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7 Ways To Make Your Blog Amazingly Influential

7 Ways To Make Your Blog Amazingly Influential

Anyone can write a blog, and millions do. Because of that, the barrier to entry is actually set rather high. You’re more than welcome to write whatever you want, but it’s unlikely to ever be read. Everyone has to take their licks to reach success, and blogging is no different. For your blog to be found, you need to provide relevant and timely information in a readable format. It’s more difficult than it sounds, but if you follow these seven rules, you’ll have a solid foundation to make your blog influential.

1. Be Brutally Honest

Honesty is always the best policy–especially when writing. Even fiction writers are honest. Authors like Stephen King and J.K. Rowling base their fictional stories on true facts. They extensively research the subjects they write about, and they’re honest when describing the fantasy worlds and stories in their imaginations. This is what makes them successful. Learning to speak and think honestly is a skill we learn, and blogging is a great way to start.

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2. Stick to Your Passions

If you’re not passionate about what you’re writing about, you’ll never be seen as an authority on the topic. You’ll always be behind and provide old (or inaccurate) info. Your creative well will run dry rather quickly. No matter what you’re passionate about, you can create a blog around it.

Although my mainstream media posts are about business and technology, my personal blog is much different. I couldn’t focus on those boring subjects 24/7, and I didn’t want to risk writing a piece and not knowing where to post it. Instead, my personal blog discusses drugs, piracy, and entertainment– all subjects I’m well-versed in, but don’t have much of an outlet for. The change has nearly quadrupled my blog traffic, because I’m passionate about my work.

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3. Ignore the Haters

No matter who you are or what you do, you’ll face your share of haters. These people will pour their Haterade down your throat, telling you that everything you do is wrong, and you will fail. There are various ways to deal with haters, but my personal favorite is the acquaintance zone, which is a distant and much more insulting friend zone, as you leave these people in limbo. Kindly brush those haters off–don’t even acknowledge their words. Simply shut them down and move on.

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    4. Find Your Voice

    If you follow the three steps above, you’ll start to develop your true voice. Once you find your voice, writing becomes much easier. Rather than thinking of what to write, you begin to write in a stream-of-consciousness manner. You’re no longer searching for words, but for topics to lend your voice to. It’s a subtle difference, but it changes everything.

    5. Keep Writing

    If you want to be a writer, you have to keep writing. You can stress about all the imperfections, fears, and other details, but continue to write. When I started, I only wrote once, maybe twice, a week. My average over the last six months is four pages per day. At that rate, I’m able to write a Song of Ice and Fire (Game of Thrones to the television crowd) book every two years. Unfortunately, not every page I write is on that level. In another five years, I hope to be able to crank out a novel a year, on top of blogging.

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    6. Seriously… Write More

    Michael Jordan got good at basketball by playing. Rihanna got good at singing by singing. The only way you’ll ever become a better writer is by writing. Push yourself to continue writing. Even if nobody reads it, it’ll make your site look fuller by the time someone does. Nobody wants to hit a site that only has one blog and nothing else. A deep archive makes it look like you belong there. Keep writing.

    7. The Devil Is in the Details

    The hardest part about writing is formatting. It’s not that it’s technically hard; HTML is a simple language to learn. You must be very detail-oriented, though. Learn SEO tactics to ensure maximum visibility of your blog. Pay attention to picture titles, captions, file names, and tags. Ensure every page has a header, a picture, and links to other sections of your blog. Every detail counts, and it’ll keep people on your blog longer, which will continue to help your site.

    Blogging looks simple on the surface–everyone has an opinion to share. The difference between James Altucher and Joe Schmo lies in the amount of effort put into it. If you’re not willing to dedicate the time and effort necessary to succeed, you’ll always be outshined by the thousands who are. Stop being frignorant, roll up your sleeves, get your quill out, and get to writing.

    Featured photo credit: Calm Blue Oceans via calmblueoceans.com

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    Last Updated on May 22, 2019

    50 Great People To Follow On LinkedIn, No Matter Your Industry

    50 Great People To Follow On LinkedIn, No Matter Your Industry

    LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

    Job Search Experts

    You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

    1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

    2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

    3. Dr. Marla Gottschalk will help you make an impact in a new job.

    4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

    5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

    Management Experts

    They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

    6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

    7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

    8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

    9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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    Productivity Experts

    By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

    10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

    11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

    12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

    13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

    Marketing Experts

    14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

    15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

    16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

    17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

    18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

    19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

    20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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    21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

    22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

    23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

    24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

    25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

    26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

    Personal Branding Experts

    Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

    Here are some personal branding experts from LinkedIn to improve your own brand.

    27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

    28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

    Other Notable Experts to Follow

    29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

    30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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    31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

    32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

    33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

    34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

    35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

    36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

    37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

    38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

    39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

    40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

    41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

    42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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    43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

    44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

    45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

    46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

    47. Rita J. King connects science, technology and business.

    48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

    49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

    50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

    These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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