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How To Make Your Family Business Work

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How To Make Your Family Business Work

Everybody has come into contact with a family-run business at some point. Whether it be the local hardware store, a painting and decorating company, or your accountant, they exist in every sector.

There is no better way to pass on a legacy than to pass on your life’s work to your children. Though the questions are: is it really that simple to run a family business, and how can it be successful?

I chose to explore this issue as my sister and I are currently in a similar situation. But please note: though I will use the term family business throughout the article, the advice below applies to both businesses run by family and those run by friends, too.

Why would you want to start a family business?

So you’ve got a great idea for a business and you want to get it up and running, but you cannot do it alone. Who do you trust? Although family and friends may not have the right skills required for the job, there is already an ingrained sense of trust between you. This makes it much easier to share your ideas and research with them, and get started on building your dream. Skills can be much more readily learned than trust gained between two parties, especially at such an early stage in the development of an idea.

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From a different angle, a family business may be exactly what your relationship needs; a common ground that you can both talk about and share to build and develop a relationship that’s been drifting apart. Commercially, a family business also has a certain appeal about it. When you pop down to the local butcher and see “Michaels & Sons” over the door, you feel an instant warmth and connection towards the store. People in family-run businesses tend to value each other, their product, and their customers.

Another way family businesses can pop up is through a shared passion. You may be out having a drink, chatting away, when you both—mildly inebriated, maybe—consider the prospect of going into business together.

Hey, that’s a great idea! Why don’t we just get a little cash together, buy some stock, and just do it? It’ll be fun, and we can do it, no problem!

Many people have had a conversation similar to this but never get round to doing it, or question their optimism the day after. However, if the passion has not faded by the time you’ve recovered in the morning, then this shared motivation may be the perfect way to get the ball rolling. Having someone constantly inspiring you, and making sure you are doing what is necessary, can be a great benefit when starting out. Plus the added responsibility of another party makes the desire to succeed that little bit more important.

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There are also several logistical and financial benefits to family businesses. Family can provide you with low- or no-cost labor, helping maintain the day to day whilst allowing you to concentrate on expansion or development. Also, if ever in need of a short-term or quick loan, family or friends may be able to provide you with a low- or no-interest loan to keep you afloat. However, it is important to be careful with the latter, as these loans can make or break relationships.

What do you need to consider?

Now you have the idea, the hardest part is to put the whole thing into play. This is where the real blood, sweat, and family feuds start to take place. Be prepared for a bumpy ride because starting your own venture alone is a rocky process, and can be exacerbated by the inclusion of close ones. So, here are a few things that you should really consider:

1. Have you worked together before? Whether it be a school project a few years back, or a little charity stall to raise some money for the Scouts, if you have worked successfully and positively with the person before, that can make the whole journey a lot smoother. If you know each other’s traits, the best ways to communicate and delegate tasks, and even have complete faith in one another to deliver, it can be a huge burden of doubt relieved. If you haven’t worked together before, maybe just reflect on the last time you worked alongside someone and the issues you had or the things that worked well, in order to get an understanding of what is best for you all. If you both do something like this and go through the ideas with each other, it can lay the foundation for a healthy working relationship.

2. You clock in, you’re partners. You clock out, you’re family. This is the one that is often the hardest to overcome. In the end, you both have the desire and ambition to succeed with your idea—that’s brilliant. Though sometimes people can start to slack or lose passion. It is crucial to remember that you should be looking out for what is best for the company as well as yourselves. If you have some personal problems that crop up, make sure you highlight these and look for ways to address them: take a back seat and allow someone else to help out, or switch the tasks you do so that you can work more from home.

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However, there can come times when very difficult decisions need to be made, even to the point that considering the resignation of one member of the business, maybe even your own, is on the table. If it comes to this, it is important to highlight that it is not a personal decision and try to prevent damaging the relationship that existed prior to going into business together. This is obviously the worst situation one can be in, and hopefully you will never get into such an extreme position.

Fortunately, conflicts can often be resolved, depending on the relationship, and the ability to have such a lenient working environment can be very useful. For example, you could arrange between you flexible times of work that allow you to attend your weekly Pilates class, or pick the kids up from school.

3. Keep your finances in check. Everyone may be raring to get involved, and be adding to the investment fund to get the idea’s blood pumping. Make sure you consider not only the future of the business, but the future of yourselves. Where do your finances look to be six months, two years down the line? If the situation does not look good, then someone should probably consider a stable income external to the venture. By removing the burden of financial security from the venture, it allows for riskier growth strategies, greater flexibility within the company finances, and most importantly, peace of mind.

4. Take a break. You may be the best of friends, but there are going to be times when you need a break from each other. This is vital to retaining a healthy working and personal relationship. Perhaps schedule days where only one of you is in the office, or take a weekend away, refraining from all business calls and emails. Not only will this further develop the trust in your partner to lead and manage the venture, but it will also give you a break from each other and allow you time to reflect on other areas of your life. As much as you may enjoy the risk and reward of a venture, there are other areas of your life that need some attention, too.

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Now that you have done your homework, it is time to crack on with writing that business plan, and launching your idea. I wish you the best of luck with your endeavors, and would be pleased to hear any stories of attempts and—hopefully—success!

Featured photo credit: ThinkStock via i.huffpost.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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