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7 Things Your Boss Expects You Know About Winning At Work

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7 Things Your Boss Expects You Know About Winning At Work

Work is a funny place—you join a pre-existing group and have to team up with strangers to follow a foreign set of rules and achieve someone else’s goals. To make things worse, your livelihood depends on your ability to win. Whether you like it or not, you need the money. You can’t quit, so it’s time to start winning at work.

1. Take on extra stuff.

Every company has work to do. Even if you’re done with your tasks, there is still work to be done. You can be the best at what you do, but you’re still only one cog in a large machine. Instead of rewarding yourself for a job well done and coasting through the rest of the day, ask your boss for more work.

They may not give you anything extra, or they may just give you busy work. The point isn’t to keep busy; it’s to let your boss know you’re available and willing to lend a hand in any way possible. When special projects, promotions, and raises come up, you’ll have a competitive edge over your competition.

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2. Find a worthy mentor.

At Bank of America, my mentor was a woman named Rhonda Meyers. Rhonda was (and I’m sure still is) known as the strictest boss around. She’s always the first one in, the last one out, and she worked relentlessly in between. It didn’t matter what catastrophic glitches or calamities came up, Rhonda kept her cool and led her team through it.

Rhonda taught me a lot in the time I worked under her. She always stressed that she runs her team like her own small business. She reminded me that everyone’s replaceable and you’re only as good as what you’re doing right now. Today, three years removed from the bank, Rhonda Meyers is still one of my life’s greatest teachers, and I owe her a lot of gratitude for shaping me into the man I am today.

3. Listen to what your boss really wants.

Your boss will always stress the bottom line. Whether it’s production, quality, or sales, there are certain goals and standards they’re held to, and they preach these to their team. Exceeding these goals is the bare minimum you can do to remain afloat.

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You need to figure out what will actually make your manager’s job easier. When you can both exceed your goals and your supervisor’s expectations, you’ll start winning at work.

4. Stay positive.

Everyone vents. Everyone has a bad day, gets stressed about a new change, and is frustrated when something goes wrong. Regardless of how you feel, you need to stay positive. Vent if you have to, but do it in a way that doesn’t rile up the workers for a mutiny. When you’re positive, people will see you as a leader, and management will notice a leader among their peons.

5. Put the company’s needs over your own.

It doesn’t matter how many sick days you’re given—it’s not a dare. Everyone in the building has problems and other things to deal with at home. People don’t just hide in a cave at the end of the workday and cease existing until you come in the next morning.

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It’s OK to take time off for emergencies and such, but the company doesn’t revolve around you, and the work has to be done one way or another. Roll up your sleeves and push through—then everyone can go home early or take a long lunch.

6. Finish every task.

I have a lot of reputations among the people I’ve worked both for and with. Many of them aren’t positive, but one thing I’ve always prided myself in is completing every task I’m assigned, by any means necessary. My bosses have always known that when I’m on an assignment and a deadline, it won’t be missed.

When people know you’re dependable, they’ll depend on you. This may be annoying in your personal life, but at work it means you’re winning.

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7. Never compromise quality.

Quality directly determines your personal brand. If you half-ass things, people come to expect that result from you. If you put everything you have into ensuring the job is always done right, that’s the reputation you build for yourself.

You have a direct responsibility for how you’re perceived by people at your work. Don’t act like a McDouble and expect to be treated like prime rib. You get what you give in life, so provide quality.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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