Advertising
Advertising

Personal Branding Basics

Personal Branding Basics

20090210-personal-brand

    Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you’re a brand. Like corporate and product brands, you’re able to use the same marketing strategies to build your brand, get recognized and leverage it to either sell products, get a job or become a celebrity in your niche. There are two main reasons why individuals, like you and me, are labeled as brands.

    Advertising

    Why we have brands

      1. We’re all judged based on impressions. And the first impression usually depicts whether you end up dating a girl or guy or whether you get a job or not. Offline, just about everyone we meet will analyze us and decide whether they want to be friends or not. Sometimes it may be on appearance alone and other times, it could be based on a single conversation. People label us based based on personality, appearance and what we actually do for a living.Online, first impressions work quite differently because our brands are spread out on social networks, blogs and more. The first time someone “meets us” could be after searching for your name on Google or Facebook. Based on the first result for your name on Google, they will make a decision whether they want to talk to you or not. Based on your Facebook picture, you may have another contact or not. In this way, we are attracting and repelling certain types of people, without feeling the pain of rejection (one reason why people like online dating).
      2. We’re all salespeople. People typically don’t purchase product brands that they haven’t heard of. You won’t get opportunities from those who have never heard of your name and in the same respect, you’ll have trouble securing venture capital if you can’t sell your product (and yourself). At work, we have to sell our ideas to our management, in order to take on new projects and prove ourself. Even with our circle of friends, we are forced to influence them to go see a certain movie or grab a bite to eat. We sell everyday, yet most of us don’t look at ourselves in the mirror and say “I’m in sales.”

      What this means for us

      A brand is an opportunity to have meaning in your life and to stand out from everyone else around the world. You, yes you, have unique attributes that no one else has. Some of you have discovered what you’re strengths or talents are, while others have either been afraid to reveal them or are still trying to locate them.

      Advertising

      The idea of “brand you” (i.e. how we market ourselves to others) is a proven way to position yourself in a niche and become known. The benefits are that people will come to you for your expertise, and the jobs will follow. By investing in your personal brand, you’re able to do more, with less, especially using the power of social media, and succeed beyond your wildest dreams.

      Advertising

      Questions you need to ask yourself

      Before embarking on your personal branding journey, here are a few questions that will help you learn more about yourself, what you want to do and steer you on the right path to success:

      1. If you could do one thing for the rest of your life what would it be?
      2. What was your favorite class in college?
      3. Who is your rolemodel and what makes him or her so great?
      4. Describe yourself using 5 attributes (ex. intelligent, vocal, brave)?
      5. Name 3 strengths and 3 weaknesses that you have.
      6. How have people labeled me in the past?
      7. Am I passionate about my current job/career path?
      Advertising

      More by this author

      Personal Branding Basics 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

      Trending in Work

      1 How to Be Happy at Work and Find Fulfillment in Your Career 2 8 Things to Remember When You Don’t Know What to Do with Your Life 3 17 Proven Tactics for Motivating Employees and Building a Stronger Team 4 17 Ways to Ace Your Next Phone Interview And Land the Job You Deserve 5 How to Work Smarter Not Harder with These 12 Tips

      Read Next

      Advertising
      Advertising

      Last Updated on September 20, 2018

      How to Be Happy at Work and Find Fulfillment in Your Career

      How to Be Happy at Work and Find Fulfillment in Your Career

      If you’re going to spend 1/3 of our life at work, you should enjoy it, right?

      Trust me, I know that’s easier said than done. Difficult coworkers, less-than-desirable tasks, or even just being in the wrong position can all lead to a lack of enjoyment and fulfillment in your work.

      But what if I told you it doesn’t have to be this way? Or better yet, if you struggle with all of the above (and then some), what if I told you that enjoying your work and finding fulfillment regardless of those obstacles is possible?

      Don’t believe me? I don’t blame you because I was there too. Before implementing the tips below, I struggled to get through each day, much less find real fulfillment, in the office. Now, even after the toughest days on the job, I still come away with feelings of pride, accomplishment, and fulfillment. The best news is, so can you.

      If you’re ready to make those hours count and find happiness and fulfillment in the office, then read on to find out how to be happy at work and find fulfillment in your career:

      1. Discover the root(s) of the problem

      For this first step, we’ll need to think back to 8th-grade physics (humor me). We all know Newton’s 3rd law, “for every action, there is an equal and opposite reaction.” When you think about it, the same can be said outside of physics, and we see this law play out in our daily lives, day after day.

      Simply put, all the issues we deal with in the office (and life in general) affect us in a noticeable way.

      If you’re appreciated at work, like the work you do and receive frequent praise, promotions, or raises, then this will probably have an altogether positive effect on your life in the office.

      But what if we reverse this? What if you feel under appreciated, get passed up for promotions, or get denied raises? This is sure to affect the way you feel at work on a negative level.

      Advertising

      So, before you can implement the steps of feeling happy and fulfilled at work, we first have to discover the reasons why you don’t feel that way already.

      Think about it, write a list, or make a mental note. Run through all the reasons you’re dissatisfied in the office, and don’t hold back. Knowing the exact obstacles you’re facing will make overcoming them that much easier.

