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How Strategic Thinking Can Boost Your Performance at Work

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How Strategic Thinking Can Boost Your Performance at Work

Strategic thinking is the future of discovering the breakout performance you want for yourself on an individual level and what will be required for businesses–small and large–to compete in the future. Strategic thinking is a cognitive process; you cannot allow your life to be driven merely by subconscious thoughts. To perform at your highest and best requires taking the appropriate amount of time to imagine, dream, design and think about your future.

“Performance: the manner in which or the efficiency
with which something reacts or fulfills its intended purpose.”
Source: Dictionary.com

1. Ask questions.

1. Where are we today?
2. Where do we want to be in the future?
3. What obstacles stand in our way?

The result: These three powerful questions will boost your performance at work simply by igniting your imagination.

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    2. Imagine your future.

    Motivation and performance are closely tied together. We crave new challenges and new opportunities. Goals are powerful. Choose to step out of the daily noise, distraction and chaos of your daily work. Schedule time to envision your future.  Paint a vidid image of who you are in five years. What new projects will exist?  When you stop to think, what do you see? How clearly can you see the image of your future self?

    The result: Strategically thinking about where you want to be in the future becomes the internal or self-activating motivation that boosts excitement, enthusiasm and performance.

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      3. Be happy. You choose what you think about.

      When you think about your work, are you happy? Are you finding meaning and value in the work you do? Life is too short to focus your time and attention on negative thoughts. Ernest Nightengale said, “You become what you think about most of the time.” Regardless of the current project you are working on, you can choose to be happy. You are the only person who has the ability to choose what you will think about and whether you will choose to be happy.

      The result: Happy people are much more productive. The are more engaged in the work they do and they accomplish more than an employee who hates his job.

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        4. Be bold. Step away from the logical into the creative and new.

        Strategic thinking and performance thrive on creativity.

        • Be new.
        • Be different.
        • Be very very different.
        • See in pictures
        • Envision
        • Imagine
        • Listen
        • Watch
        • Hear
        • Embrace emotions
        • Think ahead
        • Tell it in a story
        • Intuitive
        • See the big picture
        • Ask, what if…
        • What could you change if you chose to be outrageous

        The result: The last 100 years of innovative productivity has come from improvements in planning, budgeting, automation and the beginning of technology. Many of these concepts can be outsourced, the future of boosting performance will come from inside the heart and souls of individuals. Break throughs can be brought to life through corporate backing, but revolutionary increases in performance will come from break through ideas from individuals who have been given the freedom to think outside the box.

        4. Be inspired. Innovate.

        There is nothing more powerful than excitement about a new concept. Creating something that did not exist until your team thought of the concept. Inspiration is one of the core elements of strategic thinking. Be inspired. Innovate.

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        The result: Being on the ground floor of turning an idea into a finished work is incredibly rewarding. Meaningful and fulfilling work will boost performance, work ethic and self-esteem.

        5. Step away from the project.

        Projects often come to a stand still when unexpected obstacles appear. One of my friends is a judge in Arkansas. When he was practicing law in my hometown I would regularly see him meandering aimlessly down the street. His gaze was always the same–distant and intense. He has always worn his suits at least one size too large so it was easy to spot him. One day we passed on the street and I asked him why he was outside so much, rather than at the desk in his office. He replied, “This sidewalk is my desk. I am paid to think.”

        The result: Sitting at a desk in the midst of clutter and old ideas can stifle your ability to strategically think up new solutions to the obstacles you were facing.

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          6. Prime your brain to think strategically.

          The human brain is bombarded with millions of bits of data every second. You receive data through your five senses–what you see, hear, touch, taste and smell. Isn’t it amazing that your brain acts as a gigantic filter–receiving so much information it cannot possibly focus on every single input? For example, do you remember the color of the last car you passed on the way to work? Do you even feel the shoes on your feet until I remind you of those shoes? If you just bought a new white Honda four-door sedan, you will begin to see white Honda four-door sedans. Why? Because the excitement and emotion tied to the novelty of your new car has subconsciously primed your brain and you begin to see white Hondas everywhere. 

          The result: White Hondas were always there, you just didn’t pay attention to them because they were unimportant to you. When you prime your brain with exciting goals that are deeply tied to your personal emotions, your subconscious will be primed to seek out answers and solutions that have always been right in front of you. You just hadn’t seen them before.

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            7. Be outrageous with the number of ideas you can write on a whiteboard.

            Imagine the shear number of ridiculous ideas that percolate through the minds of advertising agencies and marketing departments all across the world. How many all night thinking sessions have the creatives and executives of various corporations spent collecting as many ideas as the human brain can generate? Get rid of all the filters. Assume the world is level and all opinions carry the same value.

            The result: Taglines and slogans so closely link with our lives that some of these have not been used in twenty years:

            • Got Milk?
            • Where’s the Beef?
            • Absolutely Positively Overnight
            • Just Do It

            8. Accept risk. Encourage failure.

            If you choose to remain the same, your performance will remain the same. In order to boost your performance at work you must be willing to try new things. Break old models. Accept risk. Encourage failure. Innovation comes with a price. Perseverance, effort, the willpower to try not just one more time but thousands of times if it is needed.

            The result: Businesses who want to grow must embrace the concept of strategic thinking and to embrace calculated risk, anticipate failure and encourage constant challenges to the status quo.

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              Steve Jobs – A Strategic Thinker

              10. Study and learn from strategic thinkers who changed the world.

              Thomas Edison, Alexander Graham Bell, Helen Keller, Leonardo Davinci, and Steve Jobs. What did these people have in common?

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              • They had dreams without roadmaps.
              • They had answers without questiions.
              • They had powerful instincts and they were willing to follow their guts.
              • They had perseverance and endurance.
              • They chose a life of continual learning and growth
              • and, Each one of them had a personal willingness to fail.

              What made these men and women so different?

              They didn’t just look foward. They looked inside themselves.

              They believed.

              Featured photo credit: Head Silhouette View Direction Color Diamonds / geralt via pixabay.com

              More by this author

              Allyson Lewis

              Allyson is a nationally acclaimed author, motivator, speaker, time management, productivity strategist, and executive coach.

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              Last Updated on August 25, 2021

              Why Personal Branding Is Important to Your Career

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              Why Personal Branding Is Important to Your Career

              As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

              Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

              According to Celinne Da Costa:[1]

              “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

              A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

              What Is Your Personal Brand?

              “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

              Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

              Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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              I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

              A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

              Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

              Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

              Your Personal Brand Is Essential for Your Career Success

              In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

              According to Castrillon,[2]

              “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

              The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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              As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

              In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

              “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

              When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

              The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

              Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

              The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

              5 Key Steps to Creating Your Personal Brand

              These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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              1. Set Your Personal Goals

              What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

              2. Create Your Unique Value Proposition

              Create your unique value proposition by asking yourself these four questions:

              1. What are your personality features? What benefit do you offer people?
              2. Who are you and why do people enjoy working with you?
              3. What do you do and what do people want you to do for them? How do you solve their problems?
              4. What makes you different from others like you?

              The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

              3. Write Your Professional Story

              Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

              4. Determine Which Platforms Will Support Your Personal Brand

              Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

              5. Become Recognized for Sharing Your Knowledge and Expertise

              A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

              The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

              Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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              As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

              Other People’s Stories

              Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

              Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

              Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

              “your story is what you have, what you will always have. It is something to own.”

              So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

              Featured photo credit: Austin Distel via unsplash.com

              Reference

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