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Personal Branding Basics

Personal Branding Basics

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    Personal branding has been very hyped up lately, and for good reason. Many people who feel marginalized by the idea of branding themselves now understand that it is inescapable. We all exist as brands, whether we like it or not. That means you Mr. Postman and you Mr. Lawyer! The first step to branding success is to accept that you’re a brand. Like corporate and product brands, you’re able to use the same marketing strategies to build your brand, get recognized and leverage it to either sell products, get a job or become a celebrity in your niche. There are two main reasons why individuals, like you and me, are labeled as brands.

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    Why we have brands

      1. We’re all judged based on impressions. And the first impression usually depicts whether you end up dating a girl or guy or whether you get a job or not. Offline, just about everyone we meet will analyze us and decide whether they want to be friends or not. Sometimes it may be on appearance alone and other times, it could be based on a single conversation. People label us based based on personality, appearance and what we actually do for a living.Online, first impressions work quite differently because our brands are spread out on social networks, blogs and more. The first time someone “meets us” could be after searching for your name on Google or Facebook. Based on the first result for your name on Google, they will make a decision whether they want to talk to you or not. Based on your Facebook picture, you may have another contact or not. In this way, we are attracting and repelling certain types of people, without feeling the pain of rejection (one reason why people like online dating).
      2. We’re all salespeople. People typically don’t purchase product brands that they haven’t heard of. You won’t get opportunities from those who have never heard of your name and in the same respect, you’ll have trouble securing venture capital if you can’t sell your product (and yourself). At work, we have to sell our ideas to our management, in order to take on new projects and prove ourself. Even with our circle of friends, we are forced to influence them to go see a certain movie or grab a bite to eat. We sell everyday, yet most of us don’t look at ourselves in the mirror and say “I’m in sales.”

      What this means for us

      A brand is an opportunity to have meaning in your life and to stand out from everyone else around the world. You, yes you, have unique attributes that no one else has. Some of you have discovered what you’re strengths or talents are, while others have either been afraid to reveal them or are still trying to locate them.

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      The idea of “brand you” (i.e. how we market ourselves to others) is a proven way to position yourself in a niche and become known. The benefits are that people will come to you for your expertise, and the jobs will follow. By investing in your personal brand, you’re able to do more, with less, especially using the power of social media, and succeed beyond your wildest dreams.

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      Questions you need to ask yourself

      Before embarking on your personal branding journey, here are a few questions that will help you learn more about yourself, what you want to do and steer you on the right path to success:

      1. If you could do one thing for the rest of your life what would it be?
      2. What was your favorite class in college?
      3. Who is your rolemodel and what makes him or her so great?
      4. Describe yourself using 5 attributes (ex. intelligent, vocal, brave)?
      5. Name 3 strengths and 3 weaknesses that you have.
      6. How have people labeled me in the past?
      7. Am I passionate about my current job/career path?
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      Last Updated on March 12, 2019

      20 Inspiring Vision Statement Examples (2019 Updated)

      20 Inspiring Vision Statement Examples (2019 Updated)

      There is normally a lengthy list of things you need to consider when starting a business, and if you don’t manage them properly, your excitement can quickly turn into overwhelm. What can support you to stay inspired and on the right track when starting out? You guessed it: this is your vision statement.

      What Is a Vision Statement?

      A vision statement is like a photograph of your future business, which gives your business shape and direction.

      A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business.

      If you were to take a photo of your future business now, what would it look like? What do you want your business to be recognized for one day?

      You need to have a crystal clear vision when you start out, otherwise you can get easily lost in deciding the best way forward. When you are making strategic decisions for your business and even daily operation decisions, your vision statement will give you the inspiration and targeted direction you need.

      The Importance of a Vision Statement

      Without a vision statement, your business will lack motivation to keep going.

      If you don’t aim for anything, you might not hit anything. The more specific and clear you are, the better your chances are at seeing your vision turn into reality.

      The importance of a vision statement cannot be overlooked; not only does it provide long term direction and guidance, but it also gives you the inspiration and the necessary energy to keep going when you feel lost.

      Always keep your vision statement alive by revisiting it regularly and communicating your vision with other members of the team, to inspire and motivate them as well.

      How to Craft an Inspiring Vision Statement

      1. Dream big and use clear language

      An inspiring vision statement should inform a clear direction and priorities for the organization, while challenging all the team members to grow together. Based on our expert sources’ advice, we’ve got some great tips for you:

      • Imagine how you want the business to be like in five to ten years.
      • Infuse the business’ values in the statement.
      • Make sure that the statement is implying a clear focus for the business.
      • Write your vision statement in the present tense.
      • Use clear and concise language.
      • Ensure the statement is easily understood.

      There are many different types of vision statements and there is no wrong or right way to do it. The most important thing is to resonate with it. It will always inspire you and give you a clear targeted direction.

      2. Get inspirations from the successful companies.

      Having researched on a number of successful companies’ vision statements, I’ve shortlisted 20 good examples for the new startups:

      Short vision statements made up of a few words only:

      1. Disney

      To make people happy.

      2. Oxfam

      A just world without poverty.

      3. Ikea

      To create a better every day life for the many people.

      Quantitative statements are based on numbers, quantities:

      4. Microsoft

      Empower every person and every organization on the planet to achieve more.

        5. Nike

        Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

          Qualitative statements are based on qualities that you want to have:

          6. Ford

          People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.

          7. Avon

          To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.

          Competitor based statements – this type is becoming less common, but famous examples are:

          8. Honda – in 1970

          We will destroy Yamaha.

          9. Nike – in 1960s

          Crush Adidas.

            10. Philip Morris – in 1950s

            Knock off RJR as the number one tobacco  company in the world.

            Role Model Vision Statements – using another company as an example:

            11. Stanford University – in the past

            To become the Harvard of the West.

            12. Reach for Success – in the past

            To become the next Tony Robbins in self development.

            Internal Transformations vision statements:

            13. Apple

            To produce high-quality, low cost, easy to use products that incorporate high technology for the individual.

            14. Giro Sport Design

            To make sure that riding is the best part of a great life.

            15. Tesla

            To accelerate the world’s transition to sustainable energy.

            16. Sony

            To be a company that inspires and fulfills your curiosity.

            17. Facebook

            To give people the power to share and make the world more open and connected.

              Longer and more detailed vision statement:

              18. Walmart

              To give customers a wide assortment of their favorite products, Every Day Low Prices, guaranteed satisfaction, friendly service, convenient hours (24 hours, 7 days a week) and a great online shopping experience.

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              19. Coca Cola

              To achieve sustainable growth, we have established a vision with clear goals:

              Profit: Maximizing return to share owners while being mindful of our overall responsibilities.

              People: Being a great place to work where people are inspired to be the best they can be.

              Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.

              Partners: Nurturing a winning network of partners and building mutual loyalty.

              Planet: Being a responsible global citizen that makes a difference.

                20. Heinz

                Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

                The Bottom Line

                Remember, always keep your vision statement up-to-date to direct your company’s actions.

                Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it.

                Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.

                Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.

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                To your success!

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