relationships

      You aren’t free from networking. Not at the moment. With your goal to switch to a different career, your networking skills will come in handy.

      Fortunately for you, networking doesn’t have to be so hard.

      How to hone this skill:

      Attend conferences and job fairs. Chances are you already have people in your network you can move you closer to your dream career.

      To enhance your networking skills, take these steps:

      How to Network So You’ll Get Way Ahead in Your Professional Life

      Final Thoughts

      Although there are several people with the same qualification and degree(s) you possess, what ultimately determines hireability comes down to a myriad of things such as culture fit, how teachable you are, cultural sensitivity, inter-generational awareness, and your ability to navigate uncertainty.

      You have a chance to stand out by letting your dream companies know how these soft skills make you an invaluable asset, and how saying ‘YES’ to you is a win-win for both parties.

      Happy career switching!

      More Resources About Career Advancement

      Featured photo credit: Unsplash via unsplash.com

      Reference

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