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7 Ways to Let Your Family Know You’re Serious About Entrepreneurship

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7 Ways to Let Your Family Know You’re Serious About Entrepreneurship

RIIIIIIIINNNNNNGGGG!!! That’s only the 9,6697th time your mom’s called today. Rather than beat your head against the wall again, take back your precious minutes. You’re the owner. You’re the boss. Entrepreneurship isn’t a game. And whether you work from home or work from Starbucks, your time is money. And every minute you allow someone to take away from it, imagine they’re sucking a dollar from your bank account. And that is the fastest way to end up eating peanut butter and jelly with a side of Ramen noodles for dinner.

They mean well. They really do. They don’t intend to steal your money. They think they’re just calling. Besides, why wouldn’t you want to talk to them? But in the end, their good intentions won’t pay your bills. And the key to laying down the law is to do it while letting them know you are serious about your work and that you appreciate their being a part of your life. So when they step over the line and ignore the following rules, all you have to do is politely, calmly, and lovingly (with a hint of smugness, of course) remind them that the rules are in place because success doesn’t happen without them and that you’re happy to deal with them when the time is right.

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Lay down your rules, take back your time, and own your business. Without getting disowned by your family. Here are the new house rules of entrepreneurship for both you and your family.

1. On or Off

Set your hours to coincide with the time they are least likely to bother you. Yes, when they’re asleep. Whether your disctractors tend to be under 4′ tall or older than 45 years of age, they have to sleep. Schedule your hours so they happen when you have the most energy. Morning person? Get up at 3:30am like I do and work like a mad person until you are forced to stop and get everyone ready for the day. Night Owl? No worries, trade your movie time in for work time. You’ll be amazed at how much you’ll accomplish with no one calling you or screaming behind your head. Really.

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2. Lock yourself away.

If you work from home, it’s likely you’ll run into more than one project that requires you to work outside of your scheduled “Office Hours.” Don’t panic. Set up the kids, your spouse, your bird in another room with LOADS of fun and entertaining activities. Soccer games are great to keep those sports lovers out of your hair and a deck of cards? Well, the kids will never play a hand of rummy with them, but they’ll have a blast playing 52 Pick Up. While they’re doing what they do best, you’ll hunker down in your corner and do what you do best. Note: There will be no yelling screaming or fighting during this time or the party is over and everyone sits on their beds quietly waiting for time to finish. Totally not kidding. And when your work time is done, put in their minds that everyone will pitch in to clean up the mess.

3. Automate

Set an automated message that lets you politely remind callers that you’re unable to be interrupted right now. They’ll get the message and you won’t have to be scum by hanging up on them. After one or two tries, they’ll give up and be more respectful of your time. All you have to do is wait.

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4. Give back

Contribute a percentage of your earnings to the household. Nothing says you mean business like money. And when your family sees your not just pocketing your earnings for new pipes for your motorcycle, they’ll understand that you’re in this for the long haul and they can enjoy it or they can give up what you’re putting forth for them. And as your business grows, so does your financial input, making your business the last thing they’ll want you to quit.

5. Hide it

Tuck your phone in a drawer or in another room on silent. Even if you’ve turned the volume all the way down and the vibration is off, it’s still a temptation sitting by your side. You’ll still work a little; then catch yourself on Facebook ten minutes later or responding to somebody’s yummy chocolate birthday on Instagram. Protect yourself from pitfalls. Keep your phone at bay in a drawer or in another room.

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6. Silence!

Turn off all notifications. This was the hardest thing for me. You’re in business, right? It’s your job to respond to situations. And you will, in time. During your peak work hours, the ones where you create the most content, have the most success reaching out to people, or just generating ideas, it’s your duty to honor and respect that time. And responding in social media or to emails isn’t doing that. Section out time to do that each day and you won’t feel you NEED to be “on” 24hrs/day.

7. Fill the shoes

Act like a BOSS. No one is going to take your business seriously if YOU don’t. You have a business to run. Run it as though every eye on you is waiting for you to fail. And you will never let that happen. Your time is now. They’ll learn to deal with it. They’ll learn to live around it. They’ll learn to love it as much as you do. Whether “they” are your spouse, your kids or your mom. Set up your rules. Set up your success.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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