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Personal Branding Basics You Need to Know for Career Success

Personal Branding Basics You Need to Know for Career Success
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Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer!

The first step to branding success is to accept that you’re a brand. Like corporate and product brands, you’re able to use the same marketing strategies to build your brand, get recognized and leverage it to either sell products, get a job or become a celebrity in your niche. There are two main reasons why individuals, like you and me, are labeled as brands.

Why Do We Have Brands?

We’re all judged based on impressions.

The first impression usually depicts whether you end up dating a girl or guy, or whether you get a job or not. Offline, just about everyone we meet will analyze us and decide whether they want to be friends or not.

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Sometimes it may be on appearance alone and other times, it could be based on a single conversation. People label us based on personality, appearance and what we actually do for a living.

Online, first impressions work quite differently because our brands are spread out on social networks, blogs and more. The first time someone “meets us” could be after searching for your name on Google, Facebook or Linkedin. Based on the first result for your name on Google, they will make a decision whether they want to talk to you or not. Based on your social media profile, you may have another contact or not. In this way, we are attracting and repelling certain types of people, without feeling the pain of rejection (one reason why people like online dating).

We’re all salespeople.

People typically don’t purchase product brands that they haven’t heard of. You won’t get opportunities from those who have never heard of your name. In the same respect, you’ll have trouble securing venture capital if you can’t sell your product (and yourself).

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At work, we have to sell our ideas to our management, in order to take on new projects and prove ourself. Even with our circle of friends, we are forced to influence them to go see a certain movie or grab a bite to eat.

We sell everyday, yet most of us don’t look at ourselves in the mirror and say “I’m in sales.”

There’re many reasons why having your personal brand benefit your career, and you can find out more in this article: What Is Personal Branding and Why Is It Important for Your Career?

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What Personal Branding Means for You

A brand is an opportunity to have meaning in your life and to stand out from everyone else around the world.

You, yes you, have unique attributes that no one else has. Some of you have discovered what you’re strengths or talents are, while others have either been afraid to reveal them or are still trying to locate them.

The idea of “brand you” (i.e. how we market ourselves to others) is a proven way to position yourself in a niche and become known. The benefits are that people will come to you for your expertise, and the jobs will follow. By investing in your personal brand, you’re able to do more, with less, especially using the power of social media, and succeed beyond your wildest dreams.

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Forming Your Personal Brand

Before embarking on your personal branding journey, here are a few questions that will help you learn more about yourself, what you want to do and steer you on the right path to success:

  1. If you could do one thing for the rest of your life what would it be?
  2. What was your favorite class in college?
  3. Who is your rolemodel and what makes him or her so great?
  4. Describe yourself using 5 attributes (ex. intelligent, vocal, brave)?
  5. Name 3 strengths and 3 weaknesses that you have.
  6. How have people labeled me in the past?
  7. Am I passionate about my current job/career path?

Next, take these steps: 5 Steps to Master Networking Skills and Perfect Your Personal Branding

The Bottom Line

Now that you understand the importance of building your personal brand, start to develop your self-branding by understanding your own strengths and unique attributes first.

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More Tips About Advancing Your Career

Featured photo credit: Austin Distel via unsplash.com

More by this author

Dan Schawbel

Dan Schawbel is the leading personal branding expert for young professionals.

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting
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Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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