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Build Your Personal Brand by Working for Free

Build Your Personal Brand by Working for Free

Build Your Personal Brand

    After reading that headline, you may think I’m insane or tell yourself that working for free is out of the question. 

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      There have been millions of layoffs since the end of 2007 up until now and for college graduates, the competition might make you comatose.  The NACE reports that 41% of students haven’t even started the job search and 27% of graduates are going to graduate school because of the bad economy.  Of course, going to graduate school is going to put you in more debt and you’re betting on the economy coming back in two years.  If you’re trying to get a job right now, you’ll notice that many employers are cutting down salaries of current employees and offers to new hires.  Although, your education is a factor in you getting a job, what’s more important is your work experience.  Just like content is king on the internet, your experience is king when it comes to getting a job. Today, I’m going to explain why you might need to work for free for at least part of your time each week.

      When interviewing, experience trumps income

        Have you ever noticed how resumes don’t have salaries next to each job you’ve had?  You’ll ies ever find a resume that lists salaries or internship compensation.  Salaries are negotiated if there’s a job offer that doesn’t meet the applicants standards.  Corporate salaries are based on job title and you can salaries at various companies by doing to Glassdoor.com.  Since, salaries aren’t listed on resumes, your experience becomes the most important element in getting a job, aside from how you present yourself online and in an interview.  I took two non-paid internships while in college to gain more experience, thus building my personal brand to become a stronger applicant.

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        When I applied for jobs, the experience I gained at those companies really made a difference and it was well worth the compensation sacrifice.  Since it’s hard to get a job right now, start focusing on building your credentials, enhancing your resume and acquiring skills that can help you in future job searches.  It will pay off and you’ll forget that you had to sacrifice compensation.

        Work for free so you remain active

          The worst thing you can do right now is sulk on your couch, with some potato chips, and a coke.  Well, there could be worse, but the point is that you need to stay active at all times.  Recruiters don’t want to talk to people that have been out of the job market for a while, without remaining relevant to their industry or at least trying to acquire some experience. You never want to get into a situation, where you’re in an interview and you’re asked “so what have you been doing recently, I noticed that your last job ended six months ago,” and then not have a good answer.

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          Find people in your network that can help you stay active, by working for them for free if they can’t pay you.  Also, you can do community service or start your own company to at least make it seem like you haven’t given up and that you are aggressive and actually care about your career.

          Work for free while having a side job

            If you work for free to gain experience, you’ll still need a side job to make money.  Work for a company for free part-time to gain experience and also work for another company to get paid.  If you want to get money, and things are getting tough, then it’s not a bad decision to do retail or work at a restaurant to pay the bills.

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            If you do that, and you invest time in building your personal brand online, gaining experience by working for free part-time and job searching constantly, you should be in a good position to get a job when it becomes available.  A lot of college students are making these hard decisions right now because they realize that they don’t have a choice.  If you want to stay ontop during tough times, you’ll have to make tough decisions, but you’ll want to make them before everyone else does for yo.

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            Dan Schawbel

            Dan Schawbel is the leading personal branding expert for young professionals.

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            Last Updated on January 27, 2021

            How to Use Visual Learning to Work More Effectively

            How to Use Visual Learning to Work More Effectively

            Knowledge is essential to become successful in life, your career, and your business. Without learning new concepts and becoming proficient in your craft, it’s difficult to excel in your chosen career or archive knowledge to pass down to the next generation. Visual learning is one way to do this, and it can be incredibly effective in helping you work better.

            Content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

            The Importance of Knowing Your Learning Style

            Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, but you’re able to communicate these same concepts to others effectively.

            It all starts when you’re able to first identify the best way you learn.

            As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts. Sure, I got good grades and performed excellently in my online exams. However, I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

            There are several types of learning styles, which exist as part of the VARK model. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

            The four most popular types of learning styles are:

            • Visual learning style (learning by seeing)
            • Aural or auditory learning style (learning by listening to information spoken or presented)
            • Read/Write learning style (learning that involves reading and writing texts)
            • Tactile/Kinesthetic learning style (learning by touching and doing)

            For the purposes of this article, we will be focusing on using visual learning.

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            Are You a Visual Learner?

            When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

            This may mean you prefer to read an actual map when navigating to a new place over listening to verbal directions. It may also mean that you have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

            Visual Learner Infographic

              Most people who struggle with learning probably aren’t leveraging their best learning styles[1]. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

              However, visual learning in particular can really boost your career or business whether it is your preferred learning style or not, and here’s why:

              Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory, which helps us store information for longer periods of time.[2]

              While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e. learning about human DNA).

              Visual learning does use a different part of the brain, and visual cues are processed by the part of the brain known as the occipital lobe.

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              By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

              How to Use Visual Learning for Success

              Here are 4 ways to use visual learning to boost your career or business:

              1. Bring Back the To-Do List

              We live in an age where computers have taken over virtually every aspect of productivity and most human functions. However, written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

              While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and aids recall so that you actually get stuff done.

              I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

              2. Add Graphs, Charts, and Symbols to Reports

              Yes, it seems like more work for you, but graphs enable you to monitor the heartbeat of your business.

              Graphs and charts help you find trends in your finances, make a budget, and analyze data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and convert it to relevant information displayed in different shapes and images in a matter of minutes.

              As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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              When broken down into monthly, quarterly, bi-annual, or annual goals, graphs and charts communicate what ordinary text cannot.

              3. Effectively Brainstorm With Mind-Mapping

              With mind-mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole, which is a great way to tap into visual learning.

              Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare, while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

              It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

              Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

              Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

              4. Add Video Streaming to Meetings

              What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation?

              When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories as images in our minds.

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              For organizations that hold virtual meetings, it can also be an effective way to enhance performance as people can see their colleagues in addition to whatever form of video is provided during the meeting.

              Final Thoughts

              The question is not whether visual learning is better than the other learning styles. Each has their merits and situations where they will be most useful.

              The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

              You might discover that understanding scientific concepts is much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

              The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

              More About Learning Styles

              Featured photo credit: You X Ventures via unsplash.com

              Reference

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