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7 Questions You Should Ask to Be the Most Impressive Job Candidate

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7 Questions You Should Ask to Be the Most Impressive Job Candidate

Most interviewers follow a basic model these days called “Behavioral Interviewing.” The purpose is to see how a candidate has acted in the past in certain scenarios, because most of the time, past behavior will predict future behavior. Along with this interview style, there are also seven questions you as the candidate will most likely be asked. My boss in our career center refers to them as the Seven Deadly Questions. This includes: “Tell me about about yourself” and “Where do you see yourself in 2–5 years?” These are loaded questions that if answered wrong can ruin your chances of getting the job.

So if these are some of the questions the interviewer asks, what should you as the candidate ask? After all, aren’t you interviewing them too? Do you know for certain before an interview if this somewhere you want to work for the next year, two years, five years? If this is somewhere you want to work, then how can you be the most impressive job candidate?

Believe it or not, many times, the best way to show an interviewer you have done research on their company and industry is not through the answers you give, but through the questions you ask.

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Here are 7 questions you should ask to be the most impressive job candidate.

1. “What are the common attributes of your top performers?”

This questions serves many purposes. First, you didn’t ask “what are the common attributes of your worst performers?” The reason being is that you want to show them that you want to identify with and be one of the top performers, and not one of the worst. You will probably have the opportunity to ask questions at the end of the interview, so to show you share common traits with the top performers, you can either reiterate an answer you gave earlier in the interview when you hear their answer about top performers, or mention your matching skills in a follow-up email and written thank you letter. You should be sending both.

2. “What are the one or two things that really drive results for the company?”

Based on the research you have already done prior to the interview (you did do research prior to the interview, right?), you should have an idea of what is the answer to this question before you ask. This illustrates to the interviewer that you understand the position you are applying for fits into a bigger company picture. This is not the “you” show. The company has a need and you are trying to convince them your background and skill set fits that need better than anyone else and you will make them more successful than they already are. You are part of the “thing” that drives results.

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3. “What do employees do in their spare time?”

This question helps you gauge how you will fit in with the people working there. “Fit” has become a big focus for companies these days. You may have the skills to do the job, but if you are socially awkward or your personality does not make the interviewer feel comfortable with you they will probably pass on hiring you. Also, this question will help you understand the job/life balance at the firm. One too many jokes about “what spare time?” from the interviewer and you may want to consider whether you are willing to put in the hours this job may require.

4. “How do you plan to deal with _____?”

This question will end with an industry-specific issue. Maybe it is regulatory like the Dodd/Frank Act that hit the financial services industry a few years ago, or maybe in doing your research, you discovered a new player entered the market. My advice to you is be CAREFUL with this question. If the company does not have an answer for the issue yet, you will make the interviewer defensive. Focus on the positives if you want to show you have done your research. Ask something like “how do you plan to spend all the money you are going to make with this new product’s sales?” I’m kidding of course, but on the serious side be careful in choosing to ask about an issue.

5. “How do you measure success of the people currently in this position?”

This questions differs from the question about attributes of top performers because you are not asking what they think makes someone in this position successful, but rather how do they measure success. The point you want to make with this question is that you plan on being successful so you want to know what goals you should focus on. Also this question may lead to a conversation about commissions and bonuses, not specific numbers probably—and do not push for that—but it will give you an idea of expectations and how realistic they are.

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6. “What does a career path look like at this company?”

When you ask this question you want to make sure you get the point across that you are looking long term. Do not ask, “how long does it take to move up?” or anything like that. You are there to fill the job at hand and add value immediately. The point of asking this is to show you are in it for the foreseeable future and that you are again coming to this job with an attitude that you are a good fit and will be successful.

7. “I am really excited about this opportunity; what are the next steps?”

If you don’t tell them you are really excited about the job, how will they know you are? They are excited about filling it; you should be excited about the possibility of being hired.

If you are in the process of interviewing for a few jobs, and you should be, then this is when they can tell you it may take a few weeks before you hear anything or that there are more interviews coming. If you get an offer from another company a few days after this interview, you know you may have to ask that company to give you more time to decide, because this company told you it may take a few weeks to get back to you. Any question you ask should show either that you did your research on the company and industry, or that you are there to fill the need they have and be successful. That is what will make you the most impressive job candidate.

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Featured photo credit: Step Brothers Columbia Pictures via google.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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