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8 Common Freelancing Mistakes You Can Avoid

8 Common Freelancing Mistakes You Can Avoid

Several adjectives describe freelance work; easy is not one of them.  So why do people go into freelancing? Freedom, flexibility, and independent career paths are the top reasons, according to both the Freelance Industry Report by the International Freelancers Academy and the Genesis Research Associates Survey for oDesk. Converting those reasons into actual benefits requires self-direction, creativity, and tons of work.  No, it’s not easy, but If you steer clear of these common freelancing mistakes, it won’t be too difficult either.

1. Thinking like an employee; limiting your work hours.

It’s great when you have no boss to tell you what to do.  But that also means you alone are responsible for marketing your services, updating skills, negotiating and monitoring payments, and prioritizing projects to meet deadlines.  Working only from 9 to 5 while waiting for opportunities to come your way is among the worst freelancing mistakes.  Think like an entrepreneur who does whatever is needed to deliver quality work.  The Genesis Research Associates Survey showed 90% of freelancers believe the word entrepreneur reflects a certain mindset that describes them rather than strictly as having started a company.

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2.  Performing minimally; merely following directions.

Brick-and-mortar companies come with protocols and job descriptions that define authority and establish boundaries.  In freelancing, clients provide the rationale, background, and parameters for projects.  You bring in knowledge, expertise, and a new perspective.  It’s a relationship between equals who collaborate on a project, but YOU take the initiative.  If your working style is just doing what the client says, he will begin to wonder why he got you in the first place. Pour in fresh ideas and be ready to justify your creative decisions—even when it contradicts his viewpoint—to show how it will benefit his objective. Your opinions and inputs are part of the value you contribute.

3. Looking randomly for clients; accepting every project.

Online job boards offer an uncomplicated way of finding clients, but the Freelance Industry Report states only 6.3% of freelancers think this is an effective way. Referrals (27.4%), word of mouth (23.8%) and personal/professional network (16.9%) offer the best possibilities. Employing effective methods for finding clients is important, but experienced freelancer and coach Celine Roque also emphasizes that the foundation of successful freelancing is in being very specific about who your ideal clients are and working only with people who fit that description.  Applying for every available gig is among the most common freelancing mistakes that can get you stuck doing work you don’t like for people who treat you like a commodity. Formulate your criteria of ideal clients who respect you as an equal and whose businesses are aligned with your values.  You will conserve time and energy and can then focus on specific types of clients and businesses.

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4. Settling for low pay; ignoring the income aspect.

Thanks to the above criteria, I had no problems eliminating projects that did not fit in with what truly moved me. I enjoyed working with appreciative clients whose values and goals resonated with mine. The downside, I realized, was that I used the pleasant working relations to justify accepting less pay.   Offering to work at a low rate or with no pay comes naturally when you want to support online communities or individuals whose advocacy you also share.  But when you do it too often, it can give you a distorted perception of your worth. Firmly establish the value of your contribution and get paid per global industry standards to sustain your freelancing

5. Not communicating enough; leaving things unsaid.

The Cambridge dictionary defines the expression, “It goes without saying” to mean something that is obvious. In freelancing where clients come from diverse cultures and live across continents, nothing is obvious! Everything is worth saying and best put into writing—proposals, deliverables, contracts, submissions, milestones, and everything in between. A Best Practices Study published by Outsourcing Center concluded that a shared understanding of each others’ goals is key to successful outsourcing relationships. Don’t assume your goals are clear to your clients or that you understand their objectives. Repeat, paraphrase, and reconfirm to make sure you understand each other.  Establish communication lines early on by clarifying who the project point person is. Be accessible. Provide your contact details and the best times to reach you. Respond promptly to messages while observing time zone differences and cultural holidays .

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6. Not suggesting another possible project; losing connection.

Your best future client is your past or current client.  Why?  Because he already knows your work ethics and work quality and you already know his business challenges and goals. Don’t be in such a hurry to work for a new client without suggesting another possible project to your current client. This forms part of YOUR initiative.  A well-thought out new project suggestion demonstrates you understand his goals and are in a position to help him achieve them.  If you do not envision another project or if he declines your suggestion, send a thank you email with your full contact details to keep the communication lines open.  Still unconvinced about the value of keeping in touch with past clients?  Then it’s worth repeating the findings of the Freelance Industry Report mentioned earlier:  Referrals (27.4%), word of mouth (23.8%) and personal/professional network (16.9%) are the most effective ways to find clients.

7. Giving up—the saddest of freelancing mistakes.

Successful freelancing takes time, not necessarily from a set number of hours but from regular immersion and practice. With practice comes improvement.  Don’t entertain doubts and distractions that cause you to lose focus. Take note of your successes. Look back to when you first started and appreciate the progress you made. VP-International and Enterprise of oDesk, Matt Cooper, put it clearly to copywriter/blogger Stephanie Gonzaga when she interviewed him.  “It’s a global meritocracy. You’re competing with everybody else in the world so you gotta take the time, but when people put in the time and they work at it, they are successful.”  And here’s one more reason not to give up.  Fortune magazine reports a jump in freelancer pay as managers learn that paying more pays off.  Nikki Parker of Freelancer.com adds, “Employers are willing to pay more for quality” and assess freelancers based on “their past feedback, skills, reputation, and portfolio of work.”

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8. Losing site of the big picture; neglecting other areas of your life.

Working freelance from home blurs the boundaries between work and time spent with the family, relaxing, or doing other things. It’s tempting to accept more work and labor late into the night or over the weekends. Some projects will necessarily require you to work such hours, but if you do this habitually and allow clients to control your schedule, you could be headed for exhaustion and creative drought that will affect work output. Among the freelancing mistakes, this has the highest impact on your health, relationships, and other life areas. Stick to a reasonable work schedule that leaves you time and energy for a balanced life. 

Enjoying the benefits of freedom and flexibility in freelancing comes down to personal choice.

  • Do you want to go full time or make a gradual transition while keeping your job?
  • Are you revved up working on simultaneous and successive projects?
  • Does working long-term with a single client complement your mobile lifestyle?
  • Are you happy collaborating with a few clients on intermittent projects that allow for other pursuits?

Decide on your approach and avoid these freelancing mistakes, and you’ll soon arrive at a free-and-easy operation.

Featured photo credit: JP Stanley via flickr.com

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

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Featured photo credit: Austin Distel via unsplash.com

Reference

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