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Nail Your next Job Interview before You Even Enter the Room

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Nail Your next Job Interview before You Even Enter the Room

Job interviews generally fall into one of two categories. They are either a complete waste of time or they can be something that leads you to greatness. If you are looking for the latter, then here is the plan that I follow in order to keep #winning at job interviews.

The Week Leading up to the Interview

When it comes to wanting to nail your next job interview, the first thing you should do is outline the company’s ideal interview profile, or as I like to call it their IIP. An IIP is not the same as Ideal Candidate Profile, which is based on your skills and work history. You see, those are the things that got you the call. What I’m talking about are the things that make you look amazing during the interview and beyond.

The IIP is where you research, visualize and bullet point important notes so you can focus on learning and producing exactly what the company wants. Note, the key to doing this is thinking long term; you don’t want to pull a fast one and just be this person for the interview only.

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Contrary to popular belief, picking out what you are going to wear to an interview should not be the first step in your plan. The first step needs to be a research phase because it’s nearly impossible to dress the part without knowing the details of the part you are up for!

During the research phase, you need to act like a super sleuth and find out as much as you can about the following things:

  • The person(s) who will be interviewing you. Specifically find out who they are, what job they do and what they like.
  • The previous person who held the position. Can you dig and find out why they left? Were they a shining star or kicked out?
  • What is the actual position that you are interviewing for? Try to find out if it is a new position or existing so you can see what are you up against.
  • The company, including the culture, mission, charity work and news.

This type of in-depth research takes more than just going to the company website and memorizing a mission statement. Doing that is a given, and these days with the job markets being so tight, it’s not something that you will get interview brownie points for. Also, in the research phase you can set up Google Alerts with the company name to see what kind of juicy info you can get.

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Once the research phase is completed, the next step is to create a visual plan. To do this, try to make a mind map or checklist so you can clearly see what needs to be completed. Also, I highly recommend that you grab a friend and use this list to do a few practice runs.

Think of it as an interview to-do list that helps you remember everything. You need to reserve your energy for the interview so doing this will help keep the stress to a minimum. When possible you need to try and do this at least a week out from the interview as it may take you some time to secure everything you need.

On the checklist, you are going to write down the following things:

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  1. What you need to study before the job interview.
  2. What you need to buy or find before the job interview.
  3. What you will be eating and drinking on the day of the job interview (think fresh breathe people!).
  4. What route you will be taking to the job interview.
  5. What follow-up process you will be using after the job interview.

Now compile your list and get to studying the important stuff. Don’t skimp; this isn’t cliff notes the interview version. You need to be able to uncover the things that may help you answer, or avoid, depending on what the interviewer asks of you.

Once I was invited to interview at a large animal rights organization for a dream job that I really wanted. When I made my checklist, I realized I had inherited a car with leather seats and while most people could care less about what you drive to an interview, this organization may actually care. So I looked their building up on Google Maps Street View in order to see if there was a security gate where someone would notice what I was driving. Then I was able to weigh my options and make any last minute changes to my strategy. If I hadn’t done the research, it could have ended up being pretty embarrassing for me.

The Night before the Interview

On the night before your interview, you are going to need to review your study notes again and be sure there isn’t anything left to prepare from your list. Go down the checklist slowly and again, don’t cut corners. If you followed all of the above instructions, you should have a good list of everything you need for the interview tomorrow. Pull the clothing you be wearing out of your closet and hang them in a spot where they won’t be disturbed. Be sure and grab your shoes, sock and other accessories too.

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It’s now crunch time and with careful planning, you are going to be able to be 100% ready for your interview tomorrow. Remember to eat well, avoiding any foods with strong odors and get a good night’s rest.

The Morning of the Interview

On the morning of the interview, you are going to want to get up early, eat a healthy meal and check your google alerts one last time along with your bullet points. It’s been proven that positive self-talk increases confidence, so remind yourself that you are ready for this job and that you will nail this job interview.

Review your notes once more and practice your quick witted, but highly educated answers. Stay calm and know that you’ve just upped your game, and you are now officially ready for the interview.

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Featured photo credit: Unsplash via pixabay.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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