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7 Ways To Make Your Blog Amazingly Influential

7 Ways To Make Your Blog Amazingly Influential

Anyone can write a blog, and millions do. Because of that, the barrier to entry is actually set rather high. You’re more than welcome to write whatever you want, but it’s unlikely to ever be read. Everyone has to take their licks to reach success, and blogging is no different. For your blog to be found, you need to provide relevant and timely information in a readable format. It’s more difficult than it sounds, but if you follow these seven rules, you’ll have a solid foundation to make your blog influential.

1. Be Brutally Honest

Honesty is always the best policy–especially when writing. Even fiction writers are honest. Authors like Stephen King and J.K. Rowling base their fictional stories on true facts. They extensively research the subjects they write about, and they’re honest when describing the fantasy worlds and stories in their imaginations. This is what makes them successful. Learning to speak and think honestly is a skill we learn, and blogging is a great way to start.

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2. Stick to Your Passions

If you’re not passionate about what you’re writing about, you’ll never be seen as an authority on the topic. You’ll always be behind and provide old (or inaccurate) info. Your creative well will run dry rather quickly. No matter what you’re passionate about, you can create a blog around it.

Although my mainstream media posts are about business and technology, my personal blog is much different. I couldn’t focus on those boring subjects 24/7, and I didn’t want to risk writing a piece and not knowing where to post it. Instead, my personal blog discusses drugs, piracy, and entertainment– all subjects I’m well-versed in, but don’t have much of an outlet for. The change has nearly quadrupled my blog traffic, because I’m passionate about my work.

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3. Ignore the Haters

No matter who you are or what you do, you’ll face your share of haters. These people will pour their Haterade down your throat, telling you that everything you do is wrong, and you will fail. There are various ways to deal with haters, but my personal favorite is the acquaintance zone, which is a distant and much more insulting friend zone, as you leave these people in limbo. Kindly brush those haters off–don’t even acknowledge their words. Simply shut them down and move on.

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    4. Find Your Voice

    If you follow the three steps above, you’ll start to develop your true voice. Once you find your voice, writing becomes much easier. Rather than thinking of what to write, you begin to write in a stream-of-consciousness manner. You’re no longer searching for words, but for topics to lend your voice to. It’s a subtle difference, but it changes everything.

    5. Keep Writing

    If you want to be a writer, you have to keep writing. You can stress about all the imperfections, fears, and other details, but continue to write. When I started, I only wrote once, maybe twice, a week. My average over the last six months is four pages per day. At that rate, I’m able to write a Song of Ice and Fire (Game of Thrones to the television crowd) book every two years. Unfortunately, not every page I write is on that level. In another five years, I hope to be able to crank out a novel a year, on top of blogging.

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    6. Seriously… Write More

    Michael Jordan got good at basketball by playing. Rihanna got good at singing by singing. The only way you’ll ever become a better writer is by writing. Push yourself to continue writing. Even if nobody reads it, it’ll make your site look fuller by the time someone does. Nobody wants to hit a site that only has one blog and nothing else. A deep archive makes it look like you belong there. Keep writing.

    7. The Devil Is in the Details

    The hardest part about writing is formatting. It’s not that it’s technically hard; HTML is a simple language to learn. You must be very detail-oriented, though. Learn SEO tactics to ensure maximum visibility of your blog. Pay attention to picture titles, captions, file names, and tags. Ensure every page has a header, a picture, and links to other sections of your blog. Every detail counts, and it’ll keep people on your blog longer, which will continue to help your site.

    Blogging looks simple on the surface–everyone has an opinion to share. The difference between James Altucher and Joe Schmo lies in the amount of effort put into it. If you’re not willing to dedicate the time and effort necessary to succeed, you’ll always be outshined by the thousands who are. Stop being frignorant, roll up your sleeves, get your quill out, and get to writing.

    Featured photo credit: Calm Blue Oceans via calmblueoceans.com

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    Published on March 20, 2019

    How to Write a Powerful Mission Statement for Your Business

    How to Write a Powerful Mission Statement for Your Business

    Have you ever felt lost in the minutia of your job?

    As a business owner, I can relate to getting bogged down in the day to day operations of my business. Things like inventory, payroll, scheduling, purchasing and employee management take up the bulk of my day.

