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How To Inspire And Motivate Your Employees

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How To Inspire And Motivate Your Employees

These days it has become more important than ever to know about motivating, inspiring, and building a network of productive employees. Everyone likes to feel valued and appreciated. Employers benefit from lower turnover rates and a more pleasant work environment, as do employers and supervisors. These “incentives” don’t have to be costly, but a shift in company values or how employees are viewed is very valuable. If not for a company’s employees, there is no opportunity for success; motivated employees can drive a business to broader heights of success.

1. Offer flexible hours

Life is hectic and lives outside of work can quickly become difficult and unmanageable when work becomes all-consuming to an employee. Flexible hours in a very real sense are an acknowledgement by the employer that employees need time to conduct personal business outside of the workplace. This option also saves employees money and time through lower fuel and commute costs. For parents, additional savings are gained through reduced child care costs. One option is to provide an extra day off by having employees work ten hour shifts over four days. Another is to incorporate telecommute options into an employee schedule when possible.

Employers benefit in having happier, more productive employees. Employees return to work ready to work and tackle the tasks of the workplace. Surprisingly, employees with flexible schedules are less likely to be late or miss work hours, benefiting the employer in increased and more steady productivity.

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2. Make Paid Time Off Banks Available

A paid time off bank allows an employee to combine paid sick, vacation, or personal days and to take a day without specifying a reason. Some employers allow employees to “donate” paid time off to other employees. Days build up throughout the year and are rolled over or disappear at the end of the year. The benefit here is that employees can take time as they need it, without needing to explain the reason behind taking the leave. For example, a sick day may be taken as a personal day for employees who rarely get sick; otherwise the day would be lost to the employee. This option is gaining popularity among employers, who benefit from not having to track different types of leave. The option relates to higher job satisfaction and retention.

Employers gain through having more motivated employees who are better able to use their paid time off as they see fit. Another advantage is that rather than a sudden sick day, paid time off may be scheduled.

3. Keep Work Meaningful and Interesting

No one enjoys a repetitive and boring workplace. Keep work interesting through clarifying work purpose and vision. Employees who share in the vision of the workplace are more likely to be involved, alert, and productive. Work in and of itself should, and does, have a purpose beyond the simple fear of not eating, lack of funds, or becoming homeless. In fact, this may be one of the leading factors among dissatisfaction for employees engaged in low level work. Simply working for a paycheck, in many cases, is very unsatisfying. Even the lowest-level employee should know that there contribution is important to company success. Employees stay committed and are driven toward meeting company goals.

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Employers benefit through greater productivity, as employees grow in their sense of satisfaction in the workplace. Rather than being treated as only “cogs in a wheel,” employees gain a sense of personal satisfaction from being a part of something outside and beyond themselves.

4. Create a Sense of Belonging

Belonging drives the sense of purpose in meaningful work for employees. Often this sense of belonging begins in a company’s core value and mission statement. If a business or company does not have these, it is time to start putting these ideas to paper and incorporating them into the workplace. Avoid cliquish behaviors. Some ways to build cooperation are through team exercises or building a buddy or mentoring system. Get to know the person behind the work; no one is exclusively the work that they do. Learn to appreciate people for who they are, rather than what they do. Sharing the goals and objectives of the organization enhances everyone’s sense of belonging and purpose to the organization. Listen to the ideas and contributions of all employees to add to this sense of workplace belonging.

Employers benefit through a continuous cycle of listening to employees’ ideas and contributions to the workplace. In doing so, redundant processes may be eliminated or innovative methods of doing business may be explored and implemented.

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5. Implement Safety in the Workplace

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    Besides implementing federal guidelines for preventing death, accidents, and the like, safety rules add to a sense of worker belonging and purpose. When the employer sincerely enforces safety, the employee feels there is a real sense of caring that goes beyond simple policy. Sincere efforts to care about the health and welfare of employees, as well as their safety, have a tremendous impact. In come cases, local governments have had to implement regulations or force businesses to regard the safety and health of their workers. Businesses that are proactive in these areas increase workers’ belief that they are more than a means to an end. Implementation of health and safety policies increases workers’ job satisfaction, which in turn improves productivity.

    Building an image of a safe and healthy environment benefits the company through increased sales and a more active role in the community, as a trustworthy organization. Staff morale is improved, while the company saves money on costly accidents that may shut down production.

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    6. Provide Company Perks

    How great would it be to work for a company that regularly provides exclusive perks? Pretty darn, I’d say. Employees could be rewarded through receiving a company product or service or gift cards to local business. Hot Topic, for example, reimburses employees for concert tickets. In return, employees report on the fashions the band and fans were wearing along with merchandising ideas. Include family with a company picnics held annually, and give away business samples or low-cost merchandising items such as pens or notepads. Give tickets to local sports events, the movies, or other local events. Not only are these fun ways to share in the business, but such perks add to an employee sense of belonging.

    Employers benefit from the workplace projecting a fun, caring, and involved image. This image will help attract better employees while encouraging company retention. A sense of teamwork and camaraderie leads to a greater sense of employee job satisfaction.

    7. Open The Door to Greater Opportunities

    One of the more common reasons for employee flight and turnover is reduced opportunities to learn and advance. When career stagnation sets in, employees get bored and look for better employment options. Teach new skills or enhance old ones through ongoing training opportunities. Training is also a kind of “day off” from the workaday grind. Both employees and employers benefit as employees grow in their potential. Make a point to promote from within first, rather than seeking talent from outside the company. Employees who have been with the company for some time have the opportunity to move upward, while new employees have more of a reason to remain with the company. Employees will come to appreciate and understand their intrinsic value to the company.

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    Employers benefit from hiring within by having an employee already familiar with company procedures and culture. Companies can also benefit from offering cash incentive to employees who bring in new business.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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