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7 Lessons Every Young Entrepreneur Can Learn From Walt Disney

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7 Lessons Every Young Entrepreneur Can Learn From Walt Disney

The Walt Disney Company is a multinational mass media corporation valued at $45.429 Billion. It is the second largest broadcasting and cable company in the world and it has shaped the childhoods and pop culture of millions, probably billions of people. Quite simply it is the most well known company in the history of the world.

And it all started with one man.  

Few people have changed this world to the magnitude that Walt Disney has. He proves that circumstance and education do not dictate what you can become. His life lessons serve as excellent reminders for young entrepreneurs.

1. You must be a salesman.

“I’d say it’s been my biggest problem all my life… it’s money. It takes a lot of money to make these dreams come true.” – Walt Disney

Sales gets a bad reputation, but make no mistake, selling is the most important skill you can master. And as Walt said, dreams take money and money comes from selling. Walt believed in himself and his dreams and could therefore convince others to believe in him too. Halfway through making Snow White, Disney ran out of money to finish the film that was termed “Disney’s Folly.” Even his own family begged him to give it up, but Disney was undeterred. He personally traveled to different producers and showed them the raw footage and convinced them to finish financing the film. Snow White became an instant success and ushered in the Golden Age of Animation. To finance attractions at Disneyland, he persuaded the television studios to finance building the park in exchange for original Disney programming. Guess what the programming was? It was basically an advertisement for Disneyland! This genius plan not only financed the park, but by the time it opened there were millions who couldn’t wait to go! It proved to be one of the most successful media campaigns ever done and it helped grow Disneyland into the international destination it remains today.

2. Leadership is inspiration, innovation and focus.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”. -Walt Disney

The key to Walt Disney’s leadership is that he was an incredible storyteller. It’s one thing to tell your employees to do something, it’s another to inspire them to action. Walt would tell them a story. He would go into extreme detail and make it come alive for them. He would inspire his workers and make them a part of that story and as a result he would get more from them. When he was first pitching his animators on the story of Snow White, he went through the entire story, acting out the characters, even doing their different voices and movements. Walt had a unique ability to hire people more talented than he was and to focus and coordinate their attention towards a common goal. He admitted that he was a terrible animator. So he hired the best he could afford and focused on innovating the company. He also knew his workers. He knew what they were capable of and didn’t accept anything less than their best. He may not have been quick to compliment, but he was always clear about what he visualized and expected.

3. Always be constantly improving.

“Whenever I go on a ride, I’m always thinking of what’s wrong with the thing and how it can be improved”. -Walt Disney

Walt believed in the future. He insisted that Steamboat Willie have the sound synced and recorded, unheard of for a cartoon at that time. Before Snow White, there was no such thing as a feature length animated film. After it became a huge success and literally changed the film industry, it led to the success of several more beloved Disney classics like Cinderella, Alice in Wonderland and Fantasia. Walt Disney could have rested on his laurels, but that wasn’t his style. Instead, he completely switched gears and set out to build an amusement park where parents and children could have fun together. Once Disneyland opened, Walt would walk around the park, personally testing all the rides, noticing if anything was out of place and asking the guests their opinions. If he noticed something was wrong, he would personally see that it was fixed. As his animators could attest, good enough was never good enough for Walt Disney.

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    4. Develop a high tolerance for risk.

    “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

    Walt took a lot of risks in his career. Several times the future of the entire Disney company hung on whether a venture was a success or failure. A few times Walt even had to mortgage or sell his personal possessions. He never did this lightly. He would carefully weigh out both sides and make a decision for bold action and, once decided, never wavered. In 1955, Disneyland was the biggest gamble in the history of American business. Walt struggled to find financing and his own family, including business partner Roy Disney, begged him to give it up. At the time, nothing like Disneyland had ever been attempted, so there was a general consensus that it was impossible. Walt pushed forward anyway. If Disneyland had failed, it would have bankrupted the company. Today, the Disney theme parks bring in BILLIONS of revenue and millions of visitors each year.