    While these things are important and need to get done, focusing too much on the details can make you lose sight of the big picture. This is why having a good mission statement comes in handy.

    What is a Mission Statement?

    Put simply, a mission statement is an internal document that provides a clear purpose for the organization. It provides a common reference point for everyone in the organization to start from.

    In other words, after reading your company’s mission statement, managers and employees should be able to answer the question “What are company’s main objectives?” For example, Southwest Airlines mission statement reads:[1]

    “Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.”

    In this single statement, Southwest conveys the company’s goals of providing the highest level of customer service as well as providing a good working environment for their employees.

    Mission Statement VS. Vision Statement

    While the mission and vision statements are related, there are subtle but distinct differences the you should be aware of.

    First of all, a mission statement is designed primarily as an internal company document. It provides clarity and direction for managers and employees.

    While there’s nothing wrong with sharing your company’s mission statement with the outside world, its intended audience is within the company.

    While a mission statement provides a general framework for the organization, the vision statement is usually a more inspirational statement designed to motivate employees and inspire customers. Going back to Southwest Airlines, their vision statement reads:[2]

    “To become the world’s most loved, most flown, and most profitable airline.”

    This statement inspires good feeling from the customer while motivating the employees to achieve that vision.

    What Does a Good Mission Statement Look Like?

    When coming up with a mission statement, it’s important to take your time and do it right. Too often, people (especially entrepreneurs) just write down the first thing that comes to mind and they end up with worthless or (worse yet) a generic mission statement that is utterly useless.

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    Remember, a mission statement should provide a common framework for everyone in your organization.

    When writing a mission statement, you should always try to incorporate the following;

    • What we do?
    • How we do it?
    • Whom do we do it for?
    • What value are we bringing?

    Now, you can see how tempting it is to just come up with something generic that ticks off those four boxes. Something like “We provide the best widgets available online for the consumer.”

    After all, that did check off all the boxes:

    What we do? Provide widgets.

    How we do it? Online.

    Who do we do it for? The consumer.

    What value we bring? The best widgets.

    The problem with this mission statement is that it could apply to any number of companies producing the same widget. There is nothing to distinguish your company or its widgets from any of your competitors widgets.

    Compare that mission statement to this one:

    “We provide the highest quality widgets directly to the consumer at an affordable price backed up with a 100% satisfaction guarantee. If our clients aren’t 100% satisfied, we’ll make it right.”

    What’s the difference?

    Both mission statements answer all the same questions of what, how, whom and value. But in the second statement, they are differentiating their company from all other competitors by answering the question “what makes us unique”.

    Another way to read that is, “Why you should buy from us.” In this example, it’s because our widgets are of the highest quality and we stand behind them 100%.

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    You might have noticed the statement didn’t say that we sell widgets at the lowest possible price. That’s because we are emphasizing quality and satisfaction over price.

    A different company’s mission statement may emphasize selling widgets at the lowest possible price with little to no mention of a guarantee.

    Hallmarks of a Good Mission Statement

    1. Keep It Brief

    Your mission statement should be no longer than three sentences. This is not your company’s magnum opus.

    You should be able to distill the what, how, who and why questions into a succinct message.

    2. Have a Purpose

    A company’s missions statement should include the reason it even exists.

    Make clear exactly what the company does with statements like “We strive to provide our customers with …….”

    3. Include a “How”

    Take this as an opportunity to differentiate your company from its competitors.

    How do you provide a product or service that’s different or better than how your competitor provides it?

    4. Talk About the Value You Bring to the Table

    This is where you can really set yourself apart from the competition. This is the “why” customers should buy from you.

    Do you offer the lowest prices? Fastest delivery? Exceptional customer service? Whatever it is that sets you apart and gives your particular products, services or company an advantage talk about it in the mission statement.

    5. Make Sure It’s Plausible

    It’s okay to shoot for the stars just to settle for the moon, but not in a mission statement.

    Being overly ambitious will only set you and your employees up for failure, hurt morale and make you lose credibility. You will also scare away potential investors if they think that you are not being realistic in your mission statement.

