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Confused About Your Career? Why That’s Good & What To Do Now

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Confused About Your Career? Why That’s Good & What To Do Now

Do you ever pine for the Middle Ages? Oh, those lovely medieval times when life was so limited. How great it must have been to have someone shove a rake in your hand and tell you to go dig potatoes all day long.

Life must have been great when you didn’t have the stress of figuring out a career. No, you just were told: “You’re a blacksmith. You’re a beer wench. You’re a princess.”

There’s no confusion.  You just get on with your potato hoeing, and life is good.

Right?

Uh, wait. What if you don’t like being a potato hoe? Tough potatoes, kid. Who do you think you are?  A minstrel? No. You’re options are limited, so suck it up.

OK, so that’s not what you want.

What you want is to stop feeling confused about your career path. You want certainty that you are doing what you were meant to do and that you will be successful.

If you’re feeling overwhelmed and confused, thinking that you should have this all figured out by now, come with me.

I will tell you why you are confused, why this confusion is a good thing, and what to do about it now to feel fulfilled and excited by your life.

The Source of Your Confusion

Every summer for the last 8 years, I have taken groups of teens backpacking and camping in the Appalachian Mountains in North Carolina. We go deep into the woods for up to 22 days at a time, carrying our food and gathering our water from creeks.

We hike an average of 4 miles a day, and the students learn how to navigate. I don’t guide them; they have to learn how to read the land, read a map, and use a compass so they don’t get lost.

The Appalachian Mountains is one of the hardest places in the world to navigate. There was a time when these mountains were taller than the Himalayas, but erosion over time has worn them into beautiful, rolling, feminine mounds. There are very few peaks to climb to use for triangulation, and in the summer, the lush foliage can make it nearly impossible to see for more than a tenth of a mile.

As a consequence, one rolling mountain knob looks like another. It takes practice to learn to read the subtle distinctions of the land.

Additionally, the maps we use are from 20 years ago, at best. In twenty years, any man-made structure can change. Roads and trails can be re-routed. So you can’t trust the map.

Finally, the compasses that we use go out with hundreds of students and get abused. Sometimes the compass might work well, other times no.  It can’t be fully trusted, either.

Imagine a dozen 14–16-year-olds, most of whom have never done anything like this before (probably never even used a map before), hiking through the woods with limited abilities to understand the world around them, inaccurate maps and potentially faulty compasses.

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Again, I don’t guide them. They work together to figure it out after I teach them the foundational skills.

If they make a mistake, I let them get lost. They have to learn pretty quickly or else they may end up hiking an extra 10 miles because of the mistake.

This is bad news for me, because I have to hike it all with them, knowing we’re going the wrong way the entire time.

Why do I let them get lost? Isn’t that mean?

No. In fact, it would be mean not to.

One crucial navigating skill is learning how to recognize that you are lost, figuring out where you are, and deciding what to do next. If I rescue them or they think I will rescue them, they stop thinking critically.

By letting them get lost, I am teaching them significantly more than showing them the way.

So what does this have to do with you?

You are doing the same thing right now.

Why You Are Confused About Your Career

You are trying to read the subtle distinctions between careers with very limited understanding.

Should I go to law school? What is the difference between a business and entertainment lawyer and a defense attorney?

I want to work with kids. Should I be a teacher, a social worker, a pediatric doctor, or a camp counselor?

Is it better for me to get an MBA or just start my own business?

I have the training, but what’s my niche?

When you don’t know what it’s actually like to be in each job on a daily basis, everything blurs. To a novice, every mountain looks like the next, so how are you supposed to choose?

Plus, you too have an unreliable map that was made 20 years ago. Many people are training for career possibilities that will be obsolete in 10 years. If you trained to be a librarian, you may find yourself a bit screwed right now.

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Technology is rerouting the trails and roads we’ve used for centuries. How are you supposed to confidently invest in the education and training for a career that may not exist in a decade?

And remember that faulty compass?

Did you know that adolescence actually extends to the age of 25 for the average person? What biologically signals the end of adolescence is when your brain fully links up into it’s optimal functioning. Before that, your brain isn’t wholly equipped to make strategic risk-management and predictive decisions by applying past knowledge to current problems.

That means your brain is not a reliably functioning compass until then.

Now, when do most of us decide about our careers? When we are in college around 19 or 20.

We put enormous pressure socially and financially on a 20 year old to have highly attuned internal guidance to make a decision that will determine the destination that we call destiny.

Yet we don’t even legally allow them to decide whether they can have a glass of wine with dinner.

Does this make sense? No!

It’s no wonder that I talk to parents of 20-somethings every day who are deeply concerned that their bright, talented child seems direction-less. “Where did we do wrong?” they ask.

You are not alone if you feel lost in the woods with limited abilities to read the land, holding an unreliable old map, using a faulty compass.