      In fact, as a side-challenge to this article, I recommend picking the top three reasons contributing to your dissatisfaction at work and using the following tips to tackle them.

      2. Practice gratitude for an instant uplift

      Did you know the simple act of feeling grateful can increase your happiness and make you more fulfilled at work?[1]

      Well, it’s true, and it’s scientifically proven.

      Dr. Lisa Firestone notes that practicing gratitude “reminds us of what we lacked in the past.” Meaning, it serves as both a boost to happiness and a bit of a wake-up call that things have been or could be, much worse.

      Trying to conjure up feelings of gratitude can seem almost impossible when your work situation seems bleak, but hear me out: There are incredibly easy ways to get started and it doesn’t involve trying to “force” yourself to feel grateful about things that stress you out.

      For an instant pick-me-up, try this:

      Find a loose piece of paper, a blank sticky note, or anything you can write on, be it physical or digital. List just three things that you are absolutely without-a-doubt thankful for in your life.

      Now here’s the trick: Don’t just list what you’re grateful for, you have to list why you’re grateful for them, too.

      Advertising

      For example, simply saying “I’m grateful for my kids” will probably make you feel good, sure, but what if we could amplify the warm, fuzzy feeling into real, lasting motivation?

      Instead, write the reason you’re so thankful for your children. Is it because they make you laugh and forget about other stressors? Or maybe they help to remind you of why you go to work every day in the first place?

      Whatever your reasons may be, jot them down and keep your list somewhere you can see it while you work. A quick glance at your gratitude list throughout the day can provide powerful, positive motivation to keep going.

      Bonus:

      If you can find just three things to be thankful for that specifically relate to your job, and list why those things make you grateful, your list can also help you find fulfillment in your work itself which can give you an even bigger boost of positivity throughout the day.

      3. Take meaningful time for yourself

      We all know creating a strong work-life balance can be crucial to feeling satisfied in our jobs, but rarely do we ever address how we’re spending our time outside of work.

      Many of us survive a 9-hour work day and commute home only to find ourselves busy with our personal to-do lists, running a household, and taking care of a child (or 2 or 3, and so on).

      If you spend all your time working, whether in the office or within your household, you’re going to feel drained at some point. This is why setting meaningful time for yourself every day is highly important.

      Look, I get it: I don’t know anyone in the working world who can shun all responsibility for a 3-movie marathon or happy hour with friends whenever they feel like it. But finding time for yourself, be it just 30 minutes to an hour, can really make a difference in how you feel at work.

      This works because you’ll have time to actually relax and let the day’s stress melt away while you enjoy something just for you. The to-do lists and stressors will still be there after you’re refreshed and ready to tackle them.

      Advertising

      No time for me-time? Try this:

      If you have a busy household, you’ll need to capitalize on a block of time you know will be completely uninterrupted. The easiest way to do this: try waking up 30 minutes to an hour earlier than usual (or push bedtime back an hour if you’re a night owl, like me) and take time to do something you enjoy.

      This could be reading with a cup of tea, catching up on Facebook, spending time on a passion project—anything! As long as it’s meaningful to you, it works!

      Bonus:

      Starting your day with meaningful time for yourself can set you up to have a positive mood that lasts well into office hours, and having your me-time in the evening can give you something positive to look forward to during the day.

      4. Get productive and feel accomplished

      Don’t you just love the feeling of checking the last item off of a hefty to-do list? That’s because self-motivation can be a huge driver of positivity and success.

      When we accomplish something, no matter how small, it makes us feel good, plain and simple. Applying this tactic to your daily work can be the motivator you need to find fulfillment during the daily office grind.

      While there are tons of steps to get more done at work, I’ll share my personal favorite: Prioritizing.

      Now, many people handle prioritizing differently. Some like to tackle the little tasks first so they can spend focused time on the big to-dos. Others like to knock out the big items first and get to the smaller ones when they can.

      No matter which camp you’re in, you may be missing one crucial step: Time management.

      So how’s this work? When you factor in the amount of time your priorities will take, it can transform your productivity ten-fold.

      Advertising

      Say you have three top priorities for the day. You might jump into the smaller ones or the bigger ones depending on your preferred method, and then find yourself out of time and bringing work home with you at the end of the day.

      This is prevented when you factor in time. Knowing how long each item will take, or deliberately setting specific blocks of time for your priorities can help you accomplish more in the same 8-9 (or 12) hours that you typically spend at work.

      Try this:

      Take a look at your priorities and consider how long they should take. Pop into your Google calendar (or Filofax, whatever works for you) and schedule time to work on your priority items around any important meetings or events of the day.

      The most important thing to remember is to stick to your dedicated time.

      Often, when we know exactly how long we have to work on something (and honor this time limit), we’re motivated to get more done on time to avoid taking work home at the end of the day.

      The bottom line

      There’s no need to waste 1/3 of our lives feeling unsatisfied at work. Luckily, you now have the tools to get started, take back your time, and become happy and fulfilled at work again.

      The only question is — which tip will you try first?

      Featured photo credit: Ellyot via unsplash.com

      Reference

      [1]Psychology Today: The Healing Power of Gratitude

      Read Next