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7 Awesome Tips About Presentation Your Teacher Wouldn’t Tell You

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7 Awesome Tips About Presentation Your Teacher Wouldn’t Tell You

The ability to deliver a great presentation is not something that is exclusively useful for corporate meetings and business pitch presentations. In fact, the ability to express an idea in a clear and entertaining way can be used in your professional and personal life. Even trivial conversations you have can benefit from your ability to deliver a great presentation!

1. You’re telling a story

Remember that you are telling a story. It may seem odd to think of a business pitch or a presentation on a technical topic as a story, but the truth is, every presentation is a story. It’s your story, so you need to articulate a clear beginning, middle, and ending. Every good story has a protagonist and an antagonist, so make these players known. Once you translate your idea into a structured story, the audience can appreciate and grasp what you say much easier. Audience retention will increase significantly if you can transform your presentation into a story. This is especially important for business presentations and sales pitches.

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2. Take the Steve Jobs approach

Everyone knows that Steve Jobs is the king of delivering great presentations, so much so that his methodology is studied and taught in academia around the world. Here are a few actionable approaches you can use the next time you deliver a presentation or sell an idea.

  • Deliver the big picture before the details. Find a way to get the big idea across before you jump into your product, idea, or opinion. This initial step lays the foundation for the rest of your discussion and provides context for your thoughts.
  • Remember that you’re telling a story and introduce the antagonist. Every good story has a protagonist and an antagonist, be sure to introduce your characters clearly.
  • Once the audience is familiar with the antagonist, introduce the hero of your story and sell the benefits of your idea or product. Remember that you’re not selling a product directly, but rather the benefits that your product offers the users.
  • If you’re using numbers to convey your idea, put the numbers into context or embed their impact in a physical thing that is relatable to. Numbers that serve as simple statistics lack the impact that a physical item carries.
  • End with the “one more thing…” idea. Shock your audience when they think you’re done and have said everything you have to share. This will turn a great presentation into an unbelievable one.

3. The audience wants you to be great

If you’re speaking to your family and friends or in front of an audience in which you’re a guest speaker, the people in front of you care enough to listen. If your audience cares enough to listen, then they want to see a great presentation. Walking to the stage with the notion that the audience wants you to succeed is a reinforcing thought to help you maintain confidence and deliver an awesome presentation.

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4. If you’ve opted to use power point, pictures trump text

No one wants to watch you read information off a slide. This means you need beautiful photos that cue you to say what you want to say. A photo with a few words accompanied with a rehearsed delivery is a much better slide than one filled with bullet points. In fact, never use bullet points. Bullet points should be weaved into a story that captivates the audience. A story is much easier to recall for your audience and is likely to have a much larger impact.

5. Quotes are a powerful way to drive a point home

Including quotes in your presentation help to drive a point home. Typically, it is better to use quotes that are noteworthy or originated from a wise person who is perhaps a respected or well-received person in a field. This helps the audience to confirm that what you are saying is logical and valid, even if you don’t have quantifiable evidence. This doesn’t mean you should falsify information, but it does serve as a simple way to reassure the audience that you’re correct, especially when you are restricted by time. The inclusion of a powerful quotation can also provide depth and insight into your presentation. Using a proper quote to back an idea up can create inspiration and truly captivate your audience.

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6. Pace the stage, don’t be caught frozen

Do NOT stand in one spot and regurgitate a speech or presentation from memory. If you pace the stage in a comfortable way, your audience will feel more relaxed too. This is natural and is important to deliver a powerful presentation. When you learn to pace the stage, you as the speaker will feel more relaxed and probably more enjoyable to watch.

7. Transitional language is equally important as the content in the headlines

If your presentation is broken up by a number of unnecessary transitional words and you don’t properly transition from idea to idea, your audience will lose interest and miss the essence of your presentation. Eloquent transitions to weave multiple ideas together will have a jaw dropping effect on your audience. Try it and see what happens. This requires practice and unless you have a wicked command over the English language, winging this part will leave you with a mediocre presentation and an overly polite, pitiful audience.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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