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7 Ways To Make Your Blog Amazingly Influential

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7 Ways To Make Your Blog Amazingly Influential

Anyone can write a blog, and millions do. Because of that, the barrier to entry is actually set rather high. You’re more than welcome to write whatever you want, but it’s unlikely to ever be read. Everyone has to take their licks to reach success, and blogging is no different. For your blog to be found, you need to provide relevant and timely information in a readable format. It’s more difficult than it sounds, but if you follow these seven rules, you’ll have a solid foundation to make your blog influential.

1. Be Brutally Honest

Honesty is always the best policy–especially when writing. Even fiction writers are honest. Authors like Stephen King and J.K. Rowling base their fictional stories on true facts. They extensively research the subjects they write about, and they’re honest when describing the fantasy worlds and stories in their imaginations. This is what makes them successful. Learning to speak and think honestly is a skill we learn, and blogging is a great way to start.

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2. Stick to Your Passions

If you’re not passionate about what you’re writing about, you’ll never be seen as an authority on the topic. You’ll always be behind and provide old (or inaccurate) info. Your creative well will run dry rather quickly. No matter what you’re passionate about, you can create a blog around it.

Although my mainstream media posts are about business and technology, my personal blog is much different. I couldn’t focus on those boring subjects 24/7, and I didn’t want to risk writing a piece and not knowing where to post it. Instead, my personal blog discusses drugs, piracy, and entertainment– all subjects I’m well-versed in, but don’t have much of an outlet for. The change has nearly quadrupled my blog traffic, because I’m passionate about my work.

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3. Ignore the Haters

No matter who you are or what you do, you’ll face your share of haters. These people will pour their Haterade down your throat, telling you that everything you do is wrong, and you will fail. There are various ways to deal with haters, but my personal favorite is the acquaintance zone, which is a distant and much more insulting friend zone, as you leave these people in limbo. Kindly brush those haters off–don’t even acknowledge their words. Simply shut them down and move on.

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    4. Find Your Voice

    If you follow the three steps above, you’ll start to develop your true voice. Once you find your voice, writing becomes much easier. Rather than thinking of what to write, you begin to write in a stream-of-consciousness manner. You’re no longer searching for words, but for topics to lend your voice to. It’s a subtle difference, but it changes everything.

    5. Keep Writing

    If you want to be a writer, you have to keep writing. You can stress about all the imperfections, fears, and other details, but continue to write. When I started, I only wrote once, maybe twice, a week. My average over the last six months is four pages per day. At that rate, I’m able to write a Song of Ice and Fire (Game of Thrones to the television crowd) book every two years. Unfortunately, not every page I write is on that level. In another five years, I hope to be able to crank out a novel a year, on top of blogging.

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    6. Seriously… Write More

    Michael Jordan got good at basketball by playing. Rihanna got good at singing by singing. The only way you’ll ever become a better writer is by writing. Push yourself to continue writing. Even if nobody reads it, it’ll make your site look fuller by the time someone does. Nobody wants to hit a site that only has one blog and nothing else. A deep archive makes it look like you belong there. Keep writing.

    7. The Devil Is in the Details

    The hardest part about writing is formatting. It’s not that it’s technically hard; HTML is a simple language to learn. You must be very detail-oriented, though. Learn SEO tactics to ensure maximum visibility of your blog. Pay attention to picture titles, captions, file names, and tags. Ensure every page has a header, a picture, and links to other sections of your blog. Every detail counts, and it’ll keep people on your blog longer, which will continue to help your site.

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    Blogging looks simple on the surface–everyone has an opinion to share. The difference between James Altucher and Joe Schmo lies in the amount of effort put into it. If you’re not willing to dedicate the time and effort necessary to succeed, you’ll always be outshined by the thousands who are. Stop being frignorant, roll up your sleeves, get your quill out, and get to writing.

    Featured photo credit: Calm Blue Oceans via calmblueoceans.com

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    Last Updated on August 25, 2021

    Why Personal Branding Is Important to Your Career

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    Why Personal Branding Is Important to Your Career

    As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

    Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

    According to Celinne Da Costa:[1]

    “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

    A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

    What Is Your Personal Brand?

    “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

    Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

    Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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    I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

    A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

    Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

    Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

    Your Personal Brand Is Essential for Your Career Success

    In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

    According to Castrillon,[2]

    “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

    The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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    As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

    In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

    “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

    When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

    The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

    Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

    The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

    5 Key Steps to Creating Your Personal Brand

    These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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    1. Set Your Personal Goals

    What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

    2. Create Your Unique Value Proposition

    Create your unique value proposition by asking yourself these four questions:

    1. What are your personality features? What benefit do you offer people?
    2. Who are you and why do people enjoy working with you?
    3. What do you do and what do people want you to do for them? How do you solve their problems?
    4. What makes you different from others like you?

    The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

    3. Write Your Professional Story

    Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

    4. Determine Which Platforms Will Support Your Personal Brand

    Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

    5. Become Recognized for Sharing Your Knowledge and Expertise

    A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

    The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

    Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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    As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

    Other People’s Stories

    Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

    Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

    Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

    “your story is what you have, what you will always have. It is something to own.”

    So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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