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Best Cities in the World to Find New Job Opportunities

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Best Cities in the World to Find New Job Opportunities

Looking for world job opportunities? Perhaps this article can get you started in your search! It is based on the 2012 Cities of Opportunity report put together by PricewaterhouseCoopers (PwC) in 2012, and includes job outlook projections to 2025.

In this study, the cities were chosen based on the following factors:

1. Intellectual capital and innovation

2. Technology readiness

3. Transportation and infrastructure

4. Health, safety and security

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5. Sustainability and the natural environment

6. Economic clout

7. Ease of doing business

8. Cost

9. Demographics and livability, and

10. City Gateway

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For a full description of these factors, you can download the report here.

1. New York

Most jobs in New York are in Financial and Business Services and Healthcare

Originally named New Amsterdam, after its humble beginnings as a Dutch trading post, New York, while not actually topping of any of the economic indicator lists, did well enough in ten of them – including intellectual capital and innovation, global connections, city gateway, and technology readiness – that it earned the #1 place in the 2012 Cities of Opportunity Report. According to the same report, between now and 2025, New York will add plenty of jobs in a global economy that favors good education and connection. However, if technology takes a hit or protectionism puts the kibosh on trade, New York will eliminate as many jobs as it created.

If you’re in the healthcare field or love doing business, and appreciate smart, tech-savvy people – and you don’t mind the long commutes or high cost of living – New York might be your dream career destination.

2. London

Most jobs in London are in Financial and Business Services

London has the most overseas banks of any country in the world, and, as home to major music corporations such as EMI and Warner Music Group, is one of the major classical and popular music capitals. It is the winner of the “city gateway” prize, being a major hub for European travel. Also, in prosperous times, London leads the pack in job growth, whether the economy is growing as a result of technology, travel connections, or knowledge. However, if the global economy turns sour, London will also be forced to downsize its workforce.

If you have an entrepreneurial spirit and love having easy access to education, music, and good reads, and you don’t mind the cloudy skies, bad food, and the fact that it’s not the most sustainable city on Earth, London could be your Holy Grail.

3. Toronto

Most jobs in Toronto are in Financial and Business Services, and Healthcare

People from Canada are actually less common in Toronto than people from England and, surprisingly, China. But if you consider that Toronto did well in the “economic clout” category, which means, among other things, that a healthy number of Global 500 companies have headquarters in Toronto, perhaps this isn’t so surprising. Also, this Canadian city is good at getting funding from other countries for projects that create new jobs. If the global economy took a downturn between now and 2025, Toronto wouldn’t lay off quite as many workers as New York or London, although it would definitely feel the effects.

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If you don’t mind travel being a little more challenging, Toronto would be a great place to start and run your new business.

4. Paris

Most jobs in Paris are in Financial and Business Services, and Hospitality and Tourism

Not surprisingly, given its cultural wealth and amazing cuisine, Paris did very well in the “demographics and livability” and “city gateway” economic indicators, and was beaten only by Milan in the percentage of employment opportunities to be found in the financial and business services. Not surprisingly, this cultural hub is wildly popular with tourists, and ease of travel into and out of Paris makes it a great place for the hospitality and tourism industries. Long-term, Paris wouldn’t lay off quite as many workers as London or New York if the global economy flounders, but employment would definitely be affected.

Foodies, travelers, and lovers of culture of all kind will find Paris a city of dreams. Just watch out for the price tag, stay healthy, and keep an eye on your wallet!

5. Stockholm

Most jobs in Stockholm are in Financial and Business Services, and Healthcare

With very little heavy industry and a dearth of fossil fuel power plants, Stockholm is one of the world’s cleanest big cities. In the 90’s, it was also a trendsetter in fibre optic telecommunication. Easy access to libraries and universities helped Stockholm take the prize in the “intellectual capital” economic category, and the Swedish city also did well in “health, safety and security”. This Scandinavian city’s job market is projected to be relatively steady-Eddie long term, regardless of worldwide growth or shrinkage.

While it’s not the easiest city to get in and out of travel-wise, if you like good reads and being able to walk around at night without worrying about thugs swiping your stuff, Stockholm’s your place.

6. San Francisco

Most jobs in San Francisco are in Financial and Business Services, and Hospitality and Tourism

“The coldest winter I ever spent was a summer in San Francisco”, contrary to popular belief, was actually not said by Mark Twain, but this hilly California city, famous for its cool, if not downright chilly summers, did pretty well in eight of the ten categories of economic development; its two strongest being “intellectual capital and innovation” and “sustainability and the natural environment”. No matter what happens to the worldwide economy between now and 2025, San Francisco will most likely avoid any major upsets in business-as-usual.

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If you appreciate great city planning, sustainability, and counterculture, leave your heart in San Francisco. But be prepared to open your wallet wide to pay the rent, and if you want to work for a Fortune 500 company, you’re better off looking elsewhere.

7. Singapore

Most jobs in Singapore are in Manufacturing and Construction

One out of six households in Singapore has a million dollars or more in disposable income, and this city did well in the “transportation and infrastructure” and “ease of doing business” categories of economic development.  Like London and New York, this Southeast Asian city promises to thrive between now and 2025 if the global economy grows, but may not fare so well if protectionism spreads or the tech industries hit a slump.

If you love easy access to public libraries or universities, Singapore might not hold much appeal for you, and all of those millionaires have sent real estate prices through the roof. But if you love being able to zip around a city easily without the bother of a car – and you adore Asian cuisine – look no further.

8. Hong Kong

Most jobs in Hong Kong are in Hospitality and Tourism

Low taxes and free trade make Hong Kong one of the easiest cities in the world in which to do business. Hong Kong is also a major Asian travel hub, making it an awesome “city gateway”. This Southeast Asian city will add a fair number of jobs between now and 2025 if trade rises due to education and connection, but will definitely feel the pinch in the event of a global economy that suffers from a scale back in industry or information technology.

If you are an entrepreneur who wants to open a restaurant or a hotel, you aren’t too concerned about the environment and sustainability, and you don’t mind rubbing elbows with lots and lots of other people, Hong Kong may be in your future. 

Featured photo credit: Henry at 206 amazing landmarks of the world/Leong Him Woh via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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