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How to Harness the Power of Play to Transform your Work Culture

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How to Harness the Power of Play to Transform your Work Culture

Most people think of their lives as being split into two distinct parts: work and free time. But what if that distinction didn’t exist? What if going to work was so enjoyable that people actually looked forward to being there? It may sound radical but a growing number of forward-thinking businesses and organizations are trying to help their employees have more fun at work.

Happy employees work harder

The trendy startup agency with table football and pinball in the breakout zone, where hipster geeks chill amidst office dogs and beanbag chairs, may have become a modern cliché, but there is wisdom behind the nurturing of this kind of work culture. Numerous studies suggest that when people are enjoying their jobs they are more efficient. And it may be cynical, but if the only motivation driving some profit-focused companies to invest properly in the well-being of their staff is to increase productivity, then that’s better than nothing. Love ’em or hate ’em, Google has invested huge amounts into employee happiness, and profits have increased as a result.

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    A recent study carried out at the University of Warwick reveals that employee satisfaction and productivity are unquestionably linked:

    We have shown that happier subjects are more productive, the same pattern appears in four different experiments. This research will provide some guidance for management in all kinds of organizations, they should strive to make their workplaces emotionally healthy for their workforce.

    Andy Beresford, Managing Director of Home Leisure Direct, an award-winning U.K. games-room specialist, has witnessed a rise in the number of purchases of games such as pinball and table football by U.K. businesses. Andy is passionate about the importance of play in society as a way to increase well-being:

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    It’s something I witness regularly, a group of people begin a game of table football or table tennis, and within minutes boundaries are broken, communication flows and they are having more fun than they could have imagined. This kind of playful set-up at work really helps employees, not only to kick back and release work stress but it also improves colleagues’ relationships and connectivity.

    The dark cult of presenteeism

    The 9-to-5 culture doesn’t really exist anymore. Little by little the boundaries that protect our leisure time are being eroded. From C-suite to junior intern, we see individuals sitting at desks in lit office blocks long past sunset, and many are taking work home on the weekend, too. But this kind of work-life imbalance has a sting in the tail for industry. People are becoming depressed and stress related illness is on the increase. According to a new report by King’s College London and the London School of Economics and Political Science, depression now costs European workplaces the equivalent of $120 billion a year. The greatest economic loss is through absenteeism and lost productivity. In her book ‘Overwhelmed: Work, Love and Play When No One Has the Time’ Brigid Schulte explores how we have forgotten to play because we put too much onus on being productive. It is the work ethic gone crazily off-kilter, with a new and dangerous status attached to productivity. But, contrary to common perceptions, this kind of obsession with “presenteeism” does not result in increased productivity. As Helen Lewis insists in this Guardian article:

    Research shows most people can only do eight hours of quality work a day. After that, they are just desk meat, surreptitiously playing Solitaire in a browser window or daydreaming about dinner.

    But if we can’t go back to the days of being home for supper at 5.30 p.m., what businesses can do is to create leisure time in the working day, by bringing leisure into the work space and encouraging employees to break up their day with allocated periods of creativity, communication, and free play with colleagues.

    Play therapy

    Flow” is the psychological state of being in which a person is stimulated, alert, present, and fully immersed in nothing but the task at hand. In this state, learning and creativity are optimum, time seems to fly, and a person feels totally satisfied. This is the state that is induced in children and adults by playful activity. Engaged in a task where process and pleasure override product and pressure, a person loses a sense of self, or ego, and worry and anxiety are reduced. In other words, play is therapy.

    The benefits of play

    Whether it’s a game of netball or table football, a video game, or a creative activity such as writing or painting, people emerge from this state of flow feeling refreshed and enlivened, and often acquire new insights and cognitive understandings. Play has the potential to make us:

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    1. Less stressed. Play triggers the release of endorphins and helps people to cope better with stress and anxiety. The social interaction of playing with family and friends can also help reduce isolation and depression.
    2. Brainier and more creative. Play challenges the brain and can help prevent memory problems by keeping the brain exercised and stimulated. Learning is accelerated and improved when a task is turned into a game. Play stimulates the imagination and increases problem-solving capacity.
    3. Closer to each other. Shared play brings people closer together, encourages bonding, and helps to resolve conflict. In new relationships, play can be an effective tool for overcoming any awkwardness. Studies show that employees who have friends at work are much happier, and retention rates increase.

    So, if play can transform the things we don’t always enjoy (exercise, work, study) into stimulating, life-enhancing activities, how can play be introduced in the workplace?

    1. Organised fun. It may not be enough to adorn a communal space with a sofa, an office dog, and a pinball machine. Employees need to be given permission to play; it has to be woven into the work culture by good leadership. Designated breaks and organized tournaments and gaming events will encourage people to get involved, and to feel safe enough to play. Most of us are not used to this at work and it may take a bit of practice to inject a sense of playfulness into the workday.
    2. Work events. It is shared experience that bonds people to one another, and studies show that this is increased with laughter and mirth. Throw parties, take the firm ice-skating, play pin the tail on the donkey (who looks like the boss) at Christmas, enjoy a wine tasting, a portrait-painting workshop—anything that will encourage co-workers to get to know each other, let their hair down, and have a laugh.
    3. Make meetings fun. In between the regular meetings, pencil a few meetings in the work calendar where the focus is purely creative and communicative. Introducing mind maps and brainstorming can encourage right-brain activity. Insight and innovation often stem from creativity and daydreaming, and too much pressure and expectation can thwart human potential.

    Towards a new work model

    Appreciative Inquiry, initiated by David Cooperrider and Suresh Srivastva, a model for positive and sustainable change within organizations. One of its core principles sums up perfectly the concepts that might drive a new human-centred workplace.

    The positive principle proposes that momentum and sustainable change requires positive affect and social bonding. Sentiments like hope, excitement, inspiration, camaraderie and joy increase creativity, openness to new ideas and people, and cognitive flexibility.

    Instead of dreaming of escape, people might actively choose to spend time in a workplace where play, creativity, social connection, reward, and a sense of fun are woven into the culture.

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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