Advertising
Advertising

How to Write A Professional Bio For Social Networks

How to Write A Professional Bio For Social Networks

Social networks are especially important to professionals. It’s a way to keep up with current business trends and connections with colleagues. A social network can help you get another job. It also serves as a sense of community and support.

Professional social networking takes effort. Follow these tips to make the most of the social networking experience:

Advertising

1. Allow Your Personality to Shine Through

1-bitt

    It is important to let people know who you are, over and above your professional accomplishments. People do business with you, not your work achievements. Write the bio from your best friend’s point of view. What defines you? Do you have integrity? Are you helpful? Are you an avid reader? It is perfectly fine to add a line or two about hobbies and then write about what unique traits you bring to problem-solve. Describe yourself with phrases like, “outside-the-box problem-solver.”

    Advertising

    2. Use Keywords Targeted Toward Your Audience

    One of the goals of professional social networking is making new connections. When your professional bio is geared toward search engines, you are much easier to find. Use words that are specific to your experience in particular industries, such as, journalism, media, or engineering. These keywords will attract those seeking to hire your professional profile.

    3. Avoid Buzzwords

    Be professional in every area of your social network bio. Don’t use words, such as, guru, ninja, or maven. These words are often overused and easily misunderstood. Rather than lifting the professional up, the person appears to be bordering on incompetent. Instead, write about your top expertise and vast experience in your career. Avoiding buzzwords is a way to keep the content of your bio fresh and up-to-date.

    Advertising

    4. Use Fresh Language

    A thesaurus is your best friend in putting together a professional bio for a social network. Even the best writers have difficulty coming up with “the” perfect word in a particular situation. Another tactic is to use “evergreen” language. Use words like “always” rather than “sometimes.” Hashtags are a thing of the past. Simply avoid their use altogether. Explain how your unique qualities solve problems or accomplish goals.

    5. Be Creative

    Again, this is where a thesaurus comes in very handy. Write in the third person, highlighting any professional accomplishments. If you are just starting out, write about what you do and how well you do it. Include the impact you make in the business world. Include your educational background and where you attended university. Remember that a professional bio is only a quick summary of who you are. Consider incorporating a quote that encompasses your work ethic.

    Advertising

    6. Provide Regular Updates

    Maximize the benefit of your social networks through regularly updating your professional bio. Whether it’s a new promotion, a move to a new company, or stepping out as an entrepreneur, update your accounts. Regular updates keep you fresh in the minds of other professionals in your network. In this way, you keep your content from being dull or boring.

    7. Add a Picture of Yourself

    While it may be tempting, don’t add a photo of something you adore, like a kitten or puppy. Upload a nice, crisp photo of yourself. Not only does this add a personal touch, it is another way to let others get to know you. Your face is a huge part of your personal brand. People are more apt to want to work with someone they can see.

    8. Always Proofread

    Even a minor grammar mistake can become an embarrassing and very public mistake. Even though we are all under time constraints, proofreading only requires a few minutes, and could avoid the loss of business or a personal references. Remember, your bio is the first reference point for you. Don’t skip this important step. Failure to proofread makes you look incapable of doing the job.

    9. Make Yourself Recognizable Across Networks

    Stay consistent across social networks. This technique makes you easily accessible. Across platforms, use the same logo and message. Keep your profile public, indexed, and accessible across social networks. Link profiles across social mediums, such as blogs, LinkedIn, Facebook, Twitter, and more.

    More by this author

    20 Awesome DIY Office Organization Ideas That Boost Efficiency 25 Simple And Creative Ways To Cheer Someone Up 25 Bathroom Hacks You’ll Want to Share With Everyone The Best Answers to the 7 Worst Interview Questions 10 Benefits of Bitter Melon That Makes It Even More Worth Eating

    Trending in Work

    1 How to Find Your Entrepreneurial Passion and Purpose 2 How to Quit Your Unfulfilling Job and Lead Your Dream Career 3 9 Powerful Steps to Achieve Career Advancement 4 How To Work Remotely And Stay Productive 5 Leadership vs Management: Is One Better Than the Other?

