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6 Benefits of Failure That Prove That It Is Actually a Good Thing

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6 Benefits of Failure That Prove That It Is Actually a Good Thing

Before we start I just want to point out that over the years, I have tried to eradicate the word failure from my vocab. It’s harsh, negative and not an accurate reflection of the situation that occurred. However I use the word failure here, as the alternative title “why not doing things as well as one hoped would turn out is actually a good thing” is a bit of a mouthful.

The Oxford English Dictionary’s definition of failure is simply “a lack of success” which actually isn’t as hard a definition as we humans seem to translate it into. We seem to think that the definition of failure is being a let-down, unworthy, or useless. Just this fact alone highlights to me that “failure” isn’t as bad as we think, but is it any good for us?

Over the years I have failed at many things: passing my driving test the first time, my AS levels, a business venture with my dad, the cheesecake addiction and I could go on and on. But then again I have also not failed at so much more: I won two gold medals in an international martial arts competition, I successfully travelled Australia on my own, I am grade 5 in piano, and I’m finally leaning Japanese. However I seem to have a terrible habit of dwelling on the negatives rather than celebrating and relishing in the positives. I suspect I am not the only one either.

Society seems to have a huge hang up on failure, using it to define us, stop us from trying again and living the life we want. But I strongly believe that failure is in fact a good thing and that we could all do with a healthy dose of it once in a while. Here are 6 reasons why failure is actually beneficial. Use them to your advantage.

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Failure benefit #1:  It provides a reality check on where we are at

When I failed my AS levels I was devastated. I felt that I had seriously and irreversibly failed. My dream since I was 13 was to go to university and be the first of my family to attend a university. I knew that if I didn’t get good A level grades I would lose my chance. It also didn’t help what the career advisor had said that I wasn’t academic enough to go to university. However why did I fail my AS levels, if university was something I had dreamed of for the past 4 years?! Put simply, I wasn’t in the right mind frame. I wasn’t happy and that was having bad effect on my study. Sometimes failing at something, even if you truly desire it, is an indication that something elsewhere isn’t right. Use failure as a light to reveal what is really going on with your situation.

Failure benefit #2: The lessons learned are priceless

A few years ago, my parents and I bought a guesthouse and bar in Cambodia with a friend of my dad’s as a partner in the venture – the expat’s dream of sun, sea and serving drinks to happy holiday makers and fellow expats who have escaped the rat race. Bliss. However, 9 months down the line and we had lost our investment and sold our share. We cut our losses and got out. The dream was gone. It has always been my ambition since I was 15 to open my own businesses, mainly a tea room, so buying the bar was an exciting venture and adventure. How did our dream go wrong so quickly?

In hindsight, because we didn’t manage it as well as we could have from the very start and problem after problem meant that our profit was being eaten into like a hungry caterpillar. After the initial hurt and anger I came to realise that the lessons learned from this failure are priceless. I learned a great deal about carving out a business plan, forging a successful business partnership and how the small details in business matter. If I could turn back time, would I do this all again? Hell yes! I learned more with the failure of the guesthouse and bar then I ever would from a guru’s “how to” book. Failure gives you an opportunity to learn from your mistaken actions and do what’s right the next time round.

Failure benefit #3: This isn’t a “one shot only” world

Luckily for us, we live in a prosperous world, one where there isn’t just one opportunity to do anything. There are always second chances. Sometimes third. For Edison, there were 1,000 chances to invent the light bulb! If you fail once, then try again. Just don’t be foolish enough to make the same mistakes again. When I was younger and new to the property game (I as fortunate to be able to buy a flat to rent at 19 with an inheritance) I made the cardinal sin of being too soft, not collecting rent and being too lenient as the month’s rolled on and I hadn’t received a cheque from my tenant.

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One year later, a looming court case, an emotional rollercoaster and £5,000 down, I had well and truly failed. However, will I make this mistake again? No. I have learned, moved on, recovering my losses and now looking to buy my second property to rent. Failure teaches us to learn from our mistakes so that the next time we can avoid making the same ones. There will be another time – this world is full of second chances and opportunities, just don’t be too blinded from the hurt of your previous failure to see them.

Failure benefit #4: It builds strength of character

Anyone can be the hero when times are good but how do you measure up when the going gets tough? Do you crumble like a sandcastle or do you stand your ground and keep smiling, focusing on where you want to be? Take a moment to think about that before you consider yourself a failure. Going through a failure is a remarkable test of your character, your courage, your determination and your mind set. I truly believe that it isn’t until you’ve been through the worse that you can truly appreciate the best. Failure is kind of like a bench mark. It will show you what you are made of. Hopefully it’s steel.

Failure benefit #5: It drives you on

You can use the experience of failure to your advantage or not. The best way to use it is to help spur you on to do better next time. Use it as a tool for determination and grit to drive towards success. Don’t use it to drive you towards a box of tissues and cowering under the duvet.

Failure benefit #6: Those who have failed before made in the long run

If you think that those who “made it” were lucky or that it was handed to them on a plate, then think again. Here are some of my favourite success-over-failure stories. I hope they motivate you as much as they do me.

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Steven Spielberg was rejected from the University of Southern California School of Theatre, Film and Television… three times! Whilst he did eventually attend school at another location, he did so only to drop out to become a director before finishing. He didn’t give up however and 35 years after starting his degree, Spielberg returned to school in 2002 to finally complete his work and earn his BA.

Steve Jobs was technically a failure as a college dropout, a fired tech executive and an unsuccessful businessman. At 30 years old he was actually removed from the company he founded. In a 2005 commencement speech at Stanford University, Jobs explained, “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

Sylvester Stallone had it rough as a child, being taunted in school and constantly in and out of foster homes. As an adult, things didn’t improve as he was unable to earn a steady income, and even had to sell his dog for $25.00 to help pay his electricity bill. It was only 2 weeks after selling his dog that he wrote the Rocky script in nearly 20 hours straight. After being rejected over 1,500 times (that’s more than Edison’s failure!), Stallone was given a nod by United Artists for $125,000… but only if Stallone would not star in it. Stallone refused. Even when he was subsequently offered $250,000 and $325,000, he still refused as he wanted to star in it. He finally reached a compromise, starring in the film but only taking $35,000 and a percentage of profits as a concession. What was Stallone’s first purchase with his $35,000? His beloved dog, for $15,000!  But I am sure he could afford it seeing as Rocky grossed over $200,000,000 and his sequels grossed over a billion dollars!!

“When life knocks you down, try and land on your back, because if you can look up, you can get up” – Les Brown

Never Quit!

Featured photo credit: Sarah Reid via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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