Advertising

5 Reasons Why You Should Try Freelancing after Graduation

Advertising
5 Reasons Why You Should Try Freelancing after Graduation

Graduation is a frightening time for many reasons. For many, it means departing from a place that you have lived in for many years. For others, it means saying goodbye to people who have been a big part of your life. But one of the most terrifying things about graduating is finally leaving education and entering the real world. You need to start thinking about what you want to do, who you want to be, where you want to live, and how to get that dream job you have been working towards. One of the best ways to find the answers to these questions is to freelance. As someone who spent a year doing it since graduation, I can confirm that freelancing is a decision that is certainly worth considering. Here are some of the reasons why.

1. Get your foot in the door.

I came out of university with a degree in journalism, an industry that very much relies on that old philosophy that it’s more about who you know than what you know. Getting a job in this field—and, for that matter, any creative field—requires you to get your foot in the door one way or another. Freelancing gives you the opportunity to make contacts in many different places and show them what you are capable of. You never know—you may even wow one of them enough to land a permanent position. There are great many people who have found their dream jobs by doing this.

Advertising

2. Freelancing gives you experience to help you get a job.

“Experience required.” These two words are the most disappointing, infuriating things any graduate can find on a job application. After all, how does one get experience unless someone gives it you? This is why freelancing is such an attractive idea for those coming out of education.

I would often ask those who agreed to hire me as a freelancer to give my work a review when it was finished. I then added their endorsements to applications and showed them to potential employers. This helped demonstrate my experience in resumes and interviews.

Advertising

3. You get a taste of a career before committing.

Many people coming out of education will be faced with the question: “what do I want to do?” For a lot of graduates, this will be difficult to answer. You are suddenly under immense pressure to get on the career ladder, and yet you do not want to make the wrong choice and end up in a job you can’t stand.

Freelancing is like a quick sample of the job; a trial period for you before you decide if it’s something you want to seriously commit to. It allows you to see if you are right for the work and if the work is right for you. You don’t have to worry about the repercussions of quitting and how it might look to future employers either.

Advertising

4. It’s perfect while you’re looking for work.

I came out of university with an enormous student debt and very little money left in my bank account. Until I found something permanent, I needed a quick source of income. Freelancing was the solution to this problem. It allowed me to keep my head above water until I could land a steady job. As anyone who chooses to give it a go will soon discover, it takes a while to earn a significant and regular sum of money. You certainly shouldn’t expect to make a small fortune from it either. But as a bridge between education and employment, there are far worse things you could be doing with your time.

5. You have more freedom to make the most of graduate life.

Many graduates will have their hearts set on making the most of life after education. Perhaps you want to volunteer to teach abroad, invest in a project you are passionate about, or apply for a gap year program. Getting on the career ladder may not be at the top of your list of priorities. However, there’s one harsh reality that connects all of the aforementioned plans—they require money. You can achieve both the money and the freedom to see your passions through by choosing to freelance after graduation. I used the money earned from my freelance writing, for instance, to travel and see new parts of the world.

Advertising

Featured photo credit: Photo by Dave Morris via flickr.com

More by this author

Daniel Sarath

Digital marketing

5 Reasons Why You Should Try Freelancing after Graduation Top 10 Best Headphones For Workout You Probably Don’t Know The Stories Behind These 10 Common Tech Terms 6 Ways To Learn About An App’s Performance Before You Download It

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next