    6. Make It Unique and Distinctive

    Imagine if someone who knew nothing about your business walked in and saw how it was operating, then they read your mission statement. Would they be able to recognize that mission statement was attached to that business? If not re-work it.

    7. Think Long Term

    A mission statement should be narrow enough so that it provides a common framework for the existing business, but open enough to allow for longer term goals. It should be able to grow as the business grows.

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    8. Get Feedback

    This is very important, especially from managers and employees.

    Getting their input can clarify how they currently see the company and their role within the organization. It’s also a good way to get people “on-board,” as studies show that people are more likely to go along with an idea if they feel included in the decision making process beforehand.

    9. Review Often and Revise as Necessary

    You should review the missions statement often for two reasons.

    First, as a reminder of what the essence of the company is. It’s easy to forget when you are in the day to day grind of the business.

    And two, to make sure that the mission statement is still relevant. Things change, and not everything can be anticipated at the time a mission statement was written.

    For example, if a mission statement was written before the advent of the internet, a company that use to sell things door to door now probably has a website that people order from. You should always update the mission statement to reflect these changes.

    The Value of Mission Statements: Why Go Through All of These in the First Place?

    It may seem like a lot of work just for a few sentences that describe a company, but the value of a well written mission statement should not be discounted.

    First of all, if you are an entrepreneur, crystallizing the what, how, whom and value questions will keep you focused on the core business and its values.

    If you are a manager or other employee, knowing the company’s basic tenants will help inform your interactions with both customers and colleagues alike.

    Strategic Planning

    A relevant mission statement acts as a framework for strategic planning. It provides guidance and parameters for making strategic decisions for the future of the company.

    Measuring Performance

    By having the company’s mission in a concrete form, it also allows for an objective measurement of how well the organization is meeting its stated goals at any one time.

    Management can identify strengths and weaknesses in the organization based on the criteria set forth in the mission statement and make decisions accordingly.

    Solidifying the Company’s Goals and Values for Employees

    Part of a well run organization is nurturing happy and productive employees.

    As humans, we all have an innate need for both purpose and to be part of something larger than ourselves. Providing employees with a clearly defined mission statement helps to define their role in the larger organization. Thus, fulfilling both of these needs.

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    Now I’m not saying that a mission statement can overcome low pay and poor working conditions, but with everything else being equal, it can contribute to a happier and more productive workforce.

    To Hold Management Accountable

    By creating a mission statement, a company is publicly stating its highest values and goals for the world to see. By doing so, you are inviting both the public and your employees to to scrutinize how well the company lives up to its ideals.

    So if you state that you only provide the highest quality products, and then offer something less, it’s fair for both the public and the employees to question, and even call for a change in management.

    If management doesn’t take the mission statement seriously, no one else will either; and the legitimate authority that management rely’s on will be diminished.

    To Serve as an Example

    This is the opposite side of the coin from the previous statement. If the highest levels of management are seen taking the mission statement seriously and actively managing within the framework of the statement, that attitude filters down throughout the organization.

    After all, a good employee knows what’s important to their boss and will take the steps necessary to curry favor with them.

    Finally, use the company’s mission statement as a way to define roles within the company. You can do this by giving each division in the company a copy of the mission statement and challenge the head of each division to create a mission statement for their respective departments.

    Their individual mission statements should focus on how each department fits in and ultimately contributes to the success of the company’s overall mission statement. This serves as both a clarifying and a team building exercise for all parts of the organization.

    Final Thoughts

    Developing a mission statement is too often just an after-thought, especially for entrepreneurs. We tend to prioritize things that we perceive will give us the biggest “bang for our buck.”

    Somehow, taking the time and effort to sit down and think seriously about the what, whom, how and value of our business seems like a waste of time. After all, we got in the business to make money and become successful, isn’t that all we need to know?

    That mindset will probably get you started okay, but if you find yourself having any success at all, you’ll find that there really is such a thing as growing pains.

    By putting in the time and effort to create a mission statement, you are laying the groundwork that will give you a path to follow in your growth. And isn’t building long term success what we are really after?

    More Resources About Achieving Business Success

    Featured photo credit: Fab Lentz via unsplash.com

    Reference

    [1] Southwest Airlines: About Page
    [2] Fit Small Business: 10 Vision Statement Examples To Spark Your Imagination

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