Why It’s OK to Be Confused About Your Career

Are you looking around the terrain of your life wondering, “How did I get here? Is this where I want to be or is this just where I ended up?”

The sheer panic drops down on you when you feel lost and confused.

Ah, man.  I made a huge mistake. I’ve wasted all this time. How could I be so stupid!

Sound familiar?

Guess what I tell my students when they realize they are lost?

Congratulations! You rock!  This is awesome! What great opportunity you have now!

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Why is getting lost a good thing?

Congratulations, you’ve gained experience you didn’t have before.  You didn’t intend to explore this path and discover this waterfall, but you did.  You wouldn’t have seen it otherwise.  You didn’t waste time. You gained know-how and perspective.

You rock because you figured out that you are lost. Many people never will. Or if they recognize that they are lost, they just ignore it, heading in the wrong direction forever.

You rock because you are aware NOW. That is a skill. Not everyone will use that skill effectively.

You rock because you are thinking. You rock because you are brave enough to see the truth.

That feeling of confusion is not telling you that you did something wrong. It’s telling you that you are on the verge of doing something right. (Oh, that’s good. Want to Tweet it?)

This is awesome because now you get to practice how to figure out where you are and where you want to go next. Not everyone will get this opportunity—not because it’s not available to them, but because they avoid it.

Learning how to figure out where you are and deciding where you want to go feels scary when you don’t do it often. You can feel paralyzed that you will make the wrong decision.

To feel successful in life, you have to learn to be an expert at this. Any parent, spouse, student, learner, business owner, leader, pilot, president, commander, artist—to be successful, they must learn how to recognize when they are off track and decide the new course.

Recognizing that you are lost is actually very exciting! Now you get to create a whole new possibility. What a great opportunity!

What To Do Now

Obviously, you care about your life and your career, or you wouldn’t be confused. Confusion can only happen if you care. When you don’t care about something, you’re just, “Whatever.”

“Whatever” is not confused.

But you are confused. Therefore, you rock.

Celebrate yourself and get pumped. Your life is ripe with possibility.  You can create anything you want.

Now, consult an expert. Great navigators love to share what they know. They are proud of what they’ve learned, and they know that navigating is hard.

Look around you. Do you see anyone who has the life or the career you want? If not, there’s this thing called the Internet. Keep looking until you find someone.

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Ask them how they got there. Ask them what they learned along the way. What was a key lesson for them? What tripped them up? What was difficult? What was easy? What do they love about their mission and work? What are the challenges they face?

Also, if you enjoy talking with them and can help them address any of their challenges, offer to help. Use any talent or skill that you have (especially the ones you learned while you were lost) to serve them, and they may find that they are compelled to help you, too.

If you don’t like talking to that person, keep looking until you find someone with a career that inspires you who you enjoy talking to.

Also, get a coach.  This person can be someone you pay or not.  It could be the same person as the one who inspires you. Whoever it is, they need to have a great understanding of the terrain you are in and have a sincere desire to serve your best interest without judgment.

Their personal identity should not be involved at all, which is why parents are not the best choice here. Even lovely parents are not good coaches in this sense. They have bias because they feel intimately connected to your past selves.  You need someone who can focus on the present and the future.

When you get off-track, they shouldn’t fix it for you. You need someone who can stand by you in the midst of your frustration and have faith that the figuring-it-out pain is crucial to your learning process. They will help, but they shouldn’t rescue.

In the meantime, if you have a job or you are going to school, show up and be outstanding. Give your full enthusiasm and talent to each task and interaction. You know that this current situation is not forever.  Any experience or skill you gain will just make you that much stronger and more prepared when you do decide where you’re going next.

The Future’s So Bright—You Know The Rest

Alright, my friend, I’m excited for you. It’s time to step up and lead yourself into the future. In the end, no matter what path you take, you are still creating your life. Have fun with it!

Nothing has more of an impact on your life than you. When you decide to do something, you are unstoppable.  There is no dream that is beyond you. You have the creativity and the will to push and push and PUSH until you breakthrough.

You’ve woken up and seen the truth.  Don’t go back to sleep now.  Don’t let yourself settle for less than you deserve. Don’t confuse “confusion” for “error.”

You are in exactly the right place at the right time to experience everything you’ve been seeking.

Focus on what you’ve learned.  Focus on what you can give.  Focus on how you can best serve.  Focus on your joy.

Have faith that anything you focus on, you will hit.

You can learn to read the terrain. You can learn to work with an unreliable map. You can learn to overcome an untrustworthy compass.

After all, I’m not still lost in the woods, am I? No. Every group of teenagers I’ve ever worked with has learned to navigate successfully under these conditions.

And they ain’t got nothing on you.

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Featured photo credit: o0o0xmods0o0o via morguefile.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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