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    5. Change your attitude towards failure.

    “All the adversity I’ve had in my life, all my troubles and obstacles, have strengthened me… You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” – Walt Disney

    Walt Disney failed, a lot. His first studio, Laugh O’ Grams never made a profit. But the most notable is the fiasco of Oswald the Lucky Rabbit. He lost everything, his studio, his equipment, his animators and his creations. But from the ashes of that immense failure rose one of the most beloved characters ever created. On the train home from learning he had lost Oswald, Walt created Mickey Mouse.

    6. Believe in yourself, even when everyone say’s you’re crazy.

    “When you believe in a thing, believe in it all the way. Implicitly and unquestionable” – Walt Disney

    Walt Disney had a unique relationship with his brother, Roy Disney. Walt would pitch an idea to Roy. Roy would say no and try to talk him out of it. Walt would continue anyway, and Roy would eventually give in and get the project financed. Throughout his entire career Walt was told what couldn’t be done. He was told no one would sit through an animated feature film. He was told you couldn’t mix animation with real life actors. He was told his idea for a theme park would fail miserably. Someone even told him that Mickey Mouse was a bad idea because a mouse would frighten women. He proved that just because it hasn’t been done before doesn’t make it impossible. Impossible is a word of a small minded person and Walt Disney dreamed big. He had an unshakable belief in himself and what he was doing; that was all that mattered.

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    On the opening day of Disneyworld, five years after Walt’s death, someone remarked to creative director Mike Vance that it was too bad Walt Disney didn’t live to see this day. Vance replied, “He did see it. And that’s why it’s here”.

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      7. Resiliency is an entrepreneur’s best friend.

      “The difference in winning and losing is most often not quitting” – Walt Disney

      It took Walt 16 years to get the rights to make Mary Poppins, now considered one of the best films of that time. The problems he faced with author P.L Travers are so infamous it has been made into its own movie. He was turned down 302 times when trying to find financing for Disneyland before striking a deal with the television studios. And in the most unbelievable story, he was fired from his first job ever at a newspaper for not being creative and innovative enough! He went on to own that same company. Resiliency is the ability to withstand or recover quickly from difficult circumstances. Walt faced many difficulties that would have made the average person give up. Walt was able to keep pushing because he believed in himself and in his dreams, giving him the resiliency to work hard and make them come true. He believed in doing whatever it took to get the job done and, therefore, he got results that far exceeded what anyone else could have imagined.

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      When Walt was asked what the secret to his success was, he thought for a while and then he said this: “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.” Today the rules of success are no different. If Walt Disney, a man with limited education from a poor family, could create an entertainment empire from almost nothing, what’s stopping you from dreaming just as big?

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      Last Updated on August 25, 2021

      Why Personal Branding Is Important to Your Career

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      Why Personal Branding Is Important to Your Career

      As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

      Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

      According to Celinne Da Costa:[1]

      “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

      A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

      What Is Your Personal Brand?

      “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

      Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

      Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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      I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

      A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

      Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

      Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

      Your Personal Brand Is Essential for Your Career Success

      In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

      According to Castrillon,[2]

      “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

      The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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      As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

      In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

      “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

      When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

      The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

      Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

      The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

      5 Key Steps to Creating Your Personal Brand

      These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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      1. Set Your Personal Goals

      What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

      2. Create Your Unique Value Proposition

      Create your unique value proposition by asking yourself these four questions:

      1. What are your personality features? What benefit do you offer people?
      2. Who are you and why do people enjoy working with you?
      3. What do you do and what do people want you to do for them? How do you solve their problems?
      4. What makes you different from others like you?

      The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

      3. Write Your Professional Story

      Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

      4. Determine Which Platforms Will Support Your Personal Brand

      Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

      5. Become Recognized for Sharing Your Knowledge and Expertise

      A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

      The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

      Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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      As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

      Other People’s Stories

      Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

      Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

      Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

      “your story is what you have, what you will always have. It is something to own.”

      So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

      Featured photo credit: Austin Distel via unsplash.com

      Reference

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