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on July 27, 2020

    How to Find Your Entrepreneurial Passion and Purpose

    How to Find Your Entrepreneurial Passion and Purpose

    I wrote a few articles about starting a business based on something you love doing and are passionate about. I received several responses from people saying they weren’t sure how to go about figuring out what they were most passionate about or how to find their true purpose. So I’m dedicating this article to these issues — how to find your entrepreneurial passion and purpose.

    When I work with a new client, the first thing we talk about is lifestyle design. I ask each client, “What do you want your life to look like?” If you designed a business without answering this question, you could create a nice, profitable business that is completely incompatible with your goals in life. You’d be making money, but you’d probably be miserable.

    When you’re looking for your life purpose, lifestyle design isn’t a crucial component. However, since we’re talking about entrepreneurial purpose, lifestyle design is indeed crucial to building a business that you’ll enjoy and truly be passionate about.

    For example, say you want to spend more time at home with your family. Would you be happy with a business that kept you in an office or out of town much of the time? On the flip side, if you wanted to travel and see the world, how well could you accomplish that goal if your business required your presence, day in and day out, to survive? So start by getting some clarity on your personal goals and spend some time working on designing your life.

    Advertising

    At this point, you may need a little prodding, and you may want to hire a coach or mentor to work with you through this process. Many people are very used to the idea that there is a particular way a life “should” be. There are certain milestones most people tend to live by, and if you don’t meet those markers when or in the manner you’re “supposed” to meet them, that can cause some anxiety.

    Here’s how to find your passion and purpose:

    Give Yourself Permission to Dream a Little

    Remember that this is your life and you can live it however you choose. Call it meditation or fantasy, but let your imagination run here. And answer this question:

    “If you had no fears or financial limitations, what would your ideal life, one in which you could be totally content and happy, look like?”

    Advertising

    Once you’ve figured out your lifestyle design, it’s time to do a little more soul-searching to figure out what you’re truly passionate about. This is a time to really look within and look back.

    Specifically, look back over your life history. When were you the happiest? What did you enjoy doing the most? Remember that what you’re looking for doesn’t necessarily have to be an entire job, but can actually be aspects of your past jobs or hobbies that you’ve really enjoyed.

    Think About a Larger Life Purpose

    Many successful entrepreneurs have earned their place in history by setting out to make a difference in the world. Is there a specific issue or cause that is important to you or that you’re particularly passionate about?

    For some, this process of discovery may come easily. You may go through these questions and thought experiments and find the answers quickly. For others, it may be more difficult. In some cases, you may suffer from a generalized lack of passion and purpose in your life.

    Advertising

    Sometimes, this can come from having suppressed passion in your life for too long. Sometimes, it can come from eating poorly and lack of exercise. But occasionally, it may have something to do with your internal chemistry or programming. If the latter applies to you, it may be useful for you to seek help in the form of a coach, mentor, or counselor.

    In other cases, not knowing your true purpose may be a matter of having not discovered it yet: you may not have found anything that makes your heart beat faster. If this is the case, now is the time to explore!

    The Internet is a fantastic tool for learning and exploration. Search hobbies and careers and learn as much as you can about any topic that triggers your interest, then follow up at the library on the things that really intrigue you. Again, remember that this is your life and only you can give yourself permission to explore all that the world has available to you.

    How Do You Know When You’ve Found Your True Entrepreneurial Purpose?

    I can only tell you how I knew when I had discovered my own — it didn’t hit me like a ton of bricks. Rather, it settled over me, bringing a deep sense of peace and commitment. It felt like I had arrived home and knew exactly what to do and how to proceed.

    Advertising

    Everything flowed easily from that point forward. That’s not to say that I found success immediately after that moment. But rather, the path ahead of me was clear, so I knew what to do.

    Decisions were easier and came faster to me. And success has come on MY terms, according to my own definitions of what success means to me in my own lifestyle design.

    Dig deep, look within, and seek whatever help you need. Once you find that purpose and passion, your life — not just your entrepreneurial life, but your entire life — will never be the same.

    More About Passion And Purpose

    Featured photo credit: Garrhet Sampson via unsplash.com

    Read Next