Advertising
Advertising

8 Common Freelancing Mistakes You Can Avoid

8 Common Freelancing Mistakes You Can Avoid

Several adjectives describe freelance work; easy is not one of them.  So why do people go into freelancing? Freedom, flexibility, and independent career paths are the top reasons, according to both the Freelance Industry Report by the International Freelancers Academy and the Genesis Research Associates Survey for oDesk. Converting those reasons into actual benefits requires self-direction, creativity, and tons of work.  No, it’s not easy, but If you steer clear of these common freelancing mistakes, it won’t be too difficult either.

1. Thinking like an employee; limiting your work hours.

It’s great when you have no boss to tell you what to do.  But that also means you alone are responsible for marketing your services, updating skills, negotiating and monitoring payments, and prioritizing projects to meet deadlines.  Working only from 9 to 5 while waiting for opportunities to come your way is among the worst freelancing mistakes.  Think like an entrepreneur who does whatever is needed to deliver quality work.  The Genesis Research Associates Survey showed 90% of freelancers believe the word entrepreneur reflects a certain mindset that describes them rather than strictly as having started a company.

Advertising

2.  Performing minimally; merely following directions.

Brick-and-mortar companies come with protocols and job descriptions that define authority and establish boundaries.  In freelancing, clients provide the rationale, background, and parameters for projects.  You bring in knowledge, expertise, and a new perspective.  It’s a relationship between equals who collaborate on a project, but YOU take the initiative.  If your working style is just doing what the client says, he will begin to wonder why he got you in the first place. Pour in fresh ideas and be ready to justify your creative decisions—even when it contradicts his viewpoint—to show how it will benefit his objective. Your opinions and inputs are part of the value you contribute.

3. Looking randomly for clients; accepting every project.

Online job boards offer an uncomplicated way of finding clients, but the Freelance Industry Report states only 6.3% of freelancers think this is an effective way. Referrals (27.4%), word of mouth (23.8%) and personal/professional network (16.9%) offer the best possibilities. Employing effective methods for finding clients is important, but experienced freelancer and coach Celine Roque also emphasizes that the foundation of successful freelancing is in being very specific about who your ideal clients are and working only with people who fit that description.  Applying for every available gig is among the most common freelancing mistakes that can get you stuck doing work you don’t like for people who treat you like a commodity. Formulate your criteria of ideal clients who respect you as an equal and whose businesses are aligned with your values.  You will conserve time and energy and can then focus on specific types of clients and businesses.

Advertising

4. Settling for low pay; ignoring the income aspect.

Thanks to the above criteria, I had no problems eliminating projects that did not fit in with what truly moved me. I enjoyed working with appreciative clients whose values and goals resonated with mine. The downside, I realized, was that I used the pleasant working relations to justify accepting less pay.   Offering to work at a low rate or with no pay comes naturally when you want to support online communities or individuals whose advocacy you also share.  But when you do it too often, it can give you a distorted perception of your worth. Firmly establish the value of your contribution and get paid per global industry standards to sustain your freelancing

5. Not communicating enough; leaving things unsaid.

The Cambridge dictionary defines the expression, “It goes without saying” to mean something that is obvious. In freelancing where clients come from diverse cultures and live across continents, nothing is obvious! Everything is worth saying and best put into writing—proposals, deliverables, contracts, submissions, milestones, and everything in between. A Best Practices Study published by Outsourcing Center concluded that a shared understanding of each others’ goals is key to successful outsourcing relationships. Don’t assume your goals are clear to your clients or that you understand their objectives. Repeat, paraphrase, and reconfirm to make sure you understand each other.  Establish communication lines early on by clarifying who the project point person is. Be accessible. Provide your contact details and the best times to reach you. Respond promptly to messages while observing time zone differences and cultural holidays .

Advertising

6. Not suggesting another possible project; losing connection.

Your best future client is your past or current client.  Why?  Because he already knows your work ethics and work quality and you already know his business challenges and goals. Don’t be in such a hurry to work for a new client without suggesting another possible project to your current client. This forms part of YOUR initiative.  A well-thought out new project suggestion demonstrates you understand his goals and are in a position to help him achieve them.  If you do not envision another project or if he declines your suggestion, send a thank you email with your full contact details to keep the communication lines open.  Still unconvinced about the value of keeping in touch with past clients?  Then it’s worth repeating the findings of the Freelance Industry Report mentioned earlier:  Referrals (27.4%), word of mouth (23.8%) and personal/professional network (16.9%) are the most effective ways to find clients.

7. Giving up—the saddest of freelancing mistakes.

Successful freelancing takes time, not necessarily from a set number of hours but from regular immersion and practice. With practice comes improvement.  Don’t entertain doubts and distractions that cause you to lose focus. Take note of your successes. Look back to when you first started and appreciate the progress you made. VP-International and Enterprise of oDesk, Matt Cooper, put it clearly to copywriter/blogger Stephanie Gonzaga when she interviewed him.  “It’s a global meritocracy. You’re competing with everybody else in the world so you gotta take the time, but when people put in the time and they work at it, they are successful.”  And here’s one more reason not to give up.  Fortune magazine reports a jump in freelancer pay as managers learn that paying more pays off.  Nikki Parker of Freelancer.com adds, “Employers are willing to pay more for quality” and assess freelancers based on “their past feedback, skills, reputation, and portfolio of work.”

Advertising

8. Losing site of the big picture; neglecting other areas of your life.

Working freelance from home blurs the boundaries between work and time spent with the family, relaxing, or doing other things. It’s tempting to accept more work and labor late into the night or over the weekends. Some projects will necessarily require you to work such hours, but if you do this habitually and allow clients to control your schedule, you could be headed for exhaustion and creative drought that will affect work output. Among the freelancing mistakes, this has the highest impact on your health, relationships, and other life areas. Stick to a reasonable work schedule that leaves you time and energy for a balanced life. 

Enjoying the benefits of freedom and flexibility in freelancing comes down to personal choice.

  • Do you want to go full time or make a gradual transition while keeping your job?
  • Are you revved up working on simultaneous and successive projects?
  • Does working long-term with a single client complement your mobile lifestyle?
  • Are you happy collaborating with a few clients on intermittent projects that allow for other pursuits?

Decide on your approach and avoid these freelancing mistakes, and you’ll soon arrive at a free-and-easy operation.

Featured photo credit: JP Stanley via flickr.com

More by this author

Improve Life Quality Now by Enjoying Your Sundays 10 Signs Your Traveling Experiences Have Made You a Better Person 8 Simple Gentlemen Gestures to impress a Lovely Lady Is What You’re Wearing Too Revealing? You Won’t Die if You Don’t Buy. Here’s Why.

Trending in Work

1 10 Killer Cover Letter Tips to Nail Every Interview Opportunity 2 How to Sharpen Your Transferable Skills For a Swift Career Switch 3 How to Make Going Back to School at 30 Possible (And Meaningful) 4 7 Powerful Habits To Win In Office Politics 5 10 Signs of a Bad Boss and How to Deal with Them

Read Next

Advertising
Advertising
Advertising

Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

Advertising

2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

Advertising

5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

Advertising

8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

Advertising

What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

More About Nailing Your Dream Job

Featured photo credit: Kaleidico via unsplash.com

